2014 Investment Op p ort un i t i e s Sponsorships - Branding - Marketing - Advertising - Thought Leadership
PSC: An Investment in Your Success As our industry continually faces legislative and regulatory challenges that impact your ability to provide muchneeded services and solutions to the federal government, the Professional Services Council (PSC) brings clarity and thoughtfulness to overcoming the barriers to a productive government/industry partnership. As the premier trade association serving the federal professional and technical services industry, PSC provides policy leadership, business intelligence and networking opportunities to help our members effectively navigate a complex and ever-changing policy-driven environment. Whether you’re entering the market as a small business, growing through the mid-tier, or positioning a seasoned and established company, an investment in PSC is critical to your success as you face the myriad of legislative and regulatory challenges.
PSC offers a wide variety of additional investment options to widen awareness of your company’s brand and to showcase your thought leadership on critical matters: 1. Sponsoring our executive conferences 2. Advertising in the industry’s only tailored magazine, Service Contractor 3. Hosting a committee or task force meeting
With a wide variety of marketing channels and the ability to tailor your message to specific audiences based on interests, business lines, agency programs, or specific policy issues, you simply cannot go wrong by supporting PSC.
These opportunities are already being sold, so act quickly to make sure your marketing needs are met for 2014. If you are interested in these additional opportunities, please contact: Joe Carden PSC Vice President of Marketing & Membership carden@pscouncil.org or Melissa Phillips PSC Director of Meetings & Events phillips@pscouncil.org Professional Services Council
The Voice of the Government Services Industry
2014 Annual Conference Sponsorships PSC’s Annual Conference brings together more than 500 industry executives and government officials to examine the most important issues facing the government professional and technical services industry. With an established and highly-regarded brand, the PSC Annual Conference offers your company a myriad of options to help you gain exposure among your peers, teaming partners, and government and agency customers. Our sponsorship opportunities range from conference-wide recognition to targeted branding opportunities...all at a variety of investment levels to match any budget. So take a moment and evaluate the options below and be sure to let us know if you have any questions. We hope to see you at the Annual Conference in October! Contact Jean Tarascio at tarascio@pscouncil.org or 703-875-8059 with questions or to reserve your sponsorship.
Conference-Wide Sponsorships A conference-wide sponsorship gives you the maximum exposure for your marketing dollars. Your company branding will be featured in a variety of ways, with exposure to every conference attendee through a variety of channels. You’ll be supporting not only the Annual Conference but all of PSC’s work throughout the year. Diamond $15,000 Limit 12
Platinum $10,000 Limit 15
Gold $5,000 Limit 20
2
2
50% off one
Full page
1/2 page
1/4 page
Silver $2,500
Unilmited
Benefits Complimentary conference registrations Program advertisement
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Logo on primary conference banner in general session room Logo on large standing banner outside of ballroom Logo on digital displays outside of ballroom Company logo printed on conference bag Opportunity to include item in conference bag (must be approved by PSC) Recognition in PSC Now Recognition in PSC conference daily digest emails delivered to all registrants Logo on conference marketing Verbal recognition at conference Mention on social media
✓(2 banners) ✓
✓ ✓ ✓
✓
Logo and link to your website on PSC’s Annual Conference webpage
✓
✓
✓
✓
Recognition on dedicated sponsors page (Diamond & Platinum only) and/or on the sponsor list in conference program
✓
✓
✓
✓
2
Conference Activity Sponsorships Annual Conference Activity Sponsorships allow your company to target your exposure to the individual conference events that hit your target market. Whether it’s a networking event, happy hour or social activity, you’ll find a wide variety of ways to brand the conference event and give your company maximum exposure.
PSC Annual Golf Tournament - $8,000 - limit 4 The PSC Annual Conference Golf Tournament is the first event of the Annual Conference and gathers 150 golfers for a shotgun-style scramble tournament. This sponsorship receives recognition all over the course, mentions during the general session, branding opportunities for prizes and giveaways, and on-stage time at Monday’s Chairman’s Dinner to present the awards...it’s a clear hole-in-one for your investment!
Benefits Complimentary golf registrations
2
Program advertisement
1/2 page
Introduce golf tournament winners at Monday’s Chairman’s dinner Recognition at prize holes (hole-in-one, longest drive & closest to pin) Opportunity to provide branded golf items (golf balls, tees, towels) and prizes Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓ ✓ ✓ ✓ ✓
Wine Tasting - $3,000 - limit 3 As an alternative afternoon activity to the Golf Tournament, the Wine Tasting activity features a guided discussion of wines, tasting techniques and pairings by the Greenbrier sommelier. It’s a relaxing, educational session sure to please, and your company logo will be featured throughout the tasting and on your branded gifts to the approximately 100 attendees.
Benefits Complimentary wine tasting registrations
1
Opportunity to provide branded gift to wine tasting attendees PSC-provided branded napkins during activity Signage during activity Verbal recognition at conference Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
3
✓ ✓ ✓ ✓ ✓ ✓
Sunday Social - $6,000 - limit 3 After a relaxing day of activities and networking, we cap off the evening with a private casino floor and cocktails at our Sunday Social. In addition to signage at the event, you’ll see your logo on branded napkins and your casino gifts among other recognition. Don’t gamble by waiting - reserve your Sunday Social sponsorship today!
Benefits Program advertisement
1/2 page
✓ ✓ ✓ ✓ ✓ ✓ ✓
Opportunity to provide branded gifts at casino PSC-provided branded napkins at bar Signage at the event Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
Networking Happy Hour - $4,000 - limit 3 After our business sessions on Monday, get your networking fix with our Networking Happy Hour. Not only is it a great way to expand your business networking, but it’s also prime time for brand exposure to more than 200 conference attendees.
Benefits Program advertisement
1/4 page
PSC-provided branded napkins during happy hour Signage at happy hour Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
4
✓ ✓ ✓ ✓ ✓ ✓
After Hours Celebration - $7,000 - limit 2 Monday’s last activity is a real crowd-pleaser, with desserts, cocktails, and live entertainment. The extended length of the After Hours Celebration gives you extra exposure time to the entire conference crowd and the festive atmosphere is perfect for fostering a good time.
Benefits Program advertisement
1/2 page
Opportunity to provide branded gift for After Hours attendees PSC-provided branded napkins during After Hours Signage during activity Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
5
✓ ✓ ✓ ✓ ✓ ✓ ✓
Conference Essentials Sponsorships The Conference Essentials Sponsorships provide your company with an opportunity for recognition connected to the key components to any great conference. Your company can choose among a variety of services, amenities, and thought leadership distributed to all 500+ conference attendees, generating thousands of brand impressions each day.
Technology Access - $15,000 - limit 1 We all know how important it is to stay connected. Now your company can provide a suite of Technology Access to all conference attendees with branded wi-fi access in the ballrooms and tech charging stations at registration. Make sure your brand is featured at what is sure to be a real “hot spot” at the Annual Conference.
Benefits Complimentary conference registrations
2
Program advertisement
full page
Branded Wi-Fi access code for all attendees (to be approved by PSC) Signage at charging stations Recognition on daily conference email to all attendees Recognition on select slides throughout the general session Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
PSC Annual Conference Mobile App - $5,000 - limit 2 This is your chance for maximum visibility to conference attendees. Your logo will feature on the header image for the Annual Conference Mobile App, where attendees will access the agenda, attendees, speakers and sponsors lists from their mobile device. Attendees are directed to the app for nearly every need at the conference, so you can be sure you’ll make thousands of impressions in advance of, during, and after the conference.
Benefits Logo featured on the mobile site banner Signage at the conference Logo on program ad for mobile app Recognition in emails promoting the app and mobile profile setup instructions Mention on social media
6
✓ ✓ ✓ ✓ ✓
Greenbrier Access - $6,000 - limit 1 The new Greenbrier Access Sponsorship puts your brand in the hands of conference attendees from the moment they check in to the hotel until departure. 1000 branded hotel room key cards will definitely unlock the potential for maximum exposure!
Benefits Program advertisement
1/4 page
1000 company branded key cards to be used for room access for all registrants at hotel check-in Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓
Daily Digest Email - $4,000 - limit 2 each day Each day, we send an early-morning email to conference attendees outlining the need-to-know details for the entire day. Now you can advertise with a custom 2” x 2” advertisement and link to your website on Sunday, Monday, or Tuesday. This is sure to be a coveted branding position, so reserve your space today.
Benefits Email advertisement with link to your website
2” x 2”
Mention in daily conference digest email distributed to all attendees on your choice of Sunday, Monday or Tuesday Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓
Conference Program - limit 2 The full-color conference program is the go-to guide for everything conference related, so the new 2014 Conference Program Sponsorship is designed to position your company as the face of the conference program with a full page premium advertisement on the inside of either the front or back cover.
Benefits Full page ad on the inside front cover - $5,000
full page
Full page ad on the inside back cover - $4,000
full page
Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
7
✓ ✓ ✓
Thought Leadership Compendium - $3,500 - limit 10 No conference is complete without true thought leadership from our member companies - the kind you provide to your clients and government customers every day. With a Thought Leadership sponsorship, you’ll receive up to 5 pages of space on your area of expertise included in a special compendium distributed to all conference attendees. The compendium is sure to be a “take-home” that will extend your exposure far past the conference.
Benefits Program advertisement
1/2 page
Maximum of 5 pages to be included in a booklet provided in all registration bags (submissions must be approved by PSC) Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓
Conference Intelligence Report - $5,000 - limit 3 If you want your brand to be part of the PSC conferences long after we adjourn our sessions, then consider becoming a sponsors of the Conference Intelligence Report. PSC produces a comprehensive multi-media report summarizing our most important sessions and networking events, along with photos, videos, and attendee feedback. The report is an attractive way to reach PSC’s entire membership and a wider audience.
Benefits Conference Intelligence Report advertisement
full page
The opportunity to provide a quote about the conference in the report Mention on social media with report release Recognition on sponsor list in conference program
8
✓ ✓ ✓
Food & Beverage Sponsorships The Annual Conference Food & Beverage Sponsorships provide a wide variety of ways to feature your company at the meals and breaks throughout the conference. Or try a Bottled Water Sponsorship featuring custom water bottles with your company’s logo.
Sunday Reception & Dinner - $6,000 - limit 3 As the official kick-off of the conference, Sunday’s reception and dinner offers a cocktail reception with passed hors d’oeuvres followed by a “roaming dinner” with a variety of food stations.
Benefits Program advertisement
1/2 page
PSC-provided branded napkins at reception and food stations Signage at the reception and dinner Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓ ✓ ✓ ✓
Monday Networking Breakfast - $5,000 - limit 3 Monday mornings are no treat, but our Monday Networking Breakfast is sure to change that. You’ll be the first sponsor of the day and greet all of our conference attendees with a hot breakfast before a full day of conference sessions.
Benefits Program advertisement
1/4 page
Signage at breakfast Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
9
✓ ✓ ✓ ✓ ✓
Monday All-Day Break Service - $3,000 - limit 1 We’ve grouped our break sponsorships to provide even more exposure for your investment with an All-Day Break Service Sponsorship. Your company will receive multiple exposures throughout the day via announcements for breaks, signage, and in the conference program agenda.
Benefits Signage at break services PSC-provided branded napkins for break services Verbal recognition at conference Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓ ✓ ✓
Monday Bottled Water Service - $3,000 - limit 1 This refreshing new sponsorship is designed to provide exposure for your brand during the conference sessions, but it also has the mobility of a take-away item that attendees will surely bring back to their hotel rooms and for the ride home.
Benefits Company branded bottled water for general session, break services and receptions Recognition on sponsor list in conference program
✓ ✓
Monday Luncheon - $8,000 - limit 1 Our Monday Luncheon Sponsorship is more than just a buffet line - for your investment, you’re also invited to introduce the featured luncheon speaker. There may be no such thing as a free lunch, but you can be sure that this sponsorship provides a lunch with a high return on investment!
Benefits Program advertisement
1/2 page
Complimentary conference registrations
1
A senior company representative to introduce keynote speaker (No commercial speech allowed; script to be approved by PSC) Signage during lunch Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
10
✓ ✓ ✓ ✓ ✓ ✓
Monday Reception - $4,000 - limit 4 After a full day of conference sessions, conference attendees gather for a reception before the Chairman’s Dinner. Help kickoff the evening’s festivities with branded recognition at this signature event.
Benefits Program advertisement
1/4 page
PSC-provided branded napkins during reception Signage at the reception Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓ ✓ ✓ ✓
Tuesday Networking Breakfast & Break - $4,500 - limit 2 On Tuesday, we’ve added a full networking breakfast just like Monday and included Tuesday’s break service as an added bonus.
Benefits Program advertisement
1/4 page
PSC-provided branded napkins for break services Signage at breakfast and break services Verbal recognition at conference Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓ ✓ ✓
Tuesday Bottled Water Service - $2,500 - limit 1 This refreshing sponsorship is designed to provide exposure for your brand during the conference sessions, but it also has the mobility of a take-away item that attendees will surely bring back to their hotel rooms and for the ride home.
Benefits Company branded bottled water for general session, break services and receptions Recognition on sponsor list in conference program
11
✓ ✓
Keynote Sponsorships
Capture the attention of conference attendees during these popular main events. A senior executive leader from your company will also have the opportunity to introduce the speaker.
Opening Keynote - $8,500 - limit 1 Benefits Program advertisement
1/2 page
Complementary conference registrations
1
A senior company representative to introduce keynote speaker (No commercial speech allowed; script to be approved by PSC) Signage at sponsored event Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓ ✓ ✓ ✓
Closing Keynote - $7,000 - limit 1 Benefits Program advertisement
1/2 page
Discounted conference registration
50% off one reg.
A senior company representative to introduce keynote speaker (No commercial speech allowed; script to be approved by PSC) Signage at sponsored event Verbal recognition at conference Mention on social media Listing on PSC’s Annual Conference webpage Recognition on sponsor list in conference program
12
✓ ✓ ✓ ✓ ✓ ✓
Marketview 2014 Sponsorships Marketview 2014: The PSC Spring Conference is a 2 ½ day members-only event that gathers over 200 senior industry and government leaders in a wide ranging discussion on current trends and challenges across the federal professional services market, with a special emphasis on national and homeland security. Held March 16-18, 2014, in Amelia Island, Florida, The Marketview conference is designed to take the high level strategic discussions that are featured at the PSC Annual Conference and apply them to key customer segments. Indeed, because of its smaller size, Marketview 2014 offers unique opportunities for focused and market-specific dialogue and discussion. If you enjoy the 30,000 foot view provided by the Annual Conference but need more specific policy, budget, and program information, Marketview 2014 is perfect for you! Thought leadership, technology, networking events: we offer dozens of options to customize your exposure. Contact Jean Tarascio at tarascio@pscouncil.org or 703-875-8059 with questions or to reserve your sponsorship.
Conference-Wide Sponsorships A conference-wide sponsorship gives you the maximum exposure for your marketing dollars. Your company branding will be featured in a variety of ways, with exposure to every conference attendee through a variety of channels. You’ll be supporting not only the Marketview 2014 Conference, but all of PSC’s work throughout the year. 5 Star $8,000 Limit 10
4 Star $6,000 Limit 12
2
2
Full page
1/2 page
Benefits Complimentary conference registrations Program advertisement Logo on primary conference banner in general session room Logo on large standing banner outside of ballroom Logo on digital displays outside of ballroom Company logo printed on conference bag Recognition in PSC Now Recognition in PSC conference daily digest emails delivered to all registrants Logo on conference marketing Verbal recognition at conference Mention on social media
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
✓(2 banners) ✓
✓ ✓ ✓
Logo and link to your website on PSC’s Annual Conference webpage
✓
✓
Recognition on dedicated sponsors page and on the sponsor list in conference program
✓
✓
Marketview Activity Sponsorships Marketview 2014 Activity Sponsorships allow your company to target your exposure to the individual conference events that hit your target market. Whether it’s a networking event, happy hour or social activity, you’ll find a wide variety of ways to brand the conference event and give your company maximum exposure.
Marketview Golf Tournament - $5,000 - limit 4 The Marketview 2014 Golf Tournament is the first event of the spring conference and gathers roughly 70 golfers for a shotgun-style scramble tournament. This sponsorship receives recognition all over the course, mentions during the general session, branding opportunities for prizes and giveaways, and on-stage time at Monday’s dinner to present the awards...it’s a clear hole-in-one for your investment!
Benefits Complimentary golf registrations Program advertisement Introduce golf tournament winners at Monday’s Chairman’s dinner Recognition at prize holes (hole-in-one, longest drive & closest to pin) Opportunity to provide branded golf items (golf balls, tees, towels) and prizes Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
2 1/2 page
✓ ✓ ✓ ✓ ✓ ✓ ✓
Golf Alternative: Trolley Tour - $1,000 - limit 3 As an alternative afternoon activity to the Golf Tournament, let Amelia Island Trolleys show you the sights and sounds of Amelia Island in comfort and style with a scenic Historic Day Tour, where courteous drivers will entertain you with the interesting history of the beautiful island.
Benefits Complimentary trolley tour registrations Opportunity to provide branded gift Signage during activity Verbal recognition at conference Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1
✓ ✓ ✓ ✓ ✓
Sunday Social - Beach Fire - $4,000 - limit 3 After a relaxing day of activities and networking, we cap off the evening on a moonlit beach with a warm and mesmerizing fire. With marshmallow for roasting and the sound of breaking waves, enjoy an informal evening on the sandy shores of the Atlantic Ocean.
Benefits Program advertisement PSC-provided branded napkins at bar Signage at the event Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1/2 page
✓ ✓ ✓ ✓ ✓ ✓
Conference Essentials Sponsorships New for 2014, the Conference Essentials Sponsorships provide your company with an opportunity for recognition connected to the key components to any great conference. Your company can choose among a variety of services, amenities, and thought leadership distributed to all 500+ conference attendees, generating thousands of brand impressions each day.
Technology Access - $7,000 - limit 1 We all know how important it is to stay connected. Now your company can provide a suite of Technology Access to all conference attendees with branded wi-fi access in the ballrooms and tech charging stations at registration. Make sure your brand is featured at what is sure to be a real “hot spot” at the Marketview Conference.
Benefits Complimentary conference registrations Program advertisement Branded Wi-Fi access code for all attendees (to be approved by PSC) Signage at charging stations Recognition on daily conference email to all attendees Recognition on select slides throughout the general session Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
2 full page
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Thought Leadership - $3,500 - limit 10 No conference is complete without true thought leadership from our member companies - the kind you provide to your clients and government customers every day. With a Thought Leadership sponsorship, you’ll receive up to 5 pages of space on your area of expertise included in a special compendium distributed to all conference attendees. The compendium is sure to be a “take-home” that will extend your exposure far past the conference.
Benefits Program advertisement Maximum of 5 pages to be included in a booklet provided in all registration bags (submissions must be approved by PSC) Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1/2 page
✓ ✓ ✓
Your Logo
Amelia Island Access - $4,000 - limit 1 The Access Sponsorship puts your brand in the hands of conference attendees from the moment they check in to the hotel until departure. 500 branded hotel room key cards will definitely unlock the potential for maximum exposure!
Benefits Program advertisement 500 company branded key cards to be used for room access for all registrants at hotel check-in Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
@
1/4 page
✓ ✓ ✓
Daily Digest Email - $3,000 - limit 2 each day Each day, we send an early-morning email to conference attendees outlining the need-to-know details for the entire day. Now you can advertise with a custom 2” x 2” advertisement and link to your website on Sunday, Monday, or Tuesday. This is sure to be a coveted branding position, so reserve your space today.
Benefits Email advertisement with link to your website Mention in daily conference digest email distributed to all attendees on your choice of Sunday, Monday or Tuesday Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
2” x 2”
✓ ✓ ✓
Conference Program - limit 2 The full-color conference program is the go-to guide for everything conference-related, so the new Conference Program Sponsorship is designed to position your company as the face of the conference program with a full page premium advertisement on the inside of either the front or back cover.
Benefits Full page ad on the inside front cover - $4,000
full page
Full page ad on the inside back cover - $3,000
full page
Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
✓ ✓ ✓
Food & Beverage Sponsorships Marketview 2014 Food & Beverage Sponsorships provide a wide variety of ways to feature your company at the meals and breaks throughout the conference. New for 2014 is a Bottled Water Sponsorship featuring custom water bottles with your company’s logo.
Sunday Reception & Dinner - $5,000 - limit 3 As the official kick-off of the conference, Sunday’s reception and dinner offers a cocktail reception with passed hors d’oeuvres followed by a “roaming dinner” with a variety of food stations.
Benefits Program advertisement PSC-provided branded napkins at reception and food stations Signage at the reception and dinner Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1/2 page
✓ ✓ ✓ ✓ ✓ ✓
Monday Networking Breakfast - $4,000 - limit 3 Monday mornings are no treat, but our Monday Networking Breakfast is sure to change that. You’ll be the first sponsor of the day and greet all of our conference attendees with a hot breakfast before a full day of conference sessions.
Benefits Program advertisement Signage at breakfast Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1/4 page
✓ ✓ ✓ ✓ ✓
Monday All-Day Break Service - $2,500 - limit 1 This year, we’ve grouped our break sponsorships to provide even more exposure for your investment with an All-Day Break Service Sponsorship. Your company will receive multiple exposures throughout the day via announcements for breaks, signage, and in the conference program agenda.
Benefits Signage at break services PSC-provided branded napkins for break services Verbal recognition at conference Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
Logo
✓ ✓ ✓ ✓ ✓
Monday Bottled Water Service - $2,500 - limit 1 This refreshing new sponsorship is designed to provide exposure for your brand during the conference sessions, but it also has the mobility of a take-away item that attendees will surely bring back to their hotel rooms and for the ride home.
Benefits Company branded bottled water for general session, break services and receptions Recognition on sponsor list in conference program
✓ ✓
Monday Luncheon - $6,000 - limit 1 Our Monday Luncheon Sponsorship is more than just a buffet line - for your investment, you’re also invited to introduce the featured luncheon speaker. There may be no such thing as a free lunch, but you can be sure that this sponsorship provides a lunch with a high return on investment!
Benefits Program advertisement Complimentary conference registrations A senior company representative to introduce keynote speaker (No commercial speech allowed; script to be approved by PSC) Signage during lunch Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1/2 page 1
✓ ✓ ✓ ✓ ✓ ✓
Monday Reception & Dinner - $4,000 - limit 4 After a full day of conference sessions, conference attendees gather for a reception before dinner. Help kick-off the evening’s festivities with branded recognition at this signature event.
Benefits Program advertisement PSC-provided branded napkins during reception Signage at the reception Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1/4 page
✓ ✓ ✓ ✓ ✓ ✓
Tuesday Networking Breakfast & Break - $3,000 - limit 2 On Tuesday, we’ve added a full networking breakfast just like Monday and included Tuesday’s break service as an added bonus.
Benefits Program advertisement PSC-provided branded napkins for break services Signage at breakfast and break services Verbal recognition at conference Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
Logo
1/4 page
✓ ✓ ✓ ✓ ✓
Tuesday Bottled Water Service - $2,000 - limit 1 This refreshing new sponsorship is designed to provide exposure for your brand during the conference sessions, but it also has the mobility of a take-away item that attendees will surely bring back to their hotel rooms and for the ride home.
Benefits Company branded bottled water for general session, break services and receptions Recognition on sponsor list in conference program
✓ ✓
Post-Conference Luncheon - $4,500 - limit 1 We’ve heard lots of feedback that some of you just want more Marketview, so we are hosting a post-conference session for 2014. Similar to Monday’s lunch, we’ll have a featured speaker for our sponsor to introduce and a full lunch while we explore an important topics in an extended session.
Benefits Program advertisement A senior company representative to introduce keynote speaker (No commercial speech allowed; script to be approved by PSC) Signage during lunch Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1/4 page
✓ ✓ ✓ ✓ ✓ ✓
Keynote Sponsorships
Capture the attention of conference attendees during these popular main events. A senior executive leader from your company will also have the opportunity to introduce the speaker.
Opening Keynote - $7,000 - limit 1 Benefits Program advertisement Complementary conference registrations A senior company representative to introduce keynote speaker (No commercial speech allowed; script to be approved by PSC) Signage at sponsored event Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1/2 page 1
✓ ✓ ✓ ✓ ✓ ✓
Closing Keynote - $6,000 - limit 1 Benefits Program advertisement Discounted conference registration A senior company representative to introduce keynote speaker (No commercial speech allowed; script to be approved by PSC) Signage at sponsored event Verbal recognition at conference Mention on social media Listing on PSC’s Marketview Conference webpage Recognition on sponsor list in conference program
1/2 page 50% off one reg.
✓ ✓ ✓ ✓ ✓ ✓
SERVICE CONTRACTOR MAGAZINE 2014 Advertising Information Published by the Professional Services Council, Service Contractor reaches more than 4,000 professionals across the federal services industry, key members of Congress and agency leaders. The magazine focuses on industry news, key issues in acquisition and procurement regulations and legislation, legals trends, and more. No other magazine tailors its content so exclusively to the government services sector.
Circulation: 4,000+ (mailing) 10,000+ online views • • • • • •
All 350+ PSC member companies Available online to all web visitors and distributed at all meeting and events, and to the press Key federal agency officials Key Congressional member offices Key Congressional committees and subcommittees Over 10,000 online impressions per issue
Agency Mailing Breakdown
20%
Top Leadership
43%
Mid-level Leadership
37%
Front-line Employees
Membership Mailing Breakdown
20% 40%
Executive & CSuite Leadership
40%
Directors & Contracting Heads Front-line Employees
Advertising Rates: Single Issue
Reserve space in 4 to save10% issues Full page $2,100 $7,560 for 4 1/2 page $1,500 $5,400 1/4 page $1,000 $3,600 1/8 page $650 $2,340 Rates for premium placement of full page ads: Back cover* ^ $3,000 $10,800 for 4 Inside front $2,500 $9,000 Inside back $2,400 $8,640 *(Back cover dimensions: 8.5” wide x 8” tall to accommodate mailing panel
across the top of the back cover, no bleeds on top margin please) ^(or other requested specific placements)
All payments due with ad submission. Please make check payable to Professional Services Council and mail to: Robert Piening, Director of Finance PSC 4401 Wilson Blvd., Suite 1110 Arlington, VA 22203
Art Submission Guidelines: Ad dimensions: Full page 1/2 page 1/4 page 1/8 page
8.5” wide x 11” tall (add 1/8” to each side for bleeds) 7.5” wide x 5” tall 3.583” wide x 4.833” tall 3.5” wide x 2” tall or 2” tall x 3.5” wide
Submit ads to Bryan Bowman at bowman@pscouncil.org.
Deadlines for 2014 issues are: Issue March 2014 June 2014 Oct. 2014 Dec. 2014
Space reservation and ad submissions due: Feb. 15, 2014 May 15, 2014 Sept. 1, 2014 Nov. 15, 2014
Advertising Policy: Any advertising appearing in this magazine cannot be construed as an endorsement by PSC of its member companies. The publisher reserves the right to reject, discontinue, or edit any advertisement. All advertising will be reviewed with sensitivity to the interests of the association with respect to intended content for Service Contractor. Political advertisements and advertisements for alcoholic or tobacco products cannot be accepted. Dates are subject to change.
Media: • Electronic files submitted by e-mail to bowman@pscouncil.org • CD-ROMs via mail High-end file formats required: • 300 dpi for photos • Vector art for logos is preferred - fonts must be converted to outline. (Photos from the web are not acceptable unless they are labeled as high resolution from an image gallery.) File Formats: • Adobe PDF submitted as high resolution flattened CMYK or EPS Other Instructions: • All elements must be placed at 100 percent size • Must include crop marks • Embed all fonts, images/scans, logos/artwork
Professional Services Council | 4401 Wilson Blvd. Suite 1110, Arlington, VA, 22203 | 703-875-8059 | www.pscouncil.org
2014 Committee & Task Force Sponsorships PSC’s Committees and Task Forces drive the policy leadership of the association and are the premier forum for information and networking in the D.C. area. Speakers include the highest levels of acquisition policy and agency program leadership. Committees and Task Forces often meet over breakfast or lunch, which offers an incredible opportunity for brand exposure to a targeted group of interested PSC members.
Benefits:
☑Verbal recognition during committee meeting ☑Mention on social media at the time of commitment and during the meeting ☑Recognition in all announcements and invitations ☑Recognition on committee webpage during the month of sponsorship ☑Recognition in PSC Now ☑Potential opportunity to introduce the guest speaker
Investment (based on attendance, approximately): One meeting: $750
Quarterly: $2,000
Six Months: $4,000
Annual: $8,000
Featured Opportunities: Government Affairs Committee Meeting (GAC) Average Attendance: 50 Website Views: 1000 Email Reach: 2000 The PSC Government Affairs Committee monthly meetings are known as the “best information exchange in town,” featuring a government guest discussing one or more critical legislative, regulatory, or policy issues. The second half of the meeting is an information exchange where up-to-date policy and business intelligence materials are disseminated and discussed. Recent speakers include: Joe Jordan, Administrator, Office of Federal Procurement Policy Bob Simmons, Staff Director, House Armed Services Committee Tom Sharpe, Commissioner, Federal Acquisition Service Rich Beutel, Senior Counsel, House Oversight and Government Reform Committee Jay Maroney, Counsel, Senate Armed Services Committee
Council of International Development Companies (CIDC) Average Attendance: 50 Website Views: 1000 Email Reach: 2200 The Council of International Development Companies meets monthly in a CIDC member office to examine and analyze policy and market trends related to international development with USAID, the Department of State, and other agencies. Recent speakers include: Congressman Gerry Connolly Senator Tim Kaine Don Steinberg, Deputy Administrator, USAID Steve Feldstein, Director, Office of Policy, Planning and Learning (PPL), USAID Michael Carroll, Deputy Inspector General, USAID Eric Postel, Assistant Administrator, Bureau of Economic Growth, Education and Environment (E3) Jim Blades, Deputy Vice President, Administration and Finance, Millennium Challenge Corporation
Investment Opportunities By Price Opportunity
Diamond Sponsorship Technology Access Service Contractor Magazine Back Cover Advertising x4 Service Contractor Magazine Full Page page-specific placement x4 Platinum Sponsorship Service Contractor Magazine Inside Front Cover Advertising x4 Service Contractor Magazine Inside Back Cover Advertising x4 Opening Keynote Sponsorship 5 Star Sponsorship Golf Tournament Sponsorship Monday Luncheon Sponsorship Committee or Task Force Lunch (yearly) Service Contractor Magazine Full Page Advertising x4 After Hours Celebration Sponsorship Closing Keynote Sponsorship Technology Access Sponsorship Opening Keynote Sponsorship 4 Star Sponsorship Sunday Social Sponsorship Hotel Access Key Card Sponsorship Sunday Reception & Dinner Sponsorship Monday Luncheon Sponsorship Closing Keynote Sponsorship Service Contractor Magazine 1/2 Page Advertising x 4 Gold Sponsorship Conference Program Sponsorship (inside front cover ad) Monday Networking Breakfast Sponsorship Golf Tournament Sponsorship Sunday Reception & Dinner Sponsorship Post-Conferencer Luncheon Sponsorship Tuesday Networking Breakfast & Break Sponsorship Networking Happy Hour Sponsorship Conference Program Sponsorship (inside back cover ad) Daily Digest Email Sponsorship Monday Reception Sponsorship Sunday Social Sponsorship Conference Program Sponsorship (inside front cover ad) Monday Networking Breakfast Sponsorship Monday Reception and Dinner Sponsorship Committee or Task Force Lunch (six months) Hotel Access Key Card Sponsorship Service Contractor Magazine 1/4 Page Advertising x4 Thought Leadership Sponsorship Thought Leadership Sponsorship Wine Tasting Sponsorship Monday All-Day Break Service Sponsorship Monday Bottled Water Service Sponsorship Conference Program (inside back cover ad) Daily Digest Email Sponsorship Tuesday Networking Breakfast & Break Sponsorship Service Contractor Magazine Back Cover Advertising Service Contractor Magazine Full Page page-specific placement Silver Sponsorship Tuesday Bottled Water Service Sponsorship Monday Bottled Water Service Sponsorship Monday All-Day Break Service Sponsorship Service Contractor Magazine Inside Front Cover Advertising Service Contractor Magazine Inside Back Cover Advertising Service Contractor Magazine 1/8 Page Advertising x4 Service Contractor Magazine Full Page Advertising Tuesday Bottled Water Service Sponsorship Committee or Task Force Lunch (quarterly) Service Contractor Magazine 1/2 Page Advertising Golf Alternative: Trolley Tour Sponsorship Service Contractor Magazine 1/4 Page Advertising Committee or Task Force Lunch (single) Service Contractor Magazine 1/8 Page Advertising
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Investment $15,000 $15,000 $10,800 $10,800 $10,000 $9,000 $8,640 $8,500 $8,000 $8,000 $8,000 $8,000 $7,650 $7,000 $7,000 $7,000 $7,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $5,400 $5,000 $5,000 $5,000 $5,000 $5,000 $4,500 $4,500 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $3,600 $3,500 $3,500 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $2,500 $2,500 $2,500 $2,500 $2,500 $2,400 $2,340 $2,100 $2,000 $2,000 $1,500 $1,000 $1,000 Est. $750 $650
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Type
Annual Conference Annual Conference Magazine Advertising Magazine Advertising Annual Conference Magazine Advertising Magazine Advertising Annual Conference Marketview Conference Annual Conference Annual Conference Committee Meeting Magazine Advertising Annual Conference Annual Conference Annual Conference Marketview Conference Marketview Conference Annual Conference Annual Conference Annual Conference Marketview Conference Marketview Conference Magazine Advertising Annual Conference Annual Conference Annual Conference Marketview Conference Marketview Conference Marketview Conference Annual Conference Annual Conference Annual Conference Annual Conference Annual Conference Marketview Conference Marketview Conference Marketview Conference Marketview Conference Committee Meeting Marketview Conference Magazine Advertising Annual Conference Marketview Conference Annual Conference Annual Conference Annual Conference Marketview Conference Marketview Conference Marketview Conference Magazine Advertising Magazine Advertising Annual Conference Annual Conference Marketview Conference Marketview Conference Magazine Advertising Magazine Advertising Magazine Advertising Magazine Advertising Marketview Conference Committee Meeting Magazine Advertising Marketview Conference Magazine Advertising Committee Meeting Magazine Advertising
2014 Investment Interest Form let us know what you are most interested in
Please contact me about the following investment opportunities:
Annual Conference Conference-Wide Conference Activities Conference Essentials Food & Beverage Keynote Addresses
☐Diamond ☐ Platinum ☐ Silver ☐ Gold ☐Golf ☐ Networking/Social Events ☐ Wine Tasting ☐Technology ☐ Program ☐ Thought Leadership ☐ Access Cards ☐Meals ☐ Receptions ☐ Water ☐ Breaks ☐Opening ☐Closing
Marketview Conference Conference-Wide Conference Activities Conference Essentials Food & Beverage Keynote Addresses
☐5-Star ☐4-Star ☐Golf ☐ Networking/Social Events ☐ Trolley Tour ☐Technology ☐ Program ☐ Thought Leadership ☐ Access Cards ☐Meals ☐ Receptions ☐ Water ☐ Breaks ☐Opening ☐Closing
Service Contractor Magazine Advertising
☐Full-Year Discounted Advertising
☐Single-Issue Targeting
Committee & Task Force Sponsorship ☐Lunch Sponsorship Company Name:
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Contact Jean Tarascio for questions and reservation: Email: tarascio@pscouncil.org | Phone: 703-875-8059 | Fax: 703-875-8922