11. Adopt your Customers Voice: To approach the customers, you should talk in the voice that they understand. To talk in your customers‟ voice, you need to understand the requirements of your customers first. Suppose, if you offer accounting software for small scale companies, you have to talk about the problems of small businesses and how your software
can overcome them. When your content is related to your customers‟ requirements, you can easily compel your potential customers to buy from your site.
