GRVT Marketing Prospectus 2012-2013 by Prominent Group

G o u l b u rn R i ver Val l ey T o uri sm

2012/2013

Marketing Prospectus

w w w. g o u l b u r n r i v e r v a l l e y . c o m . a u

G o u l b u rn Riv e r Valley To u ris m

2012/2013 Marketing Prospectus w w w . g o u l b u r n r i v e r v a l l e y. c o m . a u

Goulburn River Valley Tourism is a non-for-profit Company established to represent the tourism industry across the Mitchell, Murrindindi, Strathbogie and Greater Shepparton region. There is not a business, professional service or commercial operation in our region that does not ultimately receive some share of the revenue contributed to the local economy by tourism and its associated economic benefits. It is in the direct interest of all those who benefit from tourism to participate in and contribute to the effective promotion of the entire region and the planned management of its marketing activities.

Goulburn River Valley – visitation statistics The Goulburn River Valley region welcomed:

7.2 million daytrip visitors

2.1 million

Overnight visitors

from June 2010 to June 2011. The spend of visitors in the Goulburn River Valley during this time exceeded:

$1,535,760,000 Spent by visitors in the region Statistics taken from YE June 2010 – YE June 2011. Source: National Visitor Survey, YE Dec 10, Tourism Research Australia (TRA)

2012/2013 Marketing Activity – at a glance 13 Great opportunities for your business to promote itself! • • • • • • 2

Bendigo Leisurefest Postcard ‘Experience’ Campaign Tourism Championship Showcase Holiday Planner Smart Phone App Public Relations journalist visits Volunteer Privilege Pass

• • • • •

Melbourne Caravan & Camping show Special Offers Flyer Holiday Planner Seasonal Consumer newsletter Website event listings

2011/2012 MARKETING BUY IN OPPORTUNITIES Heart of Victoria

Holiday Planner

back by popul ar dem a nd !

The Goulburn River Valley Heart of Victoria Holiday Planner is back by popular demand! With the first publication so popular an additional 25,000 copies were printed – we anticipate the same level of interest from advertisers and visitors at our second publication. Number of copies: 25,000 Size: A4 Number of pages: 60 including cover Printed full colour throughout plus satin sealer. 200gsm Satin Art cover with 115gsm Satin Art throughout. (This is slightly lighter stock than the original planner but still of superior quality). We envisage making changes to the images used but keeping the overall design very similar to the existing layout. Unlike Official Visitor Guides, the Holiday Planner features suggested touring options in categories that support our regions strengths, including: • • • •

Natural attractions History and heritage Fishing, water sports and activities Golf

• • • •

Food and Wine Farm gate produce Arts and culture The Army and Military experience

I have never seen our region promoted in such a beautiful way. I had to look twice to see if it really was our region in the photos! What a world class publication – this is certainly a coffee table book. Email received through Goulburn River Valley Tourism website.

Thank you for listing local markets and historical centres in your Holiday Planner publication. Markets attract a lot of visitors and rarely have funds to promote properly – we love the book and will be telling everyone about it. Letter to Goulburn River Valley Tourism.

Promoting the region in this way encourages visitors to explore and design their stay around activities that personally appeal to their desired holiday experience.

G o u l b u rn Riv e r Valley To u ris m

2012/2013 Marketing Prospectus w w w . g o u l b u r n r i v e r v a l l e y. c o m . a u

Structure of holiday planner Mulwala

Pristine Rivers & Lakes

Katunga

Tatura urn lb

Benalla

• Eildon Pondage, Eildon • Little River, Taggerty • Hughes Creek, Avenel • King Parrot Creek, Strath Creek • Steavenson River, Marysville

www.parks.vic.gov.au

Healesville

ULB URN

ULB UR

Lake Mountain

FWY

HWY

0 10

Eildon Howqua Lake Eildon National Park

13CCathedral

Range Park

State • LAK AKE MOUNT TAIN • TAGGERTY Buxton

Kinglake West

Glenburn

Nagambie Lakes, Nagambie

Lake Eildon, Eildon

Victoria Park Lake, Shepparton

Lake Bartlett, Tatura

Polly McQuinn’s, Strathbogie Ranges

Honeysuckle Creek, Violet Town

Seven Creeks, Euroa

Goulburn Weir, Nagambie

Falls Creek Reservoir, Tallarook

Rubicon River, Rubicon

Yea River, Yea

Eildon Pondage, Eildon

Little River, Taggerty

Hughes Creek, Avenel

King Parrot Creek, Strath Creek

Steavenson River, Marysville

Yarra Glen FW

Forest

Nagambie Cheap Shop High St, Nagambie

River Country Adventours Shepparton, Nagambie & Seymour

Lake Eildon Marina 190 Sugarloaf Rd, Eildon

Goulburn River High Country Rail Trail From Tallarook to Mansfield (p28)

Greater Shepparton’s Shared Path Network Various locations around

Resort

National Park

Healesville

Upper Yarra Reservoir

Marysville is renewing itself after the devastating Lake Mountain is Melbourne’s Warburton closest and most TE RN February 2009 bushfires – many business owners Lilydale affordable alpine resort and is located only FW are re-opening Y their doors and there is nothing 21km from Marysville. A mountain of fun all year they would like better than to welcome you to round, the resort offers cross-country skiing, their beautiful part of the world. A visit to the tobogganing, snow play and snow-mobile rides region is a great way to support the recovery during winter and mountain biking, bushwalking process and the scenic drive to Marysville is part and road cycling during the warmer months. of its tourist appeal. The town and surrounding With a skyline dominated by the distinctive areas offer a broad range of accommodation for Cathedral Mountain, part of the Cathedral Range couples, singles, groups and families in hotels, State Park, the township of Taggerty boasts a motels, caravan parks, self-contained properties spectacular setting. Hemmed by the Blue Range and Bed & Breakfast houses – the perfect base

MELBOURNE

art and crafts. A visit to the magnificent Steavenson Falls – one of the tallest sets of falls in Victoria – will leave you feeling inspired by Mother Nature’s awesome beauty. A scenic drive among the tall trees of the Black Spur will lead you to the gorgeous hamlet of Narbethong, set amongst lush forest, rivers and farmland and providing the gateway to Marysville beyond. Narbethong offers beautiful

and

accommodation and easy access to Lake Mountain for snow play and scenic walking trails.

to the east and the Black Range to the west, it offers a smorgasbord of outdoor activities for visitors. The rivers and streams in the area provide

great opportunities for trout and fly-fishing, whitewater rafting and canoeing. Spend relaxing days and peaceful evenings enjoying the serenity of the spectacular countryside and natural surrounds. Nearby, the ever-expanding village of Buxton is a natural beauty with its surrounding mountainous views, trees and rivers. If you’re looking to throw a line in, head to the ‘Meeting of the Waters’ where three rivers come together for fantastic fishing opportunities.

Tick

Destinations of interest:

WHENBeveridge IT COMES TO THE GREAT OUTDOORS, MARYSVILLE AND SURROUNDS Mountain Lake HAS IT ALL.

WHETHER YOU’RE INTO BUSHWALKING, Marysville Whittlesea Kinglake FISHING, CYCLING, Toolangi WHITE-WATER RAFTING OR SOME Park FUN IN THE SNOW, YOU CAN DONational Toolangi IT ALL IN THIS SPECTACULAR Ranges Yarra PART OF VICTORIA. Sunbury Narbethong Kinglake State

for bushwalking, sightseeing, trout fishing, playing golf, cycling, indulging in great food and wine and admiring local

2011/12 Holiday Planner

2C 2 12

Thornton

Acheron

Taggerty Murindindi

Hazeldene

WES

Yea

www.goulburnrivervalley.c om.au

Molesworth

Marysville & surrounds

Wandong Macedon Romsey Regional NCLUDING NG: G : • BU BUXTO TON NMt•Disappointment NARBE NA RBETHO Park IN ONG Wallan State Forest

fine food and wine and great accommodation. Upper Yar Reservoi

You can also get your ﬁshing licence from Nagambie Cheap Shop along with your fishing gear and a whole lot more.

a Alexandra

VALL

d Flowerdale

MAROON DAH

Lake Mountain

Resort Toolangi Goulburn River High Country The beautiful angi scenery and is cent features magnifi RailteTrail Narbethong Yarra Ranges est historic buildings, feature Park to towns that National connected heritage attractions, art galleries and museums,

Lake Boorolite Eildon

Kerrisdale

Tallarook State Forest Strath Creek

it is open from dawn to dusk. Marysville

Mansfield

Yarck

MELBA

• Yea River, Yea

Broadford

Mt Samaria State Park

Bonnie Doon

Whiteheads Creek

Trawool

Pyalong

Strathbogiee Ranges

Tallarook

Lancefield Kilmore

DER

• Rubicon River, Rubicon

Murindindi

Cathedral features Shepparton’s All Abilities Playground Range State Park area, slides and swings, a concord net, sand-play Buxton enburn walls. There is full wheelchair access and climbing

CAL

• Goulburn Weir, Nagambie • Falls Creek Reservoir, Tallarook

Steavenson Falls

have recreation areas, toilets and boat-launching facilities. Discover the breathtaking beauty of the of the river, with line some Steep banks Steavenson Fallsparts in Marysville – after dark! throughout. dotted access andfalls sandbarsThe are flpoints oodlit at night and are truly worth are scattered along the rampsvisit. Informal aboat late night rivers at popular access points. For detailed information visit the Parks Victoria website at

Tooborac

Yea network Greater Shepparton’s shared-path Y HW Acheron areas of natural beauty Ho winds its way through Thornton Lake Eildon National Park along the Goulburn River.

Steavenson Falls

Seymour

Merton

HUME

• Seven Creeks, Euroa

The Department of Primary Industries carries out occasional releases of trout in many of the rivers, creeks and lakes. Some popular ﬁshing locations

NDA

• Polly McQuinn’s, Strathbogie Ranges • Honeysuckle Creek, Violet Town

own dinner and then sleep under the stars.

• Lake Bartlett, Tatura

MAROO

• Victoria Park Lake, Shepparton

Puckapunyal

Longwood

Avenel

• Lake Eildon, Eildon

Lake Eildon Marina’s fleet of houseboats offers a unique accommodation experience that allows visitors to explore the pristine waters and magnificent surroundings.

Nagambie

Heathcote

• Goulburn River • Nagambie Lakes, Nagambie

Stake your spot on the bank or launch your boat and cruise the waters. There are lots of family-friendly spots to enjoy that boast scenic 38 Marysville & relax surrounds backdrops and an array of wildlife. You can in the tranquil surrounds, catch and cook your

Euroa

Tabilk

National Park.

also popular.

8 1A B

HeathcoteGraytown National Park

HWY

into fast-paced action on the water or looking for peace and tranquillity in natural surrounds, endless hours of enjoyment await you in our region. Come and join us at:

River Country Adventours has canoes for hire and safaris at Seymour, Nagambie and Shepparton. There are camping and fishing adventures available on the Lower Goulburn

Reef Hills State Park

Violet Town

MIDLAND

Pack a picnic, drop in a line and play in the Goulburn River Valley Region’s best waterfront locations. There is a great range of water activities for the whole family to enjoy. Whether you’re

The magnificent Goulburn River, beautiful Nagambie Lakes and picturesque Lake Eildon provide excellent fishing opportunities, particularly for trout, salmon, cod and perch. Fly-ﬁshing is

HERN NORT

Water play

Things to do

HWY

Murchison

Drop a line in

Lake Mokoan

MIDLAN

Kialla

Go u

Cam

Nagambie

Goulburn River

Waranga Reservoir

Rushworth

Warby Range State Park

Congupna Lemnos

F Mooroopna 3 S Shepparton

Merrigum

Pristine Rivers & Lakes

Great for Fishing :

HW Y

Kyabram

Rochester

pasp

www.dpi.vic.gov.au

SWIMMING IN PROTECTED AREAS.

Strathbogie

Lower Goulburn National Park

Tongala

River

VALLEY

er Riv

RAY

VA LLEY

MUR

For information on fishing licences, bag limits, catching bait or any other fishing issues, call the Department of Primary Industries Customer Service Centre on 136 186 or visit

Mulwala Bundalong

Numurkah

Fishing licences

REGION, LINKING ONE END TO THE MIGHTY GOULBURN RIVER RUNS RIGHT THROUGH OUR PRISTINE LAKE EILDON AND THE OTHER. THE RIVER, ALONG WITH THE BEAUTIFUL AND AND OFFER THE OPPORTUNITY NAGAMBIE LAKES, ARE HOME TO AN ABUNDANCE OF WILDLIFE BOATING, SKIING, FISHING AND TO EXPERIENCE ALL SORTS OF WATER ACTIVITIES INCLUDING

MIDLAND NOR THERN

Pristine Rivers & Lakes

Yea

Echuca

Yarrawonga

Nathalia

Moama

rs Riivvers

Barmah

A C C O M M O D AT I O N

Marysville & surrounds A C C O M M O D AT I O N

A C C O M M O D AT I O N

Marysville

Shepparton F

Shepparton’s All Abilities Playground Tom Collins Dve, Shepparton

Refer to town directory: Pages

www.goulburnrivervalley.c om.au

BIG4 TAGGERTY HOLIDAY PARK

BLACK SPUR INN

CHESTNUT GLADE

Just 90 minutes from Melbourne with a ‘million-milesaway’ feel, the historic Black Spur Inn, with stunning forest views, invites you to indulge in the perfect getaway. Offering hotel suites, cabin units or a lodge for larger groups, all with the comforts one would expect. Be sure to ask about their various special seasonal get-a-way packages.

Two spacious self contained cottages of contemporary design nestled within a very peaceful setting, amidst an orchard of chestnut trees, surrounded by the mystic mountains. The cottages can sleep up to four and have open ﬁres and spas. Children and pets are welcome. Every season is a delight. Packages available.

436 Maroondah Hwy, NARBETHONG Ph: 03 5963 7121 www.blackspurinn.com.au

20 Manby Road, NARBETHONG Ph: 03 5963 7103 www.chestnutglade.com.au

Escape to BIG4 Taggerty Holiday Park, located in a pretty bush setting on the banks of the Acheron River with the Cathedral Mountain as the back drop.

A C C O M M O D AT I O N

Stay in one of their fully self contained 2 bedroom ensuite cabins where you might spy a platypus whilst sitting on the decking overlooking the Acheron River. Take your caravan or tent to camp on one of the shaded powered/unpowered sites. Breathe clean fresh air and enjoy the great outdoors, take it easy or be active! Enjoy bushwalking, ﬁshing, golﬁng, swimming, horse riding, or water skilling on Lake Eildon, Just over 2 hours from Melbourne, simply travel up the Maroondah Highway or take the Hume Freeway.

3380 Maroondah Hwy, TAGGERTY Ph: 03 5774 7263 www.big4taggerty.com.au

ELITE STAYS

KEPPEL WATERS

Elite Stays, set on 16 acres with breathtaking views of views of the Cathedral Ranges, offers guests a luxurious place to come home to after exploring the surrounding region. Featuring 2 large bedrooms, ﬂat screen TV with DVD player, iPod docking station, cosy wood ﬁre, fully equipped kitchen and contemporary décor.

Located just 8kms from Marysville and set amongst the lush green pastures of Keppel Valley farm. This farm house has 4 bedrooms and offers a separate spa room, 2 bathrooms, ﬂat screen TV, sitting room, billiard/family room and large kitchen. Enjoy the outdoors with the BBQ and spa area. Ideal for families and larger groups. Sit back, soak it all in and relax!

21 Acacia Lane, TAGGERTY Ph: 0413 795 283 www.elitestays.com.au

Marysville Buxton Rd, MARYSVILLE Ph: 0413 795 283 E: info@towermotel.com.au

www.goulburnrivervalley.c om.au www.goulburnrivervalley.c om.au

The Holiday Planner will once again be split into two easy to navigate sections. The first section will feature the suggested tours including editorial and maps that pinpoint specific business locations to help visitors ‘self navigate’ the region. The second half will feature townships and showcase a full listing of what is on offer in each town. By doing this our readers will be able to have, at their fingertips, information that attracts them to explore a tour that appeals, and a full listing of what is on offer in each townships they visit. Each of these towns featured will have a short editorial introduction with the size of the introduction being governed by the level of advertising support.

The online component Once again the Holiday Planner will be supported through interactive mapping on the GRVT website – however we have taken this one step further and will be developing a complementary Holiday Planner Smart Phone App, taking interactivity to the next level! 4

Distribution Distribution of the Holiday Planner has been refined so we know we are only printing the exact number of copies we require until April 2015. We wanted to keep advertising costs as low as possible for industry, so we have monitored closely where the best distribution points for this publication are and tailored distribution accordingly. The Holiday Planner will be distributed through to following channels: • Visitor Information Centres throughout Victoria (including Federation Square) • The GRVT stand at the Melbourne Caravan, Camping and Touring Supershow • The GRVT stand at Bendigo LeisureFest • Major events and festivals in the region • To key travel writers and travel publications • To key Victorian and interstate bus and touring companies • Conferences and regional summits Targeted distribution will also take place with copies of the publication sent to; • Victorian and Interstate bus and touring companies • Key travel writers and travel publications

Please note: Goulburn River Valley Tourism is keeping the cost of advertising as low as possible to ensure your business can participate. In order to do this we have been specific with the number of copies we need to print and distribute. All operators who advertise will receive 40 copies of the Holiday Planner to display and distribute as desired. Any additional copies of the Holiday Planner will need to be ordered prior to printing at an investment of $72.00 per box of 40. Councilâ&#x20AC;&#x2122;s are also encouraged to purchase additional copies of the Holiday Planner for distribution at local events, community events, inclusion in new resident kits and display in Customer Service.

FREE

Holiday Planner Smart Phone App

addition for Holida y Pl anner Advertiser s

Prominent Group will develop an exclusive smart phone app to further enhance the effectiveness of the Holiday Planner. Consumers will be able to download this app to their iPhone or Android handset free of charge to have instant and interactive access to the businesses promoted within the Planner. This includes GPS and Google mapping.

Display Visitor Information Centres throughout the Goulburn River Valley region will be displaying the Holiday Planner in a uniformed fashion â&#x20AC;&#x201C; so no matter which VIC a visitor enters, the material will be displayed the same and visitors will be able to easily access our regions information.

Advertising rates Full page: Half Page: Quarter Page: Eighth Page A4

1/2

1/4

We are encouraging operators to do the same and purchase a Holiday Planner display stand for your business countertop at an additional cost of $10 per stand. We have not made these costs compulsory, but do encourage businesses to think about how you display and control the distribution of your Holiday Planners.

1/8

$2,100 +GST $1,270 +GST $790 +GST $420 +GST

Additional $72 +GST per box 40 Holiday Planners (must order pryor to printing) Holiday Planner $10 +GST Display Stand Smart Phone App FREE App listing to advertisers in Holiday

Planner

For distribution - April 2013

G o u l b u rn Riv e r Valley To u ris m

2012/2013 Marketing Prospectus w w w . g o u l b u r n r i v e r v a l l e y. c o m . a u

2 meals for the price of 1

20% off outdoor action gamespumping with the

Specialising in sweet and savoury pancakes and crepes, order 2 of the same and get the second free!

valid tue - thu until 30/9/12. one redemption per table.

valid to 30/9/12

valid to 30/9/12. Conditions apply.

kilMore Caravan Park 110 northern Hwy, kilmore

www.myriadglass.com Ph: 0419 255 592

Soak in the views from this popular café, just 1 hour from Melbourne. redeemable with every 2 course meal for 2 people. valid to 30/9/12 open fri – Sun.

to be used at lake Mountain resort’s

Step inside australia’s largest food factory outlet.

bistro.

a $20 lunch voucher

valid to 30/9/12 Must present flyer

Ph: 03 5963 7103

valid 21/11/11 to 8/6/12

lake Mountain alPine reSort www.lakemountainresort.com.au 1071 lake Mountain road, Marysville Ph: 03 5957 7222

Complimentary dessert with every main meal

rennies at acheron Gallery restaurant 132 breakaway rd, acheron

150gsm gloss art

valid to 30/9/12

www.marianrennie.com.au

Ph: 03 5772 1701

Y HW

MARO

Ph: 0413 795 283

valid to 30/9/12

www.toolangitavern.com.au

Ph: 03 5962 9398

Stay 3 nights but only pay for

2 take in all Marysville has to offer, all within walking distance to this popular motel.

valid to 30/9/12. Subject to availability.

this is where inner city chic meets country hospitality and charm. bookings essential.

Stock:

toolanGi tavern 1390 Myers Creek rd, toolangi

Ph: 03 5963 3241

The ultimate couples retreat

2 nights accommodation with a 2 course meal at the black Spur inn, bottle of wine and chocolates on arrival. all just $550.

www.chestnutglade.com.au

valid to 30/9/12. Subject to availability.

Complimentary coffee with

.au

CHeStnut Glade 20 Manby rd, narbethong

Upper Yarra Reservoir

each meal toolangi tavern has great food (like their famous toolangi burger), stunning views and loads of atmosphere.

subject to availability.

valid Mon – fri to 30/9/12. SPC ardMona faCtory SaleS www.ardmonafactorysales.com 7033 5821www.marysvillegolfan 03Club MarySville Golf &Ph: bowlS Cnr Corio & vaughan Streets, Shepparton dbowls.com.au

Action, Fun, Adventure

Warburton

Stay 2 nights and get a 3rd night

kePPel waterS Marysville buxton rd, Marysville

Pay just $29 & caravans. 18 holes forforcars of golf and the use of a 2 seater cart. open 7 days a week - Plently of free parking bookings essential,

book an adult or Child day Pass and receive all day mountain bike hire for free. $79 per adult and $42 per child.

Healesville

Lilydale

free the perfect getaway, just 8kms from Marysville featuring fabulous views and 4 spacious bedrooms.

valid to 30/9/12

Save $50 on this golf package

Size: A4 featuring 44 offers/discounts

HWY

MELBA

Eildon

Acheron

Yarra Glen

MELBOURNE

Lake Eildon

Alexandra

com.au

will amaze you. centre Marysville clearance carry Caravan & Holiday Park www.marysvillecaravanpark.com.au the savings you will find in this cash and 1130 buxton Marysville rd, Marysville retail prices onPh: 03 5963 there are genuine discounts of between 20 to 70% off normal 3247 SPC, Goulburn valley, ixl, taylors and many others.

956 buxton Marysville rd, Marysville

HUM E R

$20 lunch voucher a 5% discount

STE

Yea

Buxton Marysville Kinglake Toolangi Lake Mountain Narbethong Resort

Sunbury

VALLE

Whittlesea

Melton

valid to 30/9/12 redeeming offers

www.hilltopgolfclub.com.au Ph: 03 5824 1689

w w w . g o u l b u r n r i v e r v a l l e y.

receive Spend $70 or more andStay 2 nights in a Superior Cabin and receive

LDE

HilltoP Golf & Country Club 71 Gowrie St, tatura

Bonnie Doon Mansfield Y

LBU

Heathcote Junction

Put your skills to the test at this challenging par 71 championship

west of Shepparton. 20 minutes Youcourse must present this flyer when

HW Y VAL LEY

n FWY

www.aquamoves.com.au the true heart of Victoria with aquaMoveS so much see9400 and do! 5832 Ph: 03 to tom Collins drv, Shepparton Take advantage of these special offers and discover why the Goulburn River Valley is a hugely popular of 1holiday destination. price and 2 Green Fees for the lifestyle

GOU

Flowerdale

HWY

Kilmore

HWY

Trawool Broadford

limit one per family. valid to 30/9/12

valid to 30/9/12

Strathbogie Ranges

Seymour

allows one child free entry to the swimming pools

www.gvhotel.com Ph: 03 5821 9822

Gv Hotel 223 High St, Shepparton

RN HUM

Heathcote

Aquamoves FREE child swim and Splash Park.

Purchase any 2 meals from the lunch menu (starting at just $11) and receive a complimentary bottle of house wine.

BU E

Receive a FREE bottle of wine

Benalla

Nagambie

Lake Eppalock

Y HW

To be distributed via trade shows, VICs, and GRVT businesses with offers valid for a 12 month period

Lake Mokoan

HWY

Violet Town

Euroa

www.skydivingassoc.com.au Ph: 1300 302 907

The Goulburn River Valley represents

www.mooroopnagolfclub.com Ph: 03 5825 3910

MIDLAND

Murchison

valid to 30/9/12

MoorooPna Golf Club 2 fairway dve, Mooroopna

Shepparton

Mooroopna Tatura

Special Offers

Pay just $15 for 18 holes of golf on this popular course featuring a fully licensee clubhouse and bistro.

River

HWY

HERN NORT

Rochester

valid to 30/9/12

waHrinG’S reStaurant & Caltex roadHouSe Goulburn valley Hwy (10kms north of nagambie) Ph: 03 5794 7292

Discounted Green Fees

Lower Goulburn National Park

Kyabram

MIDLAND

Save $70 on skydiving

the adrenaline rush as you skydive from 14,000 feet! G o u l b u r n r iexperience two people book. v e$70roff thevtotal Save aprice l lwhen ey Must be used by 30/6/12 tHe ParaCHute SCHool 55 airstrip rd, euroa

Lake Mulwala

tower Motel MarySville 33 Murchison St, Marysville

valid to 30/9/12. Subject to availability.

www.towermotel.com.au

Ph: 03 5963 3225

First Timers Snow Experience

book yourself into the first timers experience and put your child into kids Club for free. $69 per adult.

dependent on snow conditions and

does not include resort entry.

valid 9/6/12 to 30/9/12

lake Mountain alPine reSort www.lakemountainresort.com.au 1071 lake Mountain road, Marysville Ph: 03 5957 7222

3 nights on Lake Eildon for

the price of 2 Make it a long weekend on one of our unique boatels, a luxury cabin that floats! valid to 30/9/12. Subject to availability

Jerusalem Creek Marina & Holiday Park www.jerusalemcreek.com.au 501 Jerusalem Creek rd, eildon Ph 03 5774 2585

Sample Brochure

As an incentive, participating businesses will be able to provide exclusive offers to the evergrowing database collected at past and future trade shows.

Consumers love the thought of special deals so we plan to offer a host of incentives for people to visit and stay in the Goulburn River Valley region. Goulburn River Valley Tourism will produce a double sided A4, full colour flyer featuring 44 special offers from a host of businesses including accommodation, dining and attractions. So no matter what style of business you have, you will be able to take part in this promotion. It is important to have “value added” offers rather than straight percentage discounts. Two full pages of discounts will be ineffective as it encourages the consumer to only look for the cheapest option – we want you to make money, not sacrifice profit! We are encouraging businesses to value add – partner with a local attraction, offer a free bottle of wine, a local produce hamper on arrival, an upgrade, breakfast, complementary night - anything that will set your business apart and entice visitors to experience your business.

Distribution Offers in the Special Offers Flyer will be featured and distributed through the following: • Melbourne Caravan, Camping & Touring Supershow • Bendigo Leisurefest • Visitor Information Centre network (featured on the GRVT display stand) • GRVT businesses • On the Goulburn River Valley Tourism website • In our Seasonal Consumer Newsletter (out to 3,000+ database) • Through our Public Relations network Tip: This is the perfect opportunity to work closely with other local tourism operators to come up with lots of great offers to entice people to visit your town! Advertising rate Each Offer:

Mulwala

Yarrawonga

Bundalong

valid to 30/9/12

www.trawoolshed.com.au Ph: 03 5799 1595

tHe SHed Cafe & CottaGeS 8447 Goulburn valley Hwy, trawool

Cobram

Katunga

VALLEY

MIDLAND

50,000

Bonus Italian soft serve gelati! burger

er Riv

Barmah State Park

HWY

Nathalia

Echuca MURRAY River

Stay for 2 nights in one of our fully self contained receive a 3rd night free!

HERN NORT

Number of copies:

Murray Barmah State Park

Barmah

Bonus nights’ accommodation cottages and

byo caravan or relax and unwind in one of the airconditioned deluxe valid to 30/9/12 cabins. HiGHlandS Caravan Park www.highlandscaravanpark.com.au Ph: 035792 2124 33 emily St, Seymour

yours to enjoy when you order a famous wahring’s with the lot. open 6am to 10pm daily.

Mathoura

www.trawoolshed.com.au Ph: 03 5799 1595

tHe SHed Cafe & CottaGeS 8447 Goulburn valley Hwy, trawool

Free internet voucher for each night booked

valid to 30/9/12

www.flowerdalehotel.com Ph: 03 5780 1230

ONDA

winner of 3aw’s pub of the week, and other national and State awards, you’ll love their award winning chicken parmas. tHe flowerdale Hotel 3325 whittlesea yea rd, flowerdale

Ph: 03 5782 1508

Complimentary bottle of wine

Free garlic bread with each main meal

pas pe

Myriad GlaSS Studio 20 trainers dve, kilmore

Cam

Special Offers Flyer

3 nights in a 1br deluxe cabin with a bottle of Sparkling Chardonnay on arrival and continental breakfast - Just $265

ulb ur

Heart of Victoria

A special weekend package

Save up to $95 on workshops in art glass fusing Half and full day workshops available.

www.thepancakepan.com Ph: 03 5782 1991

tHe PanCake Pan 16 Sydney rd, kilmore

www.adrenalingames.com.au adrenalin GaMeS Ph: 03 9745 2955 315 South Mountain rd, Heathcote Junction

Just 45 mins from Melbourne Cbd, get your heart thrill of Challenge Paintball or laser Skirmish.

$290 +GST

How to

enter: if you are collecting this postcard at the 2011 camping or 2012 melbourne Rv & caravan, camping & Tourism your details, tear off the Supershow, fill in perforated edge and enter at the goulburn River valley Tourism stand.

Ultimate Experience

in the Goulburn River Valley Number of postcards: 50,000 To be distributed via trade shows, VICs, and GRVT businesses Size:

210w x 100h

Stock:

300gsm board

Full colour & gloss laminate on front, single colour uncoated on the back.

How does it work? Our goal is to partner with a business and offer one substantial prize, which will be promoted through every avenue available to encourage people to visit and learn more about our region. If you would like more information on how you could benefit from the exclusivity of this promotion, please notify us as soon as possible so we can work together closely to maximise on this opportunity.

Distribution The ‘Ultimate Experience’ Promotion is a key promotion for the Goulburn River Valley in the 2012/2013 years. Distribution of the postcard will be through: • Melbourne Caravan, Camping & Touring Supershow • Bendigo Leisurefest • Visitor Information Centre network (featured on the GRVT display stand) • On the Goulburn River Valley Tourism website • In our Seasonal Consumer Newsletter (out to 3,000+ database) • Through our Public Relations network • On email signatures and marketing collateral

win!

online

entry: Enter online by visiting www.goulburnrivervalley. selecting the prize ‘experience com.au, ’ you would like, fill in your details and hit enter.

terMS & ConDitionS:

1.No purchase necessary ultimate Experience prize to enter the draw. 2. Entries must be received by 5.00pm Friday 30 march 2012. goulburn River valley Tourism accepts no responsibility for any entries that are incomplete, illegible, corrupted or fail to reach the Promoter by the relevant closing date for any reason. Proof of posting or sending is not proof of receipt. Entries via agents or third parties are invalid. Entries become the property of the Promoter and are not returned. 3. all correctly completed entries will be entered into a prize draw which will take place 9.00am monday 2 april 2012. The first entry drawn will be the winner. 4. The winner will be notified by email. The winner must claim their within 14 working days prize of the Promoter sending notification. if the prize is unclaimed after this time, it will lapse and the Promoter to offer the unclaimed prize reserves the right to a substitute winner selected with these rules. in accordance 5. Winners will be listed on the goulburn River valley Tourism website www.goulburnrivervalley. com.au 6. The prize is not transferable or redeemable for cash. 7. Prizes are subject to availability. in the event of unforeseen circumstanc the Promoter reserves es, the right (a) to substitute alternative equivalent or greater value and (b) in exceptional circumstanc prizes of or foreclose the promotion es without notice. No correspond to amend entered into. ence will be 8. The information entrants provide will be used by goulburn River valley Tourism for the purpose of conducting this survey and for marketing and publicity purposes. Entry into the competition constitutes acceptance to be contacted the entrant’s by goulburn River valley 9. goulburn River valley Tourism. Tourism shall not be liable for any loss or damage for any personal injury sustained or as a result of taking the prize of receipt of the prize. from the time 10. The winner agrees to take part in reasonable post event publicity and to the use of their name and photograph in such publicity. 11. by entering the prize draw each entrant agrees to be bound by these terms and conditions. 12. The Promoter is goulburn River valley Tourism, 90 Welsford Street, Shepparton, 3630.

canoeing is lots of fun for all ages and you could win a half day canoe safari on Shepparton. The prize is the lower goulburn River for 2 adults and 2 children in and includes light refreshm Adventours, Shepparton, ents. courtesy of river nagambie & Seymour Country Ph: 03 5852 2736 www.a dventours.com.au The kids will love a big ______ day out at australia’s largest __________________ ______ outdoo unlimited day pass for ______ r adventu ______ re playgro 4 on the kidsTownNamE: und. your prize include miniature train plus lunch s an courtesy of SPC Ardmo and refreshments. na Kidstown, Mooroopna Ph: 03 5831 4213 www.k _ ____________ idstow n.org.au _____ PoSTcodE: Enjoy a family day full of STaTE: ____________ outdoor fun at Emeral d bank leisure land with motor museum, mini golf free entry to the advent and devonshire Tea at ure Park and _____ the chocolate shop. South Shepparton Ph: ____________ courtes ______ y of emerald Bank leisure 03 5823 5908 www.e : __________________ PHoNE merald land, bankleisureland.com .au australia’s largest food factory outlet are giving away a __________________ $150 prices you’ll be able to stock ______ vouche ______ r and with savings of up to your boot full of bargain Email: ____________ 70% off normal retail s. courtesy of SPC Ardmo Ph: 03 5821 7033 www.a Femalena Factory Sales, Shepp rdmonafactorysales.com.a arton u male conditions apply

ENTER HERE

to each prize. Winner will

be notified of these conditions.

30-39

40-59

60-80

Win the totenter e visit: www.goulburnrivervalley.com.au Ultima agE:

20-29

E? ouR REgioN bEFoR HavE you viSiTEd

yes

THE FuTuRE? To viSiT uS iN aRE you likEly

family

yes

ie n c e e x p e r ictoria eart of V h e th in

Entry We have moved in to the 21st Century! While Postcards will still be available for entry, QR Code readers will be used to track entries through the Visitor Information Centres, trade shows and will be available through full page advertising in the Holiday Planner.

The benefit to your business… The ‘Ultimate Experience’ is an exclusive campaign. We are offering a partnership opportunity for one business in our region to partner with GRVT and co-brand the ‘Ultimate Experience’ Campaign. As a partner on this exclusive offer your business will receive: • Co-branding on 50,000 printed postcards • Co-branding through the DEDICATED Competition Entry page on our website www.goulburnrivervalley.com.au – where 18% of last year’s entries were received • A feature article in our Seasonal Newsletter (out to 3,000+ consumer database) – word limits will apply • Co-branding on Visitor Information Centre stands throughout our region • Links established from our website to yours, your website to ours and access to a ‘BOOK NOW’ button (if your business takes online bookings) • Our Public Relations firm will also be working to deliver additional value to this campaign Advertising rate To be negotiated:

$TBA +GST

Please contact Prominent Group if you are interested in discussing this exclusive opportunity.

G o u l b u rn Riv e r Valley To u ris m

2012/2013 Marketing Prospectus w w w . g o u l b u r n r i v e r v a l l e y. c o m . a u

Are you a Tourism Champion? Goulburn River Valley Tourism is searching for our region’s tourism champions to feature in a new and innovative campaign. The campaign will see three tourism champion businesses featured in a series of 3 – 5 minute interviews, intercut with dynamic footage of your business and town. The interviews will explore what is at the heart of a great business, what tourism champions love about where they live and why they choose to operate a business in the heart of Victoria. Becoming a part of the Tourism Champion Showcase is the ultimate marketing tool.

Why? • The 3-5 minute pieces will be viewable on our website and proactively used to enhance future marketing campaigns and promotions. • Over 3,500 people visit our website each month actively seeking information about the Goulburn River Valley region. The numbers of hits is steadily increasing and with the surge of visitation predicted following the trade shows, having a visual presence on our website will be extremely valuable to your business. • You will be given full access to all footage as well as to the finished version. This can be used on your own website and for other promotions of your business. • When we email newsletters to our consumer database your businesses feature pieces will be linked and actively promoted as a part of the Tourism Champion Showcase

Over 3,500 website visitors each month

• The interviews will be posted on the GRVT YouTube website to encourage visitation to www.goulburnrivervalley.com.au • We will be continuously running these videos at the Caravan, Camping & Touring Super Show in Melbourne and Bendigo which is visited by approximately 180,000 people. • Unlike other promotions there is no expiry date when the promotion will end. The Tourism Champion Showcase will continue to be a feature Goulburn River Valley Tourism will build upon so the value your business will receive from being a champion will be felt for possibly years to come. Advertising rates Casual Rate: Subsidised Rate:

$7,200 +GST $3,670 +GST

(For LTA Members)

Maximum 3 participants

Public Relations complementary for anyone who participates in paid marketing Participation in any of our marketing campaigns in the 2012/2013 period and your business will be automatically included in visiting journalist PR bids, which position the region as a highly desirable destination and encourages journalists to visit, stay and write about your business. t ravel the bu z z e

Peek

Lifting the Vale

Carlo Monichino of Monichino Wines

AT THe PAST

at Katunga near Shepparton, and the 80-yearold winemaker is busy in the vineyard he first planted in 1962. When Carlo isn’t hurtling across the vineyard on a motorbike, this high-octane octogenarian can most often be seen cooking lunch for the staff. Either that or you’ll find him, wine glass in hand, bantering with customers at the cellar

orchards where apples, pears and other fruit is grown and then trucked to Shepparton’s SPCArdmona, one of the world’s largest fruit canneries. Surrounding the canneries

Ancient river gums fringing the Goulburn River form the tranquil

hungry prospectors crossed the river as they moved from central Victoria’s goldfields

SPC Ardmona fruit cannery

Longleat Estate wine and cheese

for seven years. Visitors sip Shiraz and nibble antipasto and Sandra’s handcrafted cheese on the deck at the cellar door. At Murchison’s Caledonian Hotel, the menu features fresh barramundi raised in nearby Kyabram, along with big local steaks and kangaroo fillets. Alex Black was just 22 when he bought the town’s run-down watering hole two years ago and of began transforming it into one the region’s favourite diners. two-time grand champion at The Great Australian Vanilla Slice

to the north-east. Paddle steamers stopped here in the

Tranquil spot on Goulburn riverside

1880s en route to the Murray River. The first commercial

popular getaway destinations – thanks in large part to their boutique wineries, country pubs

orchard was established beautiful countryside around the Goulburn River winds through prospectors crossed the river Shepparton, where gold-hungry goldfields to the north-east while moving from central Victoria’s

and eateries, farm-gate produce and relics of the region’s past.

Triumph, is a must-visit for those with a sweet tooth. At Thieves and Duffers in

STAy IN CoMFoRT

Ardmona, Sally Plunkett crafts ambrosian fruit wines and ports made from mulberries and apricots. On the way there, stop in at Locheilan Farmhouse Cheese and the Chocolate Apple Factory, the latter for crisp, caramel-coated apples. At Shepparton’s Friar’s Café, the emphasis is on regional produce, while Wagner Bros

residence and outbuildings seem frozen in time. The Goulburn River winds its way through beautiful countryside around Shepparton, where gold-

here are small communities that have recently emerged as

backdrop for Longleat Estate, where Sandra and Guido Vazzoler have been making wine

Tatura’s Hot Bread Shop,

Victoria, is another top attraction, whose manager’s Wagners Bros Fine Food Store

Goulburn Valley is synonymous with agriculture. It’s home to everything from dairy farms to

good for you. Or perhaps it’s the

one of the best-preserved structures of its kind in

healthy longevity. Stretching from Seymour to Echuca on the Murray River, the

door, where shelves are laden with award-winning vintages from Monichino Wines. Born in Italy, Carlo is living proof that a daily drop may be

THe FooD TRAIl

the once-thriving gold rush township of Whroo. Days Mill, nearly 150 years old and

pure country air of the Goulburn Valley that accounts for his

There are a number of quaint country inns in the Goulburn

Valley, including the Tatura Family Pub. Accommodation is old-style – bathrooms are

Guido and Sandra Vazzoler of Longleat Estate

Goulburn River

Goulburn Valley produce

Fine Food Store in Murchison is all about coffee and mouthwatering cakes. Greendale Olives is home to roughly 4,000 olive trees that thrive thanks to the valley’s Mediterranean-like climate conditions. hotel bought Murchison’s Caledonian Alex Black was just 22 when he transforming what was once a two years ago. he quickly began of the region’s favourite diners run-down watering hole into one

Apple orchard

down the hall – but the rooms

exceeded

$1,153,920 Being ‘first in line’ for journalist visits may result in a great feature article and expose your business or product to new customers.

at Ardmona in 1884, and Shepparton has never looked

back. Today, shopping centres and arcades add to the city’s tourism appeal. For a peek at old Shepparton, visit the historic precinct by the river with its Aboriginal canoe tree, the remains of a wharf from paddle-steamer days and the

river punt (cable ferry) around which the town grew. The Shepparton Heritage Centre Museum, housed in the city’s oldest building, features displays relating to the city’s past. The Tatura Irrigation and Wartime Camps Museum offers insights into the seven prisoner-of-war camps here that held up to 8,000 internees, including Germans, Italians and Japanese, during World War II. German officers were detained at nearby Dhurringile Mansion, a magnificent structure on Tatura-Murchison Road. Built

in 1877, it’s now a minimumsecurity prison that you can see from the road.

are comfortable and reasonably priced. What’s more, the bistro serves hearty, bargain-priced pub fare like corned silverside. Shepparton’s Quest Apartments are home to comfortable units with spacious living areas, kitchens, comfy beds, balconies – and big TVs.

FACT FILE

Greendale Olives TOuRiSM, photography ShEPPARTOn ThiEVES AnD DuFFERS, GOuLBuRn VALLEy TOuRiSM, WinES TOuRiSM ViCTORiA & LOnGLEAT

t’s harvest time at Carlo Monichino’s eponymous winery

Rushworth, a major draw for prospectors in

the 1850s, boasts a National Trust-listed main street. About 7km to the south is

on the now attracts weekend escapists fruit canneries, the Goulburn Valley Long known for its orchards and list of historic sites, says Sandy Guy inviting range of eateries and eclectic strength of its boutique wineries,

The historic gold town of

The true PR Value of coverage in the Goulburn River Valley region from June 2011 to April 2012

Sally Plunkett of Thieves and Duffers

St, Tatura, tel: (0)3 5824 l Tatura Family Pub, 42-50 Hogan 1600, www.thefamilypub.com.au St, Shepparton, tel: l Quest Apartments, 177-183 Welsford com.au (0)3 5814 4800, www.questapartments. Museum, 154 Welsford St, l Shepparton Heritage Centre n.com.au Shepparton, www.heritageshepparto Camps Museum, 49 Hogan l Tatura Irrigation ands Wartime St, Tatura, tel: (0)3 5824 2111

j u l-a u g t i g e r t a l e s

t i g e r t a l e s j u l-a u g

Website Events Listing

FREE

Marketing Opportunit y

Goulburn River Valley Tourism will again feature a full listing of regional events FOR FREE through the Goulburn River Valley Tourism website www.goulburnrivervalley.com.au To feature your upcoming event visit the website and fill in your event details and we will upload it free of charge. Regionally significant events will also feature on the homepage and subsequent pages of the website in the side bar.

w w w.g o u l b u r n r i v e r v a l l e y.c o m. a u

G o u l b u rn Riv e r Valley To u ris m

2012/2013 Marketing Prospectus w w w . g o u l b u r n r i v e r v a l l e y. c o m . a u

FREE

Marketing Opportunit y

Volunteer Privilege Pass The tourism Industry in the Goulburn River Valley region benefits greatly from the service of over 200 volunteers in Visitor Information Centres located at Marysville, Eildon, Yea, Alexandra, Kilmore, Seymour, Nagambie Lakes and Greater Shepparton. Volunteers in these Visitor Information Centres provide a crucial role in disseminating information, responding to visitor enquiries, and often being the visitors’ first point of contact with our region. Travellers look to Visitor Information Centres for their first hand knowledge on things to see and do, places to stay and dine, activities and events. Volunteers who have experienced first hand the features they are relaying to our visitors, are able to promote with greater enthusiasm, confidence and conviction.

How can my business participate? It is simple, easy and FREE to have your business listed on the Volunteer Privilege Pass, but places are strictly limited due to space availability.

Tips for businesses When considering what to offer think about what you would like volunteers to talk about when they are promoting your business to visitors... Some example offers could be: • Buy one coffee get one free • A free glass of wine with any meal purchase • Complementary sample size with any purchase • Complementary signature dish when dining with four or more people

Remember the more unique and enticing your offer - the more likely volunteers will visit and promote your business! ***As a result of their contact with volunteers at the Greater Shepparton Visitor Information Centre, 47% of visitors said that they would undertake more activities as a result of the information they received. (Source: Vickit survey 2011)

The first Volunteer Privilege Pass will be launched at the Visitor Information Centre Summit in May 2012. A second Volunteer Privilege Pass opportunity will be available in 2013. If you are interested in participating, be sure to sign up for our stakeholder newsletter at our website www.goulburnrivervalley.com.au so you are the first to know about this free marketing opportunity!

Advertising Rates Mathoura

Murray Barmah State Park

HWY

River

Barmah State Park

Barmah

Cobram

Lake Mulwala

Katunga

Nathalia

Mulwala

Yarrawonga

Bundalong

www.flowerdalehotel.com Ph: 03 5780 1230

valid to 30/9/12

waHrinG’S reStaurant & Caltex roadHouSe Goulburn valley Hwy (10kms north of nagambie) Ph: 03 5794 7292

MarySville Golf & bowlS Club

956 buxton

Pay just $15 for 18 holes of golf on this popular course featuring a fully licensee clubhouse and bistro.

Ph: 03 5963 3241

2 nights accommodation with a 2 course meal at the black Spur inn, bottle of wine and chocolates www.aquamoves.com.auon arrival. all just $550. Ph: 03 5832 9400 valid to 30/9/12. Subject to availability. CHeStnut Glade www.chestnutglade.com.au 20 Manby rd, 1 Ph: 03 5963 7103 2 Green Fees for the price ofnarbethong Put your skills to the test at this challenging par 71 championship Action, Fun, Adventure course 20 minutes west of Shepparton. 30/9/12 book an adult or Child valid day to Pass and receive all day mountain bike hire for free. $79 per adult and $42 www.hilltopgolfclub.com.auper child. HilltoP Golf & Country Club Ph: 03 5824 1689 valid 21/11/11 to 8/6/12 71 Gowrie St, tatura lake Mountain alPine reSort www.lakemountainresort.com.au 1071 lake Mountain road, Marysville Ph: 03 5957 7222 valid to 30/9/12

valid to 30/9/12

aquaMoveS tom Collins drv, Shepparton

www.mooroopnagolfclub.com Ph: 03 5825 3910

Receive a FREE bottle of wine

Purchase any 2 meals from the lunch menu (starting at just $11) and receive a complimentary bottle of house wine.

valid to 30/9/12

Gv Hotel 223 High St, Shepparton

www.marysvillegolfandbowls.com.au

Marysville rd, Marysville Aquamoves FREE child swim allows one child free entry to the swimming pools and Splash Park. valid to 30/9/12 one per family. couples limit The ultimate retreat

Discounted Green Fees

www.gvhotel.com Ph: 03 5821 9822

Must present flyer Spend $70 or more and receive a 5% discount Complimentary dessert with

main meal

Step inside australia’s largest food factory outlet.

every

this is where inner city chic

meets country hospitality and charm. amaze you.bookings essential. the savings you will find in this cash and carry clearance centre will valid to 30/9/12 prices on rennies at acheron Gallery restaurant there are genuine discounts of between 20 to 70% off normal retail www.marianrennie.com.au 132 breakaway rd, acheron Ph: 03 5772 1701 SPC, Goulburn valley, ixl, taylors and many others.

open 7 days a week - Plently of free parking for cars & caravans.

Holiday Planner Full page: Half Page: Quarter Page: Eighth Page A4

1/2

1/4

1/8

$2,100 +GST

HW Y

River

spe

lburn

BURN GOUL

Gou

Eildon

HWY

MAROONDA

FWY

HUME

MELBOURNE

Lake Eildon

Alexandra Acheron

HWY

Buxton Marysville

Lake Mountain Narbethong Resort

Yarra Glen

FWY

ERN

Stay 2 nights in a Superior Cabin and receive a $20 lunch voucher to be used at lake Mountain resort’s bistro. www.trawoolshed.com.au tHe SHed Cafe & CottaGeS Ph: 03 5799 1595 valid to 30/9/12 8447 Goulburn valley Hwy, trawool Marysville Caravan & Holiday Park www.marysvillecaravanpark.com.au 1130 buxton Marysville rd, Marysville Ph: 03 5963 3247 Save $70 on skydiving experience the adrenaline rush as you skydive from 14,000 feet! book.on this people Save $50 Save $70 off the total price when two golf package be used by 30/6/12 Pay just $29 Must for 18 holes of golf and the use of a 2 seater cart. bookings essential, subject to availability. www.skydivingassoc.com.au tHe ParaCHute SCHool Ph: 1300 302 907 valid Mon – fri to 30/9/12. 55 airstrip rd, euroa

Bonus Italian soft serve gelati! burger

Bonnie Doon Mansfield

VALLEY

Yea

Kinglake Toolangi

Sunbury

WEST

w w w . g o u l b u r n r i v e r v a l l e y.

Strathbogie Ranges

Whittlesea

Melton

redeeming offers

FWY

byo caravan or relax and unwind in one of the airconditioned deluxe valid to 30/9/12 cabins. HiGHlandS Caravan Park www.highlandscaravanpark.com.au Ph: 035792 2124 33 emily St, Seymour

MoorooPna Golf Club 2 fairway dve, Mooroopna

You must present this flyer when

www.trawoolshed.com.au Ph: 03 5799 1595

Bonus nights’ accommodation Stay for 2 nights in one of our fully self contained cottages and $20 lunch voucher receive a 3rd night free! valid to 30/9/12

Free internet voucher for each night booked

yours to enjoy when you order a famous wahring’s with the lot. open 6am to 10pm daily.

MIDLAND

NORTHERN

tHe SHed Cafe & CottaGeS 8447 Goulburn valley Hwy, trawool

ER CALD

valid to 30/9/12

FWY

GOULBU

Flowerdale Heathcote Junction

offers and discover why the Goulburn River Valley is a hugely popular lifestyle and holiday destination.

Soak in the views from this popular café, just 1 hour from Melbourne. redeemable with every 2 course meal for 2 people. valid to 30/9/12 open fri – Sun.

Euroa

HUME

Seymour Trawool Broadford

Kilmore

Take advantage of these special

Complimentary bottle of wine

Violet Town

Heathcote

valid to 30/9/12

kilMore Caravan Park 03 5782 1508 The Goulburn River Valley Ph:represents 110 northern Hwy, kilmore the true heart of Victoria with so much to see and do!

Lake Mokoan

HWY

Benalla

Nagambie

Lake Eppalock

3 nights in a 1br deluxe cabin with a bottle of Sparkling Chardonnay on arrival and continental breakfast - Just $265

winner of 3aw’s pub of the week, and other national awards, you’ll love their award winning chicken parmas. tHe flowerdale Hotel 3325 whittlesea yea rd, flowerdale

www.thepancakepan.com Ph: 03 5782 1991

A special weekend package

www.myriadglass.com Ph: 0419 255 592

Free garlic bread with each mainandmeal State

MIDLAND

HWY

Special Offers

tHe PanCake Pan 16 Sydney rd, kilmore

valid to 30/9/12. Conditions apply.

Myriad GlaSS Studio 20 trainers dve, kilmore

HWY

Half and full day workshops available.

Shepparton

Murchison

MELBA

valid to 30/9/12

Save up to $95 on workshops in art glass fusing

Lower Goulburn National Park

Mooroopna Tatura

MIDLAND

Go - thu tue l validu buntilu30/9/12. r none redemption r i v per e table. r va l l ey

www.adrenalingames.com.au adrenalin GaMeS Ph: 03 9745 2955 315 South Mountain rd, Heathcote Junction

VALLEY

Specialising in sweet and savoury pancakes and crepes, order 2 of the same and get the second free!

NORTHERN

Just 45 mins from Melbourne Cbd, get your heart thrill of Challenge Paintball or laser Skirmish.

Campa

2 meals for the price of 1

20% off outdoor action gamespumping with the

Kyabram Rochester

River

HWY

Echuca MURRAY

Healesville Warburton

Lilydale

Upper Yarra Reservoir

com.au

Stay 2 nights and get a 3rd night

free the perfect getaway, just 8kms from Marysville featuring fabulous views and 4 spacious bedrooms. kePPel waterS Marysville buxton rd, Marysville

valid to 30/9/12. Subject to availability.

Ph: 0413 795 283

Complimentary coffee with

each meal toolangi tavern has great food (like their famous toolangi burger), stunning views and loads of atmosphere. valid to 30/9/12

toolanGi tavern 1390 Myers Creek rd, toolangi

www.toolangitavern.com.au

Ph: 03 5962 9398

Stay 3 nights but only pay for

2 take in all Marysville has to offer, all within walking distance to this popular motel. tower Motel MarySville 33 Murchison St, Marysville

valid to 30/9/12. Subject to availability.

www.towermotel.com.au

Ph: 03 5963 3225

First Timers Snow Experience

book yourself into the first timers experience and put your child into kids Club for free. $69 per adult.

dependent on snow conditions and

does not include resort entry.

valid 9/6/12 to 30/9/12

lake Mountain alPine reSort www.lakemountainresort.com.au 1071 lake Mountain road, Marysville Ph: 03 5957 7222

3 nights on Lake Eildon for

the price of 2 Make it a long weekend on one of our unique boatels, a luxury cabin that floats! valid to 30/9/12. Subject to availability

Jerusalem Creek Marina & Holiday Park www.jerusalemcreek.com.au 501 Jerusalem Creek rd, eildon Ph 03 5774 2585

SPC ardMona faCtory SaleS www.ardmonafactorysales.com.au Ph: 03 5821 7033 Cnr Corio & vaughan Streets, Shepparton

Special Offers Flyer Each Offer:

$290 +GST

$1,270 +GST How to enter:

if you are collecting this postcard at the 2011 Rv camping or 2012 melbourne & caravan, camping & Tourism your details, tear off the Supershow, fill in perforated edge and enter at the goulburn River valley Tourism stand.

online

entry: Enter online by visiting www.goulburnrivervalley.com.au, selecting the prize ‘experience’ you would like, fill in your details and hit enter.

$790 +GST $420 +GST

terMS & ConDitionS:

ENTER HERE

Win the te Ultima family

Additional $72 +GST per box 40 Holiday Planners (must order pryor to printing) Holiday Planner $10 +GST Display Stand

win!

1.No purchase necessary ultimate Experience prize to enter the draw. 2. Entries must be received by 5.00pm Friday 30 march canoeing is lots of fun for 2012. goulburn River valley Tourism accepts no all ages and you could win responsibility for any entries that are incomplete, a half day canoe safari on illegible, corrupted or fail Shepparton. The prize is to reach the Promoter by the lower goulburn River for 2 adults and 2 children the relevant closing date for any reason. Proof of posting or sending is not in and includes light refreshments. Adventours, Shepparton, proof of receipt. Entries via agents or third parties are invalid. Entries become courtesy of river Country nagambie & Seymour the property of the Promoter and are not returned. Ph: 03 5852 2736 www.advent 3. all correctly completed ours.com.au entries will be entered into a prize draw which will take ______ place 9.00am monday 2 The kids will love a ____________ april 2012. The first entry big day out at australia’s drawn will be the winner. 4. The winner will be ________________________ notified by email. The largest outdoor adventure unlimited day pass for winner must claim their NamE: within 14 working days prize playground. your prize of the Promoter sending 4 on the kidsTown miniature notification. if the prize is includes an unclaimed after this time, train plus lunch and refreshments courtesy it will lapse and the Promoter of SPC Ardmona Kidstown, to offer the unclaimed prize reserves the right . to a substitute winner selected Mooroopna Ph: 03 5831 _____________ with these rules. in accordance _____ PoSTcodE: 4213 www.kidstown.org.au 5. Winners will be listed STaTE: ____________ on the goulburn River Enjoy a family day full of valley Tourism website www.goulburnrivervalley.com.au outdoor fun at Emerald 6. The prize is not transferable bank leisure land with motor museum, mini golf or redeemable for cash. 7. Prizes are subject to free entry to the adventure _____ and devonshire availability. in the event of Tea at the chocolate shop. Park and unforeseen circumstances, ________________________ the Promoter reserves South Shepparton the right (a) to substitute courtesy of emerald Bank PHoNE: ____________ Ph: 03 5823 5908 www.emera alternative equivalent or greater value leisure land, and (b) in exceptional circumstances prizes of ldbankleisureland.com.a or foreclose the promotion to amend u without notice. No correspondence entered into. will be australia’s largest food factory ______ 8. The information entrants outlet provide will be used by are giving away a $150 ________________________ goulburn River valley Email:prices ____________ Tourism for the purpose voucher and with savings you’ll be able to stock your of conducting this survey and for marketing and of up to 70% off normal publicity purposes. Entry boot full of bargains. courtesy into the competition constitutes retail Female Ph: 03 5821 of SPC Ardmona Factory acceptance to be contacted the entrant’s 7033 www.ardmo male by goulburn River valley nafactorysales.com.au Sales, Shepparton 9. goulburn River valley Tourism. Tourism shall not be liable conditions apply to each for any loss or damage 60-80 for any personal injury sustained prize. Winner will 40-59 or be notified of these conditions. as a result of taking the prize 30-39 of receipt of the prize. 20-29 from the time agE: 10. The winner agrees to take part in reasonable post event publicity and to the use of their name and photograph ouR REgioN bEFoRE? in such publicity. 11. by entering the prize HavE you viSiTEd draw each entrant agrees No to be bound by these terms and conditions. yes 12. The Promoter is goulburn River valley Tourism, 90 Welsford Street, Shepparton, 3630. iN THE FuTuRE?

To viSiT uS aRE you likEly

yes

to enter visit: www.gou No

lburnrivervalley.com.au

en ce ex pe ri ctoria art of Vi in the he

Ultimate Experience To be negotiated:

$TBA +GST

Please contact Prominent Group if you are interested in discussing this exclusive opportunity.

Smart Phone App FREE App listing to advertisers in Holiday

Planner

For distribution - April 2013

BOOKINGS & ENQUIRIES

Tourism Champion Casual Rate: Subsidised Rate:

$7,200 +GST $3,670 +GST

(For LTA Members)

Please contact:

Maximum 3 participants

Annabel Thomas annabel@prominentgroup.com.au

Mob: 0417 357 300 Ph: 03 5831 2455 11

w w w. g o u l b u r n r i v e r v a l l e y . c o m . a u