Monarch Realty Co. Developer's Guide (2023 v1)

BUILD

THE CITY

A DEVELOPER’S GUIDE TO NAVIGATING RALEIGH

REAL ESTATE WITH MONARCH REALTY C o.

WHO WE ARE DISCOVER MONARCH REALTY Co.

Monarch Realty Co. is a full-service real estate firm located in the heart of downtown Raleigh. Here at Monarch Realty Co, we pride ourselves on being the top downtown experts in the area. To get there, we had to become experts on every aspect of the city’s growth.

We currently have residential and commercial listings that include an array of developer residential properties. From downtown offices, expansive mixed-use buildings, and undeveloped land to retail, flex, and industrial space. Monarch Realty Co.

also lists restored historic buildings for sellers because we believe in the preservation of our city’s past.

Since our founding, Monarch Realty Co. has totaled over $250 million in residential, retail, office, and land transactions. In conjunction with the opening of our new headquarters on Wilmington Street, Monarch Realty Co. formed a new restaurant brokerage team, exemplifying our belief in the future of downtown Raleigh.

Whether you’re a visionary developer bringing the next iconic residential

development to the city or you’re a commercial client looking for the perfect property to fit your investment or development portfolio, Monarch Realty Co. can help.

Monarch Realty Co. brokers don’t believe in settling and will work to find you and your business the right space. For the sellers, we combine our vast network and sophisticated digital marketing strategies to connect you to buyers who understand your property’s true value.

DEVELOPING WITHIN THE CITY OF RALEIGH

Downtown Raleigh mixes its rich experience with a bright future and staple institutions with eclectic newcomers to create a city that truly is like no other.

Since its founding in 1792, the capital city and heartbeat of North Carolina has grown to encompass over 147 sq. miles, including six downtown districts and seven surrounding districts — each with its own atmosphere and allure. Situated in between the breathtaking Blue Ridge Mountains and the famous Carolina coastline with the abundant resources of the Triangle Area, Raleigh consistently ranks among the country‘s top cities in which to live.

KEY FACTORS ABOUT FUTURE GROWTH

Raleigh continues to be one of the fastest growing large metropolitan areas in the United States. Especially Downtown Raleigh has emerged as a vibrant center of activity that continues to welcome historic growth and investment.

THE TIME TO INVEST IS NOW

DEVELOPMENT SERVICES

Monarch Realty Co. offers a wealth of services, knowledge and experience that few other brokers can offer: experience as marketers, interior designers, historic preservation specialists and emerging neighborhood developers ourselves. We’ve helped developers pre-sell tens of millions in residences and provided access to thousands of qualified leads.

DISCOVER THE MONARCH REALTY C o. DIFFERENCE

LEAD GENERATION MARKETING SERVICES

NEW MARKETING STRATEGIES

We constantly invest and analyze digital marketing strategies with a global reach, including social media, online paid advertising, and analytics.

IN-HOUSE LEAD GENERATION

With our in-house marketing, we don’t just rely on MLS syndications for leads. The results? A comprehensive lead generation program to identify qualified buyers and tenants willing to pay a premium for desirable Raleigh properties. And after converting leads for our developer clients, we continue to maintain and nurture all prospects for future pre-sale opportunities.

CREATIVE NETWORK

Monarch Realty Co. partnered with Real Living Productions, an award-winning real estate marketing firm, to launch a new marketing strategy campaign focused on presenting your real estate portfolio in sophisticated ways focused on reaching the right audiences.

ADVERTISING RELATIONSHIPS

With the help of Real Living Productions, we maintain agency relationships and ad buys with established publications from the Triangle Business Journal to the Wall Street Journal, so you aren’t obligated to add advertising and PR to your budget.

PROJECT SPECIFIC BROKERAGE SERVICES

DEVELOPMENT SERVICES

Each project receives a dedicated team specifically tailored to the needs of each development.

DEDICATED LEAD BROKER

Every development project receives a dedicated lead broker with support from our internal expert team.

BUYER ASSISTANT

Your buyer assistant will be completely available to help you throughout the process.

CONSULTING SERVICES

In addition to our unique background in restoring historic homes, through our experience redeveloping a $30-million historic warehouse in downtown Raleigh (through our sister company, Monarch Property Co.), we’ve learned how to assess, navigate, and combine the various tax credits that are possible with downtown properties.

Development clients have tapped our knowledge (and our professional network) for all of the following incentives, tax credits, and public programs.

WE OFFER GUIDANCE WITH:

New Market Tax Credit Program

Historic Tax Credit Program

NC Mill Credit Program

Pre-1936 Tax Credit Program

NC Brownfields Program

Opportunity Zones

Local Landmark Status

Public, Private, Partnerships

Transit-Oriented Developments

1031 Tax Deferred Property Exchanges

Tax Credit Syndication Programs

INTERIOR + URBAN DESIGN SERVICES

Our most important job as your broker is to sell your product, so we work with you to make sure that you bring the most sellable product to the downtown market with our interior design services. And because we’ve completed downtown projects as developers ourselves, we understand the nuance between where you need to spend the money on a project and where you don’t.

INTERIOR FINISHES

Our knowledge about downtown buyers results in selections that are both desirable and cost-effective.

LAYOUT OPTIMIZATION

We know what downtown buyers want and we work with the architectural team to ensure that property layouts are going to meet those expectations. That might range from the interior distribution of light to the width of a hallway.

PLACEMAKING

As you envision your project, we’ll help shape it to become a destination for the downtown audience and buyer. From historic adaptive reuse to urban planning for new builds.

SIX FORKS

DOWNTOWN RALEIGH

FALLS OF NEUSE

GLENWOOD

FIVE POINTS

Whether it’s the artistic lure of the Historic Warehouse District, the mouth-watering aromas emanating from Downtown Raleigh’s awardwinning restaurants, or the charm of the Seaboard Station and Person Street District that’s attracting you to the capital city, Monarch Realty Co. knows how to help you find your Raleigh.

Raleigh covers an expansive area that is as diverse as the people living in it. Finding your perfect pocket in the City of Oaks can be overwhelming.

When you work with us, you are working with experienced brokers who don’t just know Raleigh but live it.

WADE

EAST RALEIGH HILLSBOROUGH

DO WNTOW N

CAPITAL CITY DISTRICT

As you walk north along Fayetteville Street, you arrive at Raleigh’s oldest district: the Capital District — home to both North Carolina’s State Capitol Building and the Governor’s Mansion. Built in 1840 with the Greek Revival style, the State Capitol Building presides on a park square dating back to a city plan designed in 1792.

GLENWOOD SOUTH

Sitting just northwest of the Capitol building, Glenwood South describes both a street name and a vibe; it has an identity all of its own within Downtown Raleigh — and maybe even two identities. While in the daylight, Glenwood South draws people to business lunch spots, art galleries, and boutique stores, and at night, it’s lit — literally. Neon signs invite social clubgoers, and live music escapes into the streets. As the weekends turn late-night, sidewalks fill up with dancers queueing behind velvet ropes.

WAREHOUSE DISTRICT

In the last ten years, Raleigh’s downtown Warehouse District has evolved into a vibrant mix of art museums, restaurants, destination retail, and technology firms. It offers convenient access to expanding transit travel with Raleigh Union Station and exciting commercial buyer and developer opportunities like a second-generation restaurant space in The Historic Depot Building.

FAYETTEVILLE STREET

Fayetteville Street is one of the oldest streets in the City of Raleigh. At the north end, it begins at the majestic State Capitol building, and at the south end, it emerges as the central hub for the arts with the Duke Energy Center for the Performing Arts — home to the NC Symphony, the Carolina Ballet, and traveling Broadway musicals through NC Theatre along with a host of high-rise and commercial properties in the center of the city.

MOORE SQUARE

Adjacent to the Fayetteville corridor and an 8-min walk southeast of the Capitol Building, the Moore Square district is marked by the two recently-renovated anchors: the beautiful Moore Square Park and the GoRaleigh Transit Center. Moore Square is one of downtown Raleigh’s most dynamic parts, home to corporate headquarters, high-rise residential buildings, nationallyacclaimed restaurants, and even a museum for kids.

SEABOARD STATION AND PERSON STREET

Peace University anchors the quietly hopping commercial centers of Seaboard Station and Person Street Plaza on this northern end of downtown Raleigh. This neighborhood offers some of Raleigh’s most beloved local businesses — from bakeries and restaurants to cycling and boutiques. As more residents move in, more businesses will continue to set up shop.