Menswear lookbook aw18 by Pure London

PURE INSPIRATION Menswear 11-13 February 2018 Olympia London purelondon.com

PURE INSPIRATION

CONTENTS

Discover dynamic and thriving menswear fashion, set to showcase their Autumn/Winter 18/19 collections at Pure Man this February. Brands include Tiger of Sweden, Lords & Fools and 1x1Studio. Head to Page 60 to hear from Fashion United, the innovative media network and Pure Man, International show partner, on how they believe in making the fashion industry more efficient and transparent. Brand new for 2018. Pure Man now has its very own dedicated entrance allowing you to find the brands you want to see, even quicker. We lookforward to welcoming you to the show this February.

Featured Brand 2

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Menswear 3

EXE We believe and state that “we are creating, not massproducing”, meaning that all EXE products are produced in limited numbers, being created in our own workshop. Furthermore, we celebrate each person’s individuality by considering that all of our customers deserve to have the chance to wear unique garments that showcase how different and bold they are.

FEATURED BRAND

All of the EXE high quality fabrics are rigorously selected and imported from Italy and Portugal. The main coloristic is monochrome, but lately EXE also included a few beige variations within the latest collections.

Take a look at our featured brand, EXE - fresh into the world of fashion with foundations in the EU, Romania and Constanta City.

Currently, the EXE products can be found in the United Kingdom (London), Japan (Tokyo), Romania (Bucharest, Constanta, Timisoara) and United Arab Emirates (Dubai). http://www.exestore.ro +40 7 2030080 enache@exestore.co.uk

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MENSWEAR Premium attire for the ultimate gent Classic to cutting edge menswear, sportswear and accessories designed to suit the modern man. Find the newest, trend-led designs, back-to-basics essentials, handpicked accessories and best-in-class footwear at Pure Man.

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LORDS & FOOLS Lords & Fools collections are always very assertive. Lords & Fools has been able to offer its aficionados a complete wardrobe reconciling several worlds and proposing a very ‘Lords’ collections for the city workingboy, with suits and Tailor style shirts, and a more extravagant collection - ‘Fools’ intended for those for whom party life remains a serious affair. With its neo Rock-Dandy outfits, each piece of the ‘Fools’ collection can be advertised as a work of art made for the wearer. The collections of the house Lords & Fools are always made with the most noble materials, in its workshops, where traditions and requirements are the currencies. www.lordsfools.com +331 79 97 71 25 contact@lordsfools.com

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TIGER OF SWEDEN Tiger of Sweden, defining mens tailoring since 1903, has seen many evolutions. The Fall/Winter 2018 collection, which will be previewed at Pure Man February18, represents a defining moment in time for Tiger of Sweden. It is the debut collection of Christoffer Lundman, the brandâ&#x20AC;&#x2122;s first-ever Creative Director. The transformation sees an even firmer focus on the tailoring tradition, which Tiger of Sweden has mastered since the turn of the 20th century. A strengthened suiting core, an upgrading of qualities and an expanded range of iconic outerwear pieces constitute cornerstones in this shift reflecting the lasting values, ideas and stories which have defined Tiger of Sweden throughout its 115 years of Swedish history. www.tigerofsweden.com/gb 07 591 205615 kane.luke@tigerofsweden.se

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CODE-K CODE-K is a British brand founded in 2014 to join a movement by highlighting different causes using fashion as a medium. Combining communication with fashion creates a unique platform whereby emotions and thoughts can be expressed, in order to break unjust boundaries and bring about a positive change. The amount of hatred, cruelty and injustice taking place in the world inspired the use of fashion as an element to bring unity, awareness and positive change. Using the highest quality of fabrics and trying to keep it ethical and environmentally cautious while creating new silhouettes to push boundaries, CODE-K was created to start a revolution through fashion. www.code-k.co.uk 07713452051 k.almeer@code-k.co.uk

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AVVA Having an assertive entrance and bringing a new concept to menswear, AVVA has composed a genuine fashion language that reflects the very spirit of men with style by introducing sophisticated, young and trendy collections. AVVA has become one of the most important brands of Turkish textile sector with its genuine designs and quality, while continuing to get admiration from the fashion industry globally as a Turkish brand. AVVA, part of the Dido Group has continued itâ&#x20AC;&#x2122;s investments in Turkey, with the prestige and commercial success gained globally since 2000 and took AVVA to a strong and well known position in Turkey with franchise and its own stores. AVVa now has 73 domestic and 30 international concept retail stores. Today, AVVA is a brand with stores in, Uzbekistan, Khazkhstan, Turkmenistan, Russia, Iran, Ukraine, Saudi Arabia, Omman, Tunisia, Morocco, South Africa, Macedonia and its products are sold in more than 600 points in USA, being a registered brand in 120 countries its collections have been sold in more than 4000 corners all over the World. www.avva.com.tr +90(212)444 28 82 info@avva.com.tr

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POETICA JEANS Poetica is an Italian brand of jeans for both man and woman. Poetica was born in 2014 from the idea of combining the true tradition of denim with the new trends of fashion. Poetica (as the term â&#x20AC;&#x153;poeticsâ&#x20AC;? suggests) is a concept of aestethic nature, which intends to express originality, beauty and art. The desire to stand out from the crowd, always guaranteeing the quality, is the guideline of this new concept of jeans. Our production company respects all the italian manufacturing requirements, in a completely healty and safe environment. We work exclusively with high quality machinery, certified fabrics and all the process is entirely carried out in Italy. www.poeticajeans.com +393356918951 poeticajeans@gmail.com

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1X1 STUDIO 1X1 Studio is a contemporary and luxury menswear label celebrating a joint direction of culturally influenced designs and undiscovered territories in specialised knitting techniques and craftsmanship. KIDULT, the debut menswear collection celebrates the everlasting heart of adolescence. Inspirations taken from contrasts between formal wear and casual street styles from the 80s distilled down to subtle playfulness where designers experimented exciting approaches towards silhouettes and craftsmanship. www.1x1studio.co.uk +07 796465423 info@1x1studio.co.uk

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FINESSER CLOTHING Welcome to Finesser Clothing. We are London based unisex brand specializing in exclusive urban clothing. Finesser was created and inspired by Founder, Saffaâ&#x20AC;&#x2122;s interest in fashion & music alongside his experiences and views of life. This brand has been specially designed to catch eyes and turn heads when seen in public. Finesser provide unique styles that appeal to the young, stylish and trendy consumers. Since their launch in 2016, Finesser Clothing have gained a lot of recognition in the UK music scene in such a short space of time. Their clothes have been worn by the likes of Stormzy, Krept & Konan, Mist, Mo Stack, Steel Banglez and many other top UK artists. As they continue their journey to greatness why not come and join the Finesser family at Pure London and grab some fresh clothes that stand out from others. You are either finessing or stressing. www.finesserclothing.com finesserclothinguk@gmail.com Instagram: finesserclothing Twitter: Finesserclo1 |Facebook: finesserclothing Get your free ticket to Pure London >>

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CHEVIGNON Celebrating its 37th year of existence, French brand, Charles Chevignon, have set the benchmark for premium, desirable menswear. 1981 saw the launch of the first aged leather aviator jacket, with the introduction of the togâ&#x20AC;&#x2122;s unlimited down jacket just three year later. These products are Chevignonâ&#x20AC;&#x2122;s DNA.

www.nbrlimited.com 07 598 710626 morten@newbeachretail.com

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TRETORN Tretorn is a sustainable innovation-driven brand with a passion for the Scandinavian outdoors. The high-quality products are functional and contemporary. Treton has been crafting footwear and apparel for outdoor adventures since 1891 and are very focused in that they deliver collections that are environmentally friendly both in their production process and in their product functionality. www.nbrlimited.com +46 4212 7300 frederik.ekstrom@tretornswededn.com

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COLOURFUL STANDARD Danish brand, Colourful Standard prides themselves on producing great product manufactured from the best materials under the best working environments. Made out of 100% pre-washed organic cotton, the brand ensures that the honesty and transparency resonates through the entire manufacturing and production process. The attention to detail ensures a perfect fit through each of the four product styles; t-shirts, crewnecks, hoodies and zip-hoodies. Each of which come in 15 colours. Basics are best when they are kept simple. Colourful Standardâ&#x20AC;&#x2122;s policy has no fancy lingo or in-your-face designs. They do what they do, and they do it well. And if that isnâ&#x20AC;&#x2122;t enough, from each item sold, 5% is donated to a good cause. www.nbrlimited.com

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BOOM BAP WEAR Boom Bap Wear is a fashion label based in Portugal. The brand explores with originality, creativity and style the world of fashion by introducing the most iconic and irreverent clothing with surprising prints, in special cuts that reflect the social realities of urban culture globally. Boom Bap footwear stands for an authentic style. We work solely with factories in Portugal where some tasks are still performed by hand. Stylish and extremely comfortable every pair of shoes are made with great materials, authentic leathers that will put Boom Bap Footwear one step ahead making them a perfect choice for urban style.

www.boombapwear.com +351 304 502 395 sales@boombapwear.com

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BOHARDY Bohardy is a menswear label founded in 2012 in Paris by the designer Vadim Entem Clemenceau. In a world where the visual is the only focus, its designer restores the balance with radicalism while equally being committed to the structure and to the inherent qualities of the garment. Mixing the accuracy of the cuts and the respect of the craftsmanship, Bohardy create a nonchalant silhouette, resting on an authentic, lasting wardrobe and that is worn from dawn to dawn. www.bohardyparis.com +33 6 95 12 74 41 info@bohardyparis.com

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OLIVIER STRELLI The label, which holds the name of Nissim’s son Olivier and a anagram of Patsy’s grandfather last name Stiller, is a breathe of fresh air among all the other abstract brands of that time. The personality radiating from the name Olivier Strelli creates a msyterious atmosphere around the brand that sparks the imagination of stores and customers. The successes follow one another which leads to the Olivier Strelli store in Saint Tropez dressing great celebrities in the ‘80s and ‘90s such as Eddie Murphy, Stevie Wonder, Rod Stewart and John Galliano. In 1989 they are responsible for the new look of Belgian Airline Sabena, introducing attractive and sensual two piece women suits. Soon Belgian royalties found their way to the Brussels house of fashion. Amongst others they dressed queen Paola and Mathilde and king Filip. Other great names completing that list are Brigitte Bardot, Joan Collins and Helena Christensen. Later on, in 1997, the label even attracts the attention of world star Mick Jagger with a long purple velvet coat. A meeting quickly followed and a collaboratin with the Roling Stones ‘Bridges to Babylon tour’ was realised. www.strelli.be +32 3852 7749 info@strelli.be Get your free ticket to Pure London >>

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AVERSE DARE TO BE DIFFERENT…. AVERSE is a new streetwear fashion brand, made in Portugal. A sporty statement for different lifestyles and trends, inspired by fashion and art and music. In a unique trendy casual style, our collections are highly comfortable offering a large variety of models, from joggers to oversize hoodies. Fitting in the streetwear and urban segment, AVERSE proposes exciting mix & match models, carrying a whole visual in total looks and always aligned with the latest trends. Designed to Men and Women in their 20’s and 30´s, fashion forward and trend seekers. AVERSE offers the opportunity to each one to be unique, by creating their own personal style and nobody else’s. AVERSE is Made in Portugal, all raw-materials are sourced in the best European suppliers and the collections are entirely manufactured in Portugal’s finest producers. What makes AVERSE unique, urging to make a statement and provide exclusive pieces with a meaning: apparels that last longer and shout out for gender standardization. … BE TRUE TO YOUR OWN SELF! www.averse.pt +351 914 100 835 averse@averse.pt | claudia.senra@averse.pt Get your free ticket to Pure London >>

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RELIGION Edgy fashion label Religion was set up in the early 90s, where it became an integral part of a generation of club culture. Initially developed as a radical t-shirt range, the popularity of the brand has continued to soar with each line it introduces. Religions no fear policy of experimenting with design techniques, washes and trends gives the brand its individual style and rock star cool. www.religionclothing.com sales@religionclothing.co.uk

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DEDICATED BRAND We are DEDICATED. Dedicated is a Swedish lifestyle brand working for a sustainable world. We continue to challenge people’s perception of what conscious fashion can look like through innovative collaborations with artists, illustrators and photographers To minimize environmental impact all our garments are made of certified organic cotton, recycled PET-bottles or Tencel®. More than 90% of the cotton we use is also Fairtrade certified, ensuring ourfarmers are given better working and living conditions. The movie license of the season is the epic dance drama Dirty Dancing. The movie celebrates 30 years and has become an all-time classic, highlighted by its early insight in gender roles, class and sexuality. Join us in our movement to lessen the environmental and social impact of clothing production. Dedicated – Good Vibes Only! www.dedicatedbrand.com/uk/ +46 (0) 733 54 71 40 johan@dedicatedbrand.com Get your free ticket to Pure London >>

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JEKKAH JEKKAH is a streetwear brand that will bring a bit of African colour to your life. Founded in 2013, we design and manufacture our African Inspired Streetwear made from 100% cotton African Wax Print materials in The Gambia, West Africa. www.jekkah.com +44 (0) 7786 446 160 info@jekkah.com

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TOM & TEDDY Swimwear to wear all day, every day Founded in 2011 by Michelle L’Huillier, Tom & Teddy is a premium Australian swimwear brand specialising in bright, bold and durable swim trunks in matching styles for men and boys. In a universally flattering mid-thigh cut, our swimwear is beautifully crafted in super-soft, quick-dry fabric that’s UV protected and resistant to both chlorine and saltwater. Execptionally durable, Tom & Teddy swim shorts can be worn all day long, either in or out of the water. There are two styles of swim shorts: Classic – a modern, elasticated waist short with a tough drawcord in matching styles for adults and kids. Contemporary - the perfect combination of a smart, semi-tailored short with the ease and comfort of a traditional swim trunk, featuring a flat-front waistband and secure snap fastening.

www.tomandteddy.co.uk +44 7392 752809 contact@tomandteddy.com

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GARCIA JEANS These choices add up to who we are. They determine our character. Stand still. Or fall face first into the unknown. Follow conventional wisdom. Or succeed on your own terms. Play it safe. Or cause a stir. Take what you’re handed. Or design a life you love. Go with the flow. Or take the road less boring. Stick to what you know. Or be open to all that this world has to offer. Live life. Or live La Dolce Vita. We believe, as we’ve always believed, that everyone should be able to afford the best. That’s why our prices remain accessible even while each product is handcrafted from our collective passion. The passion for family, friends, life, and love. We are Italian, after all. Character is having the courage to fall face first into the unknown. Character is never forgetting all the people, places and adventures we experience. Character is being stronger together than we are apart. Character is amazing design at a fair price. Character is bringing delight to everyone who experiences our brand. Character is what makes every day interesting. That’s what makes us who we are. We seek to live up to the Garcia character with every single product we create. Today. Tomorrow. And everyday. www.garciajeans.com +31 786832266 info@garciajeans.com Get your free ticket to Pure London >>

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CHRISTOPHE FENWICK Christophe Fenwick is a great fan of classic cars and exceptional motorbikes. As long as remembered, he collects, hunts old spare parts, repairs, competes, takes part in road tripsâ&#x20AC;Ś As a driver, he needed gloves but couldnâ&#x20AC;&#x2122;t find any stylish offer on the market, so he decided to have a special pair made for himself. He designed a pair inspired by the sixties and also found a exclusive method to apply a patina (in other words to put a second color layer) on the fine glove leather that will give this unique vintage look and this legacy spirit to the gloves. His friends and relations were so immediately enthusiastic about his gloves that he decided to create a whole collection. The Men collection comes under fives themes: Driving Spirit, Racing, Limited, Downtown and Lifestyle. The Women collection comes under four themes: Driving Spirit, Catwalk, Downtown and Lifestyle. The color array is threefold for Men as well as for Women: the Almost Blacks (Black, Extremely Dark Navy and Green), the Brown Pallet (Ebony, Cognac, Rusty Brown, Garnet Brown and Mud) and the Colors (Smoky Grey, Dusty Green, Violet and Yellow). Winter gloves are generally lined with an internal cashmere glove. Every pair is delivered in a beautiful gift box. www.christophefenwick.com +33 1 40 13 06 76 christophe@christophefenwick.com Get your free ticket to Pure London >>

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SAMUEL GASSMANN PARIS Born in 1974 in Paris, to an artistic family (a father who worked in photography and a painter mother), Samuel Gassmann studied History of Art at the Sorbonne. Starting out as an exhibition curator, he also produced short reports on cultural themes for TV arts magazine Metropolis (Arte). In 2007, he began delving into the origins of the “smallest item” of men’s apparel, the cufflink, as a potential project to pitch to Arte. A visit to the last plant still producing mother-of-pearl in France inspired him with the idea of reinstating the cufflink. Already possessed of a keen interest in fashion and the possibilities of textiles and styles, he created his eponymous brand in September 2009, founded on this small mother-ofpearl accessory that conveys a discreet sense of luxury. www.samuelgassmann.com +33 699 795 349 samuel@samuelgassmann.com

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GENIUSBOWTIE GeniusBowtie is a hand crafted unique bowtie made with assorted natural bird feathers, designed to change the traditional way we look at bowties. All of their bowties are individually hand-crafted, from the making of beech tree (betula pendula) wooden box at our workshop, to the bowtie and placing of the naturally selected feathers. They take great care and pride in our craft. Each time we aspire to create and design unique bowties with a soul and story. They love fashion accessories and enjoyed creating this collection, hope you enjoy wearing it. www.geniusbowtie.com +90 (0)532 715 3238 info@geniusbowtie.com

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TAGS TAGS is simply; Travel Apparel, Getaway Style. They aim to change the way adventurous women and men dress, curating a collection of well-made, high-quality essentials that transition effortlessly from day to night, at home or abroad. Exquisite pieces crafted from fine leather, luxe cashmere, comfortable cotton jersey, and more are made to mix and match so you get the most out of your closet - and your carry-on (like their signature Weekender Bag, thoughtfully designed to be your best travel partner ever). At TAGS, they share your passion for adventure, and they know that your jet-set lifestyle demands a wardrobe that can keep up. Explore their latest collections, so you can spend less time worrying about what to wear, and more time enjoying the ride. www.tags.com +13106946741 nicolas.guez@sunrisebrands.com Get your free ticket to Pure London >>

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LE FEULLET Inspired by the codes of design and architecture, the intuitive leather goods proposed by Le Feuillet are distinguished by their interaction between Man and object. Subtle mix of artisanal French savoir-faire and the strong vision of the product, its high quality is also the promise of urban timeless aesthetics. In 2014, Ylan and Davy, two brothers, decide to put all of their energy and enthusiasm to create an avant-garde brand witnessing their unique vision of leather goods. www.lefeuillet.tv + 33 (0)6 82 46 99 22 ylan@lefeuillet.tv

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ALTR FOR MEN Altr aim to help men look, smell, and feel better. Having good skin is crucial for men today and they want to help you to achieve it. Appearance matters. Guys canâ&#x20AC;&#x2122;t and shouldâ&#x20AC;&#x2122;nt want to get away with looking like slobs anymore. Who wants to be messing around for hours getting ready? At Altr, all their products are quick and easy to use. Connect with them on social media and follow their blog for up-to-date lifestyle advice; covering skincare, fashion, nightlife, sports/whatever they want to write about when bored. http://www.altrformen.com 07 860 356 7887 enquiries@altrformen.com

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PURE LONDON PARTNERS FashionUnited is the independent international B2B fashion platform, working with the biggest and most beautiful names in the industry. We believe in making the fashion industry more efficient and transparent. We achieve it by making our services accessible and complete. Globally active, we reach more than 1.6 million industry professionals every month. Our innovative media network includes fashion news, jobs, business intelligence, trade statistics, product data and software tools. www.fashionunited.com +44 208 1336 766 info@fashionunited.com

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11-13 February 2018 Olympia London Get your free ticket or Apply for a stand