Cassie Jiang: A Guide To Selling Your Home

Driven by a genuine passion for real estate and a drive to succeed, Cassie Jiang is a dynamic

agent who is fluent in both Chinese and English

a Masters in International Business, she brings a professional background in international sales and marketing, exemplified by holding significant sales roles both here and in China Cassie thrives on the pace of the real estate industry, with enthusiasm for assisting people in fulfilling their property dreams by realising the great potential of their property

commitment to clients enables her to exceed expectations and achieve the best possible results

professional manner is tempered by a personable nature and the ability to make both vendors and buyers feel at ease throughout the entirety of the sales process

YOUR ADVANTAGE of a Local with a Chinese Background

Cassie’s rapport & relationships within the Chinese community are unrivalled by your average realtor

PROPERTY AND THE CHINESE MARKET

The Gold Coast has and continues to benefit from an influx of cashed up Chinese buyers turning to Queensland for property The Gold Coast is a safe destination which offers a great lifestyle, for this reason, foreign families are buying houses to accommodate the unprecedented number of children studying here on international student visas

A LOCAL WITH STRONG TIES TO THE CHINESE COMMUNITY

Cassie opens up opportunities to a buyer market of Chinese investors Her cultural background, community involvement and shared Chinese values makes her the perfect representative in the selling of your home

A RIVER LINKS RESIDENT

Cassie’s love for the Hope Island area extends to her choice to buy and live in the River Links Estate as well as invest in property locally She’s very familiar with the different Hope Island precincts and the market in which these properties resonate

SUPER EFFICIENT AND DEDICATED TO HER CLIENTS

Cassie worked tirelessly to fulfil our requirements and negotiate the best possible outcome for us during the purchase of several properties She took the time to listen to our specific needs, always followed through on her promises and kept us updated at all times I can highly recommend Cassie!

EXCEPTIONAL SERVICE AND HIGHLY RECOMMENDED

Cassie is a great agent with strong work ethic She has gone and above to assist me in acquiring this property and I’m thrilled with the result I would highly recommend Cassie to anyone who is looki go to buy or sell their property on the Gold Coast She is very pleasant to deal with and has an exceptional understanding of the property market

EXCELLENT AGENT

Our experience with Cassie has been wonderful from start to finish We were given a price indication when she listed our property and she did not waiver from this until it was achieved Her professionalism, feedback and advice was second to none Cassie was so easy to deal with and made herself available whenever necessary to ensure both ourselves and purchasers were looked after We could not recommend Cassie more highly to anyone wanting to sell their home

Nat & Andy

Nathalie

34 MIDDLE QUAY DRIVE, BIGGERA WATERS

Leslie

113 THE PENINSULA,

HOW WILL WE SELL YOUR PROPERTY?

PRIVATE TREATY

This is where you set the price for your home and then negotiate with the buyers.

Advantages

The buyers know the price you are seeking and therefore if it is in their price range

The price allows buyers to accurately compare your home to the different homes on the market in the same price range

Some buyers may need to purchase subject to obtaining finance approval or other conditions that are particular to their circumstances

You, the seller, can adjust your price at anytime during the campaign

Disadvantages

It can be difficult to select the correct sale price If the price is set too high, there is a danger that the property will sit on the market for a long time and very few inspections will occur A property listed at a lower price may result in the seller losing money when the property could have potentially sold for more

There is no specific deadline for the sale to occur, the sale process may be drawn out as buyers wait to see what else might come along or If you will drop the price.

Your price may discourage buyers from inspecting as they perceive the property to be overpriced

If you overprice your property and have to adjust the price down, this has a very negative effect on the property

The percentage of properties sold each week by private treaty are approximately 2.5% of the properties on the market, so over a 6 week period 15% are sold. Compare this to Auction properties where 89% are sold within the 6 week period

Together we will work out the best strategy to sell your property as all properties are different.

Advantages of Selling By Auction

Remember you, the owner, fully control the price you sell for!

AUCTION

There is No Limit on the price that can be achieved.

No Asking Price

Promotion Leads to a Higher Level of Enquiry

When the price is removed from the property you remove the biggest objection that most people have to considering a property The chance of the buyer inspecting your property greatly increases Purchasers believe the vendors are more motivated to sell Concentrated advertising, tailored to your property, significantly boosts enquiry levels. The higher enquiry levels lead to higher inspection numbers and ultimately a greater chance of a higher price

Shorter Time on Market

You increase your chance of selling in the peak selling period of 4 to 6 weeks Buyers have a set time by which they must make a decision, they tend to procrastinate when looking at properties for sale by private treaty so time pressure is vital on buyers

When it is sold, it is unconditionally sold

Your property is SOLD with no cooling off period, no finance clauses and no pest & building clauses and the full deposit is paid immediately

Encourage Competition for Your Home

Three Chances to Sell

By encouraging a wide range of buyers to inspect we also create a competitive environment around your property as we have multiple inspections at the same time, this leads to a higher chance of offers being submitted prior to auction Prior to auction, offers are often submitted as the buyers try to secure before the auction

On auction day, when you are prepared with all the feedback from the campaign After the auction, is an opportunity for those that could not bid at the auction

PREPARE YOUR HOME FOR SALE

Youdon'tgetasecondchancetomakeagoodfirstimpression soherearesometipstogetaquicksaleatthebestpossibleprice.

EXTERIOR

Check the paintwork spouting brickwork & fascia boards they may need a brush down or paint

Clean out the garage and shed to minimise junk and maximise space

Remove weeds, dead leaves, trim plants, add mulch & consider adding a splash of colourful plants

Repair any broken or cracked windows, damaged fence panels and gate hinges, clean BBQ

Remove junk mail from letterbox and have a prominent house number displayed

Ensure all doors open, slide freely and lock/unlock easily Fly screens in place and in good repair

INTERIOR BATHROOMS / KITCHEN / TOILETS

Make entrance way clean and uncluttered

Repair chipped or cracked plaster clean the windows curtains & blinds

All floor coverings freshly cleaned steam cleaned carpets make a big difference

Curtains /drapes clean and open, beds made, cupboards cleaned

Re organise cluttered bookcases and hide unsightly electrical wiring

All taps in good working order (no drips or leaks)

All surfaces, mirrors & shower screens/curtains are cleaned and polished

Remove any mould from shower recess and soap stains from shower floor

Put clean towels soap and air fresheners in the bathroom and toilet

Clean dishes remove dishes from dishwasher

Put away small appliances in kitchen and bathroom (hair dryers, toasters etc)

Reduce general clutter, fridge magnets, cookbooks etc

Empty rubbish bins and neutralise unpleasant odours

TIPS FOR HOME OPEN DAYS / INSPECTIONS

Vases of flowers or bowls of fruit help

Keep the home warm and cosy in winter turn on the air conditioner in the summer

Glossy lifestyle magazines on the coffee table indicate your commitment to quality

Have some light music playing in the background

Jewellery valuables and mementos should be locked away or removed

Remove or minimise the number of personal photos

Remove pets and all evidence of pets when displaying your home

PROFESSIONAL STYLING

Professionally styled properties stand out on the internet and attract a lot more buyers to open homes This leads to more competition and creates more urgency for buyers Property styling sells the dream to buyers Statistics show that professionally styled properties sell 30 50% faster and for a 7 17% higher price 90% of buyers shop on line and short list properties from there 95% of people cannot visualise an empty property’s potential and empty rooms often appear much smaller A styled property accentuates the beauty of the home and creates an emotional connection and a lifestyle for the buyer

VERTULLO

WHO WE ARE

Since 1980 we have been at the heart of Northern Gold Coast Real Estate

We have been the leading real estate agency on the Northern Gold Coast since 1980 Having operated from the same location, sold thousands of properties, consistently achieved the number one office in the Professionals group, received numerous industry accolades and secured record results along the way, we are proud of our history

With our high profile offices in Paradise Point and Hope Island, we've got the 4216 & 4212 postcodes covered

We know the market

There are many dynamics to consider when it comes to pricing your home and the Northern Gold Coast's property market is constantly changing

Our sales professionals have the qualifications and years of industry experience to ensure your property is listed at a realistic price and that they achieve as much as possible for you at point of sale This is demonstrated by our consistent achievement of price records and national industry awards.

VERTULLO ADVANTAGE

Experienced & Dynamic

Our team comprises over 300 years of combined experience in marketing real estate right here on the Northern Gold Coast Selling properties from $90,000 to $15,000,000 we have a specialist to suit your home

Our agents know that momentum is critical when selling property We deliver high levels of enthusiasm, integrity and hard work, this ensures we achieve strong results, no matter what the market conditions year after year

Local Knowledge & Best Advice

We maintain an extensive database of local buyers that allows us to immediately target individuals whose requirements match your property

We are leading experts on the area's market and local trends, maintaining up to the minute knowledge through regular communication with previous and active buyers We constantly track properties that are for sale across the region, so that we can provide you with reliable information to help you in your decision making

VERTULLO ADVANTAGE

Innovative Property Marketers

We are at the forefront of high impact, wide reaching marketing Through our superior electronic marketing strategies and research, we are communicating with prospects and customers through multiple channels We also maintain a strong relationship with the Gold Coast Bulletin, giving us significant editorial coverage Our social media campaigns generate quality enquiry by penetrating high net worth areas in Queensland and interstate, and our Chinese representatives provide unique access to qualified Chinese Buyers.

Our Client Base

Developed since 1990, our significant client base provides you with an unfair advantage Our strong loyal contacts rely on our judgement and are constantly looking to buy, sell, rent and lease with us Our high level of repeat business means more prospects for your property. You can look forward to an excellent result in a shorter time frame with us

THE VERTULLO ADVANTAGE

International Exposure

Having sold over 1000 properties to foreign and expat buyers, we have developed a unique understanding of marketing to the international segment Our referral networks and international buyer agent contacts, particularly Chinese, are unmatched providing you with a great global advantage

Waterfront Specialists

We are the waterfront specialists, with leading market share of prestige waterfront properties across northern Gold Coast Selling in Runaway Bay, Hollywell, Ephraim Island, Paradise Point, Sovereign Islands, Hope Island, Sanctuary Cove, River Links, Oyster Cove, Monterey Keys, Arundel and Biggera Waters, we are driven to maximising the price we achieve for you Greater market share provides you with the key ingredient of more exposure for your property

Exterior

PREPARE YOUR HOME FOR SALE

You don't get a second chance to make a good first impression so here are some tips to get a quick sale at the best possible price.

Check the paintwork, spouting, brickwork & fascia boards, they may need a brush down or paint

Clean out the garage and shed to minimise junk and maximise space

Remove weeds, dead leaves, trim plants, add mulch & consider adding a splash of colourful plants

Repair any broken or cracked windows, damaged fence panels and gate hinges, clean BBQ

Remove junk mail from letterbox and have a prominent house number displayed

Fly screens in place in good repair Ensure all doors open, slide freely and lock/unlock easily

Interior Kitchen & Bathrooms

Make entrance way clean and uncluttered

Repair chipped or cracked plaster, clean the windows, curtains & blinds

All floor coverings freshly cleaned, steam cleaned carpets make a big difference

Curtains /drapes clean and open, beds made, cupboards cleaned

Re organise cluttered bookcases and hide unsightly electrical wiring

All taps in good working order (no drips or leaks)

All surfaces, mirrors & shower screens/curtains are cleaned and polished

Remove any mould from shower recess and soap stains from shower floor

Put clean towels, soap and air fresheners in the bathroom and toilet

Clean dishes, remove dishes from dishwasher

Put away small appliances in kitchen and bathroom (hair dryers, toasters etc)

Reduce general clutter, fridge magnets, cookbooks etc.

Empty rubbish bins and neutralise unpleasant odours

Tips for Inspection Days

Vases of flowers or bowls of fruit help

Keep the home warm and cosy in winter, turn on the air conditioner in the summer

Glossy lifestyle magazines on the coffee table indicate your commitment to quality

Have some light music playing in the background Jewellery, valuables and mementos should be locked away or removed

Remove or minimise the number of personal photos

Remove pets and all evidence of pets when displaying your home

OUR MARKETING STRATEGY

MarketingOur

Professional Photography

First impressions are important, to ensure your property evokes the interest of buyers we want to present it in the best possible way, this is best achieved through our experienced photographers & videographers What's more, we've seen a huge rise in the purchase of properties site unseen by interstate buyers, this is your best opportunity to take advantage of this trend

Signage

A surprising amount of enquiry is generated by local buyers who just happened to drive past a 'for sale' signboard Where applicable, we strongly encourage the adoption of one of our large eye catching signboards to showcase your property and get the neighbourhood talking.

Online Marketing

We list your property where active buyers are searching, this includes realestate com au and Domain com along with many other sites We also utilise innovative digital marketing across social media channels to specifically target prospective buyers What's more, every week we touch base with our large buyer database with an email that features your home!

Traditional Marketing

We've been around for decades and we believe traditional marketing still holds it's place in promoting your property For this reason we still feature your home in our highly visible window displays, produce property flyers and offer newspaper advertising options