Today’s world design scenario has radically changed compared to former decades; the demands of the international market of consumers using design objects are directed towards a need for unique, personalized, even almost artisanal products. In this environments the great companies put forward catalogues which exclude self-production and self-promotion processes, especially for those creatives who interact with products in a manner different from that of the industrial production. The task Design For has taken on since 2012, during its first six editions, has been to facilitate the collaborative flow between designers and companies aimed at creating new concepts and thus amplify the network of the professional relationships of the creatives. For its seventh edition, Design For proposes a radical change in its promotional activity: as of 2019, Design For deals with selecting and promoting the marketing of products, and not just concepts.
