of Capabilities and ServicesINTRODUCTION
REAL LIVING PRODUCTIONS
HISTORY AND APPROACH
Real Living Productions is a dream collaboration of the best creatives, public relations practitioners and marketing strategists in the real estate and hospitality industry, all working together to elevate brands and solve business challenges through strategy, design and technology.
Real Living Productions has worked on hundreds of real estate and hospitality marketing projects that have ultimately led to billions in sales.
STRATEGY
We carefully consider a brand’s unique position and potential in order to identify the best ways to drive engagement, awareness and growth. In addition to helping define project goals and scale, we unearth opportunities, distill key audience insights, and devise potent ways for our clients to stand out.
DESIGN
We develop concepts in all forms and for all channels. Our experience spans digital, mobile, social, identity, print, environment and beyond. We’re continually looking to transcend categories to help our clients communicate and connect in the most effective and elegant way possible.
LEAD GENERATION
We successfully integrate both digital and traditional marketing to ensure that we reach and engage very specific target market segments. We stay on top of the very latest technology—interactive media, content management, mobile applications, analytics—in order to deliver the precise mix of marketing initiatives to drive qualified leads that convert to sales.
CAPABILITIES
Our complete advertising and marketing services are coupled with an extensive knowledge of real estate and hospitality branding strategies. Real Living Productions understands marketing strategies from conception to launch and, ultimately, final sales. With a proven track record of high returns on investment, we offer a range of effective services through the evolution of the project.
• Brand Development Campaigns
• Design (Print and Digital)
• Web Development
• Mobile Optimization
• Copywriting
• Print Collateral
• TV/Radio
• Media Placement
• Paid Search
• Video Design Production
• Lead Generation Practices
• Search Engine Optimization
• Social Media
• Email Campaigns
• App Development
• Data and Analytics
• Sales Center Outfitting
• Direct Mail Marketing
• Event Planning/Management
• Public Relations
• IDX / MLS Website Programming
• CRM programming
Past and CurrentCLIENTS
® REAL ES TATE S ALES COMPANY
PETER’S BAY
SAINT
The Real Living Productions team is a great resource. IMI has collaborated with this team for years.
They understand the needs of developers and sales teams, they understand buyer behaviors and they understand how to create and implement marketing strategies that lead to conversions.
They are experts in real estate marketing.
Mike Collins
Founding Partner/CEO, IMI Worldwide Properties
I can’t say enough about this team. They are tremendously talented and have deep experience in the luxury real estate market. They are strategic and highly creative and do a great job helping us engage new prospects. They have all the tools to help us succeed.
Jennifer Buntin
Director of Marketing & Communications, Preserve Communities
Real Living Productions brings the brand to life, with a critical eye to the quality and attention to detail that our ultra-high net worth buyers expect.
They combine that with a resourcefulness that adds extra value that you always hope to get but don’t always receive. You get it with this team.
Scott Ziegler
Executive VP of Marketing, IMI Worldwide Properties
A Team Built From SuccessEXPERIENCE
MANAGING DIRECTOR Peter Dayot
CREATIVE DIRECTOR Emily Forsberg SENIOR WEB DEVELOPER David Garrison
JUNIOR DEVELOPER Ian Paraventi
MEDIA DIRECTOR Rich Abernethy
ART DIRECTOR
Dena Rutter
ACCOUNTING MANAGER Ramon Van Dijk
WEB STRATEGIST
Jen Vanderputten
BRANDING AND COMMUNICATION STRATEGIST Karen Mann
TECHNOLOGY SOLUTIONS DIRECTOR Russ Collins
PRESIDENT OF MARKETING Chris Collins
CREATIVE DIRECTOR Joe Gilman SENIOR WEB DEVELOPER Travis Goodwin
SENIOR WRITER/STRATEGIST Charles Richardson GRAPHIC DESIGNER Nell Gray Rasmussen
SENIOR ART DIRECTOR Jordan Griffith Callaway
SENIOR WEB DEVELOPER Justin Merrell PROJECT MANAGER Sarah Marchbanks
CREATIVE DIRECTOR Jack DelGado
ACCOUNT DIRECTOR Lauren Newton ACCOUNT DIRECTOR Nicole Miller
Case Studies and Success StoriesSUCCESS
SUNCADIA | TUMBLE CREEK | CLE ELUM
THE CHALLENGE:
Despite significant sales success, the Suncadia and Tumble Creek brands were in need of a refresh and an enhanced marketing strategy to stand out among comparative communities.
THE RESULT:
THE STRATEGY:
Real Living Productions launched a comprehensive marketing campaign, elevated brand materials and pushed engaging marketing content to increase the excitement around property releases.
®
We helped Suncadia and Tumble Creek reach record sales of 356 homes for the year.
MARKETING SUCCESS
THE RESIDENCES AT ST. REGIS | LOS CABOS
THE CHALLENGE:
Introducing new hotel-branded private residences during the pandemic to a substantially international buying market.
THE RESULT: Complete Sellout of Phase Release.
THE STRATEGY:
Comprehensive campaign including website marketing, direct mailers and CRM reporting analysis, to identify prospects and persuade them of this rare opportunity.
MARKETING SUCCESS
TAMARACK RESORT | IDAHO
THE CHALLENGE:
Real Living Productions worked with Tamarack
Realty to craft an identity and marketing strategy to launch a multi-family alpine ski village concept. THE STRATEGY:
The strategy changed as a result of the pandemic. Our ability to react quickly and reposition campaigns resulted in an extremely successful launch, despite an unpredictable market.
THE RESULT: Increased Sales Volume by 200% — approximately $90M in sales for Opening Launch.
MARKETING SUCCESS
FALLS TOWER CAMPERDOWN | GREENVILLE
THE CHALLENGE:
To brand this new project in downtown Greenville, SC from the ground up and market it effectively to a predominantly local target audience base.
THE RESULT:
Complete sellout of all residences.
Highest price point/sq. ft. in market’s history.
THE STRATEGY:
We thoughtfully developed a brand look and messaging that would speak to the needs and desires of target audiences attracted to the idea of an urban living experience in downtown Greenville. We created multiple integrated materials to reach a cross-section of local/regional prospects.
MARKETING SUCCESS
STRATEGY
Brand and Marketing Method
Real Living Productions is in the process of developing new websites for both Suncadia and Tumble Creek. The websites are designed with the prospect and the sales team in mind. From video and digital maps to mobile apps, we know how to create and deliver dynamic real estate websites that are as attractive as they are effective at generating leads.
SITE MAP
The need for a revamped site map was evident, so Real Living Productions has created an ultra realistic map which will be part of a larger brochure that’s ideal for property tours with prospects.
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WEBSITE HOME PAGE
CLICK TO VIEW SUNCADIA | WASHINGTON SUNCADIA | WASHINGTON
Worlds Away, Yet Close to Everything
DIRECT MAILER
Real Living Productions utilized Suncadia’s existing database and a database of HNW residents of the Seattle area for a series of direct mail postcards, which introduce prospects to each residential enclave and build momentum leading up to the release.
NELSON CREEK | WASHINGTON
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Introducing Nelson Creek, a 26-acre private enclave tucked away in a pristine mountainsetting, steps away from the world-class amenities of Suncadia—and just short 80 miles from Seattle. There has already been overwhelming demand on these 36 covetedhomesites, all backing up to natural open space, set against a majestic pine backdropoverlooking abundant wildlife corridors. Adjacent to the Nelson Farm, Pool & RecreationArea—and 26-mile path and trail system—Nelson Creek is in the heart of it all but feels worlds away. We are currently accepting reservations for this limited offering. Please stop by our office or call your expert Suncadia Real Estate Broker to set up a tour. Our team will help you sell your existing property and explore the possibilities at Nelson Creek. 770 Suncadia Trail Cle Elum, WA 98922 The features and amenities described and depicted herein are based upon current development plans, which are subject to change without notice. Actual development may not be currently proposed. All content, including prices and availability for information purposes only and is subject change without prior notice. Maps and illustrations shown are artists’ concepts and for illustrative purposes only. This material shall not constitute an offer solicitation states jurisdictions where registration is required but not yet completed. Obtain the property report required by federal law and read before signing anything. No federal or state agency has judged the merits, any, of this property. Listed with Suncadia Real Estate Sales Company, licensed real estate broker. © Copyright 2021 New Suncadia, LLC. Schedule a Tour Today 509.649.6000 NELSONCREEKOWNERSHIP.COM/CARD Introducing SUNCADIA’S NEWEST ENCLAVE NOWACCEPTING RESERVATIONS The new homesites at Nelson Ridge represent the initial launch of property at this coveted location—near the historic Nelson Farm with convenient access to everything Suncadia offers. Designed to blend naturally with the pristine landscape, these homesites are as varied as they are inviting. Depending on your family’s needs and desires, you can select from number of desirable locations ranging from .4 to 1+ acres: some nestled within in an idyllic meadow Aspens, Maples, and Ponderosa Pines; and others offering expansive views of the Cascades. HOMESITES IN HARMONY WITH NATURE “Suncadia the perfect mountain escape for Seattle families. It’s an easy drive, just 80 miles away. And you can leave the hustle and bustle of the city behind and enter world that combines natural beauty with premier amenities and year-round recreation.” Gary Madonna, v.P. real estate sales & marketing Suncadia’s newest releaseof exclusive homesitesnear the historic Nelson Farm WELCOME TO NELSON RIDGE Maybe it’s the sweeping views in everydirection. Or the fresh mountain air andresplendent blue sky overhead. Or perhapsthe towering Cascades that keep you safelyenveloped from urban sprawl and day-to-day stress. Whatever it is, when you’re uphere, you realize: this is where belong. Aplace where Mother Nature’s handiwork hasbeen masterfully interwoven with world-class amenities in a luxury, resort communitywithout precedent Washington. Mountain LivingOn A Higher Level Lake Cle Elum River Corridor PROPERTY BROCHURES A series of interactive floor plan and property brochures have been created for each enclave allowing prospects to view residential opportunities to determine the best fit for their Suncadia or Tumble Creek lifestyle. CLICK TO VIEW SUNCADIA | WASHINGTON INTRODUCING
CANOPY HALL | FLORIDA
BRANDING CAMPAIGN
Real Living Productions created the brand campaign to determine the property name, logos and story behind a Florida community that will soon be coming-to-market.
CABO LUXURY | CABO SAN LUCAS
LOGO BRANDING
Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction with this brand refresh. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.
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THE RESERVE AT SEA ISLAND | GEORGIA
FREDERICA ESTATES | GEORGIA
LOGO BRANDING
In the release of the most significant residential offering in the history of Sea Island, Real Living Productions developed a distinct branded logo for this property release that complements Sea Island’s iconic logo. The Reserve at Sea Island exemplifies all that this storied resort is known for, and its new branding reflects its iconic status.
LOGO BRANDING
Stately, relaxed, coastal. These words describe life at Frederica Estates, and Real Living Productions captured this aesthetic in a series of branded logo concepts around the release of these true family estates. It really is
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“A True Southern Homecoming.”
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OCEAN DELRAY | FLORIDA
HARTNESS | SOUTH CAROLINA
WEBSITE
Ocean Delray has seen a substantial increase in digital leads and longer web visits with this state-of-the-art website and its advanced floor plan map.
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IDX CAPABLE WEBSITES
The South Carolina community of Hartness has seen a substantial increase in digital leads and longer web visits with this IDX - MLS capable website.
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BAY
WEBSITE
Real Living Productions re-branded and re-launched Bay Creek. The campaign included a custom website and targeted marketing initiatives that have increased awareness in needed markets and driven quality leads to become new buyers.
CABO LUXURY | CABO SAN LUCAS
WEBSITE
Our websites, like this one for Cabo Luxury, are designed with the prospect and the sales team in mind. From videos and digital maps to mobile apps, we know how to create and deliver dynamic development websites.
CREEK | VIRGINIA
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DEEP WATER CAY | BAHAMAS
VIDEO
Real Living Productions has created hundreds of videos for properties across the world. This video Introduces viewers to the 4-star private island resort, Deep Water Cay.
TAMARACK | IDAHO
VIDEO
Real Living Productions places an emphasis on stirring video content that captures the essences of a property.
Videos for Tamarack Resort’s Village Residences are an example of how we approached the presentation of these condo residences.
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WHITETAIL
THISTLE
TAMARACK
TAMARACK | IDAHO
DIGITAL NEWSLETTER
In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean.
We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.
STATIONERY PACKAGE
Real Living Productions incorporated illustrations of Tamarack branches, with rich tones of golden yellows and oranges, to be used throughout the letterhead, envelopes and business card concepts.
These components evoke feelings of the unique natural surroundings of The Village At Tamarack Resort.
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JACK’S BAY CLUB | BAHAMAS
VISION BROCHURE
The buzz surrounding the highly anticipated opening of Jack’s Bay Club and Tiger Wood’s Playground Golf Course reached a reached a near fever pitch, spearheaded by the marketing and creative efforts of Real Living Productions.
QUIVIRA | CABO SAN LUCAS
LOOKBOOK
This Quivira Lookbook centers around the upcoming release of an undeveloped property. Our team has significant experience working with projects in pre-development phases and beyond.
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FOUR SEASONS PRIVATE RESIDENCES | ANGUILLA
OCEAN DELRAY | FLORIDA
DIGITAL ADS
Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.
BROCHURE
Real Living Productions developed a series of interactive floor plan brochures that allow prospects to view residences and even hear owner testimonials directly in the digital pieces.
THE STELLA Bed Bath 4,920 Ft THE ESTATES OCEAN 1060 Del Harbor Drive 000-000-0000 TheEstatesOceanDelray.com RANDALL STOFFT Randall Stofft was born in Chicago where he became inspired the exquisite architecture of the city and influenced architectural icon, Frank Lloyd Wright. Today firm’s portfolio diversified their clients’ tastes and lifestyles, earning multiple state and national industry awards. With impeccable reputation and eternal passion for couture architecture, Randall Stofft’s portfolio speaks volumes about man’s determination create the extraordinary. US CONSTRUCTION, INC Construction boasts diverse portfolio of residential projects ranging from luxury condominium and townhome developments ultra-luxury oceanfront mansions. Its portfolio spans the eastern seaboard, from Brooklyn, New York, Philadelphia, Pennsylvania, Palm Beach County, Florida. The company has designed and constructed over $340 million of real estate with an additional $350 million active development projects. NRIA NRIA, prominent vertically-integrated investment, management, and development firm focuses luxury residential projects across many the most dynamic urban markets across East Coast. Today, with over Billion AUM, the firm continues grow with pipeline exceptional opportunities. NRIA has built impressive reputation for delivering impressive luxury homes only the most discriminating owners. IMI WORLDWIDE PROPERTIES Since 1990, IMI Worldwide Properties has been leader the luxury real estate industry. Working closely with premier developers, private equity firms, visionary landowners and key strategic alliances, have introduced the world’s most unique and desirable resort communities and private clubs affluent buyers who trust the IMI brand. PROVEN TEAM CORRECTLY STATING REPRESENTATIONS REPRESENTATIONS, MAKE REFERENCE REQUIRED SECTIONFURNISHED SELLER SPECIFICATIONS APPROXIMATE BROKERSWARMLYWELCOMED. VIEW FLOORPLAN These aren’t your typical South Florida homes. The Estates reflect the very pinnacle of luxury living—chic, contemporary homes that bestow an elegance and grandeur like nothing that has come before. Each of these five designs feature hardwood floors, custom European cabinetry, floor-to-ceiling impact windows, and designer kitchens— all coveted destination that features championship golf, multiple deep-sea marinas, sport-fishing opportunities, fine dining, shopping, and more. Life on a grand scale THE STELLA THE KOONS THE POLLAK THE HIRST THE KOPOOR THE STELLA Bed Bath 4,920 Sq Ft
CLICK TO VIEW The Estates are comprised of five truly stunning home designs by the worldrenowned architect Randall Stofft. These free-flowing conceptions encapsulate the grandeur and romance of South Florida, while placing one squarely in the heart of the sights, sounds, and magic of Delray Beach. Best of all, these homes are directly across the street from Ocean Delray, which grants homeowners access to more than 200 feet of private beach, as well all the exclusive privileges to on-site amenities. This South Florida living like you always longed for—on an even higher level. The Estates at Ocean Delray THE ESTATES DELRAY THE ESTATES AT OCEAN DELRAY
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TAMARACK
FLOOR PLAN BROCHURE
Real Living Productions developed a series of interactive floor plan brochures that allow prospects to view residences and even hear owner testimonials directly in the digital pieces.
ELENA | COSTA RICA
FLOOR PLAN BROCHURE
Real Living Productions works closely with developers to create 3D renderings, bird’s-eye views and complete floor plan brochures. We receive CAD files from architects and proceed with the creation.
| IDAHO COSTA
CLICK TO VIEW CLICK TO VIEW THE BAY VILLAS TRUE COSTA RICA Costa Elena proudly introduces the Bay Villas unique and limited, private residential ownership opportunity. The Bay Villas capture the relaxed, contemporary sophistication of Costa Elena, while also giving nod to the community’s commitment lifestyle that is environmentally conscious. Each Bay Villa incorporates comfortable coastal furniture and artifacts made from local artisans add to the authentic Costa Rican influences of the interior. Bay Villa Artistic Illustration Bay Villa Artistic Illustration Entry Level Lower Level MAIN HOUSE FLOOR PLAN IN-LAW SUITE FLOOR PLAN 9m 3.05m TERRACE 9.1m OO 5.42 1.4m 1.4m 1m WASHROO TUB TERRACE 23 m2 The Bay Villas welcome you with striking exterior façade. Wide-open glass windows invite the outside in. Doors, windows and exteriors have all been carefully selected for their durability the natural elements, and for their reduced impacts on this natural environment. Every detail has been meticulously thought-out create living space that as much about the lifestyle as the land. central focal point of each villa the large greatroom, where wood plank exposed beams bathed natural light create dramatic look against the granite and wood floors. The kitchens are functional and stylish: Modern stainless steel appliances, plenty of cabinet space, stone countertops, open shelving for dinnerware and glassware. Residents spend lively evenings here entertaining friends or enjoy quiet, casual meals the spacious layout welcomed sanctuary. Master bedroom suites feature plush bed with queen-size pillow-top mattress, comfortable and luxuriously upholstered sofa, accommodating closets and full bathroom with an outdoor tub. Upstairs, the guest bedrooms each offer private bathroom and access to an outdoor terrace overlooking the community. On the lower-level, the outside terrace area the perfect place to gather with friends and family for an fresco dinner peaceful soak the pool. Separate from the main wing of the villa, the In-Law Suite provides plenty of room for couples and is lock-off capable, so guests enjoy maximum privacy and security. Outside, the Suite provides another terrace and intimate deck space overlooking the water. OPTION 1 BAY GATEFOLDVILLASBROCHURE
SEA
ESTATES | GEORGIA
PROSPECT GIFT SET
With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand.
WALL STREET JOURNAL INSERTS
Frederica Estates garnered great attention with this custom fold-out insert with a soft-touch coating. Inserted in Friday editions of the Wall St. Journal, the piece was a hard-to-miss take away.
THE RESERVE AT
ISLAND | GEORGIA FREDERICA
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PRINT ADS
Red Ledges has seen a significant uptick in website traffic stemming from this print ad campaign. Each ad also includes a unique QR Code and can easily be customized based on the season or updated to include new featured properties, making it a versatile component of their marketing plan.
ESTATES AT
FLY THROUGH RENDERINGS
The Estates at Banyan Cay utilized Fly Through Renderings to drive sales in the early stages of development, allowing prospective buyers to preview 5 different floor plans before construction had even started. These renderings are Incredibly detailed and customized, from the color schemes to the appliances, and a great tool for bringing a new project to life.
RED LEDGES | UTAH THE
BANYAN CAY | FLORIDA
CLICK TO VIEW CLICK TO VIEW Home tranquil, serenely tucked within the magnificent Rocky Mountains, minutes from Park City and Deer Valley Resort in Utah. Home is exhilarating outdoor adventures inspired by the possibility each season. Home legacy built on deeprooted desire to share the authentic beauty land passed down through generations – seamlessly intertwining unparalleled luxury and endless comforts. Home is togetherness. Home where your legacy begins. HOME IS RED LEDGES. WELCOME HOME. CUSTOM RESIDENCES AND HOMESITES $1.2 - $10M+ WELLNESS SKI GOLF TENNIS DINING EQUESTRIAN redledges.com 877.733.5334 THELAND THE LUXURY THE Berkshire Hathaway Utah Properties Disclaimer: Obtain the Property Report required Federal law and read before signing anything. No Federal agency has judged the merits value, any, this property. All recreational facilities privately owned and operated club with mandatory membership fees. This does not constitute offer sell solicitation of offer buy Ohio any other jurisdiction which registration any other legal requirements have not been fulfilled. ©2022 Red Ledges Land Development, Inc. ©2022 BHH Affiliates, LLC. An independently owned and operated franchise BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks Columbia Insurance Company, Berkshire Hathaway affiliate. Equal Housing Opportunity. LEGACY CUSTOM RESIDENCES AND HOMESITES $1.2 - $10M+ WELLNESS SKI GOLF TENNIS DINING EQUESTRIAN redledges.com 877.733.5334 THELAND THE LUXURY THE Berkshire Hathaway Utah Properties Disclaimer: Obtain the Property Report required by Federal law and read before signing anything. No Federalagency has judged the merits value, any, of this property. All recreational facilities are privately owned and operated as club with mandatorymembership fees. This does not constitute offer to sell solicitation of an offer buy in Ohio in any other jurisdiction which registrationor any other legal requirements have not been fulfilled. ©2022 Red Ledges Land Development, Inc. ©2022 BHH Affiliates, LLC. An independentlyowned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol areregistered service marks of Columbia Insurance Company, Berkshire Hathaway affiliate. Equal Housing Opportunity. LEGACY Home tranquil, serenely tucked withinthe magnificent Rocky Mountains,minutes from Park City and Deer ValleyResort in Utah. Home is exhilaratingoutdoor adventures inspired by thepossibility of each season. Home is alegacy built on a deep-rooted desireto share the authentic beauty of landpassed down through generationsseamlessly intertwining unparalleledluxury and endless comforts. Home istogetherness. Home is where your legacybegins. HOME IS RED LEDGES. WELCOME HOME. DISCOVER RED LEDGES
BRAND CONSULTANCY AND MARKETING STRATEGY
REAL LIVING PRODUCTIONS APPROACH, PROCESS AND STRATEGY TO SUCCESSFULLY COMPLETING THE SCOPE OF WORK
Each deliverable within the scope of work would be addressed in a similar manner.
1 We conduct extensive research and strategies for conceptual ideas that we believe will be of benefit to the project.
2 We discuss the objective and creative direction with the client.
3 From this consultation, the team will begin the process of establishing creative approaches to developing the asset.
a We use past successful approaches while remaining open to new ones.
b When the approach is settled, we begin building the asset.
c Once this initial phase is completed, we use a series of internal reviews to create a strong product for the initial client review.
d Feedback from this review is shared with the creative team, and this group begins making requested edits.
e After edits are completed, the client reviews for sign off.
f Production begins or the project is implemented.
SO WHY CHOOSE REAL LIVING PRODUCTIONS?
We get results.
Real Living Productions has experience with real estate and hospitality projects across the world in a variety of development phases, and understands what it takes to attract the right audiences and get them to buy.
Furthermore, we are just genuinely nice folks who go the extra mile to help our clients!
in Learning More?INTERESTED REAL LIVING PRODUCTIONS CONTACT US TO SCHEDULE A CONVERSATION WITH OUR TEAM. Peter Dayot Peter@RealLivingProductions.com +1 252.377.2322 RealLivingProductions.com
