REALPRODUCTIONSLIVING of Capabilities and ServicesINTRODUCTION
DESIGN
HISTORY AND APPROACH
Real Living Productions is a dream collaboration of the best creatives, public relations practitioners and marketing strategists in the real estate industry, all working together to elevate brands and solve business challenges through strategy, design and technology.
STRATEGY
LEAD GENERATION
Real Living Productions has worked on hundreds of real estate marketing projects that have ultimately led to billions in sales.
We carefully consider a brand’s unique position and potential in order to identify the best ways to drive engagement, awareness and growth. In addition to helping define project goals and scale, we unearth opportunities, distill key audience insights, and devise potent ways for our clients to stand out.
We develop concepts in all forms and for all channels. Our experience spans digital, mobile, social, identity, print, environment and beyond. We’re continually looking to transcend categories to help our clients communicate and connect in the most effective and elegant way possible.
We successfully integrate both digital and traditional marketing to ensure that we reach and engage very specific target market segments. We stay on top of the very latest technology—interactive media, content management, mobile applications, analytics—in order to deliver the precise mix of marketing initiatives to drive qualified leads that convert to sales.
• Mobile Optimization
• Planning/Management
• Print Collateral
Lead Generation Practices
• Copywriting
CAPABILITIES
• Public
App Development
• IDX / MLS Programming
Direct Mail Marketing
• Search Engine Optimization
Our complete advertising and marketing services are coupled with an extensive knowledge of real estate branding strategies. Real Living Productions understands marketing strategies from conception to launch and, ultimately, final sales. With a proven track record of high returns on investment, we offer a range of effective services through the evolution of the project.
• Design (Print and Digital)
• Social
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Website
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Media
CRM programming
• Media Placement
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• Video Design Production
Sales Center Outfitting
• TV/Radio
• Brand Development Campaigns
Data and Analytics
Relations
• Campaigns
• Web Development
Paid Search
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•
Event
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Past and CurrentCLIENTS
® REAL ES TATE S ALES COMPANY
SAINT PETER’S BAY
They combine that with a resourcefulness that adds extra value that you always hope to get but don’t always receive. You get it with this team.
Founding Partner/CEO, IMI Worldwide Properties
They are experts in real estate marketing.
Jennifer Buntin Director of Marketing & Communications, Preserve Communities
The Real Living Productions team is a great resource. IMI has collaborated with this team for years.
Scott Ziegler
Executive VP of Marketing, IMI Worldwide Properties
They understand the needs of developers and sales teams, they understand buyer behaviors and they understand how to create and implement marketing strategies that lead to conversions.
I can’t say enough about this team. They are tremendously talented and have deep experience in the luxury real estate market. They are strategic and highly creative and do a great job helping us engage new prospects. They have all the tools to help us succeed.
Mike Collins
Real Living Productions brings the brand to life, with a critical eye to the quality and attention to detail that our ultra-high net worth buyers expect.
A Team Built From SuccessEXPERIENCE
SENIOR ART DIRECTOR Jordan Griffith Callaway
ACCOUNT DIRECTOR Lauren Newton
WEB DEVELOPER David Garrison
MANAGING DIRECTOR Peter Dayot
ART DIRECTOR Dena Rutter
CREATIVE DIRECTOR
MEDIA DIRECTOR Rich Abernethy
Jen
WEB DEVELOPER Justin Merrell
PROJECT MANAGER Sarah Marchbanks
CREATIVE DIRECTOR Emily Forsberg
DESIGNER Nell Gray Rasmussen
WRITER/STRATEGIST Charles Richardson
SENIOR
CREATIVE DIRECTOR Jack DelGado
WEB STRATEGIST Vanderputten
PRESIDENT OF MARKETING Chris Collins Joe Gilman
JUNIOR DEVELOPER Ian Paraventi
AND COMMUNICATION STRATEGIST
SOCIAL MEDIA MANAGER Zachary Bartz
GRAPHIC
BRANDING Karen Mann
Case Studies and Success StoriesSUCCESS
MARKETING SUCCESS
®
SUNCADIA | TUMBLE CREEK | CLE ELUM
THE CHALLENGE:
Real Living Productions launched a comprehensive marketing campaign, elevated brand materials and pushed engaging marketing content to increase the excitement around property releases.
Despite significant sales success in 2020, the Suncadia and Tumble Creek brands were in need of a refresh and an enhanced marketing strategy to stand out among comparative communities.
THE STRATEGY:
THE RESULT: We helped Suncadia and Tumble Creek reach record sales of 356 homes in 2021.
THE STRATEGY: Comprehensive campaign including website marketing, direct mailers and CRM reporting analysis, to identify prospects and persuade them of this rare opportunity.
THE CHALLENGE: Introducing new hotel-branded private residences during the pandemic to a substantially international buying market.
THE RESULT: Complete Sellout of 2021 Phase Release.
MARKETING SUCCESS
THE RESIDENCES AT ST. REGIS | LOS CABOS
THE RESULT: Increased Sales Volume by 200% — approximately $90M in sales for Opening Launch.
During 2020, Real Living Productions worked with Tamarack Realty to craft an identity and marketing strategy to launch a multi-family alpine ski village concept.
THE STRATEGY:
The strategy changed as a result of the pandemic. Our ability to react quickly and reposition campaigns resulted in an extremely successful launch, despite an unpredictable market.
TAMARACK RESORT | IDAHO
MARKETING SUCCESS
THE CHALLENGE:
To brand this new project in downtown Greenville, SC from the ground up and market it effectively to a predominantly local target audience base.
THE RESULT:
Complete sellout of all residences.
MARKETING
FALLS TOWER CAMPERDOWN | GREENVILLE
THE CHALLENGE:
THE STRATEGY: We thoughtfully developed a brand look and messaging that would speak to the needs and desires of target audiences attracted to the idea of an urban living experience in downtown Greenville. We created multiple integrated materials to reach a cross-section of local/regional prospects.
Highest price point/sq. ft. in market’s history. SUCCESS
Brand and Marketing MethodSTRATEGY
CLICK TO VIEW WASHINGTON SUNCADIA | WASHINGTON
WEBSITE HOME PAGE
Real Living Productions is in the process of developing new websites for both Suncadia and Tumble Creek. The websites are designed with the prospect and the sales team in mind. From video and digital maps to mobile apps, we know how to create and deliver dynamic real estate websites that are as attractive as they are effective at generating leads.
SITE MAP
The need for a revamped site map was evident, so Real Living Productions has created an ultra realistic map which will be part of a larger brochure that’s ideal for property tours with prospects.
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SUNCADIA |
NELSON CREEK | WASHINGTON
DIRECT MAILER
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Real Living Productions utilized Suncadia’s existing database and a database of HNW residents of the Seattle area for a series of direct mail postcards, which introduce prospects to each residential enclave and build momentum leading up to the release. TO VIEW
Worlds
Away, Yet Close to EverythingIntroducing Nelson Creek, a 26-acre private enclave tucked away in a pristine mountainsetting, steps away from the world-class amenities of Suncadia—and just short 80 miles from Seattle. There has already been overwhelming demand on these 36 covetedhomesites, all backing up to natural open space, set against a majestic pine backdropoverlooking abundant wildlife corridors. Adjacent to the Nelson Farm, Pool & RecreationArea—and 26-mile path and trail system—Nelson Creek is in the heart of it all but feels worlds away. We are currently accepting reservations for this limited offering. Please stop by our office or call your expert Suncadia Real Estate Broker to set up a tour. Our team will help you sell your existing property and explore the possibilities at Nelson Creek. 770 Suncadia Trail Cle Elum, WA 98922 The features and amenities described and depicted herein are based upon current development plans, which are subject to change without notice. Actual development may not be currently proposed. All content, including prices and availability for information purposes only and is subject change without prior notice. Maps and illustrations shown are artists’ concepts and for illustrative purposes only. This material shall not constitute an offer solicitation states jurisdictions where registration is required but not yet completed. Obtain the property report required by federal law and read before signing anything. No federal or state agency has judged the merits, any, of this property. Listed with Suncadia Real Estate Sales Company, licensed real estate broker. © Copyright 2021 New Suncadia, LLC. Schedule a Tour Today 509.649.6000 NELSONCREEKOWNERSHIP.COM/CARD Introducing SUNCADIA’S NEWEST ENCLAVE NOWACCEPTINGRESERVATIONS The new homesites at Nelson Ridge represent the initial launch of property at this coveted location—near the historic Nelson Farm with convenient access to everything Suncadia offers. Designed to blend naturally with the pristine landscape, these homesites are as varied as they are inviting. Depending on your family’s needs and desires, you can select from number of desirable locations ranging from .4 to 1+ acres: some nestled within in an idyllic meadow Aspens, Maples, and Ponderosa Pines; and others offering expansive views of the Cascades. HOMESITES IN HARMONY WITH NATURE “Suncadia the perfect mountain escape for Seattle families. It’s an easy drive, just 80 miles away. And you can leave the hustle and bustle of the city behind and enter world that combines natural beauty with premier amenities and year-round recreation.” Gary Madonna, v.P. real estate sales & marketing Suncadia’s newest releaseof exclusive homesitesnear the historic Nelson Farm WELCOME TO NELSON RIDGE Maybe it’s the sweeping views in everydirection. Or the fresh mountain air andresplendent blue sky overhead. Or perhapsthe towering Cascades that keep you safelyenveloped from urban sprawl and day-to-day stress. Whatever it is, when you’re uphere, you realize: this is where belong. Aplace where Mother Nature’s handiwork hasbeen masterfully interwoven with world-class amenities in a luxury, resort communitywithout precedent Washington. Mountain LivingOn A Higher Level Lake Cle Elum River Corridor PROPERTY BROCHURES A series of interactive floor plan and property brochures have been created for each enclave allowing prospects to view residential opportunities to determine the best fit for their Suncadia or Tumble Creek lifestyle. CLICK TO VIEW SUNCADIA | WASHINGTON INTRODUCING
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CABO LUXURY | CABO SAN LUCAS
Real Living Productions created the brand campaign to determine the property name, logos and story behind a Florida community that will soon be coming-to-market.
BRANDING CAMPAIGN
CANOPY HALL | FLORIDA
LOGO BRANDING
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Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction with this brand refresh. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.
In the release of the most significant residential offering in the history of Sea Island, Real Living Productions developed a distinct branded logo for this property release that complements Sea Island’s iconic logo. The Reserve at Sea Island exemplifies all that this storied resort is known for, and its new branding reflects its iconic status.
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FREDERICA ESTATES | GEORGIA
Stately, relaxed, coastal. These words describe life at Frederica Estates, and Real Living Productions captured this aesthetic in a series of branded logo concepts around the release of these true family estates. It really is “A True Southern Homecoming.”
LOGO BRANDING
LOGO BRANDING
THE RESERVE AT SEA ISLAND | GEORGIA
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HARTNESS | SOUTH CAROLINA
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Ocean Delray has seen a substantial increase in digital leads and longer web visits with this state-of-the-art website and its advanced floor plan map.
WEBSITE
OCEAN DELRAY | FLORIDA
The South Carolina community of Hartness has seen a substantial increase in digital leads and longer web visits with this IDX - MLS capable website.
IDX CAPABLE WEBSITES
BAY CREEK | VIRGINIA
Our websites, like this one for Cabo Luxury, are designed with the prospect and the sales team in mind. From videos and digital maps to mobile apps, we know how to create and deliver dynamic development websites.
CABO LUXURY | CABO SAN LUCAS
WEBSITE
WEBSITE
Real Living Productions re-branded and re-launched Bay Creek. The campaign included a custom website and targeted marketing initiatives that have increased awareness in needed markets and driven quality leads to become new buyers.
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DEEP WATER CAY | BAHAMAS
VIDEO
Videos for Tamarack Resort’s Village Residences are an example of how we approached the presentation of these condo residences.
Real Living Productions has created hundreds of videos for properties across the world. This video Introduces viewers to the 4-star private island resort, Deep Water Cay.
Real Living Productions places an emphasis on stirring video content that captures the essences of a property.
TAMARACK | IDAHO
VIDEO
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We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.
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STATIONERY PACKAGE
TAMARACK | IDAHO
These components evoke feelings of the unique natural surroundings of The Village At Tamarack Resort.
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In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean.
WHITETAIL THISTLE | TAMARACK
DIGITAL NEWSLETTER
Real Living Productions incorporated illustrations of Tamarack branches, with rich tones of golden yellows and oranges, to be used throughout the letterhead, envelopes and business card concepts.
VISION BROCHURE
This Quivira Lookbook centers around the upcoming release of an undeveloped property. Our team has significant experience working with projects in pre-development phases and beyond.
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QUIVIRA | CABO SAN LUCAS
LOOKBOOK
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The buzz surrounding the highly anticipated opening of Jack’s Bay Club and Tiger Wood’s Playground Golf Course reached a reached a near fever pitch, spearheaded by the marketing and creative efforts of Real Living Productions.
JACK’S BAY CLUB | BAHAMAS
CLICK TO VIEW The Estates are comprised of five truly stunning home designs by the worldrenowned architect Randall Stofft. These free-flowing conceptions encapsulate the grandeur and romance of South Florida, while placing one squarely in the heart of the sights, sounds, and magic of Delray Beach. Best of all, these homes are directly across the street from Ocean Delray, which grants homeowners access to more than 200 feet of private beach, as well all the exclusive privileges to on-site amenities. This South Florida living like you always longed for—on an even higher level. The Estates at Ocean Delray THE ESTATESDELRAYTHE ESTATES AT OCEAN DELRAY
Real Living Productions developed a series of interactive floor plan brochures that allow prospects to view residences and even hear owner testimonials directly in the digital pieces.
FOUR SEASONS PRIVATE RESIDENCES | ANGUILLA
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BROCHURE
Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.
THE STELLA Bed Bath 4,920 Ft THEOCEANESTATES 1060 Del Harbor Drive 000-000-0000 TheEstatesOceanDelray.com RANDALL STOFFT Randall Stofft was born in Chicago where he became inspired the exquisite architecture of the city and influenced architectural icon, Frank Lloyd Wright. Today firm’s portfolio diversified their clients’ tastes and lifestyles, earning multiple state and national industry awards. With impeccable reputation and eternal passion for couture architecture, Randall Stofft’s portfolio speaks volumes about man’s determination create the extraordinary. US CONSTRUCTION, INC Construction boasts diverse portfolio of residential projects ranging from luxury condominium and townhome developments ultra-luxury oceanfront mansions. Its portfolio spans the eastern seaboard, from Brooklyn, New York, Philadelphia, Pennsylvania, Palm Beach County, Florida. The company has designed and constructed over $340 million of real estate with an additional $350 million active development projects. NRIA NRIA, prominent vertically-integrated investment, management, and development firm focuses luxury residential projects across many the most dynamic urban markets across East Coast. Today, with over Billion AUM, the firm continues grow with pipeline exceptional opportunities. NRIA has built impressive reputation for delivering impressive luxury homes only the most discriminating owners. IMI WORLDWIDE PROPERTIES Since 1990, IMI Worldwide Properties has been leader the luxury real estate industry. Working closely with premier developers, private equity firms, visionary landowners and key strategic alliances, have introduced the world’s most unique and desirable resort communities and private clubs affluent buyers who trust the IMI brand. PROVEN TEAM CORRECTLY STATING REPRESENTATIONS REPRESENTATIONS, MAKE REFERENCE REQUIRED SECTIONFURNISHED SELLER SPECIFICATIONS APPROXIMATE BROKERSWARMLYWELCOMED. VIEW FLOORPLAN These aren’t your typical South Florida homes. The Estates reflect the very pinnacle of luxury living—chic, contemporary homes that bestow an elegance and grandeur like nothing that has come before. Each of these five designs feature hardwood floors, custom European cabinetry, floor-to-ceiling impact windows, and designer kitchens— all coveted destination that features championship golf, multiple deep-sea marinas, sport-fishing opportunities, fine dining, shopping, and more. Life on a grand scale THE STELLA THE KOONS THE POLLAK THE HIRST THE KOPOOR THE STELLA Bed Bath 4,920 Sq Ft
DIGITAL ADS
OCEAN DELRAY | FLORIDA
OPTION 1 BAY GATEFOLDVILLASBROCHURE
CLICK TO VIEW CLICK TO VIEW THE BAY VILLAS TRUE COSTA RICA Costa Elena proudly introduces the Bay Villas unique and limited, private residential ownership opportunity. The Bay Villas capture the relaxed, contemporary sophistication of Costa Elena, while also giving nod to the community’s commitment lifestyle that is environmentally conscious. Each Bay Villa incorporates comfortable coastal furniture and artifacts made from local artisans add to the authentic Costa Rican influences of the interior. Bay Villa Artistic Illustration Bay Villa Artistic Illustration Entry Level Lower Level MAIN HOUSE FLOOR PLAN IN-LAW SUITE FLOOR PLAN 9m 3.05m TERRACE9.1m OO 5.42 1.4m 1.4m 1m WASHROO TUB TERRACE23m2 The Bay Villas welcome you with striking exterior façade. Wide-open glass windows invite the outside in. Doors, windows and exteriors have all been carefully selected for their durability the natural elements, and for their reduced impacts on this natural environment. Every detail has been meticulously thought-out create living space that as much about the lifestyle as the land. central focal point of each villa the large greatroom, where wood plank exposed beams bathed natural light create dramatic look against the granite and wood floors. The kitchens are functional and stylish: Modern stainless steel appliances, plenty of cabinet space, stone countertops, open shelving for dinnerware and glassware. Residents spend lively evenings here entertaining friends or enjoy quiet, casual meals the spacious layout welcomed sanctuary. Master bedroom suites feature plush bed with queen-size pillow-top mattress, comfortable and luxuriously upholstered sofa, accommodating closets and full bathroom with an outdoor tub. Upstairs, the guest bedrooms each offer private bathroom and access to an outdoor terrace overlooking the community. On the lower-level, the outside terrace area the perfect place to gather with friends and family for an fresco dinner peaceful soak the pool. Separate from the main wing of the villa, the In-Law Suite provides plenty of room for couples and is lock-off capable, so guests enjoy maximum privacy and security. Outside, the Suite provides another terrace and intimate deck space overlooking the water.
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COSTA ELENA | COSTA RICA
FLOOR PLAN BROCHURE
Real Living Productions works closely with developers to create 3D renderings, bird’s-eye views and complete floor plan brochures. We receive CAD files from architects and proceed with the creation.
Real Living Productions developed a series of interactive floor plan brochures that allow prospects to view residences and even hear owner testimonials directly in the digital pieces.
TAMARACK IDAHO
FLOOR PLAN BROCHURE
THE RESERVE AT SEA ISLAND GEORGIA ESTATES | GEORGIA
PROSPECT GIFT SET
With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand.
WALL STREET JOURNAL INSERTS
FREDERICA
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Frederica Estates garnered great attention with this custom fold-out insert with a soft-touch coating. Inserted in Friday editions of the Wall St. Journal, the piece was a hard-to-miss take away.
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REAL LIVING PRODUCTIONS APPROACH, PROCESS AND STRATEGY TO SUCCESSFULLY COMPLETING THE SCOPE OF WORK
We get results.
3 From this consultation, the team will begin the process of establishing creative approaches to developing the asset.
c Once this initial phase is completed, we use a series of internal reviews to create a strong product for the initial client review.
d Feedback from this review is shared with the creative team, and this group begins making requested edits.
Each deliverable within the scope of work would be addressed in a similar manner.
a We use past successful approaches while remaining open to new ones.
f Production begins or the project is implemented.
BRAND CONSULTANCY AND MARKETING STRATEGY
e After edits are completed, the client reviews for sign off.
SO WHY CHOOSE REAL LIVING PRODUCTIONS?
1 We conduct extensive research and strategies for conceptual ideas that we believe will be of benefit to the project.
2 We discuss the objective and creative direction with the client.
Real Living Productions has experience with real estate projects across the world in a variety of development phases, and understands what it takes to attract the right audiences and get them to buy.
b When the approach is settled, we begin building the asset.
Furthermore, we are just genuinely nice folks who go the extra mile to help our clients!
in Learning More?CONVERSATIONCONTACTINTERESTEDUSTOSCHEDULEAWITHOURTEAM. Chris CCollins@RealLivingProductions.comCollins +1 864.430.4942 RealLivingProductions.comREALLIVINGPRODUCTIONS
