Stephen Cone Portfolio

STEPHEN CONE

ABOUT STEPHEN CONE

Friendly, approachable and with a great sense of humour, working with Stephen is always enjoyable Stephen knows first-hand what it takes to be successful in an industry where you are measured by your results but manages to combine this with a refreshing approach that puts his clients at ease

“Trust is always a fundamental component of all relationships” says Stephen “and when a client puts their trust in me to sell their property, I take that very seriously. I also think that the right agent can directly influence the sales process and your final net result, which is why you will often find me the first to arrive in the morning, planning my day and formulating how to best sell your property”

This dedication saw Stephen consistently awarded and recognised in the top 1 5% of L J Hooker agents internationally Now with the highly successful team of the Professionals Paradise Point, Stephen looks forward to building on that success by combining specialised marketing, up to date market knowledge and superior negotiation skills to ensure your next real estate transaction is your best one

Specialising in the Northern Gold Coast region and having sold land, units and homes (including waterfront), references are available from many happy clients to help put your mind at ease

TESTIMONIALS Client

Outstanding Service

Vertullo Real Estate did an outstanding job selling our property They had great knowledge of the local market, provided up to date communication throughout the process, were extremely professional and worked very hard to achieve the result we required We could not recommend them highly enough, no other agency we have dealt with on the Gold Coast has provided the same level of service as Professionals Vertullo did

Open Communication

Clear and concise sales strategy, great open communication in every step of the process and has an excellent support team to help market and showcase your property, to ensure it meets the sales result you want to achieve. They ensured that everything moved quickly to maximise exposure of our property in the market We would highly recommend

Expectations Exceeded

Thank you Vertullo Real Estate for representing us and making our interests your priority Your professionalism and hard work greatly exceeded both our expectations You were always transparent and honest. Thank you for an awesome outcome without any stress! We have no hesitation to recommend your services to future clients

WHO WE ARE

Since 1980 we have been at the heart of Northern Gold Coast Real Estate

We have been the leading real estate agency on the Northern Gold Coast since 1980 Having operated from the same location, sold thousands of properties, consistently achieved the number one office in the Professionals group, received numerous industry accolades and secured record results along the way, we are proud of our history

With our high profile offices in Paradise Point and Hope Island, we've got the 4216 & 4212 postcodes covered

Our sales professionals have the qualifications and years of industry experience to ensure your property is listed at a realistic price and that they achieve as much as possible for you at point of sale This is demonstrated by our consistent achievement of price records and national industry awards.

There are many dynamics to consider when it comes to pricing your home and the Northern Gold Coast's property market is constantly changing.

WE KNOW THE MARKET

THE VERTULLO ADVANTAGE

Experienced & Dynamic

Our team comprises over 300 years of combined experience in marketing real estate right here on the Northern Gold Coast Selling properties from $90,000 to $15,000,000 we have a specialist to suit your home

Our agents know that momentum is critical when selling property We deliver high levels of enthusiasm, integrity and hard work, this ensures we achieve strong results, no matter what the market conditions year after year

Local Knowledge & Best Advice

We maintain an extensive database of local buyers that allows us to immediately target individuals whose requirements match your property

We are leading experts on the area's market and local trends, maintaining up to the minute knowledge through regular communication with previous and active buyers We constantly track properties that are for sale across the region, so that we can provide you with reliable information to help you in your decision making

THE VERTULLO ADVANTAGE

Innovative Property Marketers

We are at the forefront of high impact, wide reaching marketing. Through our superior electronic marketing strategies and research, we are communicating with prospects and customers through multiple channels We also maintain a strong relationship with the Gold Coast Bulletin, giving us significant editorial coverage Our social media campaigns generate quality enquiry by penetrating high net worth areas in Queensland and interstate, and our Chinese representatives provide unique access to qualified Chinese Buyers

Our Client Base

Developed since 1990, our significant client base provides you with an unfair advantage Our strong loyal contacts rely on our judgement and are constantly looking to buy, sell, rent and lease with us Our high level of repeat business means more prospects for your property. You can look forward to an excellent result in a shorter time frame with us

THE VERTULLO ADVANTAGE

International Exposure

Having sold over 1000 properties to foreign and expat buyers, we have developed a unique understanding of marketing to the international segment Our referral networks and international buyer agent contacts, particularly Chinese, are unmatched providing you with a great global advantage

Waterfront Specialists

We are the waterfront specialists, with leading market share of prestige waterfront properties across northern Gold Coast Selling in Runaway Bay, Hollywell, Ephraim Island, Paradise Point, Sovereign Islands, Hope Island, Sanctuary Cove, River Links, Oyster Cove, Monterey Keys, Arundel and Biggera Waters, we are driven to maximising the price we achieve for you Greater market share provides you with the key ingredient of more exposure for your property

PREPARE YOUR HOME FOR SALE

You don't get a second chance to make a good first impression so here are some tips to get a quick sale at the best possible price.

Check the paintwork, spouting, brickwork & fascia boards, they may need a brush down or paint

Clean out the garage and shed to minimise junk and maximise space

Remove weeds, dead leaves, trim plants, add mulch & consider adding a splash of colourful plants

Repair any broken or cracked windows, damaged fence panels and gate hinges, clean BBQ

Remove junk mail from letterbox and have a prominent house number displayed

Fly screens in place in good repair Ensure all doors open, slide freely and lock/unlock easily

Interior Kitchen & Bathrooms

Make entrance way clean and uncluttered

Repair chipped or cracked plaster, clean the windows, curtains & blinds

All floor coverings freshly cleaned, steam cleaned carpets make a big difference

Curtains /drapes clean and open, beds made, cupboards cleaned

Re-organise cluttered bookcases and hide unsightly electrical wiring

All taps in good working order (no drips or leaks)

All surfaces, mirrors & shower screens/curtains are cleaned and polished

Remove any mould from shower recess and soap stains from shower floor

Put clean towels, soap and air fresheners in the bathroom and toilet

Clean dishes, remove dishes from dishwasher

Put away small appliances in kitchen and bathroom (hair dryers, toasters etc)

Reduce general clutter, fridge magnets, cookbooks etc.

Empty rubbish bins and neutralise unpleasant odours

Tips for Inspection Days

Vases of flowers or bowls of fruit help

Keep the home warm and cosy in winter, turn on the air conditioner in the summer

Glossy lifestyle magazines on the coffee table indicate your commitment to quality

Have some light music playing in the background

Jewellery, valuables and mementos should be locked away or removed

Remove or minimise the number of personal photos

Remove pets and all evidence of pets when displaying your home

Exterior

OUR MARKETING STRATEGY

Marketing Our

Professional Photography

First impressions are important, to ensure your property evokes the interest of buyers we want to present it in the best possible way, this is best achieved through our experienced photographers & videographers. What's more, we've seen a huge rise in the purchase of properties site unseen by interstate buyers, this is your best opportunity to take advantage of this trend

Signage

A surprising amount of enquiry is generated by local buyers who just happened to drive past a 'for sale' signboard Where applicable, we strongly encourage the adoption of one of our large eye catching signboards to showcase your property and get the neighbourhood talking

Online Marketing

We list your property where active buyers are searching, this includes realestate com au and Domain com along with many other sites We also utilise innovative digital marketing across social media channels to specifically target prospective buyers What's more, every week we touch base with our large buyer database with an email that features your home!

Traditional Marketing

We've been around for decades and we believe traditional marketing still holds it's place in promoting your property For this reason we still feature your home in our highly visible window displays, produce property flyers and offer newspaper advertising options

PRIVATE TREATY

This is where you set the price for your home and then negotiate with the buyers.

Advantages

Disadvantages

The buyers know the price you are seeking and therefore if it is in their price range

The price allows buyers to accurately compare your home to the different homes on the market in the same price range

Some buyers may need to purchase subject to obtaining finance approval or other conditions that are particular to their circumstances

You, the seller, can adjust your price at anytime during the campaign

It can be difficult to select the correct sale price If the price is set too high, there is a danger that the property will sit on the market for a long time and very few inspections will occur A property listed at a lower price may result in the seller losing money when the property could have potentially sold for more

There is no specific deadline for the sale to occur, the sale process may be drawn out as buyers wait to see what else might come along or If you will drop the price

Your price may discourage buyers from inspecting as they perceive the property to be overpriced

If you overprice your property and have to adjust the price down, this has a very negative effect on the property

The percentage of properties sold each week by private treaty are approximately 2.5% of the properties on the market, so over a 6 week period 15% are sold. Compare this to Auction properties where 89% are sold within the 6 week period

Together we will work out the best strategy to sell your property as all properties are different.

Advantages of Selling By Auction

Remember you, the owner, fully control the price you sell for!

AUCTION

There is No Limit on the price that can be achieved.

No Asking Price

When it is sold, it is unconditionally sold

Promotion Leads to a Higher Level of Enquiry

When the price is removed from the property you remove the biggest objection that most people have to considering a property The chance of the buyer inspecting your property greatly increases Purchasers believe the vendors are more motivated to sell Concentrated advertising, tailored to your property, significantly boosts enquiry levels The higher enquiry levels lead to higher inspection numbers and ultimately a greater chance of a higher price

Shorter Time on Market

You increase your chance of selling in the peak selling period of 4 to 6 weeks Buyers have a set time by which they must make a decision, they tend to procrastinate when looking at properties for sale by private treaty so time pressure is vital on buyers

Your property is SOLD with no cooling off period, no finance clauses and no pest & building clauses and the full deposit is paid immediately

Encourage Competition for Your Home

By encouraging a wide range of buyers to inspect we also create a competitive environment around your property as we have multiple inspections at the same time, this leads to a higher chance of offers being submitted prior to auction

Three Chances to Sell

Prior to auction, offers are often submitted as the buyers try to secure before the auction

On auction day, when you are prepared with all the feedback from the campaign After the auction, is an opportunity for those that could not bid at the auction