I N T R O D U C T I O N of Capabilities and Services
History and Approach
Lead Generation
The Publicus Community is a dream collaboration of the best creatives, public relations practitioners and marketing strategists in the real estate industry, all working together to elevate brands and solve business challenges through strategy, design and technology.
We successfully integrate both digital and traditional marketing to ensure that we reach and engage very specific target market segments. We stay on top of the very latest technology—interactive media, content management, mobile applications, analytics—in order to deliver the precise mix of marketing initiatives to drive qualified leads that convert to sales.
Publicus has worked on hundreds of real estate marketing projects that have ultimately led to billions in sales.
Strategy We carefully consider a brand’s unique position and potential in order to identify the best ways to drive engagement, awareness and growth. In addition to helping define project goals and scale, we unearth opportunities, distill key audience insights, and devise potent ways for our clients to stand out.
Design We develop concepts in all forms and for all channels. Our experience spans digital, mobile, social, identity, print, environment and beyond—we’re continually looking to transcend categories to help our clients communicate and connect in the most effective and elegant way possible.
Capabilities Our complete advertising and marketing services are coupled with an extensive knowledge of real estate branding strategies. The Publicus Community understands marketing strategies from conception to launch and ultimately, final sales, with a proven track record of high returns on investment. We offer a range of effective services through the evolution of the project.
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Brand Development Campaigns Design (Print and Digital) Web Development Mobile Optimization Copywriting Print Collateral TV/Radio Media Placement Paid Search Video Design Production Lead Generation Practices
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Search Engine Optimization Social Media Email Campaigns App Development Data and Analytics Sales Center Outfitting Direct Mail Marketing Event Planning/Management Public Relations IDX / MLS Website Programming CRM programming
SAINT PETER’S BAY
MANAGING DIRECTOR
Peter Dawyot Over the past two decades, Peter has been among a select group of experts in resort real estate marketing. His strength comes in putting cohesive, industry-specific teams together that have driven success in extremely diverse and complex markets. In 2011, Peter founded Publicus Community, which has been quick to rise to national prominence, specializing in strategic marketing for real estate developments, destinations and the hospitality industry. Peter has worked with hundreds of notable high-profile projects in the US, Latin America, and the Caribbean, helping clients generate billions in sales revenue. Prior to Publicus, Peter served as a Senior Marketing Manager for IMI Worldwide Properties. He sits on a number of advisory boards and is a member of Urban Land Institute (ULI), the American Advertising Federation (AAF), and has directed multiple grant campaigns for nonprofit organizations. EXPERIENCE: Martis Camp, The Idaho Club, Scotch Hall Preserve, Capella Pedregal, Whitetail Club, Deep Water Cay, Tamarack Resort, Thistle Golf Estates, Tahoe Beach Club, Holleman Hills, Paraiso Residences, Snake River Sporting Club, Capella Pedregal, CPYC Cabo and Esperanza Residences
CREATIVE DIRECTOR
Jack DelGado Born and raised in New York, Jack has been helping premier real estate and hospitality brands drive leads that convert to customers for more than two decades. He has a deep understanding of the luxury market and the triggers that drive sales. In addition to starting his own company, Jack has worked at Erwin-Penland Advertising and IMI Worldwide Properties, an international industry leader in luxury real estate and resort marketing. Jack’s strengths lie in bringing to life conceptual design ideas that resonate deeply with specific audiences, across both traditional and digital media. He is particularly adept in creating user-friendly online experiences that engage prospects and convert customers. EXPERIENCE: Preserve Communities, Four Seasons Private Residences, Martis Camp, Del Mar Developers, BMW Manufacturing, Verizon, Barbados Luxury Residences, The Idaho Club, The Paraiso Residences, Snake River Sporting Club, Summit Sky Ranch, Fairmont Hotels & Residences, Raffles Resort & Residences, Rosewood Resort & Residences, Hacienda Beach Club & Residences
CANOPY HALL | FLORIDA
OLD LIGHTHOUSE CLUB | CABO SAN LUCAS
Canopy Hall
FIELD NOTES :
Great blue heron | Egrets | Waterfowl
Plenty of time could be spent, canoeing, exploring and fishing these waters..
Headline Treatment Time Honored Tradition
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Branding Campaign Publicus created the brand campaign to determine the property name, logos and the story behind a soon coming-to-market Florida community. CLICK TO VIEW
Old Lighthouse Club Website Our websites are designed with the prospect and the sales team in mind. From video and digital maps to mobile apps—we know how to create and deliver dynamic development websites. CLICK TO VIEW
FOUR SEASONS PRIVATE RESIDENCES | ANGUILLA
OCEAN DELRAY | FLORIDA
THE STELLA 4 Bed | 4 Bath | 4,920 Sq Ft
Life on a grand scale
These aren’t your typical South Florida homes.
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The Estates reflect the very pinnacle
of luxury living—chic, contemporary homes that like nothing that has come before. Each of these
bestow an elegance and grandeur five designs feature hardwood floors,
windows, and designer kitchens— custom European cabinetry, floor-to-ceiling impact golf, multiple deep-sea marinas, all in a coveted destination that features championship and more. sport-fishing opportunities, fine dining, shopping,
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4
5
THE HIRST
THE KOPOOR
THE ESTATE S AT OCEAN DELRAY
THE POLLAK
THE KOONS
THE STELLA
VIEW FLOORPLAN
A PROVEN TEAM THE ESTATES AT OCEAN DELRAY
ean Delray The Estates at Oc
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RANDALL STOFFT Randall Stofft was born in Chicago where he became inspired influenced by architectural icon, Frank Lloyd Wright. Today
THE ESTATES AT OCEAN DELRAY
The Estates are comprise
d of five truly stunning
renowned architect Randall
home designs by the worldte ng conceptions encapsula
Stofft. These free-flowi
placing one squarely of South Florida, while
grants homeowners access
across the street from
to more than 200 feet
the exclusive privileges
This is South Florida living
like you always longed
US CONSTRUCTION, INC
Ocean Delray, which
of private beach, as well
to all on-site amenities
his firm’s portfolio is as diversified as their clients’ tastes and lifestyles, earning multiple state and national industry awards. With an impeccable reputation and an eternal passion for couture architecture, Randall Stofft’s portfolio speaks volumes about a man’s determination
to create the extraordinary.
in the
the grandeur and romance Delray Beach. sounds, and magic of heart of all the sights, are directly Best of all, these homes
by the exquisite architecture of the city and
all
US Construction boasts a diverse portfolio of residential projects ranging from luxury condominium and townhome developments to ultra-luxury oceanfront mansions. Its portfolio spans the eastern seaboard, from
Brooklyn, New York, to Philadelphia, Pennsylvania, to Palm and constructed over $340 million of real estate with an
Beach County, Florida. The company has designed
additional $350 million in active development projects.
. NRIA
for—on an even higher
level.
NRIA, a prominent vertically-integrated investment, management,
THE STELLA
and development firm focuses on luxury
4 Bed | 4 Bath | 4,920 Sq Ft
residential projects across many of the most dynamic urban markets across the East Coast. Today, with over $1 Billion AUM, the firm continues to grow with a pipeline of exceptional opportunities. NRIA has built an impressive reputation for delivering impressive luxury homes for only the most discriminating owners.
IMI WORLDWIDE PROPERTIES Since 1990, IMI Worldwide Properties has been a leader in the luxury real estate industry. Working closely with premier developers, private equity firms, visionary landowners and key strategic alliances, we have introduced the
world’s most unique and desirable resort communities and
Digital Ads Publicus created a variety of digital banner ads to be strategically placed throughout the internet. These banners reinforced our branded messaging and provided direct links to custom landing pages and our client’s website. CLICK TO VIEW
private clubs to affluent buyers who trust the IMI brand.
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE SELLER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS WEBSITE AND TO THE DOCUMENTS 718.503, FLORIDA STATUTES TO BE FURNISHED BY A SELLER TO A REQUIRED BY SECTION BUYER OR LESSEE. ALL DIMENSIONS, FEATURES, AND SPECIFICATIONS ARE APPROXIMATE AND SUBJECT TO CHANGE WITHOUT NOTICE. BROKERS WARMLY WELCOMED.
1060 Del Harbor Drive
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000-000-0000
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TheEstatesOceanDelray.com
Brochure Publicus developed a series of interactive floorplan brochures that allow prospects to view residences and even hear owner testimonials directly in the digital pieces. CLICK TO VIEW