Heidi Maddern is a Sales and Marketing Professional with over 25 years experience within the Real Estate industry who has predominantly specialised in New Developments and Project Marketing
Heidi’s mantra that has guided her throughout her career “People First Property” is one that dovetails perfectly with her business principles of working with integrity and honesty above all else
A rarity in the Real Estate industry, Heidi possess a dynamic and rich depth of property experience and knowledge along with a unique skill set that few agents possess
Immersed in the industry from a young age, Heidi grew up with Real Estate royalty with both of her parents being renowned Gold Coast Real Estate identities
Mobile: 0414 544 977
Phone: (07) 5510 8353
Website: northgc com au
Email: heidim@northgc com au
Inspired by this, at the age of 25 Heidi had established her own Real Estate company and successfully marketing some of the largest developments on the Gold Coast as the exclusive agency
Heidi holds a full corporation licence and agency licence and has a keen eye for design and interiors She has concentrated on the community estates within Hope Island area for over 10 years and exclusively marketed and sold Cova for Frasers Property as the Project Sales Manager for close to 8 years
When Heidi is not immersed in Real Estate you will find her renovating, gardening and restoring furniture which is another of her creative pursuits
IfoundHeidiTobeaveryastuteandprofessionalbusiness woman Herknowledgeofmarketingbuildingandsalesis quiterefreshingandgavemecompleteconfidence.Notyour everydayagentshewentaboveandbeyondtoachieveour saleandicanhighlyrecommendherservices
Soldinunder4weeks!Heidihasdoneanexcellentjobin marketingourinvestmentpropertyandkeptusup-to-date withthecampaign Wehaveusedotheragentswithprevious propertiessomesuccessfulsomenotandwilluseHeidito marketourotherpropertieswithouthesitation
HeidiassistedmyhusbandandItopurchaseourlandinthe CovaEstate Heidiknowledgeandpatiencewithallmy questionswasveryhelpfulandcomforting.Evenafterthe purchaseHeidistillmadeherselfavailable. IhighlyrecommendHeidi.
IpurchasedablockoflandfromHeidi3yearsagowiththeentire processbeingstress-freeandenjoyable.Heidikeptmewell informed,wasattentivetomycountlessqueriesandtotally honestthroughoutthewholeprocess.Iwouldhighlyrecommend Heidiforyourrealestaterequirements–anagentwithintegrity andextensiveindustryexperience.
Northern Gold Coast’s market leader since 1978
Innovative & creative marketers, consistently breaking pricing records
One of Queensland’s most awarded & established real estate companies
We have been the leading real estate agency on the Northern Gold Coast since 1980 Having operated from the same location, sold thousands of properties, consistently achieved the number one office in the Professionals group, received numerous industry accolades and secured record results along the way, we are proud of our history
With our high profile offices in Paradise Point and Hope Island, we've got the 4216 & 4212 postcodes covered
There are many dynamics to consider when it comes to pricing your home and the Northern Gold Coast's property market is constantly changing.
Our sales professionals have the qualifications and years of industry experience to ensure your property is listed at a realistic price and that they achieve as much as possible for you at point of sale This is demonstrated by our consistent achievement of price records and national industry awards.
• We promise to provide you with a realistic appraisal, one based on real market experience
• We promise to be transparent on the benefits and downfalls of different ways of selling, ultimately suggesting what will work best for your situation
• We promise to ensure we're on the same page when it comes to your selling objectives, implementing the best possible marketing campaign to achieve these sales results.
• We promise to fully utilise our resources and extensive buyer databases to reach more prospective buyers when marketing your property
• We promise to be efficient when holding open homes and prepared to answer all enquiries about your property
• We promise do the tough negotiations on your behalf to help ensure you get the best possible price for your home
• We promise to guide you through the complicated and sometimes tricky legal procedures of your selling property
Our team comprises over 300 years of combined experience in marketing real estate right here on the Northern Gold Coast Selling properties from $90,000 to $15,000,000 we have a specialist to suit your home
Our agents know that momentum is critical when selling property We deliver high levels of enthusiasm, integrity and hard work, this ensures we achieve strong results, no matter what the market conditions year after year
We maintain an extensive database of local buyers that allows us to immediately target individuals whose requirements match your property
We are leading experts on the area's market and local trends, maintaining up to the minute knowledge through regular communication with previous and active buyers We constantly track properties that are for sale across the region, so that we can provide you with reliable information to help you in your decision making
We are at the forefront of high impact, wide reaching marketing. Through our superior electronic marketing strategies and research, we are communicating with prospects and customers through multiple channels We also maintain a strong relationship with the Gold Coast Bulletin, giving us significant editorial coverage Our social media campaigns generate quality enquiry by penetrating high net worth areas in Queensland and interstate, and our Chinese representatives provide unique access to qualified Chinese Buyers
Developed since 1990, our significant client base provides you with an unfair advantage Our strong loyal contacts rely on our judgement and are constantly looking to buy, sell, rent and lease with us Our high level of repeat business means more prospects for your property. You can look forward to an excellent result in a shorter time frame with us
Having sold over 1000 properties to foreign and expat buyers, we have developed a unique understanding of marketing to the international segment Our referral networks and international buyer agent contacts, particularly Chinese, are unmatched providing you with a great global advantage
We are the waterfront specialists, with leading market share of prestige waterfront properties across northern Gold Coast Selling in Runaway Bay, Hollywell, Ephraim Island, Paradise Point, Sovereign Islands, Hope Island, Sanctuary Cove, River Links, Oyster Cove, Monterey Keys, Arundel and Biggera Waters, we are driven to maximising the price we achieve for you Greater market share provides you with the key ingredient of more exposure for your property
First impressions are important, to ensure your property evokes the interest of buyers we want to present it in the best possible way, this is best achieved through our experienced photographers & videographers. What's more, we've seen a huge rise in the purchase of properties site unseen by interstate buyers, this is your best opportunity to take advantage of this trend
A surprising amount of enquiry is generated by local buyers who just happened to drive past a 'for sale' signboard Where applicable, we strongly encourage the adoption of one of our large eye catching signboards to showcase your property and get the neighbourhood talking
We list your property where active buyers are searching, this includes realestate com au and Domain com along with many other sites We also utilise innovative digital marketing across social media channels to specifically target prospective buyers What's more, every week we touch base with our large buyer database with an email that features your home!
We've been around for decades and we believe traditional marketing still holds it's place in promoting your property For this reason we still feature your home in our highly visible window displays, produce property flyers and offer newspaper advertising options
Choosing the right real estate agent to sell your property is an important decision that can greatly impact your experience and the outcome of your sale. Here are some tips to help you pick the best real estate agent:
Look for experience: Choose an agent who has a proven track record of success in selling properties similar to yours. This could be determined by checking their past sales records, online reviews or even word-ofmouth referrals.
Local knowledge: An agent who knows the local real estate market inside out will be better equipped to price your property correctly, market it effectively, and negotiate on your behalf.
Communication skills: Your agent should be a good communicator and keep you informed throughout the selling process. They should be easily accessible via phone, email or in-person meetings.
Marketing strategy: Ask the agent about their marketing plan for your property. A good agent should have a clear plan to showcase your property to potential buyers through online listings, social media, open houses, and other marketing channels.
Professionalism: Your agent should be professional in their demeanor and dealings with you and potential buyers. They should be able to handle negotiations and conflicts with ease and represent your interests at all times.
Commission: Discuss the commission structure with the agent before hiring them. While it's important to get a good deal, you also want to make sure you are getting a high-quality service.
By taking the time to research and interview potential agents, you can find the right person to help you sell your property quickly and for the best possible price.
Achieving the best price for your property requires careful planning, preparation, and execution. Here are some tips to help you maximize the selling price:
Price it right: Setting the right price is crucial to getting the best price. An overpriced property may sit on the market for too long, while an underpriced property may not fetch its full potential. Work with your agent to research the local market and set a price that is competitive and attractive to buyers.
Make necessary repairs and improvements: Minor repairs and updates can significantly increase the value of your property. Consider repainting, fixing leaky faucets, updating light fixtures, and replacing worn-out carpets. If your budget allows, consider larger upgrades like kitchen and bathroom renovations.
Stage your home: Staging your home can make it look more attractive to potential buyers. Declutter and depersonalize your space, and arrange furniture and decor in a way that highlights the best features of your property.
Market it effectively: Your agent should have a comprehensive marketing plan that includes online listings, social media, open houses, and other marketing channels. The more exposure your property gets, the more likely it is to attract potential buyers.
Negotiate effectively: Negotiating with buyers can be tricky, but having an experienced agent on your side can help. Your agent should have strong negotiation skills and be able to represent your interests while still being flexible enough to close the deal.
By following these tips and working with a skilled agent, you can increase your chances of getting the best possible price for your property.
Professional photography and video are important tools for marketing a home for sale. They can help you make a great first impression, attract more potential buyers, and ultimately sell your property faster and for a better price.
First impressions: Most buyers begin their home search online, and high-quality photos and videos are essential to grab their attention and make a positive first impression. Professional photography and video can showcase your property in the best possible way, highlighting its unique features and capturing its essence.
Marketing: Professional photography and video can be used in a variety of marketing materials, including online listings, brochures, social media, and advertisements. They can help your property stand out from the competition and attract more potential buyers.
Emotional appeal: High-quality photography and video can create an emotional connection with potential buyers, helping them envision themselves living in the property and making it their own. This emotional appeal can be a powerful motivator in the home-buying process.
Accuracy: Professional photography and video can accurately represent your property and its features, giving potential buyers a clear idea of what to expect when they visit in person. This can reduce the likelihood of wasted showings and increase the chances of a successful sale.
Perceived value: Professional photography and video can add perceived value to your property, making it appear more luxurious and high-end. This can help justify a higher asking price and lead to a faster and more profitable sale.
Highlight the property's best features: Staging helps to highlight the best features of a property and make them stand out. This can help potential buyers see the true value of the property and make them more likely to be willing to pay a higher price.
Create a welcoming atmosphere: Staging can help create a welcoming atmosphere and make the property feel more like a home. This can help potential buyers emotionally connect with the property and feel more inclined to make an offer.
Make the property feel move-in ready: Staging can make a property feel move-in ready, which can be a big selling point for potential buyers. This can help justify a higher price and lead to a faster sale.
Increase perceived value: Staging can add perceived value to a property by making it appear more luxurious and high-end. This can help justify a higher asking price and lead to a faster and more profitable sale.
Stand out from the competition: Staging can help a property stand out from the competition and attract more potential buyers. This can create a sense of urgency and competition, which can lead to a higher final sale price.
Overall, staging a home for sale can help achieve a better price by making the property more attractive to potential buyers, increasing its perceived value, and creating a sense of urgency and competition.
Social media can be a powerful tool for marketing your property for sale. We utilise a multi-platform approach, potential buyers will see your property advertised on platforms such as Facebook, Instagram, Messenger and other audience networks.
Share high-quality photos and videos: We share high-quality photos and videos of the property on social media platforms. This can help attract potential buyers and generate interest in the property.
Targeting prospective buyers: We've established segmented audiences to ensure the promotion of your property reaches people specifically looking for homes just like yours! We identify these people based on their demographics, interests and online behaviour, such as visiting property sites.
Reach local & interstate buyers: We can promote your property both locally and interstate to buyers who are actively looking to purchase.
Higher affluence markets: We ensure that people who can afford high end property are being made aware of your home. We do this by exposing your property to people in high earning occupations, living in expensive areas, with demonstrated spend on luxury products.
Share virtual tours: We can share virtual tours of the property on social media platforms to give potential buyers a virtual walk-through experience of the property. This can be especially helpful for buyers who are unable to visit the property in person.
Buyer engagement: We provide prospective buyers with information on your property by responding to comments and messages. This interaction helps us grasp the sentiment they have about your property and builds relationships with potential buyers increasing the chances of a successful sale.
With an insatiable demand from local and interstate buyers, this autumn represents a once in a generation opportunity for sellers.
Don’t risk underselling your property, utilise our unrivalled expertise to ensure you maximise your property's value.
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