PHILADELPHIA
C O N N E C T I N G .
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TABLE TA BLEOF OF
CCOONNTTEENNTTSS 06 06
Preferred Preferred Partners Partners IndexIndex
3939
Financial Financial Fitness Fitness
22 22
3232
Top Top Producer Producer CoverCover StoryStory Katiyah Katiyah “Tia”“Tia” Whitaker Whitaker
Preferred Preferred Partner Partner Highlight Highlight Kyle Kyle Altenau Altenau
40 40
46 46
AgentAgent to to Watch Watch Alyssa Alyssa Frysinger Frysinger
RisingRising Star Star Featured Featured AgentAgent Joe McLeod Joe McLeod
If youIfare youinterested are interested in contributing in contributing or nominating or nominating Realtors Realtors for certain for certain stories, stories, please please emailemail us at us josh.buchter@realproducersmag.com. at josh.buchter@realproducersmag.com. DISCLAIMER: DISCLAIMER: Any articles Any articles includedincluded in this publication in this publication and/or opinions and/or opinions expressed expressed therein do therein not necessarily do not necessarily reflect the reflect views theofviews The N2 of The Company N2 Company d/b/a Real d/b/a Producers Real Producers but remain but remain solely those solelyofthose the author(s). of the author(s). The paidThe advertisements paid advertisements contained contained within the within Philadelphia the Philadelphia Real Producers Real Producers magazine magazine are not endorsed are not endorsed or recommended or recommended by The N2 by The Company N2 Company or the or the publisher. publisher. Therefore, Therefore, neither The neither N2 The Company N2 Company nor the nor publisher the publisher may be may held be liable heldorliable responsible or responsible for business for business practices practices of theseofcompanies. these companies.
NN OO MM I NI N AT AE T EA AC C OO VV ER E RS T SO TO RY RY P H PI LHAI D L AE D L PEHL PI AH I A
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Agent to Watch
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josh.buchter@realproducersmag.com josh.buchter@realproducersmag.com
Joe E. McLeod Compass
Joe E. McLeod Compass
Preferred Partner Highlight Preferred Partner Highlight Kyle Altenau Progress Direct
Kyle Altenau Progress Direct
And more...
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TOP PRODUCER COVER TOP PRODUCER STORY COVER STORY
Katiyah “Tia” Katiyah “Tia” WHITAKER WHITAKER
D O M A I N R E A LD O E SMTAAT I NE RGERAOLUEPS T A T E G R O U P
D E C E M B E R 2D0E 2C1E M B E R 2 0 2 1
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KATIYAH KATIYAH “ “T Ti ia a” ” WWh hi it ta ak ke er r DoDo main mainReal RealEsta Esta teteG roup G roup
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Philadelphia Philadelphia Real Producers Real Producers • 23 • 23
24 • December 24 • December 2021 2021
@realproducers @realproducers
a mentor to teen to teen moms, moms, lovesloves to travel, to travel, and and Katiyah Katiyah “Tia”“Tia” Whitaker Whitaker is theissubject the subject of of a mentor enjoys visiting visiting new restaurants. new restaurants. this month’s this month’s “Top “Top Producer” Producer” covercover story.story. enjoys WhatWhat clients clients are saying are saying aboutabout Tia Tia Tia isTia a Philadelphia is a Philadelphia nativenative and REALTOR® and REALTOR® at Domain at Domain Real Real Estate Estate Group. Group. “Tia Whitaker “Tia Whitaker has been has been so wonderful so wonderful in assistin assisting me ingand memy andfamily my family in ourinhome-buying our home-buying pro- proVery Very professional professional and extremely and extremely helpful helpful Tia got Tiaher gotreal her estate real estate license license in 2014 in 2014 cess.cess. fromfrom day one.” day one.” and started and started working working at Domain at Domain Real Real Estate Estate Group. Group. “Tia was “Tiaawas blessing a blessing in myinhome-buying my home-buying process. process. Shebeen has been extremely extremely helpful helpful from from the moment the moment “We are “Weaare family-owned a family-owned business, business, and Iand I She has we spoke. first spoke. She’sShe’s provided provided me with me with ampleample take pride take pride in that. in that. WhenWhen I decided I decided to join to join we first knowledge and resources and resources that’llthat’ll help me helpfor me for forces forces with with them,them, I hadIno had idea no it idea would it would knowledge to come.” to come.” turn out turntoout beto asbe amazing as amazing as it has as itbeen.” has been.” yearsyears
“She “She is extremely is extremely knowledgeable, knowledgeable, hardworkhardworkClients Clients look to look TiatotoTia fulfill to fulfill their their real estate real estate ing, diligent, patient, patient, communicative, communicative, and alland allgoals,goals, and she andmainly she mainly serves serves Philadelphia, Philadelphia,ing, diligent, around professional.” professional.” Delaware Delaware County County and Montgomery and Montgomery coun-coun- around ties. She ties.has Sheworked has worked with with hundreds hundreds of of clients clients and offers and offers free homebuying free homebuying work-work- This This month’s month’s “Top “Top Producer” Producer” took took somesome time time to to shopsshops whichwhich educate educate on the onimportance the importance of ofanswer answer “Closing “Closing Questions” Questions” with with Real Real Producers. Producers. homeownership. homeownership. Tia isTia also is there also there to help to help This This interview interview has been has been edited edited for length for length clients clients find ways find ways to overcome to overcome creditcredit chal-chal- and clarity. and clarity. lenges, lenges, prepare prepare a budget a budget and connect and connect themthem with with resources. resources. SomeSome people people would would shy away shy away from from working working with with family. family. Why Why do you doenjoy you enjoy it? it?
Living Living with with purpose purpose has always has always been been Tia: There Tia: There are no are better no better people people to work to work with with than than important important to Tia. toShe Tia.uses She uses her God-given her God-given your your family. family. My cousins, My cousins, who are whothe arebroker the broker and and gifts to gifts help to others help others and has andalways has always been been owners owners of domain of domain Real Real Estate Estate Group, Group, have have been been passionate passionate aboutabout financial financial literacy. literacy. pivotal pivotal to mytosuccess my success earlyearly in life. inI’ve life.chased I’ve chased after after themthem in property in property renovations, renovations, businesses, businesses, Tia loves Tia loves beingbeing a parta of part herofclient’s her client’s opportunities, opportunities, and Iand sawIwhat saw what I wasIcapable was capable of of journey journey to homeownership to homeownership because because she she achieving achieving because because of their of their success. success. I’m confident I’m confident believes believes buying buying a home a home is oneisof one theof the that they that will theyhave will have my back my back and always and always wantwant the the biggest biggest investments investments a person a person will make will make best for bestme. forWe me.work We work in a trusting in a trusting environment environment in their in their lifetime lifetime and the andbest the way best to way build to buildand we’ve and we’ve been been able to able cultivate to cultivate a family a family atmo-atmogenerational generational wealth. wealth. sphere sphere here here in ourinoffice. our office. Agents Agents who come who come in, in, although although they aren’t they aren’t technically technically family, family, it feels it feels Tia isTia theismother the mother of one ofdaughter, one daughter, like family. like family. Our rule Our is rule to keep is to keep our personal our personal Taleah. Taleah. Taleah Taleah is theis“why” the “why” behind behind business business outside outside of theoffamily the family business, business, and it’s anda it’s a everything everything she does. she does. She also She serves also serves as as standard standard we’vewe’ve developed developed to maintain to maintain a level a level of of focusfocus and professionalism. and professionalism.
WeWe areare a family-owned a family-owned business, business, andand I take I take pride pride in that. in that. When When I decided I decided to join to join forces forces with with them, them, I had I had no no idea idea it would it would turn turn outout to to be be as amazing as amazing as itashas it has been. been.
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Philadelphia Philadelphia Real Producers Real Producers • 25 • 25
26 • December 26 • December 2021 2021
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Let’s Let’s talk about talk about the process the process of getof get- The home-buying forget aboutabout it; there it; there are going are going to beto be The home-buying workshops workshops I holdI hold forget ting clients ting clients educated, educated, executing executing a a are free. too many offers, offers, and yours and yours will get will get are free. ThereThere is no is risk noin risk getting in getting too many plan,plan, staying staying the course the course and closing. and closing.educated Between Between relationship relationship building building educated and most and most people people are able are to able tolost. lost. Why Why is educating is educating clients clients so importso import- comecome and being strategic, strategic, we were we were able able up with up with a plana to plan attain to attain homehome- and being ant toant you? to you? to have to have our best our year best year in 2020 in 2020 in thein the ownership. ownership. It’s possible It’s possible for them, for them, and and Tia: When Tia: When I started I started working working with with that’sthat’s midstmidst of a pandemic! of a pandemic! my message. my message.
buyers, buyers, especially especially first-time first-time buyers, buyers, they had theyno had idea no what idea what the process the process To have To have people people understand understand the benethe bene-WhatWhat do you dolook you for lookwhen for when hiringhiring a a wouldwould look like. look You like.can Youmove can move alongalong fits offits homeownership of homeownership for their for their fam- fam-teamteam member? member? the homebuying the homebuying journey journey with with so so ily, educate ily, educate themthem aboutabout the process, the process, Tia: We Tia:are Weinare a people’s in a people’s business. business. muchmuch moremore confidence confidence if youifunderyou under- and watch and watch themthem transform transform is theismost the most You have You have to beto good be good with with people, people, a a standstand whatwhat the process the process lookslooks like like important important thingthing to me. toTo me. see Tothem see them pleasant pleasant personality, personality, and have and have good good priorprior to going to going through through it. Purchasing it. Purchasingwalk walk from from a place a place of fear of to fear hometo home- character. character. If youIfhave you have thosethose things things a home a home is notiseasy, not easy, and with and with the the ownership ownership is myispassion. my passion. and are andcoachable are coachable and aand natural a natural prob-probeducation education upfront, upfront, it helps it helps makemake it a it a lem-solver, lem-solver, we can wework can work on the onrest! the rest! smoother smoother process process for both for both my clients my clientsThis was Thisawas crazy a crazy year for year real forestate. real estate. and myself. and myself. How How were were you able you to able help to clients help clients navi- naviWhatWhat advice advice wouldwould you give you agive young a young gate agate super a super competitive competitive market? market? woman woman looking looking to start to in start realinestate? real estate? You seem You seem to take to atake daunting a daunting process process Tia: ITia: Tia: Understand created I created a team, a team, and itand wasit the was theTia: Understand why you whywant you want to getto get and break and break it down it down to steps, to steps, making making best thing best thing I could I could have have done.done. I wasI was into real intoestate. real estate. ThereThere is a lot is of a lot glitz of glitz it much it much less intimidating. less intimidating. However, However, an independent an independent agentagent for the forfirst the first and glam and glam aboutabout what what it looks it looks like. like. somesome mightmight still be still worried be worried because because six years. six years. One of One theofways the ways I wasI was MostMost agents agents fail. Iffail. your If “why” your “why” is justis just of bad ofcredit bad credit or other or other reasons. reasons. How How do doable to able beto strategic be strategic was to was bring to bring on onaboutabout the money, the money, it’s not it’sgoing not going to work. to work. you take you some take some of theoffear theout fearofout it? of it? two buyers two buyers agents, agents, Ty and TyRinna. and Rinna. Figure Figure out what out what your passion your passion is andis and Tia: That’s Tia: That’s where where education education comes comes TheyThey are dynamic are dynamic women, women, and our and our start start there.there. Lastly, Lastly, find your find niche your niche and aand a
in. Fear in. Fear is justisanother just another wordword for for morals morals align.align. I needed I needed to duplicate to duplicate mentor mentor that’sthat’s doingdoing what what you are youlookare look“the unknown.” “the unknown.” WhenWhen you get youeduget edu- myself, myself, and they and they fit the fitscript the script 100%.100%.ing toing do.toAdd do.value Add value to them to them and ask and ask cated,cated, you learn you learn whatwhat creditcredit scorescore The quicker The quicker you get youout getthere, out there, the the themthem to show to show you the youropes. the ropes. StartStart in a in a is needed is needed to purchase to purchase a home, a home, how how better, better, and these and these ladiesladies are quick! are quick! boutique boutique officeoffice wherewhere you can yougrow. can grow. muchmuch is needed is needed for a for down a down payment, payment,You have You have to gettointo get homes into homes within within and itand feels it feels muchmuch moremore attainable. attainable. the first the first 24 to24 48tohours, 48 hours, or you orcan you can
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Philadelphia Philadelphia Real Producers Real Producers • 27 • 27
Bookkeeping Bookkeeping ForFor TheThe Real Real Estate Estate Industry Industry
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EJ is a licensed EJ is a real licensed estaterealagent estatein agent PA & NJ, in PAhe&has NJ, he hasJennifer Jennifer has beenhas in bookkeeping, been in bookkeeping, payroll, payroll, owned 2owned restaurants 2 restaurants over the over last 15 theyears last 15 andyears has and has and, HR and, for the HRJefferson for the Jefferson Hospital Hospital System System also beenalso in upper been inmanagement upper management in different in different for over for 20 over years.20Her years. experience Her experience working working industries.industries. EJ handled EJ all handled day-to-day all day-to-day operationsoperations for Jefferson for Jefferson Hospital Hospital has givenhashergiven a deep her a deep along withalong bookkeeping, with bookkeeping, hiring, ordering, hiring, ordering, and and knowledge knowledge and understanding and understanding of of everythingeverything that goesthat withgoes owning withaowning business. a business. Being Being bookkeeping bookkeeping & payroll&working payroll working for one offor one of a licenseda agent licensedheagent understands he understands the challenges the challenges for for the largest thehospital largest hospital systems systems in the Greater in the Greater agents toagents keep accurate to keep accurate books forbooks their CPAs for their to CPAs to Philadelphia Philadelphia Area. Jennifer Area. Jennifer is a veryis a very maximizemaximize their tax their burden. tax Also burden. understanding Also understanding how howdetail-oriented detail-oriented person and person has and beenhas ablebeen to able to many other many professionals other professionals are involved are involved with a real with a real thrive in thrive a fast-paced in a fast-paced and complex and complex estate transaction estate transaction EJ understands EJ understands the mechanics the mechanics of of environment. environment. a real estate a realtransaction. estate transaction.
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Philadelphia Philadelphia Real Producers Real Producers • 29 • 29
30 • December 30 • December 2021 2021
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Philadelphia Philadelphia Real Producers Real Producers • 31 • 31
32 • December 32 • December 2021 2021
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preferred preferred partner partner highlight highlight
Kyle Kyle
Progress Progress Direct Direct
Altenau Altenau
WrittenWritten by: Heather by: Heather PluardPluard | Photography | Photography by: Christian by: Christian PowellPowell (Perspectives (Perspectives Media)Media)
that institutional capital capital continues continues to to to work to work for a for small a small lending lending company, company,that institutional “You “You dream dream it. Weit.finance We finance it. it. pile into pile the intoindustry, the industry, therethere is wider is wider where where he developed he developed a passion a passion for real for real #thatsPROGRESS.” #thatsPROGRESS.” WhenWhen people people need need availability of capital. of capital. As such, As such, ratesrates investing investing and bridge and bridge lending. lending. availability fast, efficient fast, efficient funding funding outside outside the the estateestate and flexibility of terms of terms have have become become had little experience experience at theattime, the time, and flexibility scopescope of traditional of traditional lending lending options, options,“I had“Ilittle muchmuch moremore favorable favorable for borrowers. for borrowers. wasIfortunate was fortunate enough enough to beto be they can theyrely canon rely Progress on Progress Direct Direct to to but I but trendtrend lookslooks set toset continue to continue as as surrounded by some by some greatgreat mentors mentors This This get them get them to thetoclosing the closing table.table. That’s That’s surrounded are beginning are beginning to step to into step the into the who taught who taught me a me lot,”a he lot,” says. he says. “Soon, “Soon,banksbanks because because Progress Progress Direct Direct puts its puts its lender finance finance space.” space.” I began investing investing in myinown my projects, own projects,lender money money wherewhere its mouth its mouth is, directly is, directly I began gave gave me anme even an even greater greater underunderfunding funding $150 $150 million million in loans in loans to date to datewhichwhich Progress Direct Direct is justisone justofone theof the standing of what of what clients clients need need from from Progress and projecting and projecting 20222022 to be to their be their big- big- standing business business lines lines underunder the the a lender. a lender. I alsoI knew also knew that Progress that Progress threethree gest year gest of year funding of funding yet. yet. company’s umbrella, umbrella, Progress Progress Direct’s Direct’s expertise expertise and commitment and commitment company’s Capital, established established in 1990 in 1990 by Kathy by Kathy to execution are unmatched are unmatched in thein the Capital, “We love “We helping love helping owners, owners, investors, investors, to execution Anderson. Progress Progress Capital Capital is a comis a comindustry, so asso soon as soon as theasopporthe oppor- Anderson. and developers and developers closeclose dealsdeals in scenarin scenar-industry, mercial real estate real estate mortgage mortgage advisory advisory to work to work here here camecame around, around, I I mercial ios where ios where a traditional a traditional lender lender wouldwould tunitytunity firm that firm specializes that specializes in arranging in arranging grabbed it.” it.” not be not ideal, be ideal, such such as fixas and fixflips, and flips, grabbed debt and debtequity and equity for commercial for commercial real real distressed distressed multifamily, multifamily, or repositionor repositionowners owners and developers. and developers. The The Today, Kyle Kyle works works alongside alongside capi-capi- estateestate ing ofing commercial of commercial properties,” properties,” says says Today, business business line isline Progress is Progress Realty Realty tal partners to ensure to ensure that the thatbest the best thirdthird Progress Progress Direct Direct Vice Vice President President Kyle Kyle tal partners Partners, whichwhich offersoffers directdirect own-ownresources and solutions and solutions are available are availablePartners, Altenau. Altenau. “It’s incredibly “It’s incredibly fulfilling fulfilling resources ership in commercial in commercial real estate real estate to to to their directdirect borrowers. borrowers. “It’s in “It’s thein theership whenwhen someone someone gets their gets their loan from loan from to their accredited investors. investors. In addition, In addition, the the nature of bridge of bridge lending lending that people that people accredited us, and us,we andget wetoget seetotheir see their idea come idea comenature company’s Founding Founding Partner, Partner, KathyKathy are usually coming coming to you tobecause you because company’s to life. toProgress life. Progress Direct Direct is here is here to creto cre-are usually Anderson, has been has been in theincommerthe commerthey have somesome sort of sort issue of issue getting getting Anderson, ate long-term ate long-term business business relationships relationshipsthey have cial real cialestate real estate finance finance industry industry for for investment investment property property moremore and become and become an integral an integral part of part ourof our their their 30 years. 30 years. “So not “Soonly not do only you do you traditionally traditionally financed,” financed,” he explains. he explains. over over client’s client’s success success and growth.” and growth.” gain access to ourtoexperience our experience and and “In these “In these scenarios, scenarios, we get wetoget step to in step ingain access expertise expertise whenwhen you work you work with with us, but us, but and offer fast and fastflexible and flexible CRE CRE bridge bridge AfterAfter graduating graduating from from Philadelphia Philadelphia and offer youalso are able also to able leverage to leverage the vast the vast loan solutions that are thatcustomized are customized to toyou are University University with with a degree a degree in Industrial in Industrialloan solutions network Progress Progress Direct Direct has built has built up up the client’s specific specific needs. needs. And, And, now nownetwork and Systems and Systems Engineering, Engineering, Kyle Kyle wentwentthe client’s
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Philadelphia Philadelphia Real Producers Real Producers • 33 • 33
34 • December 34 • December 2021 2021
@realproducers @realproducers
WE WE LIKE LIKE TOTO CREATE CREATE WIN-WIN-WIN WIN-WIN-WIN SCENARIOS SCENARIOS FOR FOR EVERYONE EVERYONE INVOLVED INVOLVED WITH WITH OUR OUR COMPANY. COMPANY.
over over the past the three past three decades,” decades,” Kyle Kyle says.says. “We like “Weto like to create create win-win-win win-win-win scenarios scenarios for everyone for everyone involved involved with with our company.” our company.” Progress Progress Direct Direct continually continually lookslooks to beto innovators be innovators and problem and problem solvers. solvers. For example, For example, they offer they offer refer-referrals payments rals payments to REALTOR® to REALTOR® partners, partners, providing providing a a potential potential new revenue new revenue stream stream for them. for them. “We also “We also approach approach lending lending from from a client-first a client-first perspective perspective and encourage and encourage clients clients to leverage to leverage us and usgrow and grow their their bottom bottom lines,” lines,” Kyle Kyle says.says. “So, whether “So, whether clients clients are are looking looking for a for commercial a commercial loan,loan, need need a quick a quick bridge bridge loan,loan, or seek or seek investment investment opportunities, opportunities, we can wehelp!” can help!” In hisInfree his time, free time, Kyle Kyle playsplays guitarguitar in a band in a band with with somesome friends. friends. But, while But, while musical musical stardom stardom remains remains a distinct a distinct possibility, possibility, he says he he’ll says most he’ll most likelylikely be be remembered remembered as theaskid thewho kid did whoa did kickflip a kickflip in middle in middle school. school. Kyle Kyle also likes also likes golfing, golfing, goinggoing to thetobeach the beach in in the summer, the summer, and spending and spending time time with with his family. his family. “My “My parents parents love to love entertain,” to entertain,” he smiles. he smiles. “Their “Their househouse has been has been dubbed dubbed ‘The ‘The Club’Club’ because because we constantly we constantly have have big get-togethers big get-togethers there.there. We also We have also have a tonaofton of golfers golfers in theinfamily, the family, so wesospend we spend a lot of a lot time of time on the on the course course together. together. I define I define success success as being as being content content with with whatwhat you have you have and what and what it takes it takes to gettoyou getto you to that point, that point, and Iand loveI that love Ithat get to I get play to aplay parta in part other in other people’s people’s success success whenwhen they finance they finance their their dreams dreams through through Progress Progress Direct.” Direct.” For more For more information, information, pleaseplease visit progresscapital.com. visit progresscapital.com.
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Philadelphia Philadelphia Real Producers Real Producers • 35 • 35
YOUR YOURMORTGAGE MORTGAGECONSULTANT CONSULTANT Understand UnderstandYour YourNeeds Needs SHOULD SHOULD
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36 • December 36 • December 2021 2021
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Philadelphia Philadelphia Real Producers Real Producers • 37 • 37
DO BUSINESS WITH SOMEONE
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38 • December 2021
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financial fitness
Financial An Annual
Check-Up By Shauna Osborne
The end of the year brings us many opportunities to reflect: on our objectives, our blunders, our accomplishments. Think back to the goals you set for yourself at the beginning of this year; did you get where you wanted to go? If not, why? If so, congratulations, and what’s next? There are lessons to be gleaned from both our failures and our achievements, particularly in the economic arena. A thorough financial check-up during this introspective time of year will help you establish a clear financial plan for 2022 and beyond! Begin at the end. Take an honest look at where you ended up financially this year. Perhaps, you had a particular financial goal in mind for this year – paying off a credit card, boosting your credit score, or putting more toward retirement. If you didn’t get there, ask yourself what prevented you from meeting your target. Maybe you had a major life event that waylaid you (e.g., divorce, new baby, etc.). Be gentle with yourself here; it’s been a tough couple of years for most!
Once you’ve done some reflecting on whether your financial goals were met and what you should do differently next year, get a clearer picture of your current financial health. Start with your budget. Is the budget you established for yourself at the year’s beginning still adequate? Adjust as needed for 2022. It’s also a good time to double-check that you’re maxing out your 401K contributions. If that’s not within your reach right now, strive to contribute at least as much as your employer will match. Other areas to assess include credit card interest rates, stocks, and insurance policies. Many people don’t know you can call your credit card company to negotiate a better interest rate, especially if you’ve been faithfully paying down your debt over the last 12 months. You might also use this time to study your stock portfolio; will you shift toward riskier or safer investments in 2022? Finally, review your insurance policies to ensure your coverages are still relevant. You may also qualify for new discounts and/or need to add major purchases made over the last year to your policy.
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Philadelphia Real Producers • 39
agent to watch agent to watch
AlyssaFrysinger Frysinger Alyssa A XA FA FF IFLI ILAI TA ET SE S R ER /EM/ M AX Written by: Katie | Photography by: Bryant Sanders Photography Written by: Katie KohlerKohler | Photography by: Bryant Sanders Photography
top listings, a worldwide network, very very knowledgeable Alyssa Frysinger, a REALTOR® a worldwide network, knowledgeable aboutabout areasareas and and Alyssa Frysinger, a REALTOR® with withtop listings, exceptional marketing strategies, helped helped an easy transition RE/MAX Affiliates, is month’s this month’s exceptional marketing strategies, withwith an easy transition to a to a RE/MAX Affiliates, is this and cutting-edge technology, she hasnew new as a first-time homebuyer.” “Agent to Watch.” and cutting-edge technology, she has homehome as a first-time homebuyer.” “Agent to Watch.” alltools the tools to make real estate all the to make youryour real estate dreams “Alyssa the best the business. Alyssa specializes in finding comecome true!true! “Alyssa is theisbest in theinbusiness. Alyssa specializes in finding first-first- dreams Not only she professional homebuyers dream Not only is sheisprofessional and and time time homebuyers theirtheir dream homehome Infree her time, free time, Alyssa to stay knowledgeable, knowledgeable, butis she is atojoy to in Pennsylvania or New Jersey. Alyssa likeslikes to stay but she a joy in Pennsylvania or New Jersey. She She In her active and spend time with her siswork with. She makes you and your is dedicated to helping all clients find active and spend time with her siswork with. She makes you and your is dedicated to helping all clients find boyfriend, and dogs. family her priority and works the home of their dreams. Alyssa ters, ters, boyfriend, and dogs. family her priority and works hardhard to to the home of their dreams. Alyssa get your you your dream home. I cannot knows the local community get you dream home. I cannot knows the local community both both as a as a recommend her enough.” REALTOR® a neighbor, and helps clients are saying about Alyssa:recommend her enough.” REALTOR® and aand neighbor, and helps WhatWhat clients are saying about Alyssa: guide clients through the nuances “Alyssa was very professional but guide clients through the nuances “Alyssa was very professional but the local market. access “Alyssa was such a pleasure to work to work She was of theoflocal market. WithWith access to to supersuper “Alyssa was such a pleasure to work fun tofun work with!with! She was She responded efficiently with.with. She responded efficiently and and
40 • December 40 • December 2021 2021
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Philadelphia Producers Philadelphia RealReal Producers • 41 • 41
Clients praise praise your your attentiveness attentiveness questions and grew toreal love realClients professionally. professionally. We found We found exactly exactly thosethose questions and grew to love and call andyou callayou joy atojoy work to work with.with. How How estate, has become my life! whatwhat we were we were looking looking for infor ourinprice our price estate, and itand hasitbecome my life! do you do make you make a stressful a stressful experience experience range. range. We would We would recommend recommend Alyssa Alyssa pleasant pleasant for clients? for clients? to any toand anyeveryone and everyone we know.” we know.” WhatWhat has been has been somesome of theofmost the most valu- valuAlyssa: Answering Answering their their questions questions able advice able advice you have you have received received so far? so far?Alyssa: promptly, informatively, informatively, and with and with Alyssa: Alyssa: This This month’s month’s “Agent “Agent to Watch” to Watch” It’s pretty It’s pretty general general and doesn’t and doesn’tpromptly, a positive a positive tone. tone. I have I have learned learned from from took took somesome time time to answer to answer “Closing “Closing pertain pertain to real toestate real estate specifically, specifically, but but helping hundreds hundreds of people of people buy and buy and Questions” Questions” with with Real Real Producers. Producers. ratherrather to allto things all things in life.in“You life. “You mightmighthelping sell real sellestate real estate in both in both Pennsylvania Pennsylvania as well as be well happy be happy because because nobody nobody and New and New Jersey Jersey whatwhat should should and and if you’re if you’re sad.” sad.” My nail Mytech nail tech This interview This interview has been has been edited edited for for carescares should should not be not said be during said during a transaca transacshared shared thosethose wordswords of wisdom of wisdom with with length length and clarity. and clarity. tionhow and to how present to present it to them. it to them. me approximately me approximately two years two years ago, and ago, andtion and Believe it or not, it ortone not, tone is everything. is everything. I I I’ll never forgetforget it. Because it. Because it is true. it is true. Believe WhenWhen did you didstart you start in real inestate real estate and andI’ll never always keep keep it light it light ... if possible. ... if possible. Nobody carescares if you’re if you’re sad, so sad, you so you always whatwhat attracted attracted you to you real toestate? real estate? Nobody as well as try welltotry make to make yourself yourself as as Alyssa: Alyssa: I started I started in 2014 in 2014 whenwhen I wasI was mightmight WhatWhat are your are your goalsgoals for the forrest theof rest of happyhappy as possible. as possible. 21, and 21,atand theattime the Itime really I really knewknew 20212021 and beyond? and beyond? anything anything aboutabout houses. houses. I wasIat was a at a Alyssa: KeepKeep working working on becomon becomstandstill standstill in life,inIlife, didn’t I didn’t knowknow whatwhat I I Why Why do you dospecialize you specialize in working in working Alyssa: ing an ing even an even better better REALTOR®! REALTOR®! I I wanted wanted to doto fordoa for career, a career, and my andboymy boywith first-time with first-time buyers? buyers? WhatWhat do you do you wantwant to network to network moremore with with otherother friendfriend suggested suggested that Ithat mayI like maybeing like beingenjoyenjoy aboutabout that?that? REALTORS® and see andwhat see what works works a REALTOR®. a REALTOR®. I went I went to real toestate real estate Alyssa: Alyssa: Helping Helping someone someone buy their buy their REALTORS® for them for them in regards in regards to getting to getting offersoffers school school and atand first, at first, I didn’t I didn’t like being like being first home first home is such is such a rewarding a rewarding feeling. feeling. accepted, keeping keeping engaged engaged with with their their a REALTOR® a REALTOR® and Iand wondered I wondered why Iwhy I Knowing Knowing that Ithat helped I helped themthem happily happily accepted, sphere, how satisfied how satisfied they are theywith are with even even wentwent to school to school for it.for I wondered it. I wonderedbuy abuy home a home and that and Ithat made I made the prothe pro- sphere, assistants, and possibly and possibly building building a a how people how people werewere able to able wait to 30 wait days 30 dayscess easy cess easy and fun andfor funthem for them to underto under-assistants, etc. Ietc. think I think therethere couldcould be anbe an for a for deala to deal close to close to gettoa get paycheck, a paycheck, standstand makes makes me glow! me glow! A home A home is oneis oneteam,team, assistant assistant in myinfuture my future to doto the domore the more and Iand wondered I wondered how Ihow wasIgoing was going to letto letof theofbiggest the biggest assetsassets a person a person will buy will buy paperwork-oriented tasks,tasks, so that so Ithat I the world the world knowknow I wasIawas REALTOR® a REALTOR® in their in their lifetime. lifetime. To beTo able be to able help to help paperwork-oriented moremore free time free time to show to show homes, homes, and how and Ihow could I could buildbuild the sphere the sphere that thatthemthem acquire acquire their their first one firstand oneget and get have have do listing appointments, appointments, stay active, stay active, all theallolder the older REALTORS® REALTORS® spokespoke of. of. themthem happily happily to thetofinish the finish line isline a big is a bigdo listing and hang and hang out with out with family, family, friends, friends, and and But, eventually, But, eventually, I found I found answers answers to to deal to deal me. to me. my doggos! my doggos!
42 • December 42 • December 2021 2021
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Helping Helping someone someone buy buy their their first first home home is is such such a rewarding a rewarding feeling. feeling.
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Philadelphia Philadelphia Real Producers Real Producers • 43 • 43
Amy Amy Dolan Dolan
Senior Senior Mortgage Mortgage Banking Banking Specialist Specialist 609.221.2025 609.221.2025 215.933.6916 215.933.6916 ( Fax () Fax ) adolan@centercitymortgage.com adolan@centercitymortgage.com NMLS: NMLS: 1172563 1172563 E. City E. Ave., City Ave., SuiteSuite 103 Bala 103 Bala Cynwyd, Cynwyd, PA 19004 PA 19004
”
IT’SIT’SNOT NOTYOUR YOURCLIENT’S CLIENT’SJOB JOBTOTOREMEMBER REMEMBERYOU. YOU.
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WWW.CUTCOCLOSINGGIFTS.COM WWW.CUTCOCLOSINGGIFTS.COM (717 (717 ) 575-0975 ) 575-0975 44 • December 44 • December 2021 2021
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O FOFFEFREI R NIG N GH O HM OM E , ET, ETREM RM I T EI T, ER, ARD AO DN ON AN AD N DS ESW EW E RE RS CSO CP OEP EI NISNPSEPCETCI O T IN OSN! S !
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Philadelphia Philadelphia Real Producers Real Producers • 45 • 45
FOR FOR ME, ME, IT’S IT’S ABOUT ABOUT THE THE ABILITY ABILITY TOTO IMPROVE IMPROVE THE THE HUMAN HUMAN EXPERIENCE EXPERIENCE THROUGH THROUGH REAL REAL ESTATE. ESTATE.
46 • December 46 • December 2021 2021
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THE DEE GREENE HILL TEAM AT COMPASS THE DEE GREENE HILL TEAM AT COMPASS
MCLEOD MCLEOD rising rising starstar featured featured agent agent WrittenWritten by: Dave by: Danielson Dave Danielson Photography Photography by: Bryant by: Bryant Sanders Sanders Photography Photography
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Philadelphia Philadelphia Real Producers Real Producers • 47 • 47
48 • December 48 • December 2021 2021
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CREATING CREATING GREAT GREAT EXPECTATIONS EXPECTATIONS
WhenWhen you think you think aboutabout the world the world around around us, us, therethere are all are sorts all sorts of norms of norms … you…know, you know, with with people people telling telling you, ‘That’s you, ‘That’s just the just the way things way things are.’ are.’ But there’s But there’s real power real power in expanding in expanding thosethose views. views. Joe McLeod Joe McLeod is oneiswho one excels who excels at doing at doing that. that. As a Team As a Team Lead Lead and REALTOR® and REALTOR® with with the Dee the Dee Greene Greene Hill Team Hill Team at Compass, at Compass, Joe isJoe also is this also this month’s month’s Rising Rising Star who Star sets who himself sets himself apartapart by by creating creating greatgreat expectations expectations for others. for others. “Through “Through whatwhat I do in I do real inestate, real estate, I want I want to beto be GAINING GAINING VALUABLE VALUABLE EXPERIENCE EXPERIENCE that bridge that bridge for people for people to gettothem get them through through the the It wasItthere was there that Joe thathad Joehis hadfirst his experience first experience with with real estate. real estate. process process and improve and improve their their experience experience in lifeininlife in general,” general,” Joe emphasizes Joe emphasizes with with a spark. a spark. “I started “I started through through the process the process of attempting of attempting to purchase to purchase my first my first home.home. BeingBeing a first-time a first-time homebuyer, homebuyer, I didn’t I didn’t have have muchmuch guidance. guidance. GETTING GETTING HIS START HIS START It wasn’t It wasn’t that the thatagent the agent I worked I worked with with wasn’t wasn’t good,good, but I but justI just Joe’sJoe’s rootsroots in Philadelphia in Philadelphia are lifelong. are lifelong. He He wasn’t wasn’t awareaware of what of what was happening was happening in theintransaction the transaction and all and ofall of was born was born and raised and raised in West in West Philadelphia. Philadelphia. the things the things that Ithat wasIsigning. was signing. It gotIttogot a point to a point that Ithat wasIuncomwas uncomAfterAfter attending attending Catholic Catholic school school through through eighth eighthfortable, fortable, and Iand walked I walked awayaway from from the deal,” the deal,” Joe remembers. Joe remembers. “That“That grade, grade, he earned he earned a fullascholarship full scholarship to Malvern to Malvern experience experience turned turned out toout beto thebecatalyst the catalyst for me forunderstanding me understanding how how Preparatory Preparatory School. School. I could I could improve improve the individual the individual and the andhuman the human experience experience through through real estate. real estate. I didn’t I didn’t have have the hand-holding the hand-holding experience experience that Ithat needed, I needed, “That“That experience experience opened opened up the upworld the world for me,” for me,”so I think so I think that’sthat’s one reason one reason why Iwhy haveI have reallyreally connected connected the most the most Joe recalls. Joe recalls. “I remember “I remember goinggoing on a retreat on a retreat with with with with first-time first-time homebuyers.” homebuyers.” otherother students students there.there. That That was my wasfirst my step first step into becoming into becoming my own my person own person — my—own my man.” own man.” OPENING OPENING A NEW A NEW DOOR DOOR Joe earned Joe earned his license his license in April in April 2018 2018 and began and began his journey his journey as anas an It wasn’t It wasn’t long before long before Joe was Joeaccepted was accepted earlyearly individual individual agentagent with with Coldwell Coldwell Banker. Banker. It didn’t It didn’t take long take for longhim forto him to into the intoDrexel the Drexel University University Engineering Engineering pro- pro- meetmeet Dee Greene Dee Greene Hill. Hill. gram,gram, whichwhich he pursued. he pursued. “Even“Even though though I wasIan was individual an individual agent,agent, she was shealways was always very very “After“After aboutabout a yeara year or soor at so Drexel, at Drexel, I realized I realized supportive supportive of me,” of me,” Joe says. Joe says. “She “She gave gave me leads me leads and helped and helped me get me get that business that business was my wascalling my calling instead,” instead,” he says. he says. experience experience working working with with clients. clients. She was Sheawas truea resource true resource for me for me from from the start.” the start.” Joe moved Joe moved to Harrisburg, to Harrisburg, Pennsylvania, Pennsylvania, where where he worked he worked with with PHEAA PHEAA for seven for seven years.years. WORKING WORKING THROUGH THROUGH A TRYING A TRYING TIMETIME Six months Six months after after starting starting his real hisestate real estate journey, journey, Joe faced Joe faced a tough a tough “During “During that time, that time, I worked I worked closely closely with with time.time. His mother, His mother, June June Evans, Evans, was diagnosed was diagnosed with with gallbladder gallbladder student student loans,loans, understanding understanding how they how work, they work, cancer. cancer. In turn, In turn, he became he became her primary her primary caretaker caretaker for the fornext the six next six how they how are theyunderwritten are underwritten and their and their effecteffect on on months months whenwhen she passed she passed away.away. credit,” credit,” he says. he says.
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Philadelphia Philadelphia Real Producers Real Producers • 49 • 49
As Joe Asworked Joe worked through through thosethose toughtough timestimes and uncerand uncertainty, tainty, one conone constantstant was the was the support support he he continued continued to receive to receive from from Dee. Dee.
MAKING MAKING A REAL A REAL DIFFERENCE DIFFERENCE
In hisIntime his time awayaway from from work,work, Joe has Joeahas big a big passion passion for travelfor traveling. He ing.also He loves also loves staying staying activeactive with with exercise exercise and and playing playing sports. sports. Watching Watching sports sports is also is aalso favorite a favorite for him, for him, as well. as well.
“Dee“Dee had had moved moved to to Compass Compass WhenWhen it comes it comes and she and she to thetocommunity, the community, invited invited me me one ofone Joe’s of Joe’s favorite favorite to come to come join join organizations organizations is is the team the team she she Students Students Run Philly Run Philly was building was building … … Style,Style, a group a group formed formed in in that she thatwould she would the early the early 2000s 2000s that works that works have have a position a position with with underprivileged underprivileged and and readyready for me,” for me,” Joe Joe at-risk at-risk youthyouth to provide to provide an extraan extrarecalls. recalls. “In the “Incourse the course of of curricular activity activity through through running, running, as well as as well other as other educational educational time,time, I worked I worked myself myself back back to where to where I wasI was curricular and support services. services. readyready to pick to up pick real up estate real estate again.again. True True to to and support her word, her word, she had shethe hadposition the position readyready for me for me Asconsiders Joe considers his own his relatively own relatively youngyoung career, career, he offers he offers and Iand joined I joined her team. her team. SinceSince then,then, my busimy busi- As Joe advice for others for others getting getting into the intobusiness. the business. ness ness has really has really skyrocketed. skyrocketed. The systems The systems advice and support and support at Compass at Compass are fantastic are fantastic and and “Real“Real estateestate is such is such an expansive an expansive industry. industry. A lot Aoflot people of people helped helped me gome further.” go further.” thinkthink the only the way only to way gettoinget is as in an is as agent. an agent. I would I would advise advise peo- people tople find toafind truly a truly cohesive cohesive teamteam to beto part be of part … not of …just notajust group a group TEAM TEAM SPIRIT SPIRIT of agents who happen who happen to hang to hang their their licenses licenses in theinsame the same place.place. In hisInrole his as role Team as Team Lead,Lead, Joe isJoe proud is proud of hisof his of agents That That givesgives you ayou fullaview full view of allof the allpieces the pieces that are thatinvolved are involved in in teamteam members. members. a realaestate real estate transaction, transaction, and then and then you can youfigure can figure out where out where youadd canthe addmost the most value,” value,” Joe says. Joe says. “Real“Real estateestate is directly is directly “It is “It a true is a family true family environment environment that we thathave we have you can tied to tied your to your personal personal development. development. If youIfhave you have a process a process to to here.here. If I was If Ito was usetoone useword one word to describe to describe explore explore and develop and develop yourself, yourself, then then your your business business will develop will develop it, it would it, it would be supportive. be supportive. We have We have a verya very the same way.”way.” laid back laid back and candid and candid relationship relationship with with each each in theinsame other,” other,” Joe explains. Joe explains. “We all “We support all support each each who have who have the opportunity the opportunity to know to know and work and work with with Joe Joe otherother even even personally. personally. It hasItbeen has been big for bigme for me ThoseThose appreciate appreciate the way the he way engages he engages and connects and connects people. people. in myinlife myand lifeinand myinbusiness.” my business.” The passion The passion Joe has Joefor hashis forwork his work is easy is easy to see. to see.
“I always “I always wantwant to goto deeper go deeper than than the surface the surface … to build … to build a a rapport rapport with with a person a person and then and then deepen deepen the relationship,” the relationship,” he he points points out. out.
“It’s all “It’s about all about connecting connecting with with the people. the people. passion passion for the forprofession the profession is heartfelt. is heartfelt. I loveI interacting love interacting and having and having conversations conversations Joe’sJoe’s with with first-time first-time homebuyers homebuyers who may who not may not “My overall drivedrive is to improve is to improve the experience the experience … to empower … to empower thinkthink that owning that owning a property a property is in their is in their pur- pur- “My overall people to achieve to achieve things things they didn’t they didn’t thinkthink they could they could do,” he do,” he view view … and…then and then themthem recognizing recognizing in many in many people smiles. “For me, “Forit’s me,about it’s about the ability the ability to improve to improve the human the human casescases that they that they may be may ready be ready or they or they may may smiles. experience experience through through real estate.” real estate.” not be not that be far thatoff. farI off. really I really enjoyenjoy working working with with my community.” my community.” 50 • December 50 • December 2021 2021
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I ALWAYS I ALWAYS WANT WANT TOTO GO GO DEEPER DEEPER THAN THAN THE THE SURFACE SURFACE …… TOTO BUILD BUILD AA RAPPORT RAPPORT WITH WITH AA PERSON PERSON AND AND THEN THEN DEEPEN DEEPEN THE THE RELATIONSHIP. RELATIONSHIP.
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