CEkC by Punya Chanana

C E k C

MEET THE TEAM

Emily Brazeale President, CEkC

Punya Chanana Vice President, CEkC

Product Designer: Sahiba Johar Graphic Designer: Marcus Durant

Charlytte Morrone Da-young Lee Creative Director, CEkC

Administrator, CEkC

Photographer: Patrick Bepko Models: Charlotte Fries and Will Kesling

TABLE OF CONTENTS

COMPANY RESEARCH

5-12 13-46

PRODUCT DEVELOPMENT

47-60

SOURCING

61-64

SALES PLAN BRANDING, PR & ADVERTISING APPENDIX

65-66 67-80 81-132

COMPANY HISTORY

WHAT WE STAND FOR CEkC stands for exclusive designs of men’s accessories made in America with the highest craftsmanship that provides our clients confidence. CEkC translating to ‘sex’ in Russian is based on the idea that our statement accessories give our customer that sexy edge. We believe a tie is the first thing the eye catches when it comes to men.

Men’s ties are evolving as more men are wearing ties as a statement of personal style than as a formal accessory required for the workplace. There is no such thing as an overdressed man. We as innovators find inspiration around the world, using unique materials and designs. As laser cutting is the way of the future, CEkC believes in giving men cutting-edge confidence.

PRODUCT CATEGORY

CEkC specializes in personalized menâ&#x20AC;&#x2122;s accessories. The DeCoupe collection specifically consists of laser cut leather ties. This collection features one of a kind statement accessories. DeCoupe features a variety of ties that range from skinny, standard to wide and includes bow ties. CEkC will be providing its products to men who are in the age range of twentyfive to forty years old. These customers have a mid-high to high income, with a professional degree in hand, they are self-motivated and always aiming for high success.

The price point ranges from one hundred to one hundred and seventy- five dollars.

CUSTOMER PROFILE Alessandro

Alessandro 25 Years Old Single Italian/Polish Cornell Graduate Software Developer $93,280

Innovator Liberal Renter

Young Digerati

Alessandro is a fashion forward New Yorker leading a fast paced lifestyle. He is working his way up in his competitive field, but he still enjoys drinks after work. He enjoys playing soccer on a local league and staying healthy. He tries to stay on top of the fashion while keeping to his budget. He shops at Nordstromâ&#x20AC;&#x2122;s, J. Crew and Express.

CUSTOMER PROFILE Vincient

Vincient Years Old 40 Married Without Kids Lebanese/Italian Masters Degree from UCLA Oral Surgeon $176,840

Achiever/Thinker Liberal Home Owner Urban Achiever

Vincient has settled down with his wife in San Francisco. He is the leading Oral Surgeon in northern California. On the weekends he enjoys a round of golf or takes a drive to his beach house on the coast where he sips scotch. He and his wife are both impulsive shoppers when it comes to leading trends, but they are also loyal to quality. His favorite stores are Roberto Cavalli, Armani Exchange, and Brooks Brothers.

MARKET & INDUSTRY RESEARCH

CEkC has stores in three different locations:

5th AVENUE, NEW YORK CITY, NY

New Yorkâ&#x20AC;&#x2122;s Fifth Avenue is best known as an unrivaled shopping street. Almost any upscale retailer has a prestigious store located at this street. However not all of the Fifth Avenue is shopping-centric. Along Central Park Fifth Avenue become a more residential street with a large number of interesting museums.

New York shopping is an entirely different experience than shopping in another city, especially along this historical road. Located in the center of Manhattan, the best Fifth Avenue shopping takes place between 39th and 60th Street at NYC flagship stores.

Our target customers would love browsing and buying at stores like the famous Menâ&#x20AC;&#x2122;s Suits On Fifth Avenue, Unique, Gucci, Paul Smith, Bergdorf Goodman, Gap, Banana Republic and many more.

ZIP CODE INSIGHTS- 10022

The zip code 10022, covers 49th to 60th street. CEkC will be located on the 50th street, along with other stores like Burberry, Louis Vuitton, Saks Fifth Avenue Prada, and a few more. Population: 34,266 Median Age: 46.1 Median Income: $111,700 Consumer Spend ($/HH): $72,606 Per Capita Income in past 12 months (2013 dollars) for NYC, 2009-2013: $ 32,382 Retail Sales, 2007 ($1000) for NYC: 78,206,482 Retail Sales per capita, 2007, for NYC: $9,411

CUSTOMER LIFESTYLE IN THIS AREA (THAT FITS OUR CUSTOMER)

YOUNG DIGERATI- Wealthy Younger Family Mix

Young Digerati, the tech-savvies who live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars- from juice to coffee to microbrew.

Demographic Traits Urbanity: Urban Income: Wealthy Income Producing Assets: Elite Age Ranges: 25-44 Presence of Kids: Family Mix Homeownership: Mix, Renters Employment Levels: Management Education Levels: Graduate Plus Ethnic Diversity: White, Asian, Hispanic, Mix

Lifestyle & Media Traits Shops at Bloomingdaleâ&#x20AC;&#x2122;s Travels to Asia Reads Dwell Watches Independent Film Channel Drives an Audi A3

HIGHLAND PARK VILLAGE, DALLAS, TX

Highland Park Village is Americaâ&#x20AC;&#x2122;s first shopping center and the prototype for shopping centers all over the country. Over the years, Highland Park Village has evolved into a center full of high quality apparel that also caters to the everyday needs of the people. This village is a luxury shopping destination that is known for harboring the most premiere designer shops in North Texas.

The center boasts several stores including: Alexander McQueen, Anthropologie, Balenciaga, Brunello Cucinelli, Carolina Herrera, Christian Dior, Christian Louboutin, Diane von FĂźrstenberg, Escada, Rag & Bone, Ralph Lauren, Stella McCartney, Tom Ford, Chanel, Hermes, Jimmy Choo, Lela Rose, Saint Laurent Paris, and many more.

ZIP CODE INSIGHTS- 75205

The zip code 75205, covers the whole of Highland Park. CEkC has its store on Preston Rd., where there are stores like Anthropologie, Chanel, Ralph Lauren, William Noble Jewels and a few more. Population: 23,300 Median Age: 33.1 Median Income: $92, 900 Per Capita Income in past 12 months (2013 dollars), 2009-2013: $122, 226 Consumer Spend ($/HH): $86,792 Retail Sales, 2007 ($1000): 35,074 Retail Sales per capita, 2007: $14, 967

CUSTOMER LIFESTYLE IN THIS AREA (THAT FITS OUR CUSTOMER)

MONEY & BRAINS- Wealthy Older Family Mix

The residents of Money & Brains are the ones who seem to have it all; from high income, to advanced degrees and sophisticated tastes that match their credentials. Demographic Traits Urbanity: Urban Income: Wealthy Income Producing Assets: Elite Age Ranges: 45-64 Presence of Kids: Family Mix Homeownership: Mostly Owners Employment Levels: Management Education Levels: Graduate Plus Ethnic Diversity: White, Black, Asian, Hispanic, Mix

Lifestyle & Media Traits Shops at Banana Republic Travels for business Reads New York Times Watches tennis Drives Mercedes E Class

UNION SQUARE, SAN FRANCISCO, CA

Union Square is a 2.6-acre public plaza in downtown San Francisco, California. It also refers to the central shopping, hotel, and theater district that surrounds the plaza for several blocks.

This one-block plaza and surrounding area is one of the largest collections of de partment stores, upscale boutiques, gift shops, art galleries, and beauty salons in the United States, making Union Square a major tourist destination, a vital, cosmopolitan gathering place in downtown San Francisco, and one of the worldâ&#x20AC;&#x2122;s premier shopping districts.

Union Square is also home to several famous upscale boutiques like Louis Vuitton, Gucci, Chanel, Bottega Veneta, Burberry, Prada, Vince, Paul Smith, Bulgari, Alexander McQueen, and many more.

ZIP CODE INSIGHTS- 94102

The zip code 94102, covers from Webster St to Grant Ave. CEkC has one of its stores on Grant Ave, in the block that has stores like Kenneth Cole, Max Mara, Tory Burch, DeBeerâ&#x20AC;&#x2122;s and a few more.

Population: 32,657 Median Age: 42.3

Median Income: $25,700 Consumer Spend ($/HH): $35,313 Per Capita Income in past 12 months (2013 dollars), 2009-2013 of San Francisco: $48,486 Retail Sales, 2007 ($1000) San Francisco: 12,399,960 Retail Sales per capita, 2007 San Francisco: $15,516

CUSTOMER LIFESTYLE IN THIS AREA (THAT FITS OUR CUSTOMER)

URBAN ACHIEVERS- Lower Mid Younger Mostly Without Kids

These young singles, couples, and families are typically college-educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English. Demographic Traits Urbanity: Urban Income: Lower Mid Income Producing Assets: Low Age Ranges: <35 Presence of Kids: Mostly w/o Kids Homeownership: Renters Employment Levels: White Collar, Mix Education Levels: College Graduate Ethnic Diversity: White, Black, Asian, Hispanic, Mix

Lifestyle & Media Traits Shops at FedEx Office Reads comic books Reads New Yorker Watches soccer Drives Toyota Yaris

SCOPE AND SIZE

Are men who wear ties frequently more likely to have higher salaries? This statement is generally true according to the graph. Jobs that pay $50K – $200K see men dressed in ties the majority of time. In that bracket, those men ranged from 27-60 years old but on average, men in their 30’s. Sales to men 18 to 34 were up more than 13% at $303 million in 2013.

Ninety-five million ties are sold in the United States annually, generating more than

$1.4 billion in retail sales, according to MR Magazine and the Neckwear Association of America’s 1992 Handbook. Men’s ties rose in 2013 through volume terms of 5% growth.

UNIQUE CHARACTERISTICS

Men are dressing up more frequently. A tie is a simple, elegant, and a relatively inexpensive way to present a new element to a suit or blazer. In recent trends, ties are becoming a statement of style rather than just an added work place essential.

Men

are wanting something that catches the eye and helps them stand out.

WHOLESALE AND RETAIL PRICING

For our segment, we will be making four

cost. The cost will also be affected by the change in where the leather comes from and the hyde size. different types of ties. Each will vary in

As far as wholesale, our ties will range from $50 to $85. This will allow for markup. For retail, CEkC stores will be selling the

ties for $100 to $175. We took into consideration the trends and size of the market and how much we believe the customer is willing to pay for a luxury tie. The graph shows the sales by shape to show where we should see the most sales, and how we should price the most trendy tie.

EXPECTATIONS OF THE SEGMENT

Men want ties that are fashionable, yet comfortable. With the highest of quality in both fabric and craftsmanship, our market is in the need for a tie to meet these requirements.

There are few companies producing leather ties. For our company the expectations are high. The quality of the leather be a major factor along with the lining. Craftsmanship involves a well-cut lining. The interlining determines the shape but also how well it will wear. It must be properly coordinated in blend, nap and weight. Branding must also meet the expectations of the consumer. The branding must showcase the luxury of our product. With sleek lines and a simple logo, our branding was designed with the upper class man in mind.

KEY COMPETITORS

J. Crew is an American multi-brand, including casual and

classic styles. Their target customer prefers looks that can go from the office to their evening activity. J. Crewâ&#x20AC;&#x2122;s product category of neckwear ranges from neckties, bow ties, special occasion ties, and extra long ties. They have embroidered patterned ties as well as basic ties. Their price point ranges from $59.50 to $79.50 and they focus on the millennial customers.

Burberry is a world renowned luxury brand. Their trademark is tradition and the history of their brand. With a higher price point, their target market ranges from thirty to forty year olds. One of Burberryâ&#x20AC;&#x2122;s fastest growing product lines is the menâ&#x20AC;&#x2122;s accessories. It accounts for over twenty percent of the total

mainline accessoriesâ&#x20AC;&#x2122; revenue. Their ties range from $165 to $325. Burberry tends to keep the traditional patterns while also introducing innovative new designs each season.

The Cyberoptix Tie Lab is a neckwear brand focusing on unique ties. Their target market are trendy millennial. Some of their ties are very out there, and the customer must be willing to be bold. Their ties range from $50 to $100. Their product line includes leather laser cut ties and bow ties.

COMPETITORS WITHIN REGION

5TH AVENUE, NEW YORK CITY, NY 10022 ENZO CUSTOM CLOTHIERS Enzo Custom Clothiers started out as a textile

wholesaler for major clothing designers such as Zenga and Loro Pianaetc. Enzoâ&#x20AC;&#x2122;s founder, Eli Sved, took his existing business and the demand for wallet friendly wear into his own hands and joined the ranks of other companies who were churning out custom suits, shirts, and even shoes. Enzo maintains some of its production and staff in the United States, holding showrooms for private fittings in New York City, Philadelphia, and Washington, D.C., and some production in Shanghai. Unlike a lot of online custom menswear companies, Enzo provides the unique and must-have experience of booking an appointment and being physically present for a real tailor-to-client experience. Their classic ties start at $30. Premium ties start at $45. Luxury ties (Made 45 in Italy) start at $100.

UNION SQUARE, SAN FRANCISCO, CA 94102 KENNETH COLE Kenneth Cole believes that a well-dressed guy should have all the tools he needs to build a killer ensemble on a momentâ&#x20AC;&#x2122;s notice. Kenneth Cole ties create the perfect blend of sporty style and polished professionalism, so every man needs to stock up today. A sharp and shiny tie clip is the perfect add-on, so they also offer engravings with anniversaries or initials. Kenneth Cole sells from womenswear to menswear and also shoes and accessories for both men and women. Pricing wise, they sell solid ties for about $80, leather ties for $70 and leather bow ties for about $80.

PRODUCT DEVELOPMENT

INSPIRATION

TREND RESEARCH

â&#x20AC;&#x153;Four elements are driving the new neckwear market today: skinny ties, COLOR, seasonal fabrics and bow ties.â&#x20AC;? -Harry Staff of MRketplace Since Marsala is the color of the year, we incorporated it in our DeCoupe Collection. With military green being seen on the street and on the runway our color palette has more earthy tones with a saturated rich

essence.

2015 is the year of the leather detailing. In menâ&#x20AC;&#x2122;s clothing and accessories the military trend is an arena to emphasize leather as the main material. The leather trend also alludes to the 70â&#x20AC;&#x2122;s trend that has been spotted for spring and fall. Leather material is a way to focus on understated luxury. Perforated leather is something that is in emergence. It shows the innovative behavior of the times.

Leather techniques are becoming more advanced. Leather now contains opulent motifs such as damask and swirling imagery that are core trends. Through the use of padded

constructions, printing, embossing and applique, softer surfaces for leather indicate a return to the highly romantic trend. Softer metallic and pearlized finsihes with sheen and double faced leather treatments where both sides are being exposed are most popular. Padded surfaces are combined with woven materials, fused with high-tech neoprene or simply dyed tones. Geometric patterned leather is a trend this season lending itlself to the tough and active graphic trend. Triangles and hexagons represent powerful structures. With new technology, leather can now have a rubbed finish with a rustic and worn effect.

CONCEPT

For our concept, we incorporated the colors that are from the artisinal earth based trend. Our design inspiration for this collection

Raw Silk

was pulled from French modern architecture.

Since our ties are laser cut, they will appear

three dimentional, like the detailing in the Louvre.

PRODUCT LINE

540 Preston Rd Highland Park Village Dallas, Texas 75205

SOURCING

CEkC will be producing ties in house at our headquarters in Dallas, Texas. The initial cost of a laser cutting machine is $4,275. With our personal laser cutter, we will be able to change patterns frequently and not have to spend the added expences of out sourcing. The laser cutting machine can cut out the pattern of the design and the tie. This makes the rest of

production easy. In house manufacturing will aslo cut down the cost of freight. We will only have to ship ties to our two pop up shops.

COST

CEkC

Cost Sheet

Style # Style Name Description

Date: 01/22/2015

FBSD1650 DeCoupe Standard Laser Cut Menâ&#x20AC;&#x2122;s Standard Ties

Season FW 2015/16 Wash: Hand Wash Wash Description: Hand wash then condition

FABRICS

Fabric 1 Pocketing Lining

Mill Leather Dharma T Dharma T

Total Fabric Cost *to includ freight Components Vendor Thread Care Label BCI Total Components Cost

Style # 67760 BRS45 BRS45

Description per yard per yard

$/hyde* 36.75 6.99 6.99

Total 12.249 0.065 1.398 13.711

**must include waste Style # PNLL1

$/unit 0.002 195

Quantity** 0.333 0.333

Yield** 0.333 0.333 0.333

Total 0.150 0.195 0.345

COMPONENTS HAngtags Tissue Gift Bag Box

Vendor Jiefa Uline Discount Uline

Total Packaging Cost Components Vendor Shoplet Tape

Style #

S-7097 BM34MT16 S-12383

$/unit 50.00 31.00 850.00 99.00

Quantity 1000 2/480 500 100

Total 0.050 0.125 1.700 0.900 2.865

Style # SPR64010

$/unit 1.260

Total Packing Cost

Quantity 1

Total 0.010 0.010

LABOR Laser Cutting Sewing Admin Total Labor Cost *Includes pressing & packing unless otherwise noted. OTHER Freight

Total 0.260 0.700 0.500 2.460

Total Labor Cost

0.633

GRAND TOTAL

20.024

Total 0.633

SALES PLAN

CEkC Line Plan

Season: F/W 201/16

Style #

Name

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

TOTAL

FBSN1650

Skinny Standard Wide Bowtie

100 100 75 90

200 150 100 175

200 200 100 200

200 200 100 150

200 350 70 75

300 400 250 250

200 200 100 150

100 200 50 100

150 200 50 150

500 400 200 400

500 475 300 450

2900 2925 1445 2290

TOTAL

365

625

700

650

695

1200

650

450

550

1500

1725

9560

Wholesale Total

Cost per unit

Cost Total

Margin

Margin %

$58,058.00 $58,570.20 $28,928.90 $27,855.56

$125.00 $150.00 $175.00 $99.00

$362,500.00 $438,750.00 $252,875.00 $226,710.00

(104.98) (129.98) (154.98 (86.84)

83.98% 86.65% 88.56% 87.72%

700

650

FBSD1650 FBW1650

FBBT1650

Style #

Name

Wholesale per unit

FBSN1650

Skinny Standard Wide Bowtie

$20.02 $20.02 $20.02 $12.16

TOTAL

365

FBSD1650 FBW1650 FBBT1650

625

695

1200

Our range plan is bases off the need to pay the overhead such as rent and to make profit. Our rent each month is $106,75. In order to pay the rent we must

sell at least one hundred ties a month.

This will leave room for little profit on

some of the slower months. We also had to take into consideration how many ties we can make in a day. Once we see revenue, we will be able to determine if another laser cutting machine could be added and more ties could be make per day.

BRANDING

PACKAGING

/2”

3.25”

CEkC

$175

1.6”

040052

3 1/2”

CEkC stands for exclusive designs of men’s accessories made with the highest craftsmanship that provide our clients conﬁdence

500861

1.6”

CEk

9.5”

4.5

”

8”

PRODUCT MARKETING

CEkC plans on exhibiting our products at the Dallasâ&#x20AC;&#x2122; Apparel & Accessories Market. Dallas Market Center welcomes more than 200,000 buyers each year, 70% of whom only shop Dallas. An estimated $8.5 billion in wholesale transactions are conducted at the market center annually, according to the Dallas Market Centerâ&#x20AC;&#x2122;s website statistics. This takes place March 25-28 and gives us the opportunity to display our products in a 110 square foot booth totaling $1500. We want to maximize our impact at the market by advertising on four floor dots at $200 each totaling $800.

PRODUCT LAUNCH

We cordially invite you to CEkCâ&#x20AC;&#x2122;s global launch of our laser cut leather ties from the DeCoupe Fall 2015 Collection Friday, March 6th 2015 7pm to 9pm 540 Preston Rd., Highland Park, Dallas, TX cocktails and light h'oderves will be served Your presence will be highly appreciated. RSVP to 214-322-9876 by March 10th, 2015

We look forward to seeing you.

CEkC will be having a product launch party for of their laser cut leather ties from the DeCoupe Fall 2015 Collection. We will be hosting this party for about 70-75 people at our headquarters. Since we will be keeping light hâ&#x20AC;&#x2122;oderves, our caterer is going to be Getting Saucy, who has a delicious menu containing 7 items like New York Cheesecake Bites, Mini Pecan Tarts, Mexican Chocolate Cherry Rounds, Chocolate Dipped Fruit, Peanut Butter Fudge, Chocolate Chip Cookie Bars and Mini Key Lime Pie. Along with the food, there will be light music playing in the background.

MEDIA KIT

3 1/8”

2 1/8”

8 7/8”

CEkC

4 1/2”

CEkC

8 1/4”

1”

7 1/16”

3”

1/4”

Get your hands on our laser cut leather ties

CEkC

Accessories for Men

CEkC

Accessories for Men

CEkC

APPENDIX

CEkC

COST SHEET Style # Style Name Description

Date: 02/22/2015

FW1650 DeCoupe Wide Laser Cut Men's StandardTie

FABRICS

Fabric 1 Pocketing Lining

Mill Style # Leather Guy 67760 Dharma Trading BRS45 Dharma Trading BRS45

TOTAL FABRIC COST *to include freight

The cost for the skinny, standard, and wide ties are the same., due to the size of the hyde purchased.

Components

Vendor Style # Thread Care label BCI PNLL1 TOTAL COMPONENT COSTS

PACKAGING

Description Per yard Per yard

$/hyde* Yield** Total 36.75 0.333 12.249 6.99 0.333 0.065 6.99 0.333 1.398 13.711

**must include waste $/unit

Quantity** 195

75 1000

Vendor Style # $/unit JF-TAG-00650.00/case Jiefa ULINE S-7097 31.00/bundle DiscountMugs BM34MT1612 850 ULINE S-12383 99.00/Case

Quantity 1000 2/480 1/500 1/100

0.002

Hangtags Tissue Gift Bag Box

Season FW 2015/16 Wash: Hand Wash Wash Description: Hand washing preferable to even the g

$Total

TOTAL PACKAGING COSTS

Quantity 1.28

LABOR Laser Cutting Sewing Admin TOTAL LABOR *Includes pressing & packing unless otherwise noted. OTHER Freight TOTAL OTHER

GRAND TOTAL

0.050 0.125 1.700 0.990 2.865

PACKING

Vendor Style # $/unit Tape Shoplet SPR64010 TOTAL PACKING COSTS

0.150 0.195 0.345

$Total

0.010 0.010

0.260 0.700 1.500 2.460

$Total 0.6325 0.6325

20.024

Tech Pack Skinny Tie

Decoupe Collection Charlytte Morrone

FRONT

SKINNY SIZE TIE

BACK

Marsala

Powder

Pale

Burnt

Sand

Navy

Hunter

Sea

2”

18-1425 13-3406 13-1006 18-5718 14-4210 18-0950 19-3938 18-3921

FBSN1650

Address: 540 Preston Road Dallas TX 214-757-6804 214-757-6804

FBSN1650

Address: 540 Preston Road Dallas TX

214-757-6804 214-757-6804

FABRIC SHEET

COMPANY NAME: CEkC

STYLE #: FW1650 FBSN1650

ADDRESS: 540 Preston Road Dallas TX

GROUP NAME: DeCoupe

214-757-6804 PHONE: 123-456-7890 FAX: 214-757-6804 123-456-7890

GARMENT/LABEL: CEkC

CLASSIFICATION: Men’s Laser Cut Ties

SEASON: Autumn Winter 2015/16

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea SWATCH:

SKETCH:

DESIGNER INITIALS: CM EB

FABRIC INFORMATION 100% Goat Leather

STYLE # WIDTH

SIZE RANGES

FW1650 3 7/8”

Wide Size

DELIVERY DATE

COMMENTS

TBD

DATE CREATED: 02/07/2015

DATE MODIFIED:

DATE RELEASED:

FABRIC SHEET FBSN1650 STYLE #: FW1650

COMPANY NAME: CEkC

ADDRESS: 540 Preston Road Dallas TX

GROUP NAME: DeCoupe

PHONE: 214-757-6804 123-456-7890 214-757-6804 FAX: 123-456-7890

GARMENT/LABEL: CEkC

CLASSIFICATION: Men’s Laser Cut Ties

SEASON: Autumn Winter 2015/16

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea SWATCH:

SKETCH:

DESIGNER INITIALS: EB

FABRIC INFORMATION 100% Goat Leather

STYLE # WIDTH

SIZE RANGES

FW1650 3 7/8”

Wide Size

DELIVERY DATE

COMMENTS

TBD

DATE CREATED: 02/07/2015

DATE MODIFIED:

DATE RELEASED:

FBSN1650

Address: 540 Preston Road Dallas TX

214-757-6804

FBSN1650

Address: 540 Preston Road Dallas TX

214-757-6804

Care Label sewn into pocket

Label sewn to back

FBSN1650

Address: 540 Preston Road Dallas TX

214-757-6804

DETAIL/CONSTRUCTION SHEET- POCKET PLACEMENT

COMPANY NAME: CEkC ADDRESS: 540 Preston Rd Dallas, TX

STYLE #: FBSN1650 FSD1650 GROUP NAME: DeCoupe

PHONE: 214-757-6804

FABRIC CONTENT: 100% Goat Skin Leather with Raw Silk Lining

FAX: 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea

CLASSIFICATION: Men’s Laser Cut Ties

SEASON: Autumn Winter 2015/16

DETAIL

DATE CREATED: 02/07/2015 Comments:

DATE MODIFIED:

DATE RELEASED:

SPEC SHEET

Finished garments measurements in inch, where 1”= 2.54 cm Sizes Total Length

Skinny 57”

Diagram Code A

Widest Part (at end) Width of Skinniest Part (at top) Middle Width Back of Tie: (Widest Part)

2” 3 7/8”

B C

Width of inside fold to end of tie Inside Lining stitch to end of tie Back of Tie: (Skinniest Part)

2”

Length of Lining Inside Fold to end of tie

Width fold Length of fold to end of tie Sewn in pouch width Sewn in pouch length

3/4” 1 1/4”

11 3/8” 3/8” 2”

D D

1 1/2”

3/4”

1 1/4” 1 3/8” 1 3/8” 3”

DATE CREATED: 02/08/2015

STANDARD SIZE TECH PACK

TIE

DeCoupe Collection Punya Chanana 96

LASER CUT TIE TECHNICAL - SHEET

STANDARD SIZE TIE COLORS

FRONT

BACK

Marsala

Powder

Pale

Burnt Navy

Sand

Sea

Hunter

PLEASE NOTE: Colors shown are for reference only. For closet match, see PMS colors, for exact match, samples are available.

CARE INSTRUCTIONS SIZE

STANDARD Hand washing preferable to even the gentlest machine cycle, as long as gentle soap is used. Then, lay flat to dry carefully and apply a conditioner after it dries.

Width-at large

3”

Length

57”

FABRIC INFORMATION Textile PMS

Marsala

Pale

Sand

Hunter

Powder

Burnt

Navy

Sea

18-1425 TC

13-3406 TC

13-1006 TC

18-5718 TC

14-4210 TC

18-0950 TC

19-3938 TC

18-3921 TC

*Measured when tie is untied

DESIGN SHEET

COMPANY NAME: CEkC

STYLE #: FSD1650

ADDRESS: 540 Preston Rd Dallas, TX

SKETCH

PHONE: 214-757-6804 FAX: 214-757-6804

GARMENT INFORMATION GROUP NAME: DeCoupe CLASSIFICATION: Men’s Laser Cut Ties SEASON: Autumn Winter 2015/16 GARMENT LABEL: CEkC FABRIC CONTENT: Goat Skin Leather Raw Silk Lining COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea DESCRIPTION: Laser-cut Men’s ties Standard Size

DESIGNER INITIALS: PC

DATE CREATED: 02/07/15

DATE MODIFIED:

DATE RELEASED:

ILLUSTRATION SHEET

COMPANY NAME: CEkC

STYLE #: FSD1650

ADDRESS: 540 Preston Rd Dallas, TX 75205

GROUP NAME: DeCoupe

PHONE: 214-757-6804

GARMENT/LABEL: CEkC

FAX: 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea

CLASSIFICATION: Men’s Laser Cut Ties

SEASON: Autumn Winter 2015/16

FABRIC INFORMATION 100% Goat Skin Leather

STYLE # WIDTH

SIZE RANGES

See Fabric Sheets

Standard Size

DELIVERY DATE

COMMENTS

TBD Raw Silk Lining

DATE CREATED: 02/07/15

DATE MODIFIED:

DATE RELEASED:

FABRIC SHEET- LEATHER COMPANY NAME: CEkC

STYLE #: FSD1650

ADDRESS: 540 Preston Rd. Dallas, TX

GROUP NAME: DeCoupe

PHONE: 214-757-6804

GARMENT/LABEL: CEkC

FAX: 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea SWATCH:

CLASSIFICATION: Men’s Laser Cut Ties

SKETCH:

SEASON: Autumn Winter 2015/ 16

DESIGNER INITIALS: PC

FABRIC INFORMATION 100% Goat Skin Leather

STYLE # WIDTH

SIZE RANGES

FSD1650 WIDTH: 3”

Standard Size

DELIVERY DATE

COMMENTS

TBD

100 DATE CREATED: 02/07/2015

DATE MODIFIED:

DATE RELEASED:

FABRIC SHEET- LINING

COMPANY NAME: CEkC

STYLE #: FSD1650

ADDRESS: 540 Preston Rd. Dallas, TX

GROUP NAME: DeCoupe

PHONE: 214-757-6804

GARMENT/LABEL: CEkC

FAX: 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea SWATCH:

CLASSIFICATION: Men’s Laser Cut Ties

SKETCH:

SEASON: Autumn Winter 2015/ 16

DESIGNER INITIALS: PC

FABRIC INFORMATION 100% Goat Skin Leather

STYLE # WIDTH

SIZE RANGES

FSD1650 WIDTH: 3”

Standard Size

DELIVERY DATE

TBD Raw Silk Lining

101

DATE CREATED: 02/07/2015

DATE MODIFIED:

COMMENTS The raw silk lining will be visible through the laser cut pattern.

DATE RELEASED:

COMPONENT SHEET

COMPANY NAME: CEkC

STYLE #: FSD1650

ADDRESS:

GROUP NAME: DeCoupe

540 Preston Rd Dallas, TX 75205

CLASSIFICATION: Men’s Laser Cut Ties

PHONE: 214-757-6804

FABRIC CONTENT: 100% Goat Skin Leather, Raw Silk Lining

FAX: 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea SIZE-QUANTITY LOCATION COLOR COMMENTS UNIT OF MEASURE

ITEM-VENDOR CODE- ORIGIN

CONTENT

SEASON: Autumn Winter 2015/16

LEATHER

Goat Skin

Hunter

LINING

Raw Silk

LABEL STAMP

Lining left-over

THREAD

Polyester

DATE CREATED: 02/07/2015

DATE MODIFIED:

Behind the laser cut pattern Above business card pocket, back of tie All Seams and Edges

Green

Black

May substitute according to color. DATE RELEASED:

102

LABEL / PACKAGING SHEET COMPANY NAME: CEkC

STYLE #: FSD1650

ADDRESS: 540 Preston Rd Dallas, TX 75205

GROUP NAME: DeCoupe

CLASSIFICATION: Men’s Laser Cut Ties

PHONE: 214-757-6804 FAX: 214-757-6804

FABRIC CONTENT: 100% Goat Skin Leather, Raw Silk Lining COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea SIZE-QUANTITY LOCATION COLOR COMMENTS UNIT OF MEASURE

ITEMVENDOR CODEORIGIN BOX LABEL

CONTENT

Pattern

1 per box

On the lid of the box.

Natural

CARE LABEL

Hand washing preferable to the gentlest machine as long as gentle soap is use. Then, lay flat to dry carefully and apply a conditioner after it dries. CEkC

1 per garment

Sewn inside the business card pocket.

White and black thread

1 per garment

Center back (about pocket)

Dark Brown/Black

COMPANY LABEL

103

SEASON: Autumn Winter 2015/16

DATE CREATED: 02/07/2015

DATE MODIFIED:

DATE RELEASED:

LABEL PLACEMENT SHEET

Label sewn to back Care Label sewn into pocket

104

DETAIL/CONSTRUCTION SHEET COMPANY NAME: CEkC ADDRESS: 540 Preston Rd. Dallas, TX

STYLE #: FSD1650 GROUP NAME: DeCoupe

PHONE: 214-757-6804

FABRIC CONTENT: 100% Goat Skin Leather, Raw Silk Lining

FAX: 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea

CLASSIFICATION: Men’s Laser Cut Ties

SEASON: Autumn Winter 2015/16

DETAIL- Flat with laser cut pattern.

DATE CREATED: 02/07/2015

105

DATE MODIFIED:

DATE RELEASED:

DETAIL/CONSTRUCTION SHEET- POCKET PLACEMENT COMPANY NAME: CEkC ADDRESS: 540 Preston Rd Dallas, TX

STYLE #: FSD1650 GROUP NAME: DeCoupe

PHONE: 214-757-6804

FABRIC CONTENT: 100% Goat Skin Leather with Raw Silk Lining

FAX: 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea

CLASSIFICATION: Men’s Laser Cut Ties

SEASON: Autumn Winter 2015/16

DETAIL

DATE CREATED: 02/07/2015

DATE MODIFIED:

DATE RELEASED:

Comments:

106

SIZES

STANDARD

DIAGRAM CODE

Total Length

57”

Widest Part (at end)

3”

Width of Skinniest Part (at top)

1 ½”

Middle Width

1 7/8”

Back of tie (widest part)

1 7/8”

Length of Lining inside fold to end of tie

3/8”

Width of inside fold to end of tie

3”

Inside Lining stitch to end of tie

2 ¾”

Back of tie (skinniest part) Width fold

¼” ½”

Length of fold to end of tie

107

Sewn in pouch width

2”

Sewn in pouch length

3.5”

Tech Pack

Wide Tie

Decoupe Collection Emily Brazeale

108

FRONT

BACK

Marsala

Powder

Pale

Burnt

Sand

Navy

Hunter

109

Sea

Address: 540 Preston Road Dallas TX

214-757-6804

110

Address: 540 Preston Road Dallas TX

214-757-6804 214-757-6804

111

FABRIC SHEET

COMPANY NAME: CEkC

STYLE #: FW1650

ADDRESS: 540 Preston Road Dallas TX

GROUP NAME: DeCoupe CLASSIFICATION: Men’s Laser Cut Ties

214-757-6804 PHONE: 123-456-7890

SEASON: Autumn Winter 2015/16

GARMENT/LABEL: CEkC

FAX: 123-456-7890 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea SWATCH:

SKETCH:

DESIGNER INITIALS: EB

FABRIC INFORMATION 100% Goat Leather

STYLE # WIDTH

SIZE RANGES

FW1650 3 7/8”

Wide Size

DELIVERY DATE

COMMENTS

TBD

DATE CREATED: 02/07/2015

DATE MODIFIED:

DATE RELEASED:

112

FABRIC SHEET COMPANY NAME: CEkC

STYLE #: FW1650

ADDRESS: 540 Preston Road Dallas TX

GROUP NAME: DeCoupe

PHONE: 214-757-6804 123-456-7890

GARMENT/LABEL: CEkC

FAX: 123-456-7890 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea SWATCH:

CLASSIFICATION: Men’s Laser Cut Ties

SKETCH:

SEASON: Autumn Winter 2015/16

DESIGNER INITIALS: EB

FABRIC INFORMATION 100% Goat Leather

STYLE # WIDTH

SIZE RANGES

FW1650 3 7/8”

Wide Size

DELIVERY DATE

COMMENTS

TBD

113

DATE CREATED: 02/07/2015

DATE MODIFIED:

DATE RELEASED:

Address: 540 Preston Road Dallas TX

214-757-6804

114

Address: 540 Preston Road Dallas TX

214-757-6804

115

116

Address: 540 Preston Road Dallas TX

214-757-6804

117

DETAIL/CONSTRUCTION SHEET- POCKET PLACEMENT

COMPANY NAME: CEkC ADDRESS: 540 Preston Rd Dallas, TX

STYLE #: FSD1650 W GROUP NAME: DeCoupe

PHONE: 214-757-6804

FABRIC CONTENT: 100% Goat Skin Leather with Raw Silk Lining

FAX: 214-757-6804

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea

CLASSIFICATION: Men’s Laser Cut Ties

SEASON: Autumn Winter 2015/16

DETAIL

DATE CREATED: 02/07/2015

DATE MODIFIED:

DATE RELEASED:

Comments:

118

SPEC Sheet Finished garments measurements in inch, where 1”= 2.54 cm Sizes Total Length

Wide 57”

Diagram Code A

Widest Part (at end) Width of Skinniest Part (at top) Middle Width Back of Tie: (Widest Part)

3 7/8” 1 3/4”

B C

1 3/8”

D D

Width of inside fold to end of tie Inside Lining stitch to end of tie Back of Tie: (Skinniest Part)

2”

Length of Lining Inside Fold to end of tie

Width fold Length of fold to end of tie Sewn in pouch width Sewn in pouch length

119

1 1/2”

3/4”

1 1/4” 1 3/8” 1 3/8” 3”

DATE CREATED: 02/08/2015

Tech Pack

Bow Tie

DeCoupe Collection

Da-Young Lee 120

Tied & United

121

214-757-6804

122

214-757-6804

123

214-757-6804 214-757-6804

124

214-757-6804

125

FABRIC SHEET COMPANY NAME: CEkC

STYLE #: FB1650 FW1650

ADDRESS: 540 Preston Road Dallas TX

GROUP NAME: DeCoupe

214-757-6804 PHONE: 123-456-7890

GARMENT/LABEL: CEkC

FAX: 214-757-6804 123-456-7890

COLORWAY: Marsala, Pale, Sand, Hunter, Powder, Burnt, Navy, Sea SWATCH:

CLASSIFICATION: Men’s Laser Cut Ties

SKETCH:

SEASON: Autumn Winter 2015/16

DESIGNER INITIALS: DY EB

FABRIC INFORMATION 100% Goat Leather

STYLE # WIDTH

SIZE RANGES

FW1650 3 7/8”

Wide Size

DELIVERY DATE

COMMENTS

TBD

DATE CREATED: 02/07/2015

DATE MODIFIED:

DATE RELEASED:

126

214-757-6804

127

128

BOW-TIE

129

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“Apparel Accessories in the US.”Euromonitor. Web. 24 Jan. 2015. http://0-www.portal.euromonitor. com.library.scad.edu/portal/ analysis/tab. “Burberry - Ties.” Burberry. Web. 24 Jan. 2015. http://us.burberry.com/ mens-ties/. “Business And Formal Dress Ties For Men Latest Collection 2014-2015 Branded Ties | Welearners.com.” We Learners. N.p., n.d. Web. 25 Jan. 2015. “Dallas, Texas (TX) Zip Code Map - Locations, Demographics.” - List of Zip Codes. N.p., n.d. Web. 24 Jan. 2015. “Dallas, TX 75205 ZIP Code Profile.” 75205 ZIP Code Map, Demographics & Rank ings. N.p., n.d. Web. 130 24 Jan. 2015.

“Do Men Who Wear Ties Make More Money?” TieaTienet Blog. N.p., n.d. Web. 24 Jan. 2015. “EmilePhaneuf.com.” EmilePhaneufcom. N.p., n.d. Web. 25 Jan. 2015. “FASHION VIGNETTE: TRENDS // TREND COUNCIL - FUTURE A/W 2015-16 WOM EN’S AND MEN’S.” FASHION VIGNETTE: TRENDS // TREND COUNCIL - FUTURE A/W 2015-16 WOMEN’S AND MEN’S. N.p., n.d. Web. 25 Jan. 2015. “Fifth Avenue Beginnings.” The Fashion Foot. N.p., 01 Aug. 2012. Web. 25 Jan. 2015. “Firenze – Navy.” Alma Leather. N.p., n.d. Web. 25 Jan. 2015. “Five Developments in Laser Cutting Technology.” Medical Design Technology.

“J. Crew Group, Inc. - AnnualReports.com.” J. Crew Group, Inc. - AnnualRe ports.com. Web. 24 Jan. 2015. <http://www.annualreports.com/Com pany/3334>. “J.Crew Tie Cheat Sheet.” Buffalo Dandy. 5 Feb. 2013. Web. 24 Jan. 2015. http://buffalodandy. com/2013/02/05/j-crew-tie-cheat-sheet/.

“Label Laser Cutting Machine - L-Series | Spartanics.” Spartanics. N.p., 23 Jan. 2015. Web. 24 Jan. 2015.

“LIA Presents the Latest in Laser Cutting Advancements at LME.” Industrial Laser Solutions. N.p., n.d. Web. 24 Jan. 2015. “Love/Need.” Piperlime.com. N.p., n.d. Web. 25 Jan. 2015. MailOnline, Bianca London for. “The Rise of the Male Shopaholic: Men Now Shopping More than Twice a Week and Spending £1,000 on Fashion Each Year.” Mail Online. Associated Newspapers, 09 Oct. 2013. Web. 24 Jan. 2015.

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“The NPD Group Reports 5 Percent Growth in U.S. Men’s Apparel Market.” The NPD Group Reports 5 Percent Growth in U.S. Men’s Apparel Market. N.p., n.d. Web. 24 Jan. 2015.

“Rebecca Romijn: Is John Stamos Ready for Marriage Again?” Babble. N.p., 04 Nov. 2010. Web. 25 Jan. 2015. “Sales U.S. Men’s Accessories Market 2014.” Statista. N.p., n.d. Web. 24 Jan. 2015. “San Francisco, California.” (CA) Profile: Population, Maps, Real Estate, Averages, Homes, Statistics, Relocation, Travel, Jobs, Hospitals, Schools, Crime, Moving, Houses, News, Sex Offenders. N.p., n.d. Web. 24 Jan. 2015  “San Francisco, CA 94102 ZIP Code Profile.” 94102 ZIP Code Map, Demographics & Rankings. N.p., n.d. Web. 24 Jan. 2015  “Ties.” Mens Silk Ties, Wool Ties & More : Mens Ties. Web. 24 Jan. 2015. <https://www.jcrew.com/ mens_category/tiesandpocketsquares/ties.jsp?Src code=PMG|G|JCrew-US-Accessories-B-Exact|j crew ties&NoPop Up=True&gclid=CMXc0JCbrcMCFQYkgQodKKcATA>. “The Tie bar.” The Tie Bar. Web. 24 Jan. 2015. <http://www.thetiebar.com/?g clid=CLn2qb6brcMCFdgWgQod4k0Ahw>. “Trends.” WCF:. N.p., n.d. Web. 25 Jan. 2015. “USA Spotlight on Key Market Trends in Luxury Goods.”Euromonitor. Web. 24 Jan.2015. <http://0-www.portal.euromonitor.com.library.scad.edu/portal/ analysis/tab>. “Vistiendo a Miss Von Hellsen.” : Tengo Una Cita, ¿Que Me Pongo? Especial Chi cos. N.p., n.d. Web. 25 Jan. 2015. Deals on Shirts, Suits, Shoes, Ties, Belts. N.p., n.d. Web. 25 Jan. 2015.

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