DESIGN FOR 2020 Author | Prodes Italia srl Via Sansovino, 6 20133, Milan +39 0236580208 www.prodesitalia.com info@prodesitalia.com A project by Promote Design www.promotedesign.it info@promotedesign.it Graphic Design & Layout | Barbara Pedone Editing & Translation | Gloria Gazzoldi Organizational Secretary | Elisa Desanti Italian Coordination | Eleonora Varotto International Coordination | Gloria Gazzoldi Editorial Coordination | Barbara Pedone General Coordination | Enzo Carbone Logo Fausto Lupetti Editore Via del Pratello, 31 40122, Bologna Viale Abruzzi, 84 20131, Milan www.faustolupettieditore.it EAN | 9788868742911 Distribution | Messaggerie Libri Printed in June 2020 All rights reserved. Total or partial reproduction of this work, in any form or by any means, electronic, mechanical or otherwise, is strictly prohibited without prior permission of the author.
INTRO
Design For, now in its eighth edition, is a project
This eighth edition tells the stories and products of
born in 2012. Initially it had the aim of bringing
designers from all continents. Leafing through the
together designers and companies by reducing the
pages of the volume you also get in touch with the
distances between the two categories. In particular,
different cultures as each brand brings back part of
by proposing valid design ideas to companies, it
its tradition and its way of designing within its object.
tries to anticipate the request for creativity from the
Readers will be able to reflect on the stories behind
market.
the products, understand that the value of these pieces lies in the culture that accompanies them
The published concepts had the possibility of being
and in the contexts in which they were created. Not
selected by renowned design companies who were
only to observe the exterior but also to deepen the
looking for new ideas to produce.
contextual side of the design.
Following the development of the phenomenon of
The materials used are also linked to tradition;
self-production and the growing demand for unique
furnishing accessories made with wood, iron,
and sought-after products, in 2019, Design For was
ceramic, glass and concrete are the most used. A
transformed by focusing on independent designers
return to the purity of the material used to enhance
and brands. The book becomes an instrument of
the lines of products increasingly inspired by nature.
visibility and diffusion, a large catalogue of products
For this reason the peculiar characteristics of each
and furnishing accessories that are alternative to
material are elegantly exhibited and used to make
the usual ones sold on a large scale.
the products more attractive.
The architecture and interior design studios will use
The soul of each room is represented by the objects
the catalog to select products to be included in their
that decorate it and all the proposals published here
projects, journalists to give visibility to Italian and
can be adapted to different housing solutions, they
international designers and retailers to put items of
can satisfy the most diverse tastes, they certainly do
interest directly on sale.
not remain indifferent and always arouse an emotion.
1% DESIGN 1% Design is an offshoot of 1% Architecture, a studio founded by Lebanese architect Waldemar Faddoul. After years of designing homes, the workshop has come to develop its own DNA of multipurpose furniture, preserving and promoting local handcraftsmanship. The name in itself is a form of manifesto, celebrating the rebels who set themselves aside from the rest of the herd; i.e. the remaining 99%.
JPL01 - NĂ˜RDIC Collection DESIGN FOR FURNITURE Chair Chair JPL01 is made of manually turned and carved solid wood parts, entirely assembled by hand. The seat, backrest, and armrests are covered with naturally tanned Italian grain leather, lavishly padded with duck feather filling. 8
France > +33 618689119 > www.1prcntdesign.com > info@1prcntdesign.com
The Step Chair - PLY Collection DESIGN FOR FURNITURE Chair The transformable chair can seamlessly turn into a stepladder. It is inspired by old library furniture and revisited with a modern twist. This piece is a limited Mondrian edition with the painter’s famous trio of colors. 9
ANNA SAMEK DESIGN Born in Poland in 1988, Anna graduated in 2015 from Industrial Design Department at Jan Matejko Academy of Fine Arts in Krakรณw. In 2016 she moved to the Netherlands where, since then, she has lived and created her projects. In her work, Anna is as focused on the process itself, as on the final product. She believes that there is still a space for craftsmanship in modern world.
Vaas DESIGN FOR FURNITURE Vase The Vaas project, which is a set of five vases with playful and organic form, features asymmetrical shapes that complement the unique expressions of plants. The Vaas I is slipcasted in white and black porcelain. 20
The Netherlands > +31 625153480 > www.samekdesign.com > hello@samekdesign.com
21
ARTL It is an independent atelier that explores the context of modern time and design. The atelier runs the modern lifestyle project which is dedicated to deliver the contemporariness in design. The project comprehends the flexibility for personal or communal space, producing the modern furniture and crafts. All the pieces are designed and handcrafted by Eugene Shon, director of ARTL in Seoul, Korea.
RAWLOW STOOL 1 FURNITURE Stool The piece is made of hardwood, expertly joined with mortise and tenon construction. Wovencane seat can simply be assembled using leather joinery without hardware. The seat is hangable and easy to carry with strap when moving. 26
Korea > +82 (0)25433303 > www.atelier-artl.com > info.atelierartl@gmail.com
RAWLOW STOOL 2 FURNITURE Stool This is another version of stool 1 for meditation. The hangable seat comes in two kinds, which are the cotton rope and leather. The seat can be displayed for a stand-alone piece as well as personal seat collection. 27
CALCESTUDIO Brand founded by the architect Silvia Soldati. Calcestudio is a laboratory in the countryside, where each object is conceived, modeled and made by her, completely by hand. Lamps and tables are born from her creativity and take shape through a manual work that combines artisan techniques and technological innovation and enhances the material aspect of each object.
Silluci DESIGN FOR FURNITURE Lighting Made entirely by hand, this is a lamp based on a rigorous geometry and a strong material component, concrete is the protagonist with its natural color and its natural fluidity at sight and touch. 40
Italy > +39 3332302510 > www.calcestudio.com > silvia.soldati.n@gmail.com
Tredici DESIGN FOR FURNITURE Table The top, with a strong visual impact, crossed by two straight lines in national walnut, rests on a slender steel structure. The non-toxic bioresin finish gives a unique experience to the touch and sight. 41
CARPETS CC Painter and designer born in Sweden 1954 now based in Dubai. She graduated from LuleĂĽ University and continued thereafter to several art schools. Prior to 2015 she was based in Neuchatel, Switzerland and took part in both. Individual and group exhibitions in Scandinavia, Switzerland, Bruxelles, Paris, New York, Dubai and London. Carpets CC made its debut in the Dubai Design District in January 2015.
Watching DESIGN FOR TEXTILE Carpet Hand knotted 100pct New Zealand wool carpet based on the original acrylic painting of same name. Pile height 10-12MM. Created after arriving to Dubai with dynamic colours and geometrical design, unique piece. 42
United Emirates > +971 55 3262032 > www.carpetscc.com > info@carpetscc.com
Leopold Grey DESIGN FOR TEXTILE Carpet Hand-knotted 100pct New Zealand wool pile height approx 12MM, hand carved/embossed lines bring out the design. Leopold is an image of leopard skin in shades of grey and looks at you with one open eye. 43
CARRARA HOME DESIGN® Carrara Home Design® was born in a small laboratory located in the heart of the Carrara Marble Quarries. A creative laboratory where both the knowledge of artistic and craftsmanship and the tastes and trends of the moment converge, a project with multiple shades united together to create something unique. Quality, elegance and uniqueness are the values underlying the CHD® style.
CHD® LAMP DESIGN FOR FURNITURE Lighting CHD® Table Lamp, made up of a cylindrical lamp holder made entirely of Calacatta Marble. Associated with a beautiful LED filament bulb, this lamp will show all its elegance and originality. 46
Italy > +39 3463991010 > www.carrarahomedesign.it > carrarahomedesign@gmail.com
Aroma Diffuser in White Marble Statuario DESIGN FOR FURNITURE Other CHDÂŽ decorates the environment with a stylish accessory: marble is combined with fine wood, oak, to expand the essence. An impact object in its simplicity, where the attention to material details is evident. 47
HIGHSOCIETY STUDIO Highsociety Studio is an Italian based Design Practice with the focus on material innovation. Through the intersection of technology and craftsmanship, Highsociety aims to evaluate waste as a primary resource. The Studio is passionate about investigating the relationship between humans and their environment, placing human’s well-being at its center.
Senilia 11 Table Lamp DESIGN FOR FURNITURE Lighting A versatile table lamp with a modern expression and personality. With its twisted and refined shape, it adds an elegant and sophisticated ambiance to any space. Available in two natural color shades. 62
Italy > +39 3492303244 > www.highsocietystudio.com > info@highsocietystudio.com
The Senilia 71 Wall Lamp DESIGN FOR FURNITURE Lighting An elegant wall lampshade fills the space with gentle light. The bold yet lightweight wall lamp emphasizes the environment, ideal for bedrooms, living rooms, or reading nooks alike. Available in two natural color shades. 63
IKARIA DESIGN COMPANY They create products that encourage movement throughout the day. They aim to break through the clutter of typical “ergonomic” furniture with unique designs that are both aesthetically pleasing and functional. Products that don’t interfere with workflow, but improve it, and go hand-in-hand with active, healthy lifestyles by promoting frequent movement, more natural sitting, and better posture.
Soul Seat DESIGN FOR FURNITURE Chair This seat is the least disruptive solution to our sedentary lifestyles. With no arms or back to inhibit movement, this bi-level chair allows the user to transition between a variety of sitting positions. 66
USA > +1 (573) 2686589 > www.mysoulseat.com > hannah@mysoulseat.com
Flow Desk DESIGN FOR FURNITURE Desk A low table that brings the workstation down to the floor. The lightweight bamboo makes it easy to transition to a tabletop or desk to create a standing workstation for an even more diverse range of movement. 67
indinya arômes & more Italian but living in Tunisia. He’s a designer of materials and products. Founder of Indinya arômes & more. Inspired by the search for new eco-sustainable materials for the transport and protection of items he developed the eco-leather concrete. Ideal for creating design objects or for elegant fashion collections. They build new solutions and concrete is their result.
Pelle Cemento DESIGN FOR FASHION Other Leather made of concrete with polyester reinforcement, flexible and suitable for sewing with sewing machines for leather goods. Available in different colors with typical cement finishes and shades. 68
Italy - Tunisia > +216 25847811 > www.indinya.com > indinya@indinya.com
Eco bag CONCRETE DESIGN FOR FASHION Bag Bag made of eco-leather and concrete, with faux leather accessories. Totally original woven and sewn by our local craftsmen available in different colors and possibility to customize the product. 69
IRON HIVE Behind Iron Hive is Davide Mezzasalma, born in Rome 1981. Since 2012 he lives as a freelance designer in Berlin. He studied transportation design in Coventry/UK and Turin, before working as a designer at Fiat and in yacht building. “The more I got involved with design, the more I was fascinated by the craft process, the experimental approach took over the the proven� says Mezzasalma.
Bow Lamp DESIGN FOR FURNITURE Lighting A lamp made of bended natural ash wood. It conceals an LED light rail that only becomes visible when the integrated touch switch is pressed. Thanks to an equally invisible magnet, it adheres beautifully to the shelving system. 70
Germany - Italy > +49 17693260165 > www.Ironhive.de > davide@ironhive.de
Modular shelving system DESIGN FOR FURNITURE Storage Furniture Inspired by the structure of a beehive, the Iron Hive modular shelving system offers flexible and dynamic high-end solutions at home, in the office or retail sector. It grows and transforms with the needs of its user. 71
JULIANVALENTIN The designer started with an apprenticeship as a carpenter and studied for 1 year Industrial Design at the ZHDK in Zurich. Julian grew up in a family full of artists. The mother is a painter, father a sculptor and the sister is a photographer. He grew up surrounded by nature, which has a big impact on his work. His art is modern, unconventional and is closer to sculptures, than the basic classic furniture design.
Lorem DESIGN FOR FURNITURE Lighting This lamp is available in 3 different sizes and color combinations. The transparency of the material creates fascinating overlaps. Lorem can be wonderfully combined in groups and in very high rooms. 72
Switzerland > +41 791268710 > www.julianvalentin.com > info@julianvalentin.ch
Sahara DESIGN FOR FURNITURE Sofa This sofa is a unique piece made for rooms with plenty of space. Inspired by the hills of the Sahara, its form is elegant and gives a cozy feeling while you lay your head on the mountain. This sofa is made for several people. 73
KOHOUTEK OLD WOOD The designer began to work with wood in his childhood and has been in love with this craft ever since. After high school, he dedicated myself to this business full-time and established his own company. They specialize in producing goods from solid wood, old wood and, as of lately, concrete. Their mission is to show the beauty of the authentic craft. Quality is not just a word for them but a philosophy.
Etfunk Dining Table DESIGN FOR FURNITURE Table This round dining table is totally handcrafted using solid oak. The top of the table has been coated with concrete to give it modern touch. Elegant an rough at the same time, it shows the beauty of authentic craft. 80
Czech Republic > +420 720145978 > www.kohoutekoldwood.com > info@kohoutekoldwood.com
Massforse Coffee table DESIGN FOR FURNITURE Coffee Table This table has been especially made for the Milan Design Week 2019 exhibition Din – Design In. Totally made of solid oak as many of their works. The legs and table top have been coated with concrete for a luminous touch. 81
KONGO DESIGN BY AIDA ATELIER This architectural design practice is based in Tokyo, Japan. Established in 2009 by Tomoro Aida, their wide range of expertise operates in many different scales from product and furniture design, single family residence, hotel/hostel to public buildings and urban design. The atelier has won numerous awards including good design award 2018 for Miyakonojo City Library among others.
Tsumiki DESIGN FOR FURNITURE Shelve The product name means building blocks in Japanese. Tsumiki, modular display wooden bookcase, can be combined in 4 ways, such as a shelf, a display shelf, a basket and a tray, using special wedge joint. 84
Japan - Italy > +81 362659905 > www.aidaa.jp > info@aidaa.jp
Miyakonojo City Library DESIGN FOR FURNITURE Bookcase The shopping mall built in the city center is converted and rebirthed as a new municipal library. In collaboration with the local furniture industry association, it has been developed to display books flexibly. 85
KUKUNARI - IRO SKOULOUDI Greek architect and designer of wooden lamps. Iro graduated from School of Architecture of NTUA and postgraduate program “Space, Design and Built Environment” of TUC. For her designs she employs advanced digital technologies and computational tools. KUKUNARI was selected for the Good Design Greece Exhibition 2018. Fabricated with care at her lab, each piece is numbered, signed and unique.
KUKUNARI DESIGN FOR FURNITURE Lighting KUKUNARI is the Greek word for pine cone. Parametric wooden lamps based on a code that allows many design outcomes. Made of laser cut plywood parts, combining digital fabrication with handcraft finishing techniques. 86
Greece > +30 2821088717 > www.kukunarilight.com > iro.skouloudi@gmail.com
KUKUNARI oneline DESIGN FOR FURNITURE Lighting Combined with steel components, KUKUNARI wooden lamps are transformed to table, floor or suspension lamps. Based on the one line design method, where a delicate steel pipe forms a continuous structural system. 87
MOUSARRIS Mousarris was founded in 2015 by Stelios Mousarris with the aim to produce high quality pieces of conceptual furniture and unique objects beyond the boundaries of the imagination. From modern technology to hand crafted techniques every piece is unique to its design. Every material is carefully selected for every piece to assure the best quality and finish possible. Mousarris is located in Cyprus.
Wave City Coffee Table DESIGN FOR FURNITURE Coffee Table The piece bends a landscape of buildings in half, using the overlapping surface as the tabletop made from wood, steel and 3D printing technology. The ‘wave city’ coffee table illustrates an urban skyline scattered with skyscrapers. 110
Cyprus > +357 99881723 > www.mousarris.com > st.mousarris@gmail.com
City Pendant Light DESIGN FOR FURNITURE Lighting His new pendant light boasts a slimmer line and stylish mat black finish. Beyond its smooth curve lies a dark city, reminiscent of a neo-noir atmosphere, filled with dramatic shadows, patterns, and stark light/dark contrasts. 111
MYPIXXELS Production of objects design owners and exclusive in small runs made by exploiting all potential of 3D printers. Inspired by the Pop Art artistic current, its products, thanks to the aesthetic appeal and a simple and seductive packaging, are representative of this creative movement. Common objects with a brilliant and lively style become artworks of design, suitable into any type of spaces.
Bitter DESIGN FOR FURNITURE Other A game plan with 32 unique design bottle caps it’s the second product created with 3D printers. 52 colors, 10 different border textures, it is a product extremely customizable and unique, achieving over 50.000 combinations. 112
Italy > +39 3478533039 > www.mypixxels.com > info@mypixxels.com
Narghilè DESIGN FOR FURNITURE Lighting The LED table lamp, made using 3D printers, strikes the customer with its ample range of unique solutions suitable to all environments. 52 colors, 32 cable choices, over 1600 combinations, it works at low voltage with USB plug. 113
NE STUDIO Based in SĂŁo Paulo, Brazil, the studio was founded in 2018 by Brazilian designer Anelise Lima. Her work is influenced by retro elements, combining fun, geometric and organic forms and textures, all artisanal made. She launched her work for the first time at the Salone Satellite 2018 at the Salone del Mobile in Milan, Italy and in 2019 at the Din-Design at the Lambrate Design District in Milan.
Drogo Cabinet DESIGN FOR FURNITURE Storage Furniture The cabinet is part of the Drogo Collection. The wooden cabinet features an embossed texture simulating the scales of a dragon, the structure is iron made and the wooden door opens with a light touch. Artisanal with refined finish. 114
Brasil - Italy > +5511 942235158 > www. nestudiodesign.com > contact@nestudiodesign.com
Fraction Tables DESIGN FOR FURNITURE Coffee Table These tables are a set of three support tables with geometric shapes. Choose how to display and use them: all together, in different combinations or independently. They are entirely made of iron with a refined workmanship. 115
ORÇUM ERDEM Turkish designer and glass artist based in Helsinki. In 2019, he graduated with a master’s degree in Contemporary Design from Aalto University. Orcum explores material inspired expressive possibilities of glass as an interplay of form, color, and textures. He forms his glassworks as parts of large art installations and enjoys exploring his themes in thematic collections.
Candy Bottles DESIGN FOR FURNITURE Vase This collection consists of hand-blown vases that come in different colors with a unique silver glass pattern. The outline of the bottle functions as a canvas for silver pattern and a wooden mold gives its final shape. 116
Finland > +358 0466139500 > www.orcumerdem.com > orcumerdem@gmail.com
Plastic Crush DESIGN FOR FURNITURE Other The collection consists of handblown glassworks inspired by colorful imagery of deserts from pop culture. It combines the fabulous aura of donuts and ice-cream slumps with mirrored silver decorations in glass sculptures. 117
SOLOGGETTI Imagines, designs and produces objects made of logical, emotional and material interaction. Solutions made to meet the practical need for use, as well as the emotional need of today’s person. Objects capable by their nature to adapt to the changing emotions of the individual, unique, like the spaces that represent him.
Nascondino - matt white DESIGN FOR FURNITURE Lighting Table lamp composed of two free parts, it allows countless reciprocal placements between lampshade and torch, thus offering the maximum interpretative freedom of the moments of use. Changes just like the sensations of its user. 132
Italy > +39 3493933631 > www.sologgetti.com > riccardo.bortoluzzi@gmail.com
Nascondino - materic black DESIGN FOR FURNITURE Lighting This table lamp is made of two free parts that allows many placements between lampshade and torch. It offers the greatest interpretative freedom of the moments of use. Changes just like the sensations of its user. 133
Studio Dimore Collection In 2020 the studio celebrates 10 years of activity. Reference point for lovers of interior design; since 2010, it offers refined selections of vintage and contemporary furniture and accessories in its showrooms of Florence and Milan. In order to satisfy the demanding clientele even more the designer creates bespoke furnishings, handcrafted with the best materials.
Collezione Back to the Future DESIGN FOR FURNITURE Storage Furniture This collection is characterized by the traditional lacquering technique declined in a completely new way. Geometric patterns with threedimensional effects for a final result of great scenographic impact. 136
Italy > +39 (0)55287632 - +39 (0)289092704 > www.studiodimorecollection.com > info@studiodimorecollection.com
Floreali DESIGN FOR FURNITURE Lighting Collection of lamps realized to create an intimate and warm atmosphere. Produced in lacquered metal and gold leaf finishes. The light is dimmable to accentuate particular settings. Completely handcrafted. 137
STUDIO POUSTI Maryam Pousti was born in 1983 in Tehran. She graduated from the Architectural Association in London, with work experiences at Zaha Hadid Architects and Foster’partners. In 2013, she established Studio Pousti in Tehran. The studio focuses on Architecture, interior, furniture design and material research.
CHEFT bookshelf DESIGN FOR FURNITURE Bookcase This bookshelf is made of twelve interlocking panels. These panels interlock though specifically designed grooves creating a self supporting structure. No nails, glue or screws are needed for assembly. 140
Iran > +98 9198108203 > www.studiopousti.com > hello@studiopousti.com
CHEFT stool DESIGN FOR FURNITURE Stool The stool is made of three interlocking panels without using any nails, glue or screws to assembly it. These panels interlock though specifically designed grooves creating a self supporting structure. 141
TILDE After studying design at Kyoto Institute of Technology, engaged in product design work at an industrial equipment manufacturer. Currently, working at Yokoito Co., Ltd., focusing on digital fabrication, developing my own products, and as a freelance designer. Looking for the way of modern things on the boundary between the computer and the analog world created by digital fabrication.
Tilde Kasa DESIGN FOR FURNITURE Lighting This is a pendant lamp characterized by a soft texture like that of a knitted item, and the beauty of the light source filtering through the knit. It is produced by a FDM 3D printer using the natural material-derived resin PLA. 142
Japan > +81 9089415354 > www.mitachihiroshi.com > mitachi.0510@gmail.com
Tilde Gourd DESIGN FOR FURNITURE Office Storage A pen stand notable for its texture, soft like knitted fabric made by FDM 3D printer. Gourd Tilde makes use of laminating techniques similar to knitting. It is also post-processed with dye, giving it a beautiful gradation. 143
TOO This is a new minimalist Australian art & design brand by architect couple, Thomas and Sureen Gouws. It rethinks the concept of art and home decor in a playful and interactive fashion. TOO’s aesthetic is characterised by clean architectural lines, simple geometric shapes and bold playful colours. Products include Magnetic art & Wall clocks. Designed and manufactured in Melbourne, Australia.
TOO D Magnetic Art DESIGN FOR FURNITURE Other Why should wall art be static? It consists of metal canvases with collections of magnetic geometric shapes in a variety of colours. It can be rearranged to create your own compositions. Collect kits to play with designs! 144
Australia > +61 490372395 > www.toodesigns.com > info@toodesigns.com
TOO TONE CLOCK DESIGN FOR FURNITURE Clock A playful minimalist aluminium powder coated wall clock in two colour tones. The clock can be rotated around the mechanism axis to create different visual effects. Choose your own colour combination. Available in three sizes. 145
UNKNOWN FURNITURE The company presents handmade LAVA furniture. In short: nature shaped by hand. Unknown Furniture is the first in the world to design furniture made of this spectacular material with great properties: extreme strength, low weight, sound absorbing, resistant to salt and chlorine making it perfect for aggressive environments, heat absorbing, no maintenance and able to be left outside all year round.
Stellar Chair DESIGN FOR FURNITURE Chair Stellar means outstanding and wonderful and is a word of praise of excitement. It literally means like a star and this large chair is suited for a star. The chair is made by lava and is therefore handmade and a unique piece. 146
Denmark > +45 28962865 > www.unknown-furniture.com > pg@unknown-furniture.com
Bios Hide DESIGN FOR FURNITURE Chair A natural and organic lava cocoon for outdoor use all year round. Excellent comfort and coziness combined in one piece of furniture. The nest carries 320 kg and weighs 30 kg. Sound reduction of 4.4 decibel. 147
VASILI LIGHTS Amsterdam based product and lighting design studio established by Lidiya Koloyarskaya and Vasili Popov.With their professional backgrounds in architectural design, they fuse the broad skills to turn ideas into an uncommon, engaging and interactive lights for nurseries and kid’s rooms. Their work is based on exploring personality, smart use of materials, digital technology and craftsmanship.
Baby Octopus Light DESIGN FOR FURNITURE Lighting Inspired by the sea and children’s dreams and fantasies, the Baby Octopus Light is for young and old alike. The lamp is handcrafted from lampshade foil without adhesives. Delivered fully assembled, in various colors. 148
The Netherlands > +32 647414360 > www.vasililights.com > info@vasililights.com
Black Whale Light DESIGN FOR FURNITURE Lighting The sealife-shaped pendant Whale Light is for young and old alike. Inspired by the sea and children’s dreams and fantasies. The lamp is handcrafted from lampshade foil without adhesives. Delivered fully assembled. 149
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