BUILD THE CITY A D E V E LO P E R’S G U I D E TO N AV I G AT I N G R A L E I G H R E A L E STAT E W I T H M O N A R C H R E A LT Y Co.
WH O W E AR E
D IS COVER MON ARCH REA LTY C o. Monarch Realty Co. is a boutique real estate firm located in the heart of downtown Raleigh. Here at Monarch Realty Co, we pride ourselves on being downtown experts. To get there, we had to become experts on every aspect of the city’s growth. We currently have residential and commercial listings that include an array of developer residential properties, downtown offices, nooks, expansive mixed-use buildings, and undeveloped land, as well as retail, flex, and industrial space. Monarch Realty Co. also lists restored historic
buildings for sellers because we believe in the preservation of our city’s past. Since our founding, Monarch Realty Co. has totaled over $100 million in residential, retail, office, and land transactions. In conjunction with the opening of our new headquarters on Fayetteville Street, Monarch Realty Co. formed a new restaurant brokerage team, exemplifying our belief in the future of downtown Raleigh. Whether you’re a visionary developer
bringing the next iconic residential development to the city or you’re a commercial client looking for the perfect property to fit your investment or development portfolio, Monarch Realty Co. can help. Monarch Realty Co. brokers don’t believe in settling and will work to find you and your business the right space. For the sellers, we combine our vast network and sophisticated digital marketing strategies to connect you to buyers who understand your property’s true value.
DEV ELOPING W I T HI N
THE TOWN OF RALEIGH Downtown Raleigh mixes its storied past with a bright future and staple institutions with eclectic newcomers to create a city that truly is like no other. Since its founding in 1792, the capital city and heartbeat of North Carolina has grown to encompass over 147 sq. miles, including six downtown districts and seven surrounding districts — each with its own atmosphere and allure. Situated in between the breathtaking Blue Ridge Mountains and the famous Carolina coastline with the abundant resources of the Triangle Area, Raleigh consistently ranks among the country‘s top cities in which to live.
KE Y FACTORS ABOUT FUTURE GROWT H In 2020, Raleigh was ranked as the secondfastest growing large metropolitan area in the United States. Over the next ten years, Raleigh’s job growth is expected to be 44.2 percent, ten percentage points higher than the U.S. average. Raleigh real estate has appreciated by 2.9 percent in the last year.
THE TIME TO INVEST IS NOW
L E A D G E N E R AT I O N M A R K E T I N G S E R V I C E S
D E V ELOP ME NT SERVICES Monarch Realty Co. offers a wealth of services, knowledge, and experience that few other brokers can offer: experience as marketers, interior designers, historic preservation specialists, and emerging neighborhood developers ourselves. We’ve helped developers pre-sell over $41 million in residences and collected and analyzed thousands of leads.
D I S C OV E R T H E M O N A R C H R E A LT Y C o. D I F F E R E N C E
NEW MARKETING STRATEGIES
CREATIVE NETWORK
We constantly invest and analyze digital marketing strategies with a global reach, including social media, online paid advertising, and analytics.
Monarch Realty Co. partnered with Real Living Productions, an internationally recognized real estate marketing firm, to launch a new marketing strategy campaign focused on presenting your real estate portfolio in sophisticated ways focused on reaching the right audiences.
IN-HOUSE LEAD GENERATION With our in-house marketing, we don’t just rely on MLS syndications for leads. The results? A comprehensive lead generation program to identify qualified buyers and tenants willing to pay a premium for desirable Raleigh properties. And after converting all our leads, we’ve accumulated these lists of interested prospects for any future products that we sell.
ADVERTISING RELATIONSHIPS With the help of Real Living Productions, we maintain agency relationships and ad buys with established publications from the Triangle Business Journal to the Wall Street Journal, so you aren’t obligated to add advertising and PR to your budget.
P RO J E C T S P E C I F I C B RO K E R A G E S E RV I C E S PROJECT SPECIFIC SERVICES
DEDICATED BUYER ASSISTANT
FLEXIBLE COMMISSION STRUCTURE
Every development project receives a dedicated lead broker with support from our internal expert team.
Your lead broker will be completely available to help guide you throughout the process.
We work with the developer on a per-project basis to negotiate the commission structure.
C O N S U LT I N G S E R V I C E S
I N T E R I O R + U R B A N D E S I G N S E RV I C E S
In addition to our unique background in restoring historic homes, through our experience redeveloping a $30-million historic warehouse in downtown Raleigh (through our sister company, Monarch Property Co.), we’ve learned how to assess, navigate, and combine the various tax credits that are possible with downtown properties.
Our most important job as your broker is to sell your product, so we work with you to make sure that you bring the most sellable product to the downtown market with our interior design services. And because we’ve completed downtown projects as developers ourselves, we understand the nuance between where you need to spend the money on a project and where you don’t.
Development clients have tapped our knowledge (and our professional network) for all of the following incentives, tax credits, and public programs.
WE OFFER GUIDANCE WITH:
New Market Tax Credit Program
Historic Tax Credit Program
NC Mill Credit Program
Pre-1936 Tax Credit Program
NC Brownfields Program
Opportunity Zones
Local Landmark Status
Public, Private, Partnerships
Transit-Oriented Developments
1031 Tax Deferred Property Exchanges
Tax Credit Syndication Programs
INTERIOR FINISHES Our knowledge about downtown buyers results in selections that are both desirable and cost-effective.
LAYOUT OPTIMIZATION We know what downtown buyers want and we work with the architectural team to ensure that property layouts are going to meet those expectations. That might range from the interior distribution of light to the width of a hallway.
PLACEMAKING As you envision your project, we’ll help shape it to become a destination for the downtown audience and buyer. From historic adaptive reuse to urban planning for new builds.
D OW NTOWN RAL EIGH Whether it’s the artistic lure of the Historic Warehouse District, the mouth-watering aromas emanating from the Fayetteville Street District‘s award-winning restaurants, or the charm of the Seaboard Station and Person Street District that‘s attracting you to the capital city, Monarch Realty Co. knows how to help you find your Raleigh. Raleigh covers an expansive area that is as diverse as the people living in it. Finding your perfect pocket in the City of Oaks can be overwhelming. When you work with us, you are working with experienced brokers who don’t just know Raleigh but live it.
G LE N W OOD S OUTH Sitting just northwest of the Capitol building, Glenwood South describes both a street name and a vibe; it has an identity all of its own within Downtown Raleigh — and maybe even two identities. While in the daylight, Glenwood South draws people to business lunch spots, art galleries, and boutique stores, and at night, it’s lit — literally. Neon signs invite social club-goers, and live music escapes into the streets. As the weekends turn late-night, sidewalks fill up with dancers queueing behind velvet ropes.
C A P I TA L C I TY D I STR I C T
WARE HOU S E DI STR ICT
As you walk north along Fayetteville Street, you arrive at Raleigh’s oldest district: the Capital District — home to both North Carolina’s State Capitol Building and the Governor’s Mansion. Built in 1840 with the Greek Revival style, the State Capitol Building presides on a park square dating back to a city plan designed in 1792.
In the last ten years, Raleigh’s downtown Warehouse District has evolved into a vibrant mix of art museums, restaurants, destination retail, and technology firms. It offers convenient access to expanding transit travel with Raleigh Union Station and exciting commercial buyer and developer opportunities like a second-generation restaurant space in The Historic Depot Building.
FAY E TTE V I L L E STR E E T Fayetteville Street is one of the oldest streets in the City of Raleigh. At the north end, it begins at the majestic State Capitol building, and at the south end, it emerges as the central hub for the arts with the Duke Energy Center for the Performing Arts — home to the NC Symphony, the Carolina Ballet, and traveling Broadway musicals through NC Theatre along with a host of high-rise and commercial properties in the center of the city.
MO O R E S Q UA R E Adjacent to the Fayetteville corridor and an 8-min walk southeast of the Capitol Building, the Moore Square district is marked by the two recently-renovated anchors: the beautiful Moore Square Park and the GoRaleigh Transit Center. Moore Square is one of downtown Raleigh’s most dynamic parts, home to corporate headquarters, high-rise residential buildings, nationallyacclaimed restaurants, and even a museum for kids.
S E A B OA R D STAT I O N A N D P E R S O N ST R E E T Peace University anchors the quietly hopping commercial centers of Seaboard Station and Person Street Plaza on this northern end of downtown Raleigh. This neighborhood offers some of Raleigh’s most beloved local businesses — from bakeries and restaurants to cycling and boutiques. As more residents move in, more businesses will continue to set up shop.
SIX FORKS FALLS OF NEUSE GLENWOOD FIVE POINTS
WADE HILLSBOROUGH
DOWNTOWN
EAST RALEIGH
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