PURE LONDON AW 19/20 POST SHOW GUIDE 10 - 12 February 2019 | Olympia London
FROM THE EDITOR Pure London might be over for another season, but we’re keeping the Festival of Fashion alive for a little bit longer. In the AW19/20 Post Show Guide, we’ll be giving you a second look at some of the exciting exhibitors that joined us at the latest edition, as well as the up and comers who you should be keeping an eye on for SS20. We’ve included it all, from new names, premium brands, men’s and womenswear, our favourites from kidswear show Bubble at Pure and everything in between. Whether you need to remind yourself of everything you saw, or are looking for your next big seller, our curated selection of AW19/20’s best brands has a little bit of something for everyone. We hope you enjoy our top picks of the season, Emma Wilder Content Editor
CARLOS CORDOBA A family-owned business that launched over 30 years ago, Spanish label Carlos Cordoba is the go-to name for superbly crafted men’s shirts. Luxurious cuts, charming prints, timeless styles… Carlos Cordoba designs and produces all kinds of shirts in its own factory in Spain that work for a limitless range of male customers. Balancing current trends with classic designs, Carlos Cordoba’s competitive prices, ‘Made in Spain’ tag, quality fabrics, never out of stock collection and incredible choice of the man’s most valuable staple make this label a must-have. To become even more appealing, the Spanish label also has Peter Montana on offer – a brand specialized in trousers, chinos, and jeans with a wide range of NOOS. One of the strongest point of the brand that you will have available a stunning range of colourful range of NOOS. With this multitude of colours per style, Peter Montana complements Carlos Cordoba’s shirts perfectly whilst also being a label in its own right.
DANTE Dánte, an upcoming Greek brand in men's apparel and accessories, has made its appearance bringing total metamorphosis to men’s style. Inspired, in philosophy and name, by the Italian poet Dante Alighieri, who managed to weave the common language spoken in the streets of Italy into that of the upper social classes creating unique and timeless works of written art, much like the Dánte brand aims to do in fashion each creation is dipped in past tradition and overflowing with future freshness. With distinctive, geometric, loose and comfy lines, using heavy layering and printed textiles which give each article of clothing an unconventional image, the Dánte man distinguishes himself from what is common and tedious. – from head to toe, from mind to matter.
GARCIA The Garcia Jeans story reads like an exciting boys’ book that just keeps triggering your imagination. The adventure begins when Isabella Mablona Garcia and Maurizio Luigi give birth to their distinctive jeans in 1977 in the jeans valley of the Italian Urbania and combine their contemporary designs with pure craftsmanship. Early on in the story the Dutch company Euro books discovers the Mediterranean look and feel of these jeans. Together they set out to become a progressive, casual denim brand. Dutch commercial acumen combined with the Italian sense of style is the perfect match and leads to an unmistakable signature. And the right to this very day denim is still the key component of the Garcia Jeans DNA, flowing through our veins and forming the basis of our fashionable lifestyle. International and full of ambition, that is what we stand for.
INTUITION PARIS
Witch&Witch is a brand with stories to tell children through garments. Everyone can control her own life with the ‘magic power’ she has. Every girl is different and special. This is the reason why Witch & Witch offers different styles: elegant, spontaneous, mysterious, cool, loud, low-key.By using highest quality materials like silk, wool and cashmere, Witch & Witch creates different styles according to different stories’ theme and scene. Each collection gives messages to children encouraging them to discover their dreams. This is a unique trait, adding value to a childrenswear brand whose aim is to become an iconic name for kids clothing.
LEO & UGO {lee-o und oo-go] - noun. 1. The elegant feeling of wearing the most luxurious french knitwear in the world 2. From the latin Femina "woman": a strong, beautiful and modern lady
MCCONNELL McConnell is an Irish knitwear brand. With a strong focus on heritage and craftmanship the collection draws inspiration from time honoured traditions. The strong colour palette echoes the landscape of the wild rugged Irish coast. Both womenswear and menswear share a relaxed and carefree spirt with modern proportions and contemporary detailing. Natural yarns and hand finished techniques complete the DNA of the Brand.
NUX ACTIVE Movement and change are constant. They challenge us, fill our hearts with meaning and propel us forward. Established in 2008, NUX remains one of the most enduring activewear brands at the epicenter of those movements and changes — on and off the mat, in and out of the gym, at home and on the go. Our advanced Italian knitting technology creates the highest quality seamless activewear in the industry, combined with the high-fashion aesthetic of our seasonal apparel ranges. Each piece hugs the body in all the right places, and our artistic approach to each unique style ensures she confidently stands out wherever she goes. https://nuxactive.com/
O DE MAI Since almost 14 years, the Company of ODEMAI, develops its know-how specialized in knit and recognized by the biggest of the Feminine Ready-to-wear clothing. Our level of requirement in terms of quality, reactivity and service positions us as a privileged partner of the big names of the Fashion and the Creators today, worried of protecting and of developing their excellent image. Our collections are both modern, original and multicultural, while remaining charming and easy to wear. Our sweaters through the different seasons seduce by their mixture of refinement, lightness and sensuality
ELIZ SCOTT A small family business, Eliz Scott provides jackets, coats and many more garments which are crafted to the highest quality using fabrics such as Harris Tweed, wool and Cashmere. All our products are designed and manufactured at our London based factory.
SOULSTAR Soulstar Clothing is at the cutting edge of mens upto date fashion and street trends. Our collections are sold worldwide under our own brand and also with our customers brands. Being based in Notts, England, we are at the centre of Uk fashion. The brand Soulstar has been established for over 10 years now and is only going from strength to strength. We have showrooms in Moscow, New york, Los Angeles, Manchester, Guangzhou, Nottinghamshire and soon to be Italy. We truly are a global company with a very keen eye on the local Uk trends but without ignoring the international side of the industry, eg we sell in 2 size packs, s-xl and m-2xl. You will not be disappointed.
SQWEARS SqWears Couture is designed exclusively for plussize women to look and feel beautiful, glamorous and feminine in striking prints and captivating colours made from the most luxurious and finest silks. Manufactured in the historic city of Lincoln, SqWears Couture is the UK’s only couture plussize luxury label made in England and is exported to discerning customers all over the World. A SqWear, a unique garment with a registered design, introduces a flattering new silhouette to the fashion industry, and is at the forefront of modest fashion yet offers women a true sense of Hollywood glamour. SqWears Couture is the new go to luxury brand for all women who want to look and feel fabulous whatever the occasion. https://www.sqwearscouture.co.uk/
@sqwearscouture
WITCH AND WITCH Witch&Witch is a brand with stories to tell children through garments. Everyone can control her own life with the ‘magic power’ she has. Every girl is different and special. This is the reason why Witch & Witch offers different styles: elegant, spontaneous, mysterious, cool, loud, low-key. By using highest quality materials like silk, wool and cashmere, Witch & Witch creates different styles according to different stories’ theme and scene. Each collection gives messages to children encouraging them to discover their dreams. This is a unique trait, adding value to a childrenswear brand whose aim is to become an iconic name for kids clothing.
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