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LARA ERTWINE Keller Williams Philadelphia
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CELEBRATING LEADERS Patti Chapnick / RE/MAX Central RISING STAR FEATURED AGENT Keyon Whiting / Keller Williams Tri-County PREFERRED PARTNER HIGHLIGHTS Steve and Erin Shapiro / Room Service 360° + Kyree Terrell / MyNEWPhilly
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#ICYMI #ICYMI EventEvent Recap:Recap: “4th “4th Quarter” Quarter” SocialSocial
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Rising Rising Star Star Featured Featured Agent: Agent: Keyon Keyon Whiting Whiting
Preferred Preferred Partner Partner Highlight: Highlight: KyreeKyree Terrell Terrell
Preferred Preferred Partner Partner Highlight: Highlight: SteveSteve and Erin and Erin Shapiro Shapiro
If youIfare youinterested are interested in contributing in contributing or nominating or nominating Realtors Realtors for certain for certain stories, stories, please please emailemail us at us josh.buchter@realproducersmag.com. at josh.buchter@realproducersmag.com. DISCLAIMER: DISCLAIMER: Any articles Any articles includedincluded in this publication in this publication and/or opinions and/or opinions expressed expressed therein do therein not necessarily do not necessarily reflect the reflect views theofviews N2 Publishing of N2 Publishing but remain but solely remainthose solelyofthose the of the author(s). author(s). The paidThe advertisements paid advertisements contained contained within the within Philadelphia the Philadelphia REAL Producers REAL Producers magazine magazine are not endorsed are not endorsed or recommended or recommended by N2 Publishing by N2 Publishing or the publisher. or the publisher. Therefore, Therefore, neither N2 neither Publishing N2 Publishing nor the nor publisher the publisher may be may held be liable heldorliable responsible or responsible for business for business practices practices of theseofcompanies. these companies.
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TOP PRODUCER COVER TOP PRODUCER STORY COVER STORY
LARA ERTWINE LARA ERTWINE Keller Williams Philadelphia Keller Williams Philadelphia
PLUS... PLUS... #ICYMI Event Recap#ICYMI of Event Recap of “4th Quarter Social” “4th Quarter Social”
Please Please send send all all nominations nominations to to CELEBRATING LEADERS CELEBRATING LEADERS Patti Chapnick / RE/MAX Patti Chapnick Central / RE/MAX Central
josh.buchter@realproducersmag.com josh.buchter@realproducersmag.com
RISING STAR FEATURED RISING AGENT STAR FEATURED AGENT Keyon Whiting / Keller Keyon Williams Whiting Tri-County / Keller Williams Tri-County PREFERRED PARTNER PREFERRED HIGHLIGHTS PARTNER HIGHLIGHTS Steve and Erin Shapiro Steve / Room and Erin Service Shapiro 360°/ Room Service 360° + Kyree Terrell / MyNEWPhilly + Kyree Terrell / MyNEWPhilly
F E B R U A R Y 2F0E 2B 0R U A R Y 2 0 2 0 1 • Month Year
4 • February 4 • February 20202020
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M EMEETE TT HTEH P E HPI H LA I LDAEDLEPLHPI H AIR A ERAELAPL RPORDOUDCUECRESR TS ETAEMA M
JoshJosh Buchter Buchter Owner/Publisher Owner/Publisher
Butch Butch Serianni Serianni Ads Manager Ads Manager
Vernon Vernon Ray & Ray & Creative Creative MindMind Productions Productions Photographer Photographer
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If you are If you interested are interested in contributing in contributing or nominating or nominating REALTORS® REALTORS® for certain for certain stories,stories, pleaseplease email us email at josh.buchter@realproducersmag.com. us at josh.buchter@realproducersmag.com.
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“My“My schedule schedule withwith work work is absolutely is absolutely crazy, crazy, we are we are a one a one income income family family my fiancé my fiancé 2 2 littlelittle girlsgirls andand our our son son on the on the way!way! So as Soyou as you can can imagine imagine work work for myself for myself is busy is busy trying trying to get to get everything everything financially financially in order in order before before the the baby baby comes... comes... my day my day waswas longer longer thenthen I I firstfirst anticipated anticipated PaulPaul did did not not hesitate hesitate to bring to bring my worries my worries to rest to rest I worked I worked a 17ahour 17 hour day day thatthat day day PaulPaul came came to my to house my house at 11 atPM 11 PM at night at night just just to make to make suresure thatthat everyeverything thing would would be in beline in line andand order order for the for the nextnext day.” day.” “Paul “Paul waswas easyeasy to work to work with, with, put put in the in the effort effort to get to get me me the the bestbest loanloan possible, possible, waswas clearclear andand patient patient in explaining in explaining the the loanloan procedure, procedure, andand answered answered any any of our of our questions. questions. He found He found specific specific programs programs thatthat I qualified I qualified for and for and got got me me intointo the the bestbest one,one, andand made made the the process process incredibly incredibly simple. simple. At closing At closing he was he was professional, professional, kind, kind, thorough, thorough, cheerful, cheerful, andand tooktook the the timetime to build to build a personal a personal connection, connection, eveneven as our as our timetime together together waswas coming coming to ato close. a close. I would I would recommend recommend PaulPaul to everyone to everyone I know!” I know!” “From “From preapproval preapproval to closing to closing PaulPaul waswas an absolute an absolute pleasure pleasure to work to work with! with! He made He made buying buying our our firstfirst house house a breeze. a breeze. I had I had many many questions questions andand he had he had all the all the answers answers andand more. more. He is Hevery is very knowledgeable knowledgeable in allindifferent all different mortgage mortgage loans. loans. Before Before we put we put a bid a bid in in on our on our house house we were we were unsure unsure if the if the house house waswas in a in flood a flood plain. plain. PaulPaul pulled pulled a flood a flood certificate certificate andand while while he was he was in the in the hospital hospital afterafter an accident an accident he sent he sent me me the the flood flood certifcertificateicate fromfrom the the hospital hospital bed.bed. I highly I highly recommend recommend Paul!” Paul!” “As“As always, always, PaulPaul goes goes above above andand beyond beyond for my for clients my clients to ensure to ensure a smooth a smooth transaction. transaction. When When my clients my clients havehave questions, questions, no matter no matter the the timetime of day, of day, PaulPaul takes takes the the timetime to to answer answer everything everything immediately immediately andand withwith detail. detail. Couldn't Couldn't be happier be happier withwith the the levellevel of of service service my clients my clients andand I receive I receive fromfrom Paul!” Paul!”
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wo months wo months ago I ago decided I decided to to 3. While 3. While I normally I normally don’tdon’t eat a eat lot of a lot fruit, of fruit, I haveI have a newfound a newfound embark embark uponupon whatwhat I anticipated I anticipated appreciation appreciation for allfor things all things Mango. Mango. wouldwould be a trip be aof trip a lifetime. of a lifetime. 17 17 days days in Thailand, in Thailand, solo. solo. I haveI have to to 4. Always 4. Always get a get receipt a receipt at theatpost the office. post office. I wrote I wrote 40 postcards 40 postcards tell you tellityou was, it was, in fact, in fact, and have and have suspicion suspicion that the thatclerk the clerk pocketed pocketed my cash my cash the most the most incredible incredible ride I’ve rideever I’ve been ever been on. on. and tossed and tossed the postcards the postcards in theingarbage. the garbage. It wasItsuch was such a thrill a thrill to beto immersed be immersed into ainto whirling a whirling culture culture of new of new 5. 325. million 32 million people people visit Thailand visit Thailand everyevery people people and places and places that I’ve thatonly I’ve only year.year. A tinyApercentage tiny percentage of those of those peo- peoseen seen on tvon andtvmy andcomputmy computple are pleAmerican. are American. In fact, In Ifact, didn’t I didn’t er screen. er screen. I onlyI recently only recently comecome across across any Americans any Americans in myin my started started to realize to realize that the that the travels travels throughout throughout Thailand. Thailand. far away, far away, exoticexotic places places half half way around way around the world, the world, the the 6. I need 6. I need to acquaint to acquaint myself myself countries countries people people dream dream with with foreign foreign currency currency before before of visiting, of visiting, reallyreally are are arriving arriving in a new in a country. new country. 100 100 not that not far thatout farofout of Baht Baht and 1,000 and 1,000 Baht Baht notes,notes, reach. reach. Like the LikeDalai the Dalai whilewhile different different sizes,sizes, look similook simiLamaLama quotequote I reference I reference lar. Keep lar. Keep the paper the paper straight. straight. here,here, I too Iencourage too encourage you you to take to atake leapa this leapyear this year to to 7. There 7. There are 10,000 are 10,000 7-Eleven’s 7-Eleven’s in in travel, travel, recharge recharge your your battery, battery, Thailand. Thailand. Very Very convenient. convenient. reflect, reflect, meetmeet new people new people and and see new see places... new places... I know I know I will.I Iwill. I 8. Never 8. Never agreeagree to being to being pulled pulled up onup on believe believe it canitonly can make only make you more you more stagestage at theatinfamous the infamous “Ping“Ping Pong Pong Show” Show” happyhappy and successful! and successful! on Bangla on Bangla RoadRoad in Phuket. in Phuket. Pain and Pain and embarrassment embarrassment will ensue. will ensue. HereHere are my are“Top my “Top 10 Things 10 Things I Learned I Learned on my onSolo my Solo Trip to Trip Thailand...” to Thailand...”
9. I didn’t 9. I didn’t reallyreally see any seebratty any bratty children children beingbeing dragged dragged around around by by
their their frustrated, frustrated, tired tired parents parents like I like do inI do theinstates. the states. It wasItall was all smiles/laughs and the andparents the parents seemed seemed to actually to actually take joy takeinjoy raisin rais1. Don’t 1. Don’t tell people tell people you’re you’re from from “America”. “America”. You’re You’re from from the Unitthe Unit- smiles/laughs ing and ingplaying and playing with their with their kids in kids a simplified in a simplified way. Different... way. Different... ed States. ed States. NorthNorth America America is a continent is a continent and and people people from from Canada Canada and South and South America America may get mayoffended get offended and call andyou callout youon out that. on that. 10. You’ll 10. You’ll meet meet incredible, incredible, interesting, interesting, caringcaring people people from from all around all around the world the world whenwhen traveling traveling who you whowill youfeel willlike feelyou’ve like you’ve known known for for years.years. You’llYou’ll nevernever see them see them again,again, but that’s but that’s okay.okay. Faith Faith in humanin human2. I can’t 2. I can’t stay at stay hostels at hostels anymore. anymore. I’m too I’mold tooand oldmy andanxiety my anxiety ity restored ity restored and urge and to urge seetomore see more of theofworld the world intensifies. intensifies. around around claustrophobic claustrophobic spaces spaces is a real is athing. real thing. www.realproducersmag.com www.realproducersmag.com • 11 • 11
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RR EE CC OO GG NN I ZI Z EE DD
12 • February 12 • February 20202020
DEANNE DEANNEKATSAROS KATSAROS IS IS
“THE “THEMORTGAGE MORTGAGEMOM” MOM” A T AGTR E GE RN ET ER NE TE R EMEOM RO TG RA TG A E GCEO .C O LP . LP
SERVING SERVING THE THE REAL REAL ESTATE ESTATE COMMUNITY COMMUNITY FOR FOR OVER OVER 2020 YEARS! YEARS!
DEANNE DEANNEKATSAROS KATSAROS
Branch Branch Manager Manager NMLS NMLS #:#: 143589 143589 609-605-7153 609-605-7153 deannekatsaros@comcast.net deannekatsaros@comcast.net
BranchBranch NMLS ID NMLS 1514532-Branch ID 1514532-Branch Address: Address: 1917 Welsh 1917 Welsh Road, Suite Road,204, SuitePhiladelphia, 204, Philadelphia, PA 19115 PA 19115 Licensed Licensed Mortgage Mortgage LenderLender by the by NJthe Dept. NJ of Dept. Banking of Banking and Insurance, and Insurance, Licensed Licensed Mortgage Mortgage LenderLender by the by PAthe Dept. PA of Dept. Banking of Banking and Securities and Securities LicenseLicense # 21020.006 # 21020.006
www.realproducersmag.com www.realproducersmag.com • 13 • 13
toptop producer producer cover cover story story WrittenWritten by: Katie by: Kohler Katie Kohler Photography Photography by: PLUSH by: PLUSH ImageImage Corporation Corporation
LARA LARAERTWINE ERTWINE K EKLEL LELRE R W IW L LI LI A L IMASM S P HPI H LA I LDAEDLEPLHPI H AI A
14 • February 14 • February 20202020
LaraLara Ertwine, Ertwine, REALTOR© REALTOR© with with Keller Keller Williams Williams Philadelphia, Philadelphia, is theissubject the subject of this of this month’s month’s Top Producer Top Producer Cover Cover Story. Story. She was She was ranked ranked in the intop the 150 top Philly 150 Philly Agents Agents 2018.2018. Perseverance, Perseverance, hardhard work,work, and relationship and relationship building building played played key roles key roles in her in success. her success.
“At the “Atend theofend theofday, theyou day,want you want the fans theor fans theorclients the clients to have to an have enjoyable an enjoyable experience. experience. I aim Ifor aim my forclients my clients to have to the haveleast the least amount amount of stress of stress possible,” possible,” says Lara. says Lara.
In 2003, In 2003, Lara Lara beganbegan investing investing in real inestate. real estate. In 2008, In 2008, she obtained she obtained her real herestate real estate license license to pursue to pursue her her passion passion for investing for investing and helping and helping people people achieve achieve dreams dreams of home of home ownership. ownership. SinceSince then,then, she has she has Lara Lara grewgrew up inup Lancaster in Lancaster County County and moved and moved to to their their grown her business her business to become to become the #2 the single #2 single producproducPhiladelphia Philadelphia to attend to attend the University the University of theofArts, the Arts, grown ing agent ing agent and #3 and single #3 single agentagent in volume. in volume. In 2018, In 2018, she she where where she earned she earned a BFAa in BFA Illustration. in Illustration. UponUpon was awarded the #the 3 team # 3 team for volume. for volume. graduating graduating she utilized she utilized her design her design skillsskills and owned and ownedwas awarded a successful a successful artistic artistic painting painting company company for highfor highdon’tdon’t just sell just homes, sell homes, we help we help create create end clientele end clientele both both in Center in Center City and Cityon and the onMain the Main “We “We communities,” says says Lara.Lara. Line.Line. She also She has alsoten hasyears ten years of experience of experience working workingcommunities,” with with live music live music production production in theingreater the greater PhiladelPhiladelshe bought she bought her first herhome first home in East in Kensington, East Kensington, phia region. phia region. During During her time her time with with Live Nation, Live Nation, she sheWhenWhen the neighborhood the neighborhood wasn’t wasn’t what what it is today. it is today. She became She became worked worked with with countless countless celebrities. celebrities. a community a community adviser adviser and was andthe wasfounding the founding member member of of the local the local community community association association serving serving on theonboard the board Managing Managing different different large-scale large-scale events events helped helped foryears. five years. During During that time that she timeorganized she organized neigh-neighprepare prepare her for hera for career a career in real in estate real estate which which calls callsfor five borhood cleanups, cleanups, and was andthe wascurator the curator of theofTrenton the Trenton for coordinating for coordinating various various facetsfacets like mortgage, like mortgage, borhood Ave Arts Ave Festival, Arts Festival, whichwhich has grown has grown to be to one beofone theof the title, title, and buyers, and buyers, sellers. sellers. largest largest community community festivals festivals in all in of all theofcity. the city. www.realproducersmag.com www.realproducersmag.com • 15 • 15
“People “People buy because buy because of neighborhoods. of neighborhoods. Helping Helping to to support support your your neighborhood neighborhood is what is what it’s allit’s about.” all about.” The Lara The Lara Ertwine Ertwine Team’s Team’s philosophy philosophy is simple is simple clients clients comecome first. first. Lara Lara and her andteam her team are devoted are devoted to servicing to servicing clients’ clients’ real estate real estate needsneeds by providing by providing available available resources resources and specialized and specialized knowledge knowledge in in homehome buying buying and selling. and selling. TheirTheir mission mission is to prois to provide personal vide personal and professional and professional service service by holding by holding themselves themselves accountable accountable and committing and committing to guiding to guiding values values of honesty, of honesty, diligence, diligence, professionalism, professionalism, ac- accountability, countability, and teamwork. and teamwork. “We believe “We believe that ifthat you’re if you’re not left notwith left with an amazing an amazing experience, experience, we haven’t we haven’t done done our job. ourWe job.don’t We don’t mea-measure success sure success through through achievements achievements or awards, or awards, but but through through the satisfaction the satisfaction of ourofclients.” our clients.” For Lara, For Lara, a truea indicator true indicator of client of client satisfaction satisfaction is is whenwhen they they referrefer someone someone who is who looking is looking to buy to buy or sell. or A sell. majority A majority of herofcurrent her current business business comes comes fromfrom past client past client referrals, referrals, lender lender referrals, referrals, and and referrals referrals fromfrom otherother agents. agents. Lara Lara feels feels that communication, that communication, responsiveness, responsiveness, and and trust trust is theiskey thetokey retaining to retaining loyal loyal clients. clients. 16 • February 16 • February 20202020
“I set“I expectations and deliver,” says Lara. “People set expectations and deliver,” says Lara. “People also hire basedbased on a common connection. alsoagents hire agents on a common connection. TheyThey want want a realaestate agentagent who understands real estate who understands themthem and what they are for.” for.” and what theylooking are looking Lara Lara doesn’t just connect in theinneighbordoesn’t just connect the neighborhoods, she also socialsocial media. Her most hoods, she uses also uses media. Her most popular postsposts include her nine-year-old popular include her nine-year-old daughter, Skyler. However, it wasn’t the the daughter, Skyler. However, it wasn’t plan to give starring role. role. Lara Lara posted plan to her giveaher a starring posted videos on Instagram and Skyler wouldwould pop pop videos on Instagram and Skyler up inup them. WhenWhen the pair out, ranin them. the went pair went out, random people askedasked aboutabout their their adventures. dom people adventures. “She “She was getting moremore attention than than was getting attention me,” me,” said Lara with with a laugh. said Lara a laugh. Lara Lara camecame up with an idea puttoSkyler up with an to idea put Skyler in a mini-video ad. Aad. friend directed in a mini-video A friend directed the videos whichwhich turned out toout beto a be a the videos turned hit. Sklyer lovedloved doingdoing it anditended up up hit. Sklyer and ended appearing in a few appearing in aothers. few others. “I’m definitely thinking aboutabout “I’m definitely thinking doingdoing more.more. She wants her own She wants her own YouTube channel so maybe I’ve I’ve YouTube channel so maybe created a monster.” created a monster.” Lara Lara understands that that REALunderstands REALTORS© have have a longa to-do list and TORS© long to-do list and socialsocial mediamedia can be daunting. But But can be daunting. it’s worth it anditaand great way to it’s worth a great way to connect to thetocommunity and poconnect the community and potential clients. She has tential clients. Shefollowers has followers who have turned into clients and and who have turned into clients learned aboutabout her long learned her before long before she became their their agentagent just by she became just by following her on social media. following her on social media. “It’s also great way to pro“It’s aalso a great way to promotemote clients listings. Someclients listings. Sometimestimes you reach a whole you reach a whole different audience.” different audience.” For REALTORS© afraidafraid to to For REALTORS© start start posting across socialsocial posting across mediamedia channels, she offers channels, she offers this suggestion: this suggestion: “Just“Just do it.do I feel it. Ipeople feel people are afraid to post are afraid to because post because they are of looking theyafaid are afaid of looking dumbdumb or don’t like the or don’t like the soundsound of their voice,voice, or or of their someone will be critisomeone will be critiwww.realproducersmag.com www.realproducersmag.com • 17 • 17
Real Producers – Real – Achievements Real Achievements cal. It’s cal.allIt’s inall your in your head.head. Post. Post. Do a Do video. a video. The more The moreReal Producers you do you it do theiteasier the easier it gets. it gets. I didn’t I didn’t like the likesound the sound of of number number 3 team 3 team in closed in closed volume volume my voice my voice whenwhen I started I started doingdoing videos videos but the butmore the more I 2018 I 2018 2017 2017 number number 2 agent 2 agent in closed in closed unitsunits did itdid theitmore the more comfortable comfortable i got.”i got.” 2017 2017 number number 6 agent 6 agent in closed in closed volume volume number number 2 agent 2 agent in closed in closed unitsunits RightRight now, now, Skyler Skyler mightmight wantwant to beto a YouTube be a YouTube star star2016 2016 number number 3 agent 3 agent in closed in closed volume volume moremore than than a REALTOR© a REALTOR© but itbut could it could change. change. She She2016 2016 spends spends a lot of a lot time of time in mom’s in mom’s officeoffice and isand familiar is familiar Certified Negotiation Negotiation Expert Expert I & III & II with with the lingo. the lingo. As a single As a single mother, mother, Lara Lara strives strives Certified for work-life for work-life balance. balance. In real Inestate, real estate, clients clients expect expect Real Producers - Real- People Real People evening evening and weekend and weekend availability. availability. In theInpast the few past few Real Producers years,years, she’s she’s learned learned to settoexpectations set expectations with with clients clients Favorite Favorite restaurant: restaurant: Suraya Suraya and place and place a higher a higher level level on family on family time.time.
Favorite placeplace to goto ingo theincity thewith city with Skyler: Skyler: “I learned “I learned that Ithat canIfit can myfitworkday my workday into certain into certain Favorite Spruce Street Street Harbor Harbor Park Park timestimes so I can so Ibe can atbe home at home for my fordaughter my daughter and and Spruce take her taketoher activities. to activities. It’s helped It’s helped me learn me learn to to Vacation spot:spot: Mexico Mexico delegate. delegate. Hiring Hiring an admin an admin was awas turning a turning pointpoint in in Vacation my career,” my career,” says says Lara.”I’m Lara.”I’m proudproud of myself of myself and and Recently, Lara Lara and Skyler and Skyler have have been been watching watching my daughter my daughter is proud is proud of me. ofShe me.tells She tells me allme the all the Recently, movies from from the eighties the eighties and nineties. and nineties. Of course, Of course, time time which which is super-sweet. is super-sweet. It’s important It’s important for me for me movies they still theylove still their love their Netflix. Netflix. to show to show her ifher sheifreally she really wantswants something something that you that you can work can work hard hard and achieve and achieve it.” it.” Also,Also, Lara Lara rode rode horses horses whenwhen she was sheyounger, was younger, and now and Skyler now Skyler is following is following her footsteps her footsteps and and is taking is taking lessons. lessons. 18 • February 18 • February 20202020
““
WeWe believe believe thatthat if you’re if you’re notnot leftleft withwith an amazing an amazing experience, experience, we we haven’t haven’t done done ourour job.job. WeWe don’t don’t measure measure success success through through achievements achievements or awards, or awards, butbut through through thethe
””
satisfaction satisfaction of our of our clients. clients.
www.realproducersmag.com www.realproducersmag.com • 19 • 19
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20 • February 20 • February 20202020
www.realproducersmag.com www.realproducersmag.com • 21 • 21
celebrating celebrating leaders leaders WrittenWritten by: Katie by: Kohler Katie Kohler Photography Photography by: PLUSH by: PLUSH ImageImage Corporation Corporation
Patti PattiChapnick Chapnick RE/MAX RE/MAX Central Central
22 • February 22 • February 20202020
Patti Patti Chapnick, Chapnick, Owner/Manager Owner/Manager of of a child, ‘alldowe is do putispots put with pots with lids. We lids. We a child, Patti,Patti, alongalong with with her four her siblings, four siblings, helped helped ‘all we with RE/MAX with RE/MAX Central, Central, is theissubject the subject paintpaint join buyer join buyer and seller.’” and seller.’” baseboards baseboards and do and various do various otherother tasks.tasks. Today, Today, of this ofmonth’s this month’s Real Producers Real Producers all but allone butsibling one sibling is in real is inestate real estate in some in some capacity. capacity. “Celebrating “Celebrating Leaders” Leaders” feature. feature. She sees She sees an immense an immense amount amount of of
truthtruth to this to matchmaking this matchmaking mentality mentality “It’s in “It’s ourinblood,” our blood,” says Patti. says Patti. Patti Patti is a family-oriented is a family-oriented seasoned seasoned whenwhen navigating navigating working working with with buy- buyreal estate real estate professional. professional. She underShe under- As a child, erssellers. and sellers. As a child, whenwhen Patti Patti visited visited another another house, house, she she ers and stands stands that buying that buying or selling or selling a home a home askedasked her mom her mom if sheifcould she could go togo thetobathroom the bathroom is more is more than than just ajust transaction, a transaction, it’s a it’s abecause In Bucks County County she ran shearan large a large because she wanted she wanted to walk to walk through through the house. the house. In Bucks life-changing life-changing experience. experience. teamteam for fifteen for fifteen yearsyears where where she was she was the top theproducer top producer of anof office an office with with “I think “I think therethere is something is something to be to said beabout said about each house each house SinceSince 1990,1990, Patti Patti has been has been dedicated dedicatedmost most eightyeighty agents. agents. of theoftime,” the time,” she says, she says, recalling recalling her fascination her fascination over over to providing to providing exceptional, exceptional, personalized personalized with houses. with houses. “You “You want want to gettothe getclients the clients the best thethey best they service service for allfor ofall herofclients. her clients. She takes She takes “I always stay with stay with the client. the client. I stayI on stay on can for can their for their priceprice range.range. If youIfcare youabout care about that and that and “I always tremendous tremendous pridepride in theinrelationships the relationships themthem until until they find theywhat find what they want they want or or the person the person it shows. it shows. It really It really comescomes through.” through.” she builds she builds and works and works relentlessly relentlessly on on tell me telltome go to away. go away. A lot A oflot agents of agents I findI find clients’ clients’ behalf behalf to help to them help them achieve achieve But itBut followfollow through. through. It’s a It’s big athing big thing in in wasn’t it wasn’t a direct a direct path path to a career to a career in real inestate real estatedon’tdon’t their their real estate real estate goals.goals. this business. this business. You’llYou’ll lose clients. lose clients. TheyThey for Patti. for Patti. She had Shecareers had careers in nursing in nursing and as and a casino as a casino will into goan into open an open house, house, strikestrike up a up a executive executive before before starting starting in real inestate real estate part-time part-time in inwill go Patti’sPatti’s parents parents immigrated immigrated from from conversation and they and aren’t they aren’t your your cli- clithe nineties. the nineties. Patti Patti thought thought it would it would provide provide addi-addi- conversation Italy Italy with with nothing nothing and worked and worked to putto puttionaltional ents anymore. You have You have to follow to follow themthem income income that would that would be enough be enough for a for fewanice few nice ents anymore. their their children children through through college. college. Her Her trips trips through until until they buy.” they buy.” for her forfamily. her family. However, However, her real herestate real estate busi-busi-through fatherfather rented rented and flipped and flipped homes homes and and ness ness took took off. She off.continued She continued to close to close deals.deals. AlongAlong she learned she learned manymany things things from from work-work-with with discussed discussed the various the various waysways she she realizing realizing real estate real estate was awas better a better fit forfither, for her, Patti Patti ing with ing with him, him, such such as dealing as dealing with with she saw “always has the hasclient’s the client’s back.”back.” She She shehow saw much how much moremore time time she would she would be able be able “always tenants tenants and the andimportance the importance of a of a knows the ins theand insouts and of outs contacts, of contacts, to spend to spend with with her children her children sincesince casino casino executive executive knows solid solid workwork ethic.ethic. represents represents clients clients so they so won’t they won’t be be hourshours aren’taren’t exactly exactly family-friendly. family-friendly. in a libelous in a libelous situation, situation, watches watches their their Her passion Her passion for real forestate real estate camecame long long“Real“Real deposit monies, monies, and monitors and monitors the the estateestate is a good is a good fit forfitme. forIme. likeIthe likerelationthe relation-deposit before before her first her listing. first listing. WhenWhen she was she was ship part ship of part it. of One it. of One myofREALTOR® my REALTOR® friends friends said, said, www.realproducersmag.com www.realproducersmag.com • 23 • 23
timeframe timeframe so allso parties all parties follow follow through through on what on what they are theysupposed are supposed to do.to do. That’sThat’s why her whyclients her clients comecome first. first. She isShe in reguis in regular communication, lar communication, keeping keeping themthem fully fully informed informed throughout throughout the entire the entire buying buying or selling or selling process. process. At 62At years 62 years old, Patti old, Patti doesn’t doesn’t see the seefinish the finish line to line to her real herestate real estate career. career. She smiled She smiled and said and asaid friend a friend once once calledcalled her aher deala junkie. deal junkie. “I like“Igetting like getting to that topoint that point wherewhere the buyer the buyer and seller and seller comecome together together and the anddeal theisdeal made. is made. It’s not It’sabout not about the the money money for me. forIt’s me.the It’smotivation the motivation to gettothe getdeal thedone. deal done. I like Ihelping like helping people. people. Real estate Real estate is helping is helping people people with their with their biggest biggest asset.asset. It’s got It’stogot be to a win-win be a win-win for for both sides. both sides. The seller The seller wantswants to sell. toThe sell.buyer The buyer wantswants to buy. toYou’re buy. You’re just putting just putting the deal thetogether.” deal together.” In early In early 2019,2019, Patti Patti moved moved to Waterfront to Waterfront Square Square in in Philadelphia. Philadelphia. She moved She moved to thetocity theto city beto closer be closer to to her daughter her daughter and she andwas she“over was “over the upkeep” the upkeep” of herof her 6,0006,000 sq. ft.sq. home ft. home in Bucks in Bucks County. County. WhenWhen setting setting up her upreal herestate real estate shop shop in Philadelphia, in Philadelphia, Patti,Patti, like like homebuyers, homebuyers, had ahad fewa“must-haves.” few “must-haves.” She wanted She wanted parking parking and aand private a private office.office. “Parking “Parking is theismain the main obstacle. obstacle. I get lots I getmore lots more tickets tickets here,”here,” she said. she said. Today, Today, as theasOwner/Manager the Owner/Manager of Re/Max of Re/Max Central Central Patti Patti headsheads a team a team of nine of agents. nine agents. WhenWhen hiringhiring teamteam members members she looks she looks for personality for personality and the and the Real Producers – Real – People Real People Patti Patti quickly quickly corrected correctedReal Producers ability ability to talk toto talk people to people intellectually. intellectually. Patti Patti is growis growthe agent whom whom she she ing out ingofout herofcurrent her current officeoffice and isand relocating is relocating to a to a the agent • Favorite • Favorite movie: movie: Forrest Forrest GumpGump was mentoring. largerlarger spacespace at 1200 at 1200 Germantown Germantown Ave, Phila., Ave, Phila., Pa., Pa., was mentoring. • TV• show: TV show: This is This Us is Us 1912219122 (corner (corner of Girard of Girard and Germantown). and Germantown). • Restaurant: • Restaurant: Suraya Suraya “You “You don’t don’t want want to be to sit-be sit• Vacation • Vacation spot: spot: St. Martin St. Martin and Italy and Italy a settlement at a settlement table table “You “You are aare reflection a reflection of me.ofIme. don’t I don’t wantwant someone someone ting atting • Team: Philadelphia Philadelphia 76ers76ers negotiating. You want You want • Team: out there out there who doesn’t who doesn’t knowknow how to how talk toto talk clients to clients negotiating. • Athlete: JuliusJulius Erving Erving your negotiating your negotiating to be to be • Athlete: or sayorsomething say something they shouldn’t they shouldn’t and get andthemselves get themselves • Place to goto in go Philadelphia: in Philadelphia: Reading Reading Terminal Terminal done done and it’s and a win-win.” it’s a win-win.”• Place in a lawsuit in a lawsuit situation.” situation.” • Podcast: • Podcast: DaveDave Ramsey Ramsey she offered she offered an an She believes She believes a keyaaspect key aspect of leadership of leadership is being is being Then,Then, Real Producers - Real- Accomplishments Real Accomplishments alternative suggestion. suggestion.Real Producers a mentor. a mentor. SomeSome members members of herofteam her team in Bucks in Bucks alternative County County werewere housewives housewives who she whomet sheat met heratchild’s her child’s • Patti was voted was voted #2 in#2 all in of all PAofand PANJ andinNJ May in 2018 May 2018 “Instead, “Instead, say ‘we saycan ‘we can • Patti school. school. Now,Now, they are theymaking are making over over $200,000 $200,000 a yeara year • Patti • Patti ranked ranked in theintop the10% topof 10% allof RE/MAX all RE/MAX Agents Agents askseller the seller to fixto this’ fix this’ and are andthe arebreadwinners the breadwinners for their for their family. family. It gives It gives ask the PADE” and DE” ever promise ever promise any- any- in PAinand Patti Patti a “proud a “proud mommom feeling” feeling” whenwhen she sees she agents sees agents Don’tDon’t • Philadelphia Magazine’s Magazine’s 5 star5 award star award winner winner in in thingthing because because you don’t you don’t• Philadelphia she mentors she mentors achieve achieve their their goals.goals. 2012, 2012, 2013, 2013, 2014, 2014, 2015 2015 and 2016 and 2016 for overall for overall knowknow the type the of type seller of seller customer customer satisfaction satisfaction you’re dealing dealing with.with. Patti Patti wantswants to seetothe seeagents the agents she mentors she mentors succeed. succeed.you’re • Patti received received a Lifetime a Lifetime Achievement Achievement mightmight not want not want to to• Patti The advice The advice she offers she offers is constructive is constructive such such as theas the TheyThey Award for 2013 for 2013 do anything at theatprice the price Award time time a newer a newer agentagent said: said: “everything “everything is negotiable is negotiable do anything they are theyselling are selling at.” at.” at settlement.” at settlement.” 24 • February 24 • February 20202020
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rising star featured agent Written by: Katie Kohler Photography by: Vernon Ray (Creative Mind Productions)
Keyon Whiting KELLER WILLIAMS TRI-COUNTY
Keyon Whiting, Associate Real Estate Broker with Keller Williams Tri-County, is this month’s Real Producers Rising Star. Keyon is a passionate, highly motivated, and evolving REALTOR© who specializes in commercial sales/leasing and residential sales and rentals. Keyon earned an excellent reputation with landlords and some of the top investors in Philadelphia and is proud to call them clients.
38 • February 2020
Some highlights of Keyon’s five-year career so far are:
• • • •
Selling millions of dollars worth of real estate Obtaining his Pennsylvania’s real estate broker license Earning his New Jersey salesperson license Selling over one hundred properties which includes everything from residential row homes, apartment buildings and junkyards. • Cracking the top 20% of his Keller Williams Market Center • Keyon delivers results for investor clients through his knowledge and ability to analyze deals and investments using his degree in accounting that he received from Kutztown University.
For Keyon, a rising star is something he always wants to be, not just for a particular moment in time.
“The industry is very demanding and challenging. You need to have a desire and a will to succeed.”
“Being a rising star means consistent growth. Every year you should be doing bigger and better things.”
In order to deliver the greatest value to his clients whether they are buyers, sellers, developers or investors, Keyon focuses on one thing above all others - the client and their needs.
He is already eyeing a transition from real estate broker to real estate mogul which entails buying and flipping properties. The fuel for his rising star came long before he entered the real estate industry. Keyon loves the art of the deal. Just talking about it, the excitement is evident in his voice. As a kid he traded Pokemon cards and sold candy. Today, the deals are bigger and more complex but the passion for negotiation and the adrenaline of closing the deal remain. “It’s not about money anymore it’s the thrill of the deal,” he says, with the excitement rising in his voice. Success in real estate depends on the individual’s drive and putting in the work.
“Sometimes clients don’t have enough money to close and you have to be willing to lower your commission to get the deal done. Sometimes clients work late and you have to be willing to answer the phones at night to explain forms and documents. Sometimes the clients needs to see many properties before deciding.” He maintains a diverse pool of inventory of exclusive listings and has the ability to reach tens of hundreds of potential buyers through his vast network and strong marketing campaigns. He has also built relationships with hundreds of agents, investors and wholesalers in Philadelphia and surrounding areas, enabling them to put outside interested parties to work for his buyers and sellers. www.realproducersmag.com • 39
have to have be to knowledgeable. be knowledgeable. The The Keyon Keyon is active is active on social on social mediamedia and and “You “You last thing you want you want to do to is end do isup end in up in therethere are pictures are pictures of happy of happy clients clients last thing a lawsuit. OnceOnce you get youa get firmagrasp firm grasp of of posing posing in a cutout in a cutout of a home of a home with with the thea lawsuit. what what the business the business entails entails then you thenwant you want words words “Keyon “Keyon is theiskey” the key” and “we andjust “we just to jump to jump into the intobusiness the business headfirst.” headfirst.” closed closed on our onhome.” our home.” However, However, therethere are things are things you you A post A on post Keyon’s on Keyon’s LinkedIn LinkedIn shows shows his his can’tcan’t learnlearn fromfrom a textbook. a textbook. This This is is commitment commitment to getting to getting it done. it done. where where Keyon Keyon suggests suggests jumping jumping into into various aspects aspects such such as title as and title and “The“The critical critical ingredient ingredient is getting is getting various somesome trulytruly impactful impactful words words that will thatremain will remain commercial properties. properties. off your off your butt and buttdoing and doing something. something. commercial with with him forever. him forever. It’s asIt’s simple as simple as that. as that. A lotAoflot people of people For people thinking thinking aboutabout getting getting into into have have ideas,ideas, but there but there are few arewho few who For people An older woman woman in Lansdale, in Lansdale, whose whose husband husband real estate and new and agents new agents he advises he advisesAn older decide decide to doto something do something aboutabout themthem real estate passed passed awayaway a fewayears few years prior,prior, was two wasyears two years to make to make sure it’s suresomething it’s something they they now. now. Not tomorrow. Not tomorrow. Not next Not next week.week.themthem behind behind on the ontaxes. the taxes. Her house Her house was going was going to beto put be put wantwant to pursue. to pursue. But today. But today. The true The entrepreneur true entrepreneur is a isreally a really up forupauction. for auction. She called She called Keyon Keyon and he and managed he managed to to doer,doer, not anot dreamer.” a dreamer.” sellhouse the house for her. forThere her. There werewere otherother challenges challenges “Don’t “Don’t comecome into itinto to make it to make a quick a quick sell the the way the including way including somesome shadyshady actions actions from from because because therethere is nothing is nothing quickquick alongalong Keyon Keyon says the saysfirst the step first to step taking to taking buck buck the buyer’s agent.agent. it. Come it. Come into the intobusiness the business with with a the a buyer’s action action is doing is doing research. research. He was Hein was in aboutabout helping heart.heart. Be caring Be caring and diligent.” and diligent.” real estate real estate for three for three yearsyears before before he he helping The woman The woman said, said, “Keyon “Keyon you really you really savedsaved my life my life got his gotbroker’s his broker’s license. license. Today, Today, at at with with this one.” this one.” She took She took the money the money from from the sale the sale Of course a referral a referral is theisbest the best 28-years-old, 28-years-old, he is he oneisofone theofyoungthe young-Of course and moved southsouth to beto with be with family. family. compliment. However, However, Keyon Keyon recalls recallsand moved est real estestate real estate brokers brokers in theincity. the city. compliment. 40 • February 40 • February 20202020
“You “You savedsaved my life,” Keyon says.says. my life,” Keyon “You’ll nevernever forgetforget that.”that.” “You’ll Real Producers Real Producers – Real–People Real People
Favorite Favorite movie: movie: Paid Paid In Full In Full TV show: TV show: SharkShark TankTank Restaurant: Restaurant: Isot Turkish Isot Turkish Cuisine Cuisine Podcast Podcast or book: or book: The Sell The Sell By Fredrik By Fredrik Eklund Eklund Team:Team: San Antonio San Antonio SpursSpurs PlacePlace to goto in go theinPhiladelphia the Philadelphia area:area: The Pyramid The Pyramid Club Club Vacation Vacation spot:spot: Montego Montego Bay Jamaica Bay Jamaica Real Producers Real Producers – Real–Achievements Real Achievements
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preferred preferred partner partner highlight highlight WrittenWritten by: Katie by: Kohler Katie Kohler Photography Photography by: Vernon by: Vernon Ray (Creative Ray (Creative Mind Productions) Mind Productions)
Shapiro Shapiro Steve Steveand andErin Erin
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Real Producers Real Producers “Preferred “Preferred Partner” Partner” this month this month is room is room service service 360°,360°, a premier a premier destination destination for for designer designer modern modern furniture furniture and contemporary and contemporary interior interior design design solutions. solutions.
“The“The selection selection in store in store at theattime the time left aleft lot to a lot beto be desired desired and not andmuch not much was explained was explained aboutabout quality,” quality,” Erin recalled. Erin recalled.
The husband The husband and wife and team wife team took took the experience the experience WhileWhile searching searching for furniture for furniture for their for their new home new home and turned and turned it intoit an into opportunity. an opportunity. In 2005, In 2005, they they after after their their wedding, wedding, SteveSteve and Erin and Shapiro Erin Shapiro werewere opened opened roomroom service service 360° 360° on the onpremise the premise that that disheartened. disheartened. The salespeople The salespeople werewere uneducated uneducated exceptional exceptional service, service, largelarge product product selection, selection, and and aboutabout products products and instead and instead of being of being informative informative luxurious luxurious experience experience should should be available be available to anyone to anyone and helpful, and helpful, the newlyweds the newlyweds werewere facedfaced with with a heavy a heavy who appreciates who appreciates modern, modern, high-quality high-quality furniture. furniture. salessales push push for pieces for pieces they didn’t they didn’t need.need. 46 • February 46 • February 20202020
Erin Shapiro Erin Shapiro took time took to time answer to answer Real Producer’s Real Producer’s scream scream me’ instead, simpler ‘look ‘look at me’atinstead, simpler TheyThey started started the business the business online online questions aboutabout design, design, customer customer service, service, running running an an options in combination few exoptions in combination with with a fewaexbefore before opening opening a showroom. a showroom. Selling Selling questions onlineonline and retail and retail business business and the andjoys theof joys decorating. of decorating.quisite quisite contribute to a sophistiones ones contribute to a sophistionline online at theattime, the time, especially especially for highfor highand cohesive composition rather catedcated and cohesive composition rather end furniture, end furniture, was awas newa concept. new concept. A A a collection of museum-worthy than than a collection of museum-worthy few years few years later,later, spurred spurred by customby custom- WhenWhen it comes it comes to designing to designing one’sone’s space, space, it’s a it’s very a very that off give off a gallery that give a gallery vibe vibe ers’ demand ers’ demand to see/feel/touch to see/feel/touch the furthe furpersonal personal thing.thing. How How do you dohelp you help guideguide clients? clients? itemsitems instead of a cozy environment. instead of a cozy homehome environment. niture, niture, they opened they opened a retail a retail location. location. is especially relevant in today’s is especially relevant in today’s Erin Shapiro: Erin Shapiro: The most The most important important thingthing is to find is to find This This concept layouts where concept layouts where livingliving Today, Today, roomroom service service 360° 360° continues continues out the outway the the wayspace the space and furniture and furniture will be will used. be used. open open spaces no physical boundaries. have have no physical boundaries. helping helping customers customers in theinUnited the United StatesStates WhoWho uses uses the space? the space? How How manymany people people use the use the spaces and around and around the world the world createcreate inviting inviting spacespace on a daily on a daily basis? basis? How How is theisspace the space used used spaces spaces through through a superb a superb onlineonline shop-shop-on special on special occasions? occasions? One of One your of your core core philosophies philosophies is is ping experience ping experience and 20,000 and 20,000 square square that you thatbelieve you believe in interior in interior solutions solutions foot showroom, foot showroom, whichwhich displays displays the the For example, For example, I would I would nevernever try totry convince to convince some-some- that are thattimeless are timeless and inviting. and inviting. WhatWhat latestlatest hand-selected hand-selected Italian Italian furniture. furniture.one to one buy toan buy extension an extension tabletable even even though though it’s a it’s a are some are some pieces pieces you see youthat see fit that fit moremore expensive expensive option, option, if they if will theynever will never use the use the this description? this description? roomroom service service 360° 360° ‘s collections ‘s collections extension extension or useorituse once it once a year. a year. I won’t I won’t try totry sellto sell promote promote stylish, stylish, elegant elegant and comand com- anyone anyone ten chairs ten chairs if they if rarely they rarely have have moremore than than Erin Shapiro: Erin Shapiro: First First and foremost, and foremost, they they fortable fortable livingliving through through a distinctive a distinctiveeighteight people people for dinner. for dinner. have have to beto comfortable be comfortable and functionand functionmix of mix designer of designer modern modern furniture furniture al, otherwise al, otherwise their their time time is limited. is limited. and contemporary and contemporary interior interior solutions solutionsIt’s about It’s about tryingtrying to match to match the need the need of theofcustomer the customerI alsoI found also found that contrasting that contrasting colors colors for any forroom any room of theofhouse. the house. Carefully Carefullyto thetofurniture the furniture pieces. pieces. We sell Weexpensive sell expensive furniture furnitureand odd andshapes odd shapes are highly are highly memorable memorable selected selected products products are hallmarked are hallmarked by byso I keep so I keep in mind in mind the functional the functional and stylistic and stylistic lon- lon- and thus and not thusvery not very timeless. timeless. Instead, Instead, the notion the notion that Italian that Italian designer designer fur- fur-gevitygevity of theofpieces the pieces that Ithat suggest. I suggest. One of One myofmost my most I recommend I recommend to work to work with with natural natural niture niture enhance enhance settings settings and settings and settingsfrequently frequently used used advice advice to ourtoclients our clients is ‘never is ‘never deco-deco-materials, materials, and neutral and neutral colorcolor palettes. palettes. enhance enhance day-to-day day-to-day living. living. rate in rate isolation.’ in isolation.’ Not every Not every piecepiece in a room in a room needsneeds to to www.realproducersmag.com www.realproducersmag.com • 47 • 47
Any space Any space that gives that gives off a calming off a calming vibe will vibebe will en-be enjoyedjoyed for a for much a much longer longer time time roomroom service service 360° 360° puts puts an emphasis an emphasis on the on the quality quality of theoffurniture. the furniture. Why Why is it something is it something you you educate educate clients clients about? about? Erin Shapiro: Erin Shapiro: Like with Like with anything anything in life, inthere life, there is is
goinggoing to beto anbe option an option that’sthat’s good,good, betterbetter and best and best and it’s anda it’s given a given that the thatquality the quality and longevity and longevity comes comes with with a certain a certain price.price. At theAtend theofend theofday, the very day, very few few people people wantwant to shop to shop for furniture for furniture on a yearly on a yearly basis,basis, whichwhich is why is furniture why furniture that can thatbe can trusted be trusted to last to last will offer will offer a peace a peace of mind. of mind. WhatWhat has kept has kept you in you theinbusiness the business and enjoying and enjoying it? it?
So many So many things! things! I loveI working love working closely closely Erin Shapiro: Erin Shapiro: with with customers, customers, helping helping themthem create create their their dream dream spaces. spaces. The exposure The exposure to new to trends new trends in furniture in furniture fashion fashion is also is fascinating. also fascinating. We are Wealso are getting also getting into commercial into commercial spaces spaces such such as hotel as hotel lobbies lobbies and and restaurants restaurants where where I get to I get design to design the spaces the spaces for for largelarge groups. groups. WhatWhat are people are people looking looking for? What’s for? What’s trending? trending?
The biggest The biggest emphasis emphasis is on is the onmainthe mainErin Shapiro: Erin Shapiro: tenance. tenance. People People wantwant less maintenance less maintenance or mainor maintenance-free tenance-free experience. experience. Something Something that’sthat’s stain,stain, scratch scratch and heat-resistant. and heat-resistant. If they If are theygoing are going to to spendspend a lot of a lot money of money they want they want something something that will that will last and lastlook and timeless. look timeless. In theInlast thetwo lastyears, two years, I’ve I’ve seen seen an increased an increased use ofuse precious of precious metals metals like gold, like gold, bronze bronze and brass and brass – and–the andindustry the industry shifting shifting awayaway from from chrome. chrome. Ceramics Ceramics are literally are literally everywhere. everywhere. Whatever Whatever was just wasfor justthe forfloor the floor is being is being used used on on furniture furniture in every in every way, way, from from tabletable tops,tops, to back to back panels panels and complementary and complementary items.items. Discuss Discuss the dynamic the dynamic of running of running a brick-and-mortar a brick-and-mortar furniture furniture showroom showroom and an and online an online store.store. Erin Shapiro: Erin Shapiro: I decorated I decorated the store the store myself myself and Iand feelI feel like Ilike get to I get create to create spaces spaces that are thatinspiring. are inspiring. People People very very oftenoften comecome in andinbuy andexactly buy exactly whatwhat they see. they see. It’s rewarding It’s rewarding because because you are youoffering are offering themthem basi- basically cally a freea design free design service. service. ManyMany of ourofcustomers our customers are returning are returning for second for second homes, homes, new renovation new renovation projects projects and Iand get to I get spend to spend a lot of a lot time of time with with them,them, getting getting to know to know themthem and their and their families families over over the the span span of many of many years.years. ThereThere is nothing is nothing like it! like it!
48 • February 48 • February 20202020
Online salessales on the hand,hand, create a challenge Online onother the other create a challenge as there is no is face-to-face interaction. I get to build as there no face-to-face interaction. I get to build trust,trust, convey quality and explore decorative angles convey quality and explore decorative angles without ever meeting anyone in person. without ever meeting anyone in person. The customer reachreach we have our online storestore The customer we through have through our online allows me tome design interiors and furnish entireentire hous-housallows to design interiors and furnish es with around the world. It’s quite amazing. es people with people around the world. It’s quite amazing. A part A of part your of your passion passion is in their is in their homehome with with your your furniture furniture and design and design ideas.ideas. WhatWhat are your are your thoughts thoughts on that? on that? Erin Shapiro: Erin Shapiro: It’s soIt’s rewarding so rewarding to work to work with with so so manymany of ourofcustomers our customers in making in making their their dream dream spac-spaces come es come true. true. Whether Whether they have they have a budget a budget or space or space limitation, limitation, I make I make it work. it work. The home The home is theisultimate the ultimate placeplace for anyone for anyone to beto in.be It’sin.not It’sanot restaurant a restaurant or or hotel.hotel. The home The home is where is where you spend you spend mostmost of your of your life and lifeshould and should be thebeplace the place you love you most. love most. ThereThere is is nothing nothing moremore comforting comforting and safe and than safe than beingbeing in a in a spacespace that fits thatyour fits your life and lifemakes and makes you feel youhappy. feel happy.
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preferred preferred partner partner highlight highlightMyNEWPhilly MyNEWPhilly WrittenWritten by: Katie by: Kohler Katie Kohler Photography Photography by: Vernon by: Vernon Ray Ray (Creative (Creative Mind Productions) Mind Productions)
“somebody should,” until until he realHe repeating kept repeating “somebody should,” he realKyreeKyree Terrell Terrell is at ease is at in ease front in front of theof thefeatured featured in Philadelphia in Philadelphia Business Business He kept ized he would have have to beto that ized he would be somebody. that somebody. camera camera whether whether it’s workout it’s workout videos videos Journal, Journal, FYI Philly, FYI Philly, Visions, Visions, the Philathe Philaat theatgym, the gym, looking looking sharpsharp at events at events delphia delphia Metro, Metro, and Philly and Philly Current. Current. He admits he wasn’t qualified to start a business on on He admits he wasn’t qualified to start a business across across the city, the or city, in or theinstudio. the studio. But as But as theattime. He didn’t have have all ofall theofskills his at own the time. He didn’t the skills muchmuch style style and substance and substance he brings he brings Expect Expect a shift a shift in 2020 in 2020 to creative to creative his own or theorspace but he had He talked needed the space but hethe hadidea. the idea. He talked whilewhile he is he in front is in front of theofcamera, the camera, his hisfilm-style film-style content content whichwhich includes includes a a needed people and itand became clearclear he could, to different people it became he could, strength strength lies behind lies behind it. it. moremore robust robust YouTube YouTube channel channel with with to different indeed, start start a business. indeed, a business. comedy comedy and drama and drama content. content. It’s a It’s parta part of Kyree’s goal to goal write, to write, directdirect and and KyreeKyree founded founded MyNEWPhilly.com MyNEWPhilly.com in inof Kyree’s And he did. parta of Kyree’s “or die” And heIt’s did.a It’s part of Kyree’s “or mentality. die” mentality. produce produce films.films. 2015 2015 as anas alternative an alternative newsnews source source for for essential, essential, positive positive local local news.news. FeaturFeaturdo it,do or it, you fix it,fix what’s the the “Ifdon’t you don’t ordon’t you don’t it, what’s ing short ing short videos videos and social and social media, media, My- MyIn 2013, In 2013, he produced he produced a weba series, web series, “If you catastrophic thingthing that can You have catastrophic thathappen? can happen? You have NEWPhilly NEWPhilly has built has built a loyal a loyal audience audienceSingledom. Singledom. It wasItthen was then he noticed he noticed mostmost the worst. OnceOnce you consider the worst to consider the worst. you consider the worst that one noinone theincity thewas cityproducing was producingto consider hungry hungry for live forfeeds live feeds highlighting highlighting the thethat no it should forceforce you inyou theinother direction. WhenWhen it it it should the other direction. people, people, places places and projects and projects that make that makeconsistent consistent videovideo content content and covering and covering to building MyNEWPhilly, if I saw to building MyNEWPhilly, if Isomeone saw someone Philadelphia Philadelphia great.great. FromFrom food and food and entertaining entertaining aspects aspects of Philadelphia. of Philadelphia.camecame else do it,do that have have been been deathdeath for me.” else it, would that would for me.” dating dating to sports to sports and entertainment, and entertainment, the curated the curated content content presents presents Phila-Phila- “No one “Nowas oneusing was using the social the social mediamedia delphia’s delphia’s renaissance renaissance with with passion passion machine meanmean it in the sense, instead it’s it’s He doesn’t it inliteral the literal sense, instead machine to broadcast to broadcast content content at theat the He doesn’t and style. and style. MyNEWPhilly MyNEWPhilly has been has been time time the feeling of having an idea action the feeling of having an and ideanot andtaking not taking action and that and fascinated that fascinated me.” me.” 52 • February 52 • February 20202020
content is easier now easier content is now than than it it because you were too scared to take because you were too scared to take 85% of 85% allof internet all internet usersusers in theinUS the US VideoVideo was to produce.” ever ever was to produce.” action and now to watch action and you nowhave you have to watch watched watched online online videovideo content content someone else do it.do it. someone else MyNEWPhilly understands the imunderstands the im87% of 87% marketing of marketing professionals professionals use use MyNEWPhilly portance of video marketing portance of video marketing and and The “or comescomes from from videovideo Thedie” “ormentality die” mentality as a marketing as a marketing tool tool is equipped to businesses help businesses is equipped to help enterenter growing up in up theinfoster care system growing the foster care system or enhance marketing. their their videovideo marketing. in Philadelphia. KyreeKyree has lived on hison hisVideoVideo in Philadelphia. has lived is a consumers’ is a consumers’ favorite favorite type type or enhance can handle also handle graphics, can also graphics, socialsocial own since he was He often own since heseventeen. was seventeen. He often of content of content to seetofrom see from a brand a brand on on TheyThey management, digital mediamedia management, offer offer digital says that of theofthings does now sayssome that some the things does–now social – social mediamedia liaison support, and produce mediamedia liaison support, and produce interviews, meetings, videos – are –easy. interviews, meetings, videos are easy. stellar content. videovideo content. 88% of 88% video of video marketers marketers are satisfied are satisfiedstellar “I know where I could and should be bewith with “I know where I could and should the ROI the ROI MyNEWPhilly serves as a backbone MyNEWPhilly serves as a backbone statistically had ithad notitbeen for my statistically not been for my to companies that don’t underto companies that don’t fully fully undermentality. WhenWhen goinggoing through advermentality. through adverVideoVideo marketers marketers get 66% get more 66% more content but know standstand videovideo content but know they they sity, you’re eithereither goinggoing to rise it qualified sity, you’re tofrom rise from it qualified leadsleads per year per year to remain top-of-mind need need to remain top-of-mind with with or it’sorgoing it’s going to crumble to crumble you. If you. youIfcan you can current and prospective clients. and prospective clients. use the usenegative the negative as fuel, as it fuel, canithelp can help “Kids“Kids don’tdon’t watchwatch TV. They TV. They knowknow current you push you push yourself.” yourself.” the products the products on their on their timeline. timeline. It It Yes, video marketing “or die” marketing is an is “orandie” mightmight not affect not affect your your business business now now Yes, video proposition. Just at look the stats. Just look theatstats. but when but when they they start start making making buying buying proposition. VIDEO...OR VIDEO...OR DIE DIE And keep anout eyefor outMyNEWfor MyNEWan eye decisions decisions they they aren’taren’t goinggoing to know to know And keep Philly’s “video or commercial die” commercial “video or die” set set company. company. TheyThey are going are going to goto goPhilly’s How How important important is video is video marketing’s marketing’s your your five years the future where in theinfuture where they they with with companies companies that feel thatlike feelthem. like them. five years role in role growing in growing a business? a business? www.realproducersmag.com www.realproducersmag.com • 53 • 53
interview interview business business who who failedfailed to embrace to embrace video.video. “Video “Video content content is a must is a must at this atpoint. this point. If you’re If you’re not innot theinarena the arena now now you are younot aregoing not going to beto be in theinarena the arena later.”later.” For the Forreal theestate real estate industry, industry, it’s not it’sanot hard a hard thingthing to adopt. to adopt. My- MyNEWPhilly NEWPhilly produces produces LockboxPhilly, LockboxPhilly, where where they do they video, do video, dronedrone and live andtours live tours of homes. of homes. KyreeKyree calls calls it a “cost-efit a “cost-effective fective no-brainer” no-brainer” Just consider Just consider the price the price of conducting of conducting an open an open househouse and the andamount the amount of people of people who show who show up. up. “The “The days days of wanting of wanting a warm a warm feeling feeling with with a a REALTOR® REALTOR® are over. are over. Gen Xers Gen Xers and Millenniand Millennials aren’t als aren’t thosethose typestypes of of people. people. TheyThey see a see video, a video, shareshare it, andit,then and conthen contact the tactREALTOR®.” the REALTOR®.” KyreeKyree also advises also advises cre- creative ative waysways to promote to promote videos videos on social on social media. media. “You “You have have to beto conbe consistent. sistent. Content Content is is king. king. You can’t You can’t put out put out enough enough content. content. “ “ As digital As digital mediamedia liai- liaisons,sons, MyNEWPhilly MyNEWPhilly is is well-versed well-versed in social in social mediamedia algorithms algorithms and and engagement engagement whichwhich playsplays a keyarole keyin role anyincontent any content creation creation plan.plan. “If you “Ifare yourunning are running a a successful successful business business you you don’tdon’t have have the time the time to to do it.do Weit.work We work to figure to figure out what out what your your busi-busi54 • February 54 • February 20202020
ness’sness’s needsneeds are and arehow and ahow a campaign can work for you.” campaign can work for you.” ALWAYS ALWAYS PRODUCING PRODUCING
WhenWhen KyreeKyree started, started, he was he was an event an event photographer photographer shootshooting social ing social scenes. scenes. He recommends He recommends people people who who wantwant to gettointo get film intostart film start with with events events because because it’s it’s “not for “notthe forfaint the faint of heart” of heart” and you andhave you have to learn to learn to to maneuver maneuver a crowd a crowd to gettothe getright the right shots.shots. Today, Today, MyNEWPhilly MyNEWPhilly shoots shoots somesome of theofmost the most high high profile profile events events in Philadelphia in Philadelphia including including DinerDiner en Blanc. en Blanc. WhenWhen KyreeKyree was behind was behind the lens the in lens cramped in cramped clubsclubs yearsyears ago, something ago, something else was elsein was hisinsights his sights in addiin addition to tion thetosubjects the subjects he was heshooting. was shooting. “I truly “I truly believe believe in going in going and getting and getting whatwhat you want. you want. WhenWhen people people see you seeinyou theinsmall the small club, club, they can’t they can’t see what see what you see. youIsee. already I already saw myself saw myself doingdoing the the biggest biggest events. events. You got Youtogot have to have a vision a vision of where of where you want you want to beto and beperform and perform like that like person. that person. You can’t You can’t movemove forward forward if you’re if you’re behaving behaving in a in a way that way doesn’t that doesn’t showshow prosperity.” prosperity.” REALREAL PRODUCERS PRODUCERS – REAL – REAL PEOPLE PEOPLE
Favorite Favorite movie: movie: Avatar Avatar and Inception and Inception Restaurant: Restaurant: Ms. Tootsie’s Ms. Tootsie’s Podcast Podcast or book: or book: Celestine Celestine Prophecies Prophecies Team:Team: Philadelphia Philadelphia Eagles Eagles Athlete: Athlete: AllenAllen Iverson Iverson PlacePlace to goto in go theinPhiladelphia the Philadelphia area:area: Reading Reading Terminal Terminal Vacation Vacation spot:spot: CaboCabo
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