REAL LIVING PRODUCTIONS
I N T RO D U C T I O N
of Capabilities and Services
HISTORY AND APPROACH
DESIGN
Real Living Productions is a dream collaboration of the best creatives, public relations practitioners and marketing strategists in the real estate industry, all working together to elevate brands and solve business challenges through strategy, design and technology.
We develop concepts in all forms and for all channels. Our experience spans digital, mobile, social, identity, print, environment and beyond. We’re continually looking to transcend categories to help our clients communicate and connect in the most effective and elegant way possible.
Real Living Productions has worked on hundreds of real estate marketing projects that have ultimately led to billions in sales.
LEAD GENERATION
STRATEGY We carefully consider a brand’s unique position and potential in order to identify the best ways to drive engagement, awareness and growth. In addition to helping define project goals and scale, we unearth opportunities, distill key audience insights, and devise potent ways for our clients to stand out.
We successfully integrate both digital and traditional marketing to ensure that we reach and engage very specific target market segments. We stay on top of the very latest technology—interactive media, content management, mobile applications, analytics—in order to deliver the precise mix of marketing initiatives to drive qualified leads that convert to sales.
CAPABILITIES Our complete advertising and marketing services are coupled with an extensive knowledge of real estate branding strategies. Real Living Productions understands marketing strategies from conception to launch and, ultimately, final sales. With a proven track record of high returns on investment, we offer a range of effective services through the evolution of the project. • • • • • • • • • • •
Brand Development Campaigns Design (Print and Digital) Web Development Mobile Optimization Copywriting Print Collateral TV/Radio Media Placement Paid Search Video Design Production Lead Generation Practices
• • • • • • • • • • •
Search Engine Optimization Social Media Email Campaigns App Development Data and Analytics Sales Center Outfitting Direct Mail Marketing Event Planning/Management Public Relations IDX / MLS Website Programming CRM programming
CLIENTS
Past and Current
® REAL ESTATE SALES COMPANY
SAINT PETER’S BAY
The Real Living Productions team is a great resource. IMI has collaborated with this team for years. They understand the needs of developers and sales teams, they understand buyer behaviors and they understand how to create and implement marketing strategies that lead to conversions. They are experts in real estate marketing.
Mike Collins
Founding Partner/CEO, IMI Worldwide Properties
I can’t say enough about this team. They are tremendously talented and have deep experience in the luxury real estate market. They are strategic and highly creative and do a great job helping us engage new prospects. They have all the tools to help us succeed.
Jennifer Buntin
Director of Marketing & Communications, Preserve Communities
Real Living Productions brings the brand to life, with a critical eye to the quality and attention to detail that our ultra-high net worth buyers expect. They combine that with a resourcefulness that adds extra value that you always hope to get but don’t always receive. You get it with this team.
Scott Ziegler
Executive VP of Marketing, IMI Worldwide Properties
E XP E R I E N C E
A Team Built From Success
MANAGING DIRECTOR
EXECUTIVE VICE PRESIDENT OF SALES & MARKETING
PRESIDENT OF MARKETING
CREATIVE DIRECTOR
Chris Collins
MEDIA DIRECTOR
Rich Abernethy
SOCIAL MEDIA MANAGER
Zachary Bartz
Jordan Griffith Callaway
Jack DelGado
Emily Forsberg
WEB DEVELOPER
David Garrison
CREATIVE DIRECTOR
BRANDING AND COMMUNICATION STRATEGIST
PROJECT MANAGER
WEB DEVELOPER
ACCOUNT DIRECTOR
JUNIOR DEVELOPER
GRAPHIC DESIGNER
SENIOR WRITER/STRATEGIST
ART DIRECTOR
Peter Dayot
Ian Paraventi
Jenifer Harmon
Nell Gray Rasmussen
Joe Gilman
Charles Richardson
Karen Mann
Dena Rutter
Sarah Marchbanks
WEB STRATEGIST
Jen Vanderputten
SENIOR ART DIRECTOR
Justin Merrell
CREATIVE DIRECTOR
Lauren Newton
SUCCESS
Case Studies and Success Stories
MARKETING SUCCESS
SUNCADIA | TUMBLE CREEK | CLE ELUM
THE CHALLENGE:
THE RESULT:
Despite significant sales success in 2020, the Suncadia and Tumble Creek brands were in need of a refresh and an enhanced marketing strategy to stand out among comparative communities.
We helped Suncadia and Tumble Creek reach record sales of 356 homes in 2021.
THE STRATEGY: Real Living Productions launched a comprehensive marketing campaign, elevated brand materials and pushed engaging marketing content to increase the excitement around property releases.
®
MARKETING SUCCESS
THE RESIDENCES AT ST. REGIS | LOS CABOS
THE CHALLENGE:
THE RESULT:
Introducing new hotel-branded private residences during the pandemic to a substantially international buying market.
Complete Sellout of 2021 Phase Release.
THE STRATEGY: Comprehensive campaign including website marketing, direct mailers and CRM reporting analysis, to identify prospects and persuade them of this rare opportunity.
MARKETING SUCCESS
TAMARACK RESORT | IDAHO
THE CHALLENGE:
THE RESULT:
During 2020, Real Living Productions worked with Tamarack Realty to craft an identity and marketing strategy to launch a multi-family alpine ski village concept.
Increased Sales Volume by 200% — approximately $90M in sales for Opening Launch.
THE STRATEGY: The strategy changed as a result of the pandemic. Our ability to react quickly and reposition campaigns resulted in an extremely successful launch, despite an unpredictable market.
MARKETING SUCCESS
FALLS TOWER CAMPERDOWN | GREENVILLE
THE CHALLENGE:
THE RESULT:
To brand this new project in downtown Greenville, SC from the ground up and market it effectively to a predominantly local target audience base.
Complete sellout of all residences. Highest price point/sq. ft. in market’s history.
THE STRATEGY: We thoughtfully developed a brand look and messaging that would speak to the needs and desires of target audiences attracted to the idea of an urban living experience in downtown Greenville. We created multiple integrated materials to reach a cross-section of local/regional prospects.
S T R AT E G Y
Brand and Marketing Method
SUNCADIA | WASHINGTON
SUNCADIA | WASHINGTON
WEBSITE HOME PAGE
SITE MAP
Real Living Productions is in the process of developing new websites for both Suncadia and Tumble Creek. The websites are designed with the prospect and the sales team in mind. From video and digital maps to mobile apps, we know how to create and deliver dynamic real estate websites that are as attractive as they are effective at generating leads.
The need for a revamped site map was evident, so Real Living Productions has created an ultra realistic map which will be part of a larger brochure that’s ideal for property tours with prospects.
CLICK TO VIEW
CLICK TO VIEW
SUNCADIA | WASHINGTON
NELSON CREEK | WASHINGTON
M o u n tai n Li vi n g O n A H i g h er Le v el Maybe it’s the sweepin g views in every direction. Or the fresh mountain air and resplendent blue sky overhead. Or perhaps the towering Cascad es that keep you safely enveloped from urban sprawl and day-today stress. Whatev er it is, when you’re up here, you realize: this is where I belong. A place where Mother Nature’s handiw ork has been masterfully interwoven with worldclass amenities in a luxury, resort community without precede nt in Washington.
U C I N G I N T R O D
Introducing
W ELC O M E TO N ELS O N R I D G E S u n c a d i a’ s n e w est r el ease o f 2 1 e xc lu s i v e h o m es i t es near the hi sto r i c N els o n Fa r m
Lake Cle Elum
River Corridor
ENC LAV E SUN CAD IA’S NEW EST
NO
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O N Y WIT H N AT U R E H O M ES IT ES I N H A R M
at this coveted the initial launch of property Nelson Ridge represent offers. The 21 new homesites at access to everything Suncadia Nelson Farm with convenient varied as they location—near the historic these homesites are as with the pristine landscape, Designed to blend naturally select from a number of needs and desires, you can family’s your on meadow of are inviting. Depending nestled within in an idyllic from .4 to 1+ acres: some Cascades. the of desirable locations ranging views expansive Pines; and others offering Aspens, Maples, and Ponderosa
Worlds Away, Yet Close to Everything
“Suncadia is the perfect mountain escape for Seattle families. It’s an easy drive, just 80 miles away. And you can leave the hustle and bustle of the city behind and enter a world that combines natural beauty with premier amenities and year-round recreation.”
Introducing Nelso n Creek, a 26-acre private enclave tucke setting, steps away d away in a pristi from the world-class ne mountain amenities of Sunc miles from Seattle. adia—and just a short There has already 80 been overwhelming homesites, all back demand on these ing up to natural 36 coveted open space, set again overlooking abun st a majestic pine dant wildlife corrid backdrop ors. Adjacent to the Area—and a 26-m Nelson Farm, Pool ile path and trail syste & Recreation m—Nelson Creek worlds away. We is in the heart of are currently accep it all but feels ting reservations by our office or call for this limited offer your expert Sunc ing. Please stop adia Real Estate Broke will help you sell r to set up a tour. your existing prop Our team erty and explore the possibilities at Nelson Creek.
– G a ry M a d o n n a , v. P. r e a l estat e sa les & m a r k e t i n g
Schedule a Tour Today
| 509.649.6000 | NELSONCREEK
OWNERSHI
770 Suncadia Trail Cle Elum, WA 98922
The features and amenities P.COM/ ARD not be as currently proposeddescribed and depicted herein are based upon current development plans, . All content, including prices shown are artists’ concepts which are subject and availability not yet completed. Obtain and for illustrative purposes only. This material is for information purposes only and is subject to change without notice. Actual developm ent may to change without prior Listed with Suncadia Real the property report required by federal law and shall not constitute an offer or solicitation in states or jurisdictions wherenotice. Maps and illustrations read it before signing anything. Estate Sales Company, licensed registration is No federal real estate broker. © Copyright 2021 New Suncadia, LLC.or state agency has judged the merits, if any, of required but this property.
C
PROPERTY BROCHURES
DIRECT MAILER
A series of interactive floor plan and property brochures have been created for each enclave allowing prospects to view residential opportunities to determine the best fit for their Suncadia or Tumble Creek lifestyle.
Real Living Productions utilized Suncadia’s existing database and a database of HNW residents of the Seattle area for a series of direct mail postcards, which introduce prospects to each residential enclave and build momentum leading up to the release.
CLICK TO VIEW CLICK TO VIEW
CANOPY HALL | FLORIDA
CABO LUXURY | CABO SAN LUCAS
BRANDING CAMPAIGN
LOGO BRANDING
Real Living Productions created the brand campaign to determine the property name, logos and story behind a Florida community that will soon be coming-to-market.
Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction with this brand refresh. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.
CLICK TO VIEW
CLICK TO VIEW
THE RESERVE AT SEA ISLAND | GEORGIA
FREDERICA ESTATES | GEORGIA
LOGO BRANDING
LOGO BRANDING
In the release of the most significant residential offering in the history of Sea Island, Real Living Productions developed a distinct branded logo for this property release that complements Sea Island’s iconic logo. The Reserve at Sea Island exemplifies all that this storied resort is known for, and its new branding reflects its iconic status.
Stately, relaxed, coastal. These words describe life at Frederica Estates, and Real Living Productions captured this aesthetic in a series of branded logo concepts around the release of these true family estates. It really is “A True Southern Homecoming.” CLICK TO VIEW
CLICK TO VIEW
OCEAN DELRAY | FLORIDA
HARTNESS | SOUTH CAROLINA
WEBSITE
IDX CAPABLE WEBSITES
Ocean Delray has seen a substantial increase in digital leads and longer web visits with this state-of-the-art website and its advanced floor plan map.
The South Carolina community of Hartness has seen a substantial increase in digital leads and longer web visits with this IDX - MLS capable website. CLICK TO VIEW
CLICK TO VIEW
BAY CREEK | VIRGINIA
CABO LUXURY | CABO SAN LUCAS
WEBSITE
WEBSITE
Real Living Productions re-branded and re-launched Bay Creek. The campaign included a custom website and targeted marketing initiatives that have increased awareness in needed markets and driven quality leads to become new buyers.
Our websites, like this one for Cabo Luxury, are designed with the prospect and the sales team in mind. From videos and digital maps to mobile apps, we know how to create and deliver dynamic development websites. CLICK TO VIEW
CLICK TO VIEW
DEEP WATER CAY | BAHAMAS
TAMARACK | IDAHO
VIDEO
VIDEO
Real Living Productions has created hundreds of videos for properties across the world. This video Introduces viewers to the 4-star private island resort, Deep Water Cay.
Real Living Productions places an emphasis on stirring video content that captures the essences of a property.
CLICK TO VIEW
Videos for Tamarack Resort’s Village Residences are an example of how we approached the presentation of these condo residences. CLICK TO VIEW
WHITETAIL | THISTLE | TAMARACK
TAMARACK | IDAHO
DIGITAL NEWSLETTER
STATIONERY PACKAGE
In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean.
Real Living Productions incorporated illustrations of Tamarack branches, with rich tones of golden yellows and oranges, to be used throughout the letterhead, envelopes and business card concepts.
We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.
These components evoke feelings of the unique natural surroundings of The Village At Tamarack Resort. CLICK TO VIEW
CLICK TO VIEW
JACK’S BAY CLUB | BAHAMAS
VISION BROCHURE The buzz surrounding the highly anticipated opening of Jack’s Bay Club and Tiger Wood’s Playground Golf Course reached a reached a near fever pitch, spearheaded by the marketing and creative efforts of Real Living Productions.
QUIVIRA | CABO SAN LUCAS
LOOKBOOK This Quivira Lookbook centers around the upcoming release of an undeveloped property. Our team has significant experience working with projects in pre-development phases and beyond. CLICK TO VIEW
CLICK TO VIEW
FOUR SEASONS PRIVATE RESIDENCES | ANGUILLA
OCEAN DELRAY | FLORIDA
THE STELLA 4 Bed | 4 Bath | 4,920 Sq Ft
Life on a grand scale
These aren’t your typical South Florida homes.
1
The Estates reflect the very pinnacle
of luxury living—chic, contemporary homes that like nothing that has come before. Each of these
bestow an elegance and grandeur five designs feature hardwood floors,
windows, and designer kitchens— custom European cabinetry, floor-to-ceiling impact golf, multiple deep-sea marinas, all in a coveted destination that features championship and more. sport-fishing opportunities, fine dining, shopping,
3
2
1
4
5
THE HIRST
THE KOPOOR
THE ESTATE S AT OCEAN DELRAY
THE POLLAK
THE KOONS
THE STELLA
VIEW FLOORPLAN
A PROVEN TEAM THE ESTATES AT OCEAN DELRAY
ean Delray The Estates at Oc
1
RANDALL STOFFT Randall Stofft was born in Chicago where he became inspired influenced by architectural icon, Frank Lloyd Wright. Today
THE ESTATES AT OCEAN DELRAY
The Estates are comprise
d of five truly stunning
renowned architect Randall
home designs by the worldte ng conceptions encapsula
Stofft. These free-flowi
placing one squarely of South Florida, while
grants homeowners access
across the street from
to more than 200 feet
the exclusive privileges
This is South Florida living
like you always longed
US CONSTRUCTION, INC
Ocean Delray, which
of private beach, as well
to all on-site amenities
his firm’s portfolio is as diversified as their clients’ tastes and lifestyles, earning multiple state and national industry awards. With an impeccable reputation and an eternal passion for couture architecture, Randall Stofft’s portfolio speaks volumes about a man’s determination
to create the extraordinary.
in the
the grandeur and romance Delray Beach. sounds, and magic of heart of all the sights, are directly Best of all, these homes
by the exquisite architecture of the city and
all
US Construction boasts a diverse portfolio of residential projects ranging from luxury condominium and townhome developments to ultra-luxury oceanfront mansions. Its portfolio spans the eastern seaboard, from
Brooklyn, New York, to Philadelphia, Pennsylvania, to Palm and constructed over $340 million of real estate with an
Beach County, Florida. The company has designed
additional $350 million in active development projects.
. NRIA
for—on an even higher
level.
NRIA, a prominent vertically-integrated investment, management,
THE STELLA
and development firm focuses on luxury
4 Bed | 4 Bath | 4,920 Sq Ft
residential projects across many of the most dynamic urban markets across the East Coast. Today, with over $1 Billion AUM, the firm continues to grow with a pipeline of exceptional opportunities. NRIA has built an impressive reputation for delivering impressive luxury homes for only the most discriminating owners.
IMI WORLDWIDE PROPERTIES Since 1990, IMI Worldwide Properties has been a leader in the luxury real estate industry. Working closely with premier developers, private equity firms, visionary landowners and key strategic alliances, we have introduced the
world’s most unique and desirable resort communities and
DIGITAL ADS Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website. CLICK TO VIEW
private clubs to affluent buyers who trust the IMI brand.
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE SELLER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS WEBSITE AND TO THE DOCUMENTS 718.503, FLORIDA STATUTES TO BE FURNISHED BY A SELLER TO A REQUIRED BY SECTION BUYER OR LESSEE. ALL DIMENSIONS, FEATURES, AND SPECIFICATIONS ARE APPROXIMATE AND SUBJECT TO CHANGE WITHOUT NOTICE. BROKERS WARMLY WELCOMED.
1060 Del Harbor Drive
|
000-000-0000
|
TheEstatesOceanDelray.com
BROCHURE Real Living Productions developed a series of interactive floor plan brochures that allow prospects to view residences and even hear owner testimonials directly in the digital pieces. CLICK TO VIEW
TAMARACK | IDAHO
COSTA ELENA | COSTA RICA
B AY V I L L A S G AT E F O L D B RO C H U R
E
OPTION 1
I N - L AW S U I T E F LO O R P L A N
T H E B AY V I L L A S – T RU E CO S TA R I C A
BEDROOM 5.42 m X 4.92m
WC 1.4m X 1m
SHOWER 1.4m X 1m
WASHROOM 2.8m X 1.8m TUB 3.1 m X 1.6 m
Bay Villas – a unique and limited, Costa Elena proudly introduces the private residential ownership opportunity. contemporar y sophistication of The Bay Villas capture the relaxed, nod to the community ’s commitment Costa Elena, while also giving a conscious. Each Bay Villa to a lifestyle that is environmentally furniture and artifacts made from incorporates comfortable coastal Costa Rican influences of the local artisans to add to the authentic
Bay Villa Artistic Illustration
TERRACE 23 m2
villa’s interior.
Bay Villa Artistic Illustration
BATHROOM 5.8 m X 2.2m
WC 2 m X 2.2 m
Entry Level
WC 1.25 m X 1.6m
glass windows invite the striking exterior façade. Wide-open The Bay Villas welcome you with a their durability to have all been carefully selected for outside in. Doors, windows and exteriors Every detail has reduced impacts on this natural environment. the natural elements, and for their about the lifestyle as it is create a living space that is as much been meticulously thought-out to
TERRACE 12.05m X 3.6m
LAUNDRY 2.1 m X 0.8m KITCHEN 4.15m X 3.8m POOL 10.8m X 3.6m
MEP ROOM 2.65m X 2.5m
M A I N H O U S E F LO O R P L A N
about the land.
HALLWAY 1m X 9.1m MASTER BEDOOM 4.9 m X 3.6m
Lower Level WC 1 1.5m X 4.1m
BEDROOM 1 3.05m X 4.5m
WC 1 1.5m X 4.1m
LIVING AREA 5 m X 9m
BEDROOM 2 3.05m X 4.5m
TERRACE 6.6m X 1m
plank exposed beams is the large greatroom, where wood A central focal point of each villa floors. look against the granite and wood bathed in natural light create a dramatic plenty of cabinet Modern stainless steel appliances, The kitchens are functional and stylish: spend lively for dinnerware and glassware. Residents space, stone countertops, open shelving spacious layout is a or enjoy quiet, casual meals — the evenings here entertaining friends
a comfortable bed with queen-size pillow-top mattress, Master bedroom suites feature a plush bathroom with an outdoor accommodating closets and a full and luxuriously upholstered sofa, access to an outdoor each offer a private bathroom and tub. Upstairs, the guest bedrooms terrace overlooking the community. with friends and family area is the perfect place to gather On the lower-level, the outside terrace soak in the pool. for an al fresco dinner or a peaceful of room for couples villa, the In-Law Suite provides plenty Separate from the main wing of the Outside, the Suite enjoy maximum privacy and security. and is lock-off capable, so guests deck space overlooking the water. provides another terrace and intimate
welcomed sanctuary.
FLOOR PLAN BROCHURE
FLOOR PLAN BROCHURE
Real Living Productions developed a series of interactive floor plan brochures that allow prospects to view residences and even hear owner testimonials directly in the digital pieces.
Real Living Productions works closely with developers to create 3D renderings, bird’s-eye views and complete floor plan brochures. We receive CAD files from architects and proceed with the creation.
CLICK TO VIEW
CLICK TO VIEW
THE RESERVE AT SEA ISLAND | GEORGIA
FREDERICA ESTATES | GEORGIA
WALL STREET JOURNAL INSERTS PROSPECT GIFT SET With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand. CLICK TO VIEW
Frederica Estates garnered great attention with this custom fold-out insert with a soft-touch coating. Inserted in Friday editions of the Wall St. Journal, the piece was a hard-to-miss take away. CLICK TO VIEW
BRAND CONSULTANCY AND MARKETING STRATEGY REAL LIVING PRODUCTIONS APPROACH, PROCESS AND STRATEGY TO SUCCESSFULLY COMPLETING THE SCOPE OF WORK Each deliverable within the scope of work would be addressed in a similar manner. 1 We conduct extensive research and strategies for conceptual ideas that we believe will be of benefit to the project. 2 We discuss the objective and creative direction with the client. 3 From this consultation, the team will begin the process of establishing creative approaches to developing the asset. a We use past successful approaches while remaining open to new ones. b When the approach is settled, we begin building the asset. c Once this initial phase is completed, we use a series of internal reviews to create a strong product for the initial client review. d Feedback from this review is shared with the creative team, and this group begins making requested edits. e After edits are completed, the client reviews for sign off. f Production begins or the project is implemented.
SO WHY CHOOSE REAL LIVING PRODUCTIONS? We get results. Real Living Productions has experience with real estate projects across the world in a variety of development phases, and understands what it takes to attract the right audiences and get them to buy. Furthermore, we are just genuinely nice folks who go the extra mile to help our clients!
REAL LIVING PRODUCTIONS
CONTACT US TO SCHEDULE A CONVERSATION WITH OUR TEAM. Peter Dayot Peter@RealLivingProductions.com +1 252.377.2322
RealLivingProductions.com
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