JUNE 2020 - PHILADELPHIA REAL PRODUCERS MAGAZINE by Josh Buchter

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TOP PRODUCER COVER STORY

ALISON SIMON KW PHILLY

AGENT TO WATCH LORI MENASION Berkshire Hathaway HomeServices Fox & Roach

INDUSTRY EXPERTS GAIL E. JAMENTZ Soul Interiors Design, LLC “Creating a Peak Performance Home Office That Supports Your Health and Wealth”

PLUS... Exclusive “Quarantine Vibes” Philly Photo Collection

JUNE 2020

SCOTT SCOTTFOSTER FOSTER

THE THE FIXER. FIXER. ALWAYS ALWAYS BUSINESS BUSINESS TIME. TIME.

LENDING LENDING THE AMERICAN THE AMERICAN DREAM DREAM WE MAKE WE MAKE POSSIBLE POSSIBLE

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Because Because mymy business business is built is built on on referrals, referrals, I guarantee I guarantee to make to make your your client's client's mortgage mortgage experience experience a great a great one! one! DAVID DAVID DICKINSON DICKINSON LOAN LOAN OFFICER OFFICER AT AT CITIZENS CITIZENS BANK BANK _ GDYLG D GLFNLQVRQ#FLWL]HQVEDQN FRP _ GDYLG D GLFNLQVRQ#FLWL]HQVEDQN FRP NMLSNMLS ID #104434 ID #104434

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Preferred Preferred Partners Partners

Industry Industry Expert: Expert: Gail E. Gail E. Jamentz Jamentz with Soul with Soul Interiors Interiors Design, Design, LLC LLC

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Top Top Producer Producer CoverCover Story:Story: Alison Alison Simon Simon

AgentAgent to to Watch: Watch: Lori Lori Menasion Menasion

“Quaran“Quarantine Vibes” tine Vibes” PhillyPhilly PhotoPhoto Collection Collection

If youIfare youinterested are interested in contributing in contributing or nominating or nominating Realtors Realtors for certain for certain stories, stories, please please emailemail us at us josh.buchter@realproducersmag.com. at josh.buchter@realproducersmag.com. DISCLAIMER: DISCLAIMER: Any articles Any articles includedincluded in this publication in this publication and/or opinions and/or opinions expressed expressed therein do therein not necessarily do not necessarily reflect the reflect views theofviews N2 Publishing of N2 Publishing but remain but solely remainthose solelyofthose the of the author(s). author(s). The paidThe advertisements paid advertisements contained contained within the within Philadelphia the Philadelphia REAL Producers REAL Producers magazine magazine are not endorsed are not endorsed or recommended or recommended by N2 Publishing by N2 Publishing or the publisher. or the publisher. Therefore, Therefore, neither N2 neither Publishing N2 Publishing nor the nor publisher the publisher may be may held be liable heldorliable responsible or responsible for business for business practices practices of theseofcompanies. these companies.

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DEANNE DEANNEKATSAROS KATSAROS IS IS

“THE “THEMORTGAGE MORTGAGEMOM” MOM” A T AGTR E GE RN ET ER NE TE R EMEOM RO TG RA TG A E GCEO .C O LP . LP

SERVING SERVING THE THE REAL REAL ESTATE ESTATE COMMUNITY COMMUNITY FOR FOR OVER OVER 2020 YEARS! YEARS!

DEANNE DEANNEKATSAROS KATSAROS

Branch Branch Manager Manager NMLS NMLS #: #: 143589 143589 609-605-7153 609-605-7153

deannekatsaros@comcast.net deannekatsaros@comcast.net BranchBranch NMLS ID NMLS 1514532-Branch ID 1514532-Branch Address: Address: 1917 Welsh 1917 Welsh Road, Suite Road,204, SuitePhiladelphia, 204, Philadelphia, PA 19115 PA 19115 Licensed Licensed Mortgage Mortgage LenderLender by the by NJthe Dept. NJ of Dept. Banking of Banking and Insurance, and Insurance, Licensed Licensed Mortgage Mortgage LenderLender by the by PAthe Dept. PA of Dept. Banking of Banking and Securities and Securities LicenseLicense # 21020.006 # 21020.006

6 • June 6 • June 20202020

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JoshJosh Buchter Buchter Owner/Publisher Owner/Publisher

KatieKatie Kohler Kohler WriterWriter

Vernon Vernon Ray Ray Creative Creative Mind Mind Productions Productions

Geneva Geneva Eilerston Eilerston Reprints Reprints Manager Manager

MattMatt Robnett Robnett PLUSH PLUSH ImageImage Corporation Corporation

Ad Management Ad Management TeamTeam

If you are If you interested are interested in contributing in contributing or nominating or nominating REALTORS® REALTORS® for certain for certain stories,stories, pleaseplease email us email at josh.buchter@realproducersmag.com. us at josh.buchter@realproducersmag.com.

THETHE KEYKEY TO A TOSUCCESSFUL A SUCCESSFUL CLOSING CLOSING Powered Powered by Qualia by Qualia All ofAll ourofpartners our partners & their & their clients clients can now: can now: Order Order closings closings with one with click one click Get real-time Get real-time updates updates on on the closing the closing process process Send messages Send messages and share and share documents documents securely securely Use our Use mobile our mobile app while app on while theon gothe go

KEYSTONE KEYSTONE STATE STATE ABSTRACT, ABSTRACT, LCCLCCREADY READY TOTO CLOSE CLOSE YOUR YOUR DEAL? DEAL? 30 YEARS 30 YEARS OF INDUSTRY OF INDUSTRY EXPERIENCE EXPERIENCE orders@btsclosings.com orders@btsclosings.com 117 117 E Maple E Maple Ave Ave Langhorne, Langhorne, PA 19047 PA 19047 realproducersmag.com realproducersmag.com

GIVE GIVE KRISTEN KRISTEN JOWETT JOWETT A CALL! A CALL! 215-543-6283 215-543-6283 Follow Follow Us on UsFacebook on Facebookat Keystone at Keystone StateState Abstract Abstract LLC LLC Philadelphia Philadelphia Real Producers Real Producers •7 •7

EUROSTYLE EUROSTYLE DESIGNS DESIGNS

GEORGE GEORGE MAKROPOULOS MAKROPOULOS 609-820-2779 609-820-2779 | GEORGE@EUROSTYLEDESIGNS.COM | GEORGE@EUROSTYLEDESIGNS.COM 31003100 ROUTE ROUTE 73 NORTH 73 NORTH | MAPLE | MAPLE SHADE, SHADE, NJ 08052 NJ 08052

MEHMET MEHMET KAHYAOGLU KAHYAOGLU 856-266-0091 856-266-0091

FOLLOW FOLLOW US @EUROSTYLEDESIGNS US @EUROSTYLEDESIGNS

8 • June 8 • June 20202020

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Who WhoYou YouDo DoBusiness BusinessWith WithMatters! Matters! “Being “Being a small a small business business owner owner my days my days are very are very hectichectic and stressful and stressful .Tom.Tom mademade my mortgage my mortgage experience experience 100%100% stressstress free! free! Anytime Anytime I needed I needed anything anything or didn't or didn't understand understand something something Tom Tom was there was there for me fortome explain to explain everything. everything. Buying Buying a newa new homehome was the wasbiggest the biggest purchase purchase I've ever I've ever mademade and Iand wasI quite was quite nervous nervous aboutabout it . Tom it . Tom mademade everything everything go smoothly go smoothly and and on time! on time! I would I would highly highly recommend recommend him to him anyone to anyone and everyone and everyone looking looking for a for mortgage, a mortgage, I can't I can't recommend recommend him enough.” him enough.” "Our"Our teamteam has been has been working working with with Tom Tom Mellett Mellett of CrossCountry of CrossCountry Mortgage Mortgage for years for years and he and is he ouristop ourpreferred top preferred lender lender for a for number a number of of reasons. reasons. Tom Tom is an isamazing an amazing asset asset to ourtoagents our agents as well as well as ourasclients. our clients. He isHe is consistently consistently efficient, efficient, responsive, responsive, and reliable. and reliable. It is easy It is to easy trust to trust him to him to smoothly smoothly process process transactions transactions and communicate and communicate with with all parties all parties in a in a professional professional yet approachable yet approachable manner. manner. Working Working with with a lender a lender who really who really carescares aboutabout his clients his clients is refreshing is refreshing in this inindustry. this industry. In short, In short, we highly we highly recommend recommend Tom Tom and The andMellett The Mellett Team!” Team!” – Capri – Capri D’Amario D’Amario Dessecker, Dessecker, RE/MAX RE/MAX ONEONE Realty Realty

Conven Con ven t i on t i on al,al, J umbo, Jumbo, FH FH A,A, VA, VA, U SDA, U SDA, ReRe novat novat ion ion , C , oCnost n st r uction r uction && ReRe veve r sres e Mor Mor tga tga g egse s

www.TommyMortgages.com www.TommyMortgages.com ( 215 ( 215 ) 51 ) 51 -950-9 30 13 1

( 215 ( 2 15 ) 5 )15 5 15 -90-90 0 40 4

( 2 6( 2 ) 7 76 6 )8 6 88 -189-197 73 3 @TommyMortgages @TommyMortgages I @TommyMortgages I @TommyMortgages@TommyMortgagesCCM @TommyMortgagesCCM

Thomas.Mellett@myCCmortgage.com Thomas.Mellett@myCCmortgage.com 455455 Pennsylvania Pennsylvania Avenue, Avenue, SuiteSuite 205205 Fort Fort Washington, Washington, PA 19034 PA 19034 NMLSNMLS # 146418 # 146418

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PREFERRED PARTNERS PREFERRED PARTNERS

This section This section has been has been created created to give to give you easier you easier access access whenwhen searching searching for a for trusted a trusted real estate real estate affiliate. affiliate. TakeTake a minute a minute to familiarize to familiarize yourself yourself with the withbusinesses the businesses sponsoring sponsoring your your magazine. magazine. These These local local businesses businesses are proud are proud to partner to partner with you withand you make and make this magazine this magazine possible. possible. Please Please support support thesethese businesses businesses and thank and thank themthem for supporting for supporting the REALTOR® the REALTOR® community! community!

1031 1031 EXCHANGE EXCHANGE HOME HOME INSPECTION INSPECTION MEDIA MEDIA Old Republic Old Republic Exchange Exchange EagleEagle Inspections Inspections LLC LLC TheTVTruck.com TheTVTruck.com Tina Pashovich Tina Pashovich Eric Schardinger Eric Schardinger Paul Catagnus Paul Catagnus (610) (610) 251-1170 251-1170 (267) (267) 538-2292 538-2292 (215) (215) 570-2298 570-2298 oldrepublicexchange.com oldrepublicexchange.com www.eagleinspectionspa.com www.eagleinspectionspa.com www.thetvtruck.com www.thetvtruck.com

HomeHome FrontFront Mortgage Mortgage Joseph Joseph McCabe McCabe (267) (267) 520-3711 520-3711 www.homefrontloans.com www.homefrontloans.com

Mortgage Mortgage Mom Mom at Greentree at Greentree GRAPHIC GRAPHIC DESIGN DESIGN & & HouseCheck HouseCheck MEDIA MEDIA PRODUCTIONS PRODUCTIONS Mortgage Mortgage Co LPCo LP PRINTING PRINTING Laurence Laurence ElliottElliott Creative Creative Mind Mind Productions ProductionsDeanne Deanne Katsaros Katsaros Studio27 Studio27 Print Print and Desing and Desing 215-431-4735 215-431-4735 laurence. laurence. Vernon Vernon Ray Ray (609)(609) 605-7153 605-7153 Anthony Anthony Cataldi Cataldi elliott@housecheck.com elliott@housecheck.com (267) (267) 819-7759 819-7759 www.mortgagemom.net www.mortgagemom.net (484)(484) 568-3207 568-3207 (512) (512) 638-7023 638-7023 vernoncray@gmail.com vernoncray@gmail.com studio27graphics@gmail.com studio27graphics@gmail.com HouseCheckAustin.com HouseCheckAustin.com WE Lending WE Lending Obie Obie MediaMedia LLC LLC ScottScott Foster Foster TwoTwo TwoTwo Creative Creative HOME HOME RENOVATION RENOVATION Skyeler Skyeler O’Brien O’Brien (215) (215) 359-7428 359-7428 Felicia Felicia Lamplugh Lamplugh Curbio Curbio (267) (267) 951-2782 951-2782 scottf.mortgage@gmail.com scottf.mortgage@gmail.com (856)(856) 740-0468 740-0468 (978) (978) 888-3958 888-3958 www.obiemedia.com www.obiemedia.com www.twotwocreative.com www.twotwocreative.com Curbio.com Curbio.com PHOTOGRAPHY PHOTOGRAPHY / / This is This it TV is it| i-g TVcreative | i-g creative MULTIMEDIA MULTIMEDIA CIGAR CIGAR LOUNGE LOUNGE HOME HOME WARRANTY WARRANTY Cheldin Cheldin Rumer Rumer PlushPlush ImageImage Corporation Corporation The Mobile The Mobile CigarCigar Lounge Lounge CinchCinch HomeHome Services Services (215) (215) 435-4805 435-4805 Matt Robnett Matt Robnett Joey Joey Mac Dizon Mac Dizon Jonathan Jonathan Stroud Stroud www.thisisittv.com www.thisisittv.com (215) (215) 630-2071 630-2071 (201) (201) 618-7776 618-7776 267-303-7225 267-303-7225 www.www. www.plushimage.com www.plushimage.com www.themobilecigarlounge. www.themobilecigarlounge. cinchhomeservices.com cinchhomeservices.com MORTGAGE MORTGAGE LENDER LENDER com com Centennial Centennial Lending Lending Group Group PROJECT PROJECT MANAGEMENT MANAGEMENT INSURANCE INSURANCE Paul Arena Paul Arena TCG Project TCG Project Management Management CLOTHIERS CLOTHIERS & & Allstate Allstate (267) (267) 253-0261 253-0261 Vincent Vincent Edward Edward CUSTOM CUSTOM TAILORING TAILORING Brandon Brandon Petroziello Petroziello https://clghomeloans.com/ https://clghomeloans.com/ (610) (610) 246-8712 246-8712 Mark Mark VictorVictor Custom Custom (215) (215) 534-8451 534-8451 find-an-expert/paul-arena find-an-expert/paul-arena www.tcgprojectmanagement. www.tcgprojectmanagement. Marcos Marcos Vargas Vargas bpetroziello1@allstate.com bpetroziello1@allstate.com com com (267) (267) 349-5429 349-5429 Citizens Citizens BankBank markvictorcustom.com markvictorcustom.com JUNKJUNK REMOVAL REMOVAL DavidDavid Dickinson Dickinson REALREAL ESTATE ESTATE LAW LAW TrashTrash Queen Queen (609)(609) 792-7327 792-7327 Kaufmann Kaufmann & Associates, & Associates, PC PC DECKS/ROOFING DECKS/ROOFING Josh Josh HertzHertz david.a.dickinson@ david.a.dickinson@ Kristofer Kristofer Kaufmann Kaufmann Custom Custom Fiberglass Fiberglass (267) (267) 746-6617 746-6617 citizensbank.com citizensbank.com (267) (267) 202-0377 202-0377 Installations, Installations, LLC LLC jhertz@helpfulhb.com jhertz@helpfulhb.com www.attorneykaufmann.com www.attorneykaufmann.com BrianBrian Spanier Spanier CrossCountry CrossCountry Mortgage, Mortgage, LLC LLC (973) (973) 464-9383 464-9383 MARBLE MARBLE AND AND GRANITE GRANITE Thomas Thomas Mellett Mellett TITLETITLE COMPANY COMPANY www.cfinj.com www.cfinj.com Whole Whole Stones Stones Marble Marble (267) (267) 688-1973 688-1973 Blackstone Blackstone Stewart Stewart & Granite & Granite www.TommyMortgages.com www.TommyMortgages.com Abstract, Abstract, LLC LLC FINANCIAL FINANCIAL SERVICES SERVICES Mehmet Mehmet Kahyaoglu Kahyaoglu DanaDana Stewart Stewart MB Capital MB Capital Solutions Solutions (856)(856) 266-0091 266-0091 Go Magnum Go Magnum LoansLoans (215) (215) 690-4402 690-4402 Unsecured Unsecured LinesLines of Credit of Credit mehmet@wholestones mehmet@wholestones Christian Christian Best Best dsteweart@blackstone dsteweart@blackstone Eric Mauz Eric Mauz granite.com granite.com (215) (215) 987-4128 987-4128 settlement.com settlement.com (856)(856) 556-0830 556-0830 christian@gomagnumloans. christian@gomagnumloans. www.mbcapitalsolutions.com www.mbcapitalsolutions.com com com Keystone Keystone StateState Abstract Abstract LLC LLC Lisa Dreyer Lisa Dreyer (215) (215) 543-6283 543-6283 orders@btsclosings.com orders@btsclosings.com

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M O M ROTRGT AGGA EG EC OC M O PMAPNA YN Y

BUILT BUILTBY BYREALTORS REALTORS FOR FORREALTORS REALTORS RESIDENTIAL RESIDENTIAL & COMMERCIAL & COMMERCIAL MORTGAGES MORTGAGES BRUCE BRUCE WALLER WALLER | VP | VP OFOF PRODUCTION PRODUCTION 800-707-8845 800-707-8845 | HomeFrontLoans.com | HomeFrontLoans.com

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Blackstone Blackstone Stewart Stewart Abstract, Abstract, LLC LLC FullFull Service Service Title Title Company Company Specializing Specializing in REO, in REO, Residential, Residential, Commercial Commercial andand Refinance Refinance Settlements Settlements Dana Dana G. Stewart G. Stewart Owner/Licensed Owner/Licensed TitleTitle Agent Agent

NJ NJ (856) (856) 499499 - 2502 - 2502 PA PA (215) (215) 690690 - 4401 - 4401 Fax: Fax: (856) (856) 499499 - 2531 - 2531 DStewart@blackstonesettlement.com DStewart@blackstonesettlement.com 141141 - I Route - I Route 130130 South South #318 #318 Cinnamison, Cinnamison, NJ NJ 08077 08077

12 • June 12 • June 20202020

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YOUR YOURMORTGAGE MORTGAGECONSULTANT CONSULTANTSHOULD SHOULDBE BE ACCESSIBLE ACCESSIBLE AND AND IN IN CONSTANT CONSTANT COMMUNICATION COMMUNICATION WITH WITH YOU YOU

I'mI'mthat thatguy! guy!Let'Let's sclose closethat thatdeal dealtogether! together! "Paul "Paul waswas always always accessible accessible andand in constant in constant communication. communication. He He always always made made sure sure thatthat I understood I understood what what waswas going going on on andand thatthat I I understood understood thethe documents documents thatthat I was I was signing. signing. I felt I felt very very informed informed during during thisthis process." process." - Danielle - Danielle Philadelphia, Philadelphia, PA PA

Paul Paul Arena Arena

Mortgage Mortgage Consultant Consultant | NMLS# | NMLS# 1231141 1231141 Powered Powered by Success by Success Mortgage Mortgage Partners, Partners, Inc. Inc. NMLS#130562 NMLS#130562

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Office: Office: 215-469-1000 215-469-1000 EXT EXT 320 320 Cell:Cell: 267-253-0261 267-253-0261 Email: Email: parena@clghomeloans.com parena@clghomeloans.com clghomeloans.com/find-an-expert/paul-arena/ clghomeloans.com/find-an-expert/paul-arena/ 11261126 Horsham Horsham Road, Road, Maple Maple Glen,Glen, PA 19002 PA 19002 Philadelphia Philadelphia Real Producers Real Producers • 13 • 13

industry industry expert expert

GAIL GAILE. E. JAMENTZ JAMENTZ with withSoul SoulInteriors InteriorsDesign, Design,LLC LLC Creating Creating a Peak a Peak Performance Performance Home Home Office Office That That Supports Supports Your Your Health Health andand Wealth Wealth Now Now moremore than than ever, ever, the significance the significance of your of your homehome and the and the power power of itsof interior its interior environment environment to positively to positively support support your your physical physical and mental and mental wellbeing wellbeing has been has been amplified. amplified. Perhaps Perhaps you have you have noticed noticed thesethese past few pastweeks few weeks how your how your physical physical energy, energy, focusfocus and happiness and happiness change change whenwhen you are you are in anin area an of area your of your househouse or professional or professional officeoffice that is that orgais organized,nized, beautiful beautiful and full andoffull natural of natural light,light, versus versus spending spending time time in space in space that is that cramped, is cramped, disorganized disorganized or dark or dark whichwhich leaves leaves you feeling you feeling uninspired uninspired or drained. or drained. This This phenomenon phenomenon – the–interplay the interplay of anof individual an individual and and theirtheir surroundings surroundings – has–been has been coined coined Environmental Environmental Psychology. Psychology. It is aItkey is aelement key element designers designers and architects and architects focusfocus on toon create to create interiors interiors that help that help you live youalive beautiful, a beautiful, healthy healthy and inspired and inspired life. life. And what And what betterbetter spacespace to give to thoughtful give thoughtful attention attention to in-to investing vesting in right in right now than now than the one theyou oneare youspending are spending hourshours in: in: your your homehome office.office. Creating Creating an inspiring an inspiring and beautiful and beautiful workspace workspace that supports that supports your your health health and wealth and wealth will pay willdividends pay dividends in your in your producproductivity,tivity, joy and joysuccess and success as anas agent. an agent. It justIttakes just takes somesome thoughtful thoughtful planning, planning, a dash a dash of creativity of creativity and the andcommitment the commitment to invest to invest in yourself. in yourself.

14 • June 14 • June 20202020

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TakeTake A Stand A Stand

You’ve You’ve heardheard it before it before but itbut bears it bears repeating: repeating: The “sitting” The “sitting” epidemic, epidemic, and the andrise theof rise a more of a more sedentary sedentary lifestyle lifestyle in ourin our culture, culture, has lasting, has lasting, serious serious health health consequences. consequences. As such, As such, whenever whenever possible possible we encourage we encourage clients clients to purchase to purchase a quality a quality sit-to-stand sit-to-stand desk desk and floor and floor mat. mat. Staying Staying activeactive at your at your desk desk by standing by standing for periods for periods of 15-of 1520 minutes 20 minutes helpshelps your your metabolism, metabolism, bloodblood flow and flowmuscle and muscle strength, strength, as opposed as opposed to sitting to sitting for hours for hours whichwhich can increase can increase your your risk for riskcardiovascular for cardiovascular disease, disease, diabetes diabetes and high and blood high blood pressure pressure among among otherother issues. issues. Manufacturers Manufacturers such such as HumanScale, as HumanScale, Maverick Maverick DeskDesk and and Herman Herman MillerMiller all offer all offer quality quality sit-to-stand sit-to-stand desks, desks, as well as as well as national national retailer retailer RoomRoom and Board. and Board. And don’t And don’t forgetforget the anti-fatigue the anti-fatigue floor floor mat. mat. We specify We specify Smart Smart Step Step mats mats as they as are theyenvironmentally are environmentally friendly, friendly, comecome in two in two thicknesses thicknesses and provide and provide a 10-year a 10-year warranty. warranty.

Let There Let There Be Light…and Be Light…and ColorColor

A well-functioning A well-functioning officeoffice spacespace should should include include threethree light light sources: sources: overhead overhead ambient ambient light,light, task task light light and natural and natural light.light. GoodGood lighting lighting will boost will boost your your cognitive cognitive performance, performance, prevent prevent eye strain eye strain and elevate and elevate your your mood. mood. If youIfare youconducting are conducting a lot of a lot client of client ZoomZoom calls,calls, as as manymany of us of are, usitare, is best it is to best position to position your your desk desk fac- facing a ing window a window so your so your face is face lit,isplus lit, it plus willitreduce will reduce glareglare on your on your computer computer screen screen and besides, and besides, who who doesn’t doesn’t like looking like looking at nature. at nature. videsvides a huge a huge visualvisual impact impact for very for very little little cost while cost while elevating elevating The type The of type light of light you select you select will also will have also have a big aimbig im-your your mindset mindset and energy. and energy. If theIfthought the thought of painting of painting all four all four pact on pact how on your how your room’s room’s wall colors wall colors are perceived. are perceived.wallswalls sounds sounds visually visually overwhelming, overwhelming, try selecting try selecting just one justwall one wall KeepKeep in mind, in mind, light light bulbsbulbs with with a color a color temperature temperatureto beto your be your “focal” “focal” wall and wallpaint and paint it a great it a great pop color pop color that comthat comof more of more than than 30003000 kelvinkelvin will cast will acast “grayish” a “grayish” hue hue plements plements the room’s the room’s otherother threethree walls.walls. Or, better Or, better yet, install yet, install an an on your on your spacespace whichwhich mostmost people people don’tdon’t care for care for eye-catching eye-catching wallcovering wallcovering on your on your focal focal wall. wall. so beso sure be to sure read to read the label the label closely closely whenwhen choosing choosing bulbs.bulbs. It’s a It’s small a small detail, detail, but an but important an important one. one. The idea The is idea to create is to create an environment an environment that you thatwalk you walk into daily into daily and and say “God say “God I loveIbeing love being in here” in here” because because whenwhen you are youhappy, are happy, com-comAnother Another important important design design element element is your is your room’s room’s fortable fortable and organized, and organized, clients clients hear that hearin that your in your tone of tone voice, of voice, feel feel wall colors. wall colors. Selecting Selecting a beautiful a beautiful paintpaint colorcolor pro- pro- it in your it in your confidence confidence and enjoy and enjoy working working with with you more. you more.

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Philadelphia Philadelphia Real Producers Real Producers • 15 • 15

Create Create a Success a Success Library Library

Another Another strategy strategy to increase to increase your your prosperity prosperity is including is including a Success a Success Library Library in your in your office.office. A Success A Success Library Library is a dedicated is a dedicated bookshelf bookshelf or area or that area is that strictly is strictly devoted devoted to inspiring to inspiring and informative and informative booksbooks and materials and materials that will that will help you helpgrow you grow professionally. professionally. Having Having that that information information organized organized in oneineasy-to-access one easy-to-access location location can be can very be very helpful helpful whenwhen you are you are feeling feeling stuckstuck or uninspired or uninspired and need and need a quick a quick burstburst of inspiration. of inspiration.

FeedFeed youryour MindMind

A healthy A healthy and inspiring and inspiring homehome officeoffice should should also engage also engage all the allsenses…and the senses…and this includes this includes tastetaste and smell. and smell. Having Having healthy healthy snacks snacks such such as almonds, as almonds, walnuts, walnuts, fruit or fruit power or power bars visible bars visible in clear in clear containers containers will help will prevent help prevent thosethose regrettable regrettable low-blood low-blood sugarsugar moments moments whenwhen it’s easy it’s to easy to grab chips, grab chips, candycandy or sodas, or sodas, instead instead of someof somethingthing nourishing. nourishing. Also Also include include an attractive an attractive waterwater carafecarafe or stylish or stylish waterwater bottlebottle on your on your desk desk as a reminder as a reminder to stay to hydrated stay hydrated and sharp. and sharp.

themthem out and outshowcase and showcase them.them. We all We want all want to leave to leave a leg-a legStaying Staying on top onoftop your of your gamegame and motivated and motivated as a top as a top acy ofacy contribution of contribution and itand feels it feels good good to look to at look them at them and and producer producer takestakes a lot of a lot dedication of dedication and nothing and nothing keepskeeps you youknowknow we are wemaking are making a difference. a difference. moremore motivated motivated like grateful like grateful clients clients who value who value your your time time and commitment and commitment to close to close their their sale or sale purchase. or purchase. And lastly, And lastly, read read success success stories stories aboutabout otherother entrepreentrepreneursneurs or professionals or professionals and have and have the articles the articles posted posted And it’s Andthose it’s those appreciative appreciative customer customer testimonial testimonial quotes, quotes,around around your your spacespace because because it reinforces it reinforces the thought the thought that that thanks thanks yous yous and reviews and reviews that are thatwonderful are wonderful to incorpoto incorpo- anything anything is possible. is possible. rate in rate your in your officeoffice décordécor in subtle, in subtle, tasteful tasteful ways.ways. Worth Worth Repeating Repeating

Creatively Creatively displaying displaying sentiments sentiments from from pleased pleased clients, clients, rather rather than than just posting just posting themthem on a website on a website page page for others for others to read, to read, is a great is a great way to way remind to remind yourself yourself of theofgood the good you you are doing are doing in theincommunity, the community, as well as as well boost as boost your your spirits spirits if if you’re you’re having having a rough a rough day. day. Also,Also, thinkthink aboutabout highlighting highlighting your your volunteer volunteer or charitaor charitable work ble work in your in your office.office. Don’tDon’t just throw just throw thosethose certificates certificates of appreciation, of appreciation, awards awards or mementos or mementos in a drawer. in a drawer. Pull Pull 16 • June 16 • June 20202020

Gail E. Gail Jamentz E. Jamentz is a multi-passionate is a multi-passionate entrepreneur entrepreneur that that lives lives to create to create beauty beauty and curate and curate spaces spaces that elevate that elevate your joy, yourincrease joy, increase your productivity your productivity and support and support your your health. health. Jamentz Jamentz is Principal is Principal of Soul of Interiors Soul Interiors Design, Design, LLC, in LLC, Pasadena, in Pasadena, CA, aCA, concept-to-completion a concept-to-completion interior interior design design practice practice serving serving both both residential residential and and commercial commercial clients clients for more for more than 19 than years. 19 years. www.www. soulinteriorsdesign.com soulinteriorsdesign.com or IG:or @soul_interiors_design. IG: @soul_interiors_design. @realproducers @realproducers

ARE ARE YOUR YOUR LISTING LISTING IMAGES IMAGES HELPING HELPING OROR HURTING HURTING YOUR YOUR SALE? SALE? OurOur award-winning award-winning team team of Videographers, of Videographers, Photographers, Photographers, and and Audio Audio Engineers Engineers can can provide provide your your business business with with content content made made to to impress. impress. From From Promotional Promotional Video Video and and Photo Photo Content, Content, to to Live Live Event Event services services such such as as highlight highlight films films and and livelive streams, streams, wewe areare here here to to make make your your media media and and marketing marketing initiatives initiatives exceed exceed expectations. expectations. Promotional Promotional Video/Photo Video/Photo Real Real Estate Estate Video/Photo Video/Photo Drone Drone Services Services Event Event Video/Photo, Video/Photo, LiveStream, LiveStream, & A/V & A/V

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OUR OUR CLIENTS CLIENTS INCLUDE INCLUDE

Philadelphia Philadelphia Real Producers Real Producers • 17 • 17

18 • June 18 • June 20202020

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P EPN E N SY N SY LVA LVA N IA N IA R ERAELA LE SETAT S TAT E EL AW L AW C ACNA N B EBFERU F RU S TSRTAT R AT I NIGN!G !

Simplify Simplify things things andand get get to the to the point point withwith Philadelphia’s Philadelphia’s TopTop RealReal Estate Estate Attorney! Attorney! KrisKris Kaufmann, Kaufmann, Attorney/Owner Attorney/Owner kris@attorneykaufmann.com kris@attorneykaufmann.com 14201420 Walnut Walnut St, Ste St,1216 Ste 1216 Philadelphia, Philadelphia, PA, 19102-4012 PA, 19102-4012 (610) (610) 703-8986 703-8986 www.attorneykaufmann.com www.attorneykaufmann.com English, English, Vietnamese, Vietnamese, Spanish Spanish

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Philadelphia Philadelphia Real Producers Real Producers • 19 • 19

agent agent to watch to watch WrittenWritten by: Katie by: Kohler Katie Kohler Photography Photography by: by: PLUSH PLUSH ImageImage Corporation Corporation

20 • June 20 • June 20202020

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Lori MENASION MENASION

Berkshire Berkshire Hathaway Hathaway HomeServices HomeServices Fox Fox & Roach & Roach

“When “When they know they know that someone that someone is there is there that they that they RealReal Producers’ Producers’ “Agent “Agent to Watch” to Watch” this month this month is Lori is Lori can rely can on, rely it’s on, really it’s really important. important. When When you estabyou estabMenasion. Menasion. Lori Lori is a top-producing is a top-producing REALTOR®, REALTOR®, withwith lish trust, lish trust, clients clients valuevalue your your opinion,” opinion,” says Lori. says Lori. Berkshire Berkshire Hathaway Hathaway HomeServices HomeServices Fox & Fox Roach. & Roach. Lori Lori has has mademade it to it President’s to President’s Circle, Circle, which which consists consists of the oftop the top Establishing Establishing trust trust is notiseasy, not easy, especially especially sincesince a RE-a REALTOR® is usually is usually someone someone a client a client just met. just This met. This five percent five percent of the ofnetwork, the network, for several for several yearsyears in a row. in a row. ALTOR® is why is it’s whysoit’s important so important to beto responsive, be responsive, available, available, and skip and the skip overly-aggressive the overly-aggressive sales sales pitch. pitch. In today’s In today’s real estate real estate market, market, clients clients need need and want and want to work to work with with a realaestate real estate professional professional they can they can “I’m pretty open open and friendly. and friendly. I’m not I’msales-ey. not sales-ey. I I trust.trust. As a proud As a proud member member of theofBerkshire the Berkshire Ha- Ha- “I’m pretty aim build to build rapport, rapport, learnlearn things things aboutabout clients clients and and thaway thaway HomeServices HomeServices network, network, Lori provides Lori provides the the aim to connect. I am there I am there to help to them,” help them,” said Lori. said Lori. finestfinest service, service, dedication, dedication, and expertise and expertise to clients. to clients.connect. The majority of Lori’s of Lori’s business business is in Philadelphia is in Philadelphia “Let Lori “Let lead Lori you leadhome” you home” is notisjust notajust tagline. a tagline. It’s a It’s aThe majority and Delaware County. County. In terms In terms of what of what clients clients are are roadmap roadmap for the forjourney the journey clients clients can expect can expect whenwhen and Delaware looking looking for, Lori for, says Lori it’s says generational. it’s generational. they choose they choose Lori. Lori. “To a REALTOR®, be a REALTOR®, you need you need to learn to learn how to how read to read Before Before she started she started on her onown her path own path in real inestate, real estate, “To be all ofall your of your clients clients and their and their wantswants and needs. and needs. You You Lori was Loriawas bartender a bartender and waitress. and waitress. She saw Shean saw adan in ad in to beto able be to able educate to educate themthem and guide and guide themthem in in a newspaper a newspaper aboutabout Temple Temple Real Real Estate Estate School School and andneed need the proper direction. direction. SomeSome buyers buyers may start may start off off decided decided to take to atake leap. a leap. Today, Today, she isshe ranked is ranked in thein the the proper with with unrealistic unrealistic expectations expectations and itand is our it isjob ourtojob to Top 240 Topof 240 Philadelphia of Philadelphia County County REALTORS®. REALTORS®. help them help them understand understand the current the current market market and what and what to expect.” to expect.” ThereThere are various are various elements elements that factor that factor in herinsucher success. cess. WhenWhen working working with with clients, clients, Lori explains Lori explains that that Lori a big is afan bigoffan Barbara of Barbara Corcoran. Corcoran. Corcoran, Corcoran, REALTORS® REALTORS® also take also on take the onrole the of role therapist of therapist and andLori is known for her forrole her on role Shark on Shark Tank,Tank, quit her quitjob herasjob a as a friend. friend. It’s important It’s important to listen to listen and establish and establish trust trust known waitress waitress and started and started a real a estate real estate company company in New in New throughout throughout the stressful the stressful buying buying or selling or selling process. process. City. City. Today, Today, she owns she owns the largest the largest brandbrand in thein the Clients Clients knowknow they can theyreach can reach out toout hertoanytime her anytime York York business, business, The Corcoran The Corcoran Group. Group. with with questions questions and she andwill sheanswer. will answer.

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Philadelphia Philadelphia Real Producers Real Producers • 21 • 21

“My clients “My clients can count can count on meonand methey and know they know I willI will Lori still Loritaps still into tapsher intoown her street own street for what’s for what’s best for bestthem. for them. I haveI have their their best best smarts smarts and grit andwhich grit which playsplays a big apart big partfight fight interests at heart. at heart. I want I want people people to know to know it’s allit’s all in herinsuccess. her success. Lori was Lorione wasofone three of three interests themthem and what’s and what’s in their in their best interest.” best interest.” children children raisedraised by a single by a single mother mother and andaboutabout she did shenot didattend not attend college. college. Instead, Instead, she she took opportunities took opportunities to learn, to learn, advance advance Coronavirus Coronavirus and the andreal theestate real estate industry industry and grow and grow in real inestate real estate and worked and worked As the Asworld the world and the andreal theestate real estate industry industry are are hard hard to establish to establish a solid a solid network. network. heavily heavily impacted impacted by coronavirus, by coronavirus, Real Real Producers Producers gets REALTORS’® gets REALTORS’® insights insights during during this unprecethis unprece“The“The sky’s sky’s the limit. the limit. It’s a It’s verya very hard hard dented dented time.time. Governor Governor Tom Tom Wolf Wolf ordered ordered a shuta shutbusiness business to gettointo get but intoifbut youifkeep you keep downdown of allof non-essential all non-essential businesses businesses on March on March 16. 16. plugging plugging you will youmake will make it. Never it. Never give giveIt’s been It’s been extended extended indefinitely. indefinitely. up and upput andyour put your time time in,” said in,” Lori. said Lori. Commented Commented Lori: Lori:

She recalled She recalled whenwhen she started she started in real in real“This“This is a very is a tough very tough time for timeeveryone. for everyone. Per the Per the estate, estate, somesome of theofhardest the hardest people people to to governor, governor, we are wenot aresupposed not supposed to practice to practice real real get toget work to work with with you are youfriends are friends and and estateestate in person in person so wesoare weadapting are adapting our practice our practice family. family. Today, Today, her inbox her inbox is fullisoffull re-of re- by adopting by adopting virtual virtual quests quests from from referrals referrals from from familyfamily and andshowings, showings, virtual virtual friends friends who spread who spread the word the word aboutabout the the broker broker open open houses, houses, stellar stellar service service they received they received from from Lori. Lori. videographers videographers and and becoming becoming moremore cre- cre“I am“Itruly am truly grateful grateful for referrals. for referrals. TheyTheyative.ative. I haveI have listings listings keep keep me inme business in business and are and99are percent 99 percentand I’m andwondering I’m wondering of myofbusiness. my business. I tell people I tell people the biggest the biggestif we ifshould we should take take compliment compliment is a referral. is a referral. I know I know it’s it’s themthem temporarily temporarily clichecliche but it’s but the it’struth. the truth. We, as We, agents, as agents, off the offmarket. the market. Are Are need need themthem to survive to survive and itand goes it with goes with vacant vacant homes homes goinggoing trust.trust. As you Asare youinare theinbusiness the business for a for a to gettolooted? get looted? I haveI have long time long you timemake you make people people happyhappy and and developers developers boarding boarding they tell theyothers tell others aboutabout you. As you. long Asas long I as Iup some up some properties. properties. do a good do a good job and jobwork and work my hardest, my hardest, I’m I’m I don’t I don’t knowknow whatwhat confident confident it willitall will work all work out.” out.” the next the weeks next weeks will will bring.bring. I’m a I’m positive a positive Lori’sLori’s advice advice to up-and-coming to up-and-coming agents agents person person and know and know alignsaligns with with whatwhat she still shedoes still does – keep – keepwe will weget willthrough get through plugging plugging awayaway and remember and remember “the sky “the sky this but thisitbut willitbe will be is theislimit.” the limit.” Also,Also, Lori advises Lori advises new new tough. tough. Everyone Everyone agents agents to give to itgive at least it at least two years. two years. just needs just needs to listen to listen and stay and home. stay home. socialsocial distancdistanc“So many “So many new agents new agents comecome into the into the KeepKeep ingworking and working on on business business thinking thinking they are theygoing are going to to ing and thingsthings in ourin our makemake a lot of a lot money of money and that and doesn’t that doesn’totherother business like cleanlike cleanhappen happen overnight. overnight. You need You need to putto put business ing uping databases up databases and checking and checking in on in past on clients, past clients, your your time time in.” in.” friends friends and family. and family. MakeMake sure our sureelderly our elderly friends friends and family and family are okay. are okay. NoneNone of us of have us have ever experiever experiLori has Loribeen has been a REALTOR® a REALTOR® sincesince 20042004 anything anything like this. like It’s this.going It’s going to be to a trying be a trying and every and every day isday different. is different. She says She it’s says it’sencedenced timeeveryone, for everyone, not just notreal justestate real estate agents, agents, but but an honor an honor to be to a part be aof part helping of helping some-some-time for wegoing are going to gettoby. getIt’s by.going It’s going to be to challenging be challenging in in one purchase one purchase a home a home whichwhich is oneisofone of we are the couple next couple weeks/months weeks/months and we andhave we have to keep to keep their their biggest biggest dreams dreams and probably and probably the the the next working through through it.” it.” most most expensive expensive purchase purchase of their of their lives.lives.working

22 • June 22 • June 20202020

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“

MyMy clients clients cancan count count on me on me andand theythey know know I I willwill fight fight for for what’s what’s bestbest for for them. them. I have I have their their bestbest interests interests at heart.” at heart.”

REALREAL PRODUCERS PRODUCERS – REAL – REAL PEOPLE PEOPLE TV show: TV show: SharkShark Tank Tank Restaurant: Restaurant: V Street, V Street, Bar Bombon, Bar Bombon, Parc Parc Book:Book: The Richest The Richest Man in Man Babylon, in Babylon, The The Four Four Agreements, Agreements, The Secret The Secret Team:Team: Philadelphia Philadelphia Eagles, Eagles, TeamTeam USA USA Women’s Women’s soccer soccer team team PlacePlace to gotoingo theinPhiladelphia the Philadelphia area:area: Walking Walking and biking and biking through through the city theor city a or a casual casual stroll stroll downtown, downtown, through through LOVELOVE Park,Park, or theorSwann the Swann Memorial Memorial Fountain Fountain in Logan in Logan CircleCircle Vacation Vacation spot:spot: Jersey Jersey ShoreShore and and Northeast Northeast Maryland Maryland Hobby: Hobby: Kickboxing Kickboxing at CKO at CKO in in Center Center City City REALREAL PRODUCERS PRODUCERS – REAL – REAL ACHIEVEMENTS ACHIEVEMENTS President’s President’s circle;circle; top 5% topof5% of BHHSBHHS network. network. BHHSBHHS does does charity charity events events throughout throughout the year. the year. Lori has Loriparticipated has participated in many in many including including community community gardens, gardens, the the American American Cancer Cancer Society, Society, and aand bikea bike ride from ride from the city thetocity thetoshore. the shore. Lori isLori alsoisaalso member a member of theofNational the National Or- Organization ganization for Women, for Women, Greater Greater PhiladelPhiladelphia Association phia Association of REALTORS®, of REALTORS®, and the and the National National Association Association of REALTORS®. of REALTORS®. She She donates donates to many to many causes causes including including breastbreast cancer, cancer, autism, autism, WHYY, WHYY, and recently and recently donated donated food to food hospitals to hospitals across across Greater Greater Philadelphia Philadelphia to thank to thank them them for their for their efforts efforts in fighting in fighting coronavirus. coronavirus.

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Philadelphia Philadelphia Real Producers Real Producers • 23 • 23

24 • June 24 • June 20202020

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Philadelphia Philadelphia Real Producers Real Producers • 25 • 25

toptop producer producer cover cover story story

ALISON ALISON SS I I MM OO NN KW KWPHILLY PHILLY WrittenWritten by: Katie by: Kohler Katie Kohler Photography Photography by: Vernon by: Vernon Ray (Creative Ray (Creative Mind Productions) Mind Productions)

are some are some highlights highlights of Alison’s of Alison’s real estate real estate The subject The subject of this ofmonth’s this month’s “Top “Top Producer Producer CoverCover Story” Story” is Here is Here career whichwhich started started in 2017: in 2017: Alison Alison Simon, Simon, a REALTOR® a REALTOR® with with KellerKeller Williams Williams Philly. Philly.career • Alison’s Alison’s path to path real toestate real estate started started with awith scary a scary bikingbiking acci- acci-• • dent. dent. At theAttime, the time, she was sheworking was working and looking and looking for a change. for a change. A friend A friend who was whoawas REALTOR® a REALTOR® discussed discussed the industry the industry with with•

#1•in buyer #1 in buyer salessales and #3 and in #3 unitinsales unit sales in 2017 in 2017 #1•in unit #1 insales unit sales in 2018 in 2018 and 2019 and 2019 2017 • 2017 Rookie Rookie of theofGreater the Greater PA region PA region 2018, • 2018, 2019 2019 TripleTriple Gold Gold MedalMedal Winner Winner KellerKeller Williams International International her and herAlison and Alison had just hadpurchased just purchased her second her second homehome to renoto reno- Williams • 1% Top of 1% REALTORS® of REALTORS® in theincountry the country vate. vate. She enjoyed She enjoyed the process the process and wanted and wanted to help to other help other peo- peo-• Top

ple dople thedosame. the same. This proved This proved to be to thebeimpetus the impetus for a change for a change to a new to acareer new career wherewhere Alison Alison wouldwould leverage leverage her previous her previous Today, Today, Alison Alison is theis#1the agent #1 agent at KW atPhilly. KW Philly. Her meteoric Her meteoric customer customer service service experience experience and excellent and excellent interpersonal interpersonal rise to rise thetotop theistop a result is a result of tireless of tireless workwork ethicethic and an and allan allskillsskills to achieve to achieve success success in theinearly the early stagesstages of herofcareer. her career. or-nothing or-nothing attitude. attitude. Alison Alison jumped jumped into her intonew her profession new profession with with an all-oran all-or- “We “We have have beenbeen in a fast-paced in a fast-paced market market in Philadelphia, in Philadelphia, nothing nothing attitude. attitude. Her passion Her passion for serving for serving clients clients and inand in- a citya that city is that extremely is extremely block-to-block block-to-block and neighborand neighbortensetense professional professional drivedrive has propelled has propelled her toher a fast to astart. fast start.hood-to-neighborhood. hood-to-neighborhood. If youIfaren’t you aren’t a neighborhood a neighborhood expert expert and don’t and don’t understand understand that something that something a block a block “It’s either “It’s either zero or zero 100 orfor 100me. forI’m me.not I’msomeone not someone who is who is awayaway may not maybe not a comparable be a comparable home, home, then then you may you be may be goinggoing to take to atake lackadaisical a lackadaisical approach. approach. DoingDoing this part-time this part-time at a disadvantage. at a disadvantage. It’s extremely It’s extremely important important to recto recwouldwould have have nevernever worked. worked. It wasItnever was never an option an option to notto not ognize ognize each each neighborhood’s neighborhood’s boundary boundary whenwhen running running succeed succeed so I always so I always had the hadattitude the attitude that Ithat would I would succeed.” succeed.”comps. comps. I pride I pride myself myself on understanding on understanding each each neighneigh-

26 • June 26 • June 20202020

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Philadelphia Philadelphia Real Producers Real Producers • 27 • 27

The orall nothing or nothing attitude attitude and strong and strong workwork ethicethic borhood’s borhood’s pros pros and cons and cons so that so Ithat canIbe can the bebest the best The all can make anyone anyone proneprone to burnout. to burnout. Alison Alison credits credits advocate advocate I canIbe can forbebuyers, for buyers, sellers, sellers, and investors and investors can make support support from from her husband, her husband, family, family, therapist therapist and and whenwhen representing representing them.” them.” coachcoach who make who make up her upsupport her support network. network. Alison Alison has ahas number a number of clients of clients who moved who moved to Philto Phil“When “When I get to I get that to point that point of burnout, of burnout, whichwhich is probis probadelphia adelphia from from New New York,York, California, California, Boston, Boston, and and ably every threethree months months or so,orI take so, I atake vacation. a vacation. I I Washington, Washington, D.C., D.C., because because Philadelphia Philadelphia is a more is a more ably every back back a better, a better, well-rested well-rested person. person. I’m better I’m better affordable affordable option. option. Not only Not is only it affordable, is it affordable, clients clients comecome able to able supply to supply a higha level high level of customer of customer service.” service.” love the lovefood the food scenescene and view and view Philadelphia Philadelphia as a as a well-rounded well-rounded city. city. Clients Clients praisepraise Alison Alison for her for her thoughtfulness, thoughtfulness, knowledge, knowledge, Alison Alison taps into taps her intofine-tuned her fine-tuned FROM FROM DAYDAY ONE,ONE, and empathy. and empathy. She understands She understands communication communication skillsskills from from ALISON ALISON SETSSETS that buying that buying or selling or selling a home a home previous previous customer-facing customer-facing jobs jobs is a stressful time and timeinfuses and infuses like retail, like retail, hospitality hospitality and and EXPECTATIONS, EXPECTATIONS, SUCH SUCH is a stressful certain certain moments moments with levity. with levity. education. education. The skills The skills – reading – reading AS: AS: HERE’S HERE’S WHAT WHAT Where Where otherother agents agents mightmight bodybody language, language, deciphering deciphering meltdown, meltdown, she prides she prides herself herself goals,goals, effective effective communication communication YOUYOU CANCAN EXPECT EXPECT on being on being a calming a calming presence. presence. – were – were transferable transferable and are and are FROM FROM ME,ME, HERE HERE AREARE still valuable still valuable for her fortoday. her today. “Hey,“Hey, paragraph paragraph 31 is my 31 isfavormy favorTHETHE STANDARDS STANDARDS ite,” she’ll ite,” she’ll sometimes sometimes say tosay to WhenWhen establishing establishing goalsgoals and and YOUYOU CANCAN HOLD HOLD ME ME clients clients whose whose eyes are eyesglazed are glazed expectations expectations with with clients clients she she over at over piles at piles of documents. of documents. says it’s saysimportant it’s important to rememto rememTO, TO, HERE HERE IS WHAT IS WHAT ber each ber each person person has ahas different a different I PROMISE, I PROMISE, HERE’S HERE’S “Having “Having thosethose moments moments personality. personality. Alison Alison admitted admitted her her where where I can Imake can make buyers buyers directdirect nature nature may not maywork not work well well WHAT WHAT WILLWILL NOTNOT laughlaugh is very is very important important to to for everyone for everyone whichwhich is why is she why she HAPPEN. HAPPEN. THISTHIS HELPS HELPS me,” me,” says Alison. says Alison. strives strives to understand to understand and match and match clients’ clients’ personalities. personalities. FromFrom Day Day SETSET THETHE TONE TONE FORFOR A A It’s no It’ssurprise no surprise that conthat conOne, One, Alison Alison sets expectations, sets expectations, SMOOTH, SMOOTH, PRODUCTIVE PRODUCTIVE tinuing tinuing to beto happy be happy is a is a such such as: here’s as: here’s whatwhat you can you can part of part Alison’s of Alison’s future future goalsgoals expect expect from from me, here me, are herethe are the ANDAND TRANSPARENT TRANSPARENT alongalong with with $20 million $20 million in in standards standards you can youhold can me holdto,me to, WORKING WORKING salessales and 75 and units. 75 units. here is here what is what I promise, I promise, here’shere’s whatwhat will not willhappen. not happen. This This RELATIONSHIP. RELATIONSHIP. “I want “I want to continue to continue my my helpshelps set the settone the for tonea for smooth, a smooth, growth growth pattern, pattern, and continand continproductive productive and transparent and transparent ue toue beto happy be happy and content and content whilewhile providing providing a higha high working working relationship. relationship. level level of customer of customer service.” service.” Alison Alison lets clients lets clients knowknow that Saturday that Saturday is herisday her day uncertainty uncertainty on theonhorizon the horizon due todue thetocoronavithe coronavioff. She off.won’t She won’t be answering be answering phone phone calls,calls, textstexts or or WithWith rus pandemic, rus pandemic, Alison Alison says it says is aitrough is a rough time for timenew for new emails emails that day. that day. agents agents to enter to enter the industry. the industry. She would She would advise advise themthem to have a good a good mentor mentor and possibly and possibly a coach, a coach, seek out seek out “People “People respect respect it when it when you give you them give them boundaries boundaries to have training, and not andbenot afraid be afraid to asktoquestions. ask questions. upfront. upfront. It’s part It’s of part theofreason the reason I’ve been I’ve been successful.” successful.” training,

28 • June 28 • June 20202020

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Philadelphia Philadelphia Real Producers Real Producers • 29 • 29

““

I WANT I WANT TOTO CONTINUE CONTINUE MYMY GROWTH GROWTH PATTERN, PATTERN, AND AND CONTINUE CONTINUE TOTO BEBE HAPPY HAPPY AND AND CONTENT CONTENT WHILE WHILE PROVIDING PROVIDING A A HIGH HIGH LEVEL LEVEL OFOF CUSTOMER CUSTOMER SERVICE. SERVICE.

30 • June 30 • June 20202020

””

@realproducers @realproducers

Coronavirus Coronavirus and the andreal theestate real estate industry industry COMMENTED COMMENTED ALISON: ALISON: Onimmediate the immediate impact impact of coronavirus: of coronavirus: As the Asworld the world and the andreal theestate real estate indusindus- On the

WhatWhat do you doexpect you expect goinggoing forward? forward?

“This“This is theisfirst the time first time we are we are try are tryheavily are heavily impacted impacted by coronaviby coronavi- “We are experiencing such such an event. an event. It’s It’s “Weon are a pause. on a pause. I can’tI can’t showshow homes. homes. I haveI haveexperiencing rus, Real rus, Real Producers Producers gets REALTORS’® gets REALTORS’® to beto important not tonot catastrophize to catastrophize it. It’sit. It’s creative be creative aboutabout listing listing homes homes and getting and getting important insights insights during during this unprecedented this unprecedented time.time. sink swim or swim moment. moment. People People who who themthem sold. sold. Everything Everything is justisfrozen just frozen whichwhich is is a sinka or Governor Governor Tom Tom Wolf Wolf ordered ordered a shutdown a shutdown are dabbling in real inestate real estate may no may no prettypretty horrible horrible for buyers for buyers actively actively looking looking and andare dabbling of allof non-essential all non-essential businesses businesses on March on March longer longer dabble. dabble. ThoseThose of us of who us take who take needing needing to move to move soon.” soon.” 16. It’s 16.been It’s been extended extended indefinitely. indefinitely. it seriously it seriously as a career as a career may end mayup end up stronger stronger and better and better for it.” for it.”

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Philadelphia Philadelphia Real Producers Real Producers • 49 • 49

PANTONE’S PANTONE’S COLOR COLOR OF OFTHE THEYEAR YEAR

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Pantone’s Pantone’s 20202020 Color Color of the ofYear the Year was anwas anof theofGreat the Great Recession Recession and on and the onbrink the brink of great of great nounced nounced at theatbeginning the beginning of 2020, of 2020, and this andyear’s this year’s political political change change for our fornation, our nation, Pantone Pantone declared declared its its choice choice was Pantone was Pantone 19-4052: 19-4052: Classic Classic Blue.Blue. choice choice Mimosa, Mimosa, a warm a warm yellow yellow tone tone that spoke that spoke to to A gorgeous A gorgeous shadeshade to beto sure, be sure, Classic Classic Blue Blue brings brings the hope the hope and optimism and optimism of theofyear the year ahead. ahead. to mind to mind the sky theatsky dusk, at dusk, an elegant-yet-simple an elegant-yet-simple provocation provocation of peace of peace and tranquility. and tranquility. According According You might You might be wondering, be wondering, as I was, as I was, whatwhat the signifthe signifto Laurie to Laurie Pressman, Pressman, vice president vice president at theatPantone the Pantone icance icance is of the is ofColor the Color of theofYear the Year choice, choice, beyond beyond ColorColor Institute, Institute, the color the color represents represents “our desire “our desire a sorta of sort symbolic, of symbolic, abstract abstract selection selection to reflect to reflect a a for a for dependable a dependable and stable and stable foundation foundation from from whichwhichglobalglobal mood. mood. In short, In short, colorcolor drives drives consumconsumto build to build as weascross we cross the threshold the threshold into ainto newa era… new era… erism. erism. EachEach year,year, through through a lengthy a lengthy seriesseries of of a reassuring a reassuring presence, presence, instilling instilling calm,calm, confidence, confidence, meetings meetings – involving – involving thoughtful thoughtful consideration consideration and and and connection.” and connection.” The choice The choice is certainly is certainly apropos; apropos; trendtrend analysis analysis – between – between Pantone Pantone ColorColor Institute Institute between between Mother Mother Nature, Nature, the political the political stage,stage, eco- eco- and various and various globalglobal colorcolor standards standards groups, groups, colorcolor nomicnomic struggles, struggles, and COVID-19, and COVID-19, it’s been it’s been quitequite a a influences influences from from all over all over the world the world are examined, are examined, year year so far! so far! pulled pulled from from the realms the realms of entertainment, of entertainment, art, art, fashion, fashion, design, design, socialsocial media, media, traveltravel destinations, destinations, as as Accordingly, Accordingly, Pantone’s Pantone’s ColorColor of theofYear the Year choice, choice, well as well new as technologies, new technologies, materials, materials, and textures. and textures. declared declared annually annually sincesince 2000,2000, is generally is generally thought thoughtOnceOnce a color a color is agreed is agreed uponupon (or two, (or as two, was asthe wascase the case in 2016), it becomes it becomes the new the “it new color,” “it color,” the backthe backto capture to capture the “spirit the “spirit of theofage,” the age,” a riteaofrite passage of passage in 2016), that sets that sets the tone the tone for the foryear the year ahead. ahead. Classic Classic bone bone of numerous of numerous elaborate elaborate marketing marketing campaigns, campaigns, showing up everywhere up everywhere from from nail polish nail polish to cockto cockBlue Blue certainly certainly feels feels soothing soothing in current in current times;times; just justshowing picture picture this serene, this serene, luxurious luxurious colorcolor on the onwalls the walls of oftails to tails furniture to furniture colors. colors. Indeed, Indeed, 2020’s 2020’s Classic Classic Blue Blue your your bedroom, bedroom, a tranquil a tranquil refuge! refuge! Looking Looking back,back, the thewas all was over all over fashion fashion runways runways for spring/summer for spring/summer very very first Color first Color of theofYear the Year in 2000 in 2000 was Cerulean was Cerulean 20202020 collections collections and has andshown has shown up inup décor in décor choices choices Blue,Blue, said to said beto thebeofficial the official colorcolor of theofmillennium, the millennium,for furniture, for furniture, textiles, textiles, and even and even kitchen kitchen appliances! appliances! predicting predicting peaceful peaceful and relaxing and relaxing timestimes to come to come in in Perhaps Perhaps our homes our homes need need a touch a touch of calm of calm endurance, endurance, the face the of face angst of angst aboutabout Y2K.Y2K. For 2009, For 2009, on the onheels the heelsa touch a touch of blue, of blue, this year… this year…

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