PURE LONDON S/S19 POST SHOW GUIDE 22-24 July 2018 | Olympia London
FROM THE EDITOR PURE INSPIRATION We hope you enjoyed the SS19 show as much as we did. In this Post Show Guide we’ll be showcasing some of the key brands that featured at the SS19 show and who you should look out for in February 2019. From emerging designers to premium brands, exciting menswear and adorable kidswear, the Pure London SS19 show brought together a curated selection of inspirational pieces and must-have collections. So whether you were there in person, or unfortunate enough to miss the show, join us as we look back at the very best of SS19. Enjoy, Nelly Gergi Content Editor
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CONTENTS
FEATURED
WOMENSWEAR
ATHLEISURE
PURE CONSCIOUS
PREMIUM
MENSWEAR
SPIRIT
KID
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FEATURED BRANDS
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BRAICONF Braiconf has been in business for 68 years, and is currently the leader on the market of manufacturers of men shirts and light garments for women. Ever since the foundation of the company in 1950, Braiconf has been making permanent efforts to increase the quality standards and to stringently respect the values and the expectations of its customers. The respect towards the customers and its suppliers, exclusive awareness to the smallest details, the concern for the quality of the fabrics and for the entire production process, all these are elements that successfully distinguish Braiconf on the specific international market. www.braiconf.ro
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BRISE Brise’s history begins in 2000 with a multibrand business that has been the host and trainer of young innovative designers. The experience gained over time has inspired us to create our own fashion brand. We created this brand from design and manufacturing in our own creative workshop up to counselling and merchandising in our own stores. Brise is a brand that addresses the active, modern woman; its great advantage is versatility - the clothes can be combined very easily with each other, so as to, with a number of basic products you can create exceptional outfits for any event. Age is irrelevant, style is important. The Brise Collection signature is the modernist line, characterized by clear geometric lines, precise cuts that follow the line of the body. The outfits focus around the silhouette, addressing cuts that emphasize feminine shapes. www.brise.ro
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CORIDAKNIT DESIGN CoridaKnit Design was set up by Rodica Vamesu with the hope to refocus the attention on the hand-made techniques of processing fibres, yarn and natural textiles into beautiful and individual designs. Traditional Romanian skills such as stiching, knitting, crochet as well as felt and textile painting are used to bring a warm, bright and sophisticated look to our contemporary designs. The team is formed solely on the basis of talent and passion for both, tradition and quality, and offers to you the expertise passed down from generations combined with a creative modern approach. Our designs are made to satisfy the highest demands. www.coridaknit.co.uk
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MENTORIA ID Mentoria ID helps women on their self-love and self-worth journey discovery. We create precious lingerie, nightwear and basics items in the Atelier. All our products are hand-made, we use embroidery, leavers lace, tulle, satin and silk fabrics. Mentoria ID customer is stylish, a fashion lover, trend conscious and in-love with their partner/ husband, an ongoing honeymooning phase, seeking to enjoy their connection. We are looking for partners in the premium market. We will provide made-to-measure and customization services into every store we’ll work with. All our partners with receive an online support package that will drive traffic to the stores.
www.eden-lingerie.ro
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EXE We are creating, not mass-producing� meaning that all EXE products arelimited. Furthermore we celebrate each person’s individuality, considering that all of our customers deserve to have the chance to wear unique garments that showcase how different and bold we are. All the high quality fabrics are rigorously selected and imported from Italy and Portugal. EXE designs are linear and geometrical because of our love for architecture. These factors combined with the underground, urban lifestyle also play a key role when developing the patterns of our products. www.exestore.ro
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GIULIA ROSSIGNOLI CREATION Giulia Rossignoli Creation is a luxury brand that aims to innovate the feminine spirit. Giulia Rossignoli, the designer, is originally from Milan and last year has released her first collection in Italy and Romania. The 2019 collection is like a portrait of today’s modern woman, a mixture between femininity, elegance, refinement, innovation and power. The purpose of this collection is to empower women to feel confident and natural in a sophisticated outfit. We use only premium quality materials from Italy, France and Greece to offer the best experience to our customers. Our clothing are perfect for special occasion, urban lifestyle and business environment and in each case the stylish cuts offers a unique and creative image. www.giuliarossignoli.com
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INTERNATIONAL DESIGN FASHION International Design Fashion and our own brand, Millisimo, design and produce luxury leather goods created from the finest italian leather and finished with premium accessories.
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NOVA FASHION GROUP Nova Fashion Group is an Europeanpremium jewelry brand that wishes to share the love for art and beauty with all its customers. “Wearable Art”–this is the concept that first brought the team together. Transforming each hand made jewelry into a masterpiece that the wearer can show off with. Nova Fashion Group follows trends, but innovates at the same time. Traditional artwork is combined with high tech processes. Natural beauty gets along with neon light, futuristic elements. Nova Fashion Group brought together an artist, a jewelry designer, a craftsman and a writer. This was the original team. And they all realised they shared the same love for both jewelry and beauty in its purest form.
www.joomay.com
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TIMO PRO CONSULTING In this Collection not only can you find nonconformist and elegant footwear ideal for special occasions, but also comfortable, casual shoes that are suitable for long, romantic walks through the slumbering streets of an old town. Rebels of style will also find something for themselves in the Timo Pro Consulting autumn/ winter offer with motorcycle style boots, which in themselves are the souls of Rock and Roll.
www.moja.ro
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NISSINTEX FASHION Nissintex Fashion started as a desire to answer a well-known question all women have in mind: what should I wear today? Our brand focuses on top quality, a classic style with contemporary romance and retro lines for a complete sense of femininity and in a continuous search of originality, season after season. The Nissintex Fashion story continues, along its impeccable guidelines and principles, always fulfilling the wishes of women by making every day a special one. www.nissa.com
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TAF ROMANIA EXPERT TAF Romania Expert, clothing design and manufacturing facility in Bucharest, is a 100% Romanian run and owned business. In 2013, we decided to redirect our activity with a well-defined purpose: to Design, Manufacture and Sell Romanian clothing products at highest quality standards. The concerns for quality and client satisfaction lay undoubtedly at the core of our values. We dream, create and manufacture for you! We are passionate with our work and we enjoy doing it. Through our unique approach of creative design, fabric pairing, impeccable finissages and modern shapes, we have designed a selection of casual garments with a new approach that complement every day’s outfits. For this reason, our offer really differentiates itself in the market. Here is why: the quality of our products manufactured according to clients’ specifications is guaranteed and constantly achievable: flexibility in negotiating contract terms and secure partnership for long-term collaborations.
www.tafromania.com
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THOSAMODA Thosamoda is an apparel brand based in Bucharest. With minimalist and clean aesthetics, it creates chic and comfortable ready to wear garments for the cosmopolitan, on the go, urban person. Made of natural fibers with an in-house manufacturing process, Thosamoda garments are characterized by uniqueness, fresh vibe and visionary design. The two creators, that founded the brand, do believe that more than to ennoble a body, clothes are meant to highlight a personality. The founders, Thais Coman and Oana Stroe, are two fashion designers who have had their formation in Bucharest and Bologna. Oana and Thais met before signing up for the National University of Arts, during the admission process. They had many art and fashion projects together before founding Thosamoda and they had the opportunity to study fashion design in Italy at Accademia di Belle Arti in Bologna. www.thais-stroe.com
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WOMENSWEAR
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A’DRESS Dresses for any occasion, a great fit and high quality – delivered on time. That is the fundamental idea behind the Danish dress brand A’Dress. A’Dress currently operates in the Nordic market but is expanding to the rest of Europe.
www.brandthallen.com
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FROM LONDON WITH LOVE From London with Love’s unique pieces encapsulate Londons timeless bohemian fashion scene, exporting that elegance and giving it a modern twist is what keeps us up at night and makes us jump out of bed in the morning. Developing unique and chic vintage inspired prints and using vintage inspired fabrics like velvet and tweed. Our ethos is keep it fun and simple when creating our staple pieces, and compliment the body when creating basics. Our inspiration comes from Londons beautiful streets, travel, vintage fashion, and stylish living. 34
www.fromlondonwithlove.com
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GEORGINA DEE Georgina Dee is an independently owned British clothing label founded in London, UK. The designs are a modern approach to timeless classics. Enabling women to find good quality garments for any occasion. Luxurious fabrics have been carefully hand-picked by herself from Europe and Asia. Georgina designs every item herself as she wants to ensure quality remains high and maintains her signature style throughout the brand. Her designs have always been well received by fashion bloggers from around the world and was also featured in Trend Prive May edition and Fashion London magazines.
http://www.georginadee.com
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GUILTY BEACH Guilty beach is a luxury resort wear brand. A timeless capsule collection designed to be worn year after year. It includes hand beaded kaftans in stunning colours, shirt style kaftans, embroidered cover ups and maxi dresses made of fabrics including cotton lace and silk. There is no minimum order. Wholesale price point from ÂŁ35 to ÂŁ78.
www.guiltybeach.co.uk
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RELIGION CLOTHING Religion is devoted to the pursuit of individual style; lyrical quotes, musical muses and British heritage have always been heavy influences behind each collection. Inspiration from London’s East End and international street culture has been integral in shaping the brands much loved signature. Established in the early 90’s, Religion firmly rooted itself to early club culture; when music was chemically inspired and beliefs were publicly expressed. Religions innovative design strategy has made it a must have for fashion fanatics and music lovers alike. www.religionclothing.com
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NAUDIC Beauty, truth and freedom as Naudic celebrates 10 years. Empowered, enlightened and free spirited, Naudic aims to inspire its fans to live out that personal freedom in their own lives. The Spring 2018 range boasts floating florals and daring batik-style prints. Its romantic undertones throughout speak to a spirit of letting go and falling in love; - with colour, with travel, with life. The exuberant attitude of the Spring 2018 range has been captured in a series of India-based films connecting the beauty of Naudic’s designs with four distinct personalities that each embody a facet of the Naudic woman. “The Naudic woman is so many things – an adventurer, a freedom seeker, a dreamer, a lover – and this season really captures that spirit. This range is about expressing yourself for exactly who you are and toasting that individuality.” says Naudic creator Emma Puttick. While there has been great evolution of the brand over the past decade, each Collection has radiated the joy of feeling truly alive. This passion and freedom is so clear in each season of Naudic as a result of its creator and designer; Emma, sourcing all inspiration through her own travels. www.naudic.com
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SOYA CONCEPT Soyaconcept Spring 19 has got 3 themes: Urban Craft, Playful and Serenity Safari styles, animal prints, long shirts and box pockets emphasises this theme. To create a more vibrant look, involve a hint of strong pink to the muted safari look. Contrast stitching and placement prints provide a fresh look in the collection. Muted colour palette express a commercial sense. Light viscose qualities, combined with tone in tone lace creates a feminine and sophisticated look. The colour palette is clean and bright, which creates a sense of timeless calmness. The primary colours are: powder pink and off white with just a hint of caramel and black. Our signature look is “Scandi� chic, easy to wear and combine throughout the year. We deliver high quality, fashion and wear ability to affordable prices. www.soyaconcept.com 42
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PREMIUM
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HOUSE OF FORELLI We at House of Forelli are established in 2017. The designer ‘Bhoomi Desai’ started her career by showcasing a Spring/Summer Collection at Fashion Scout during London Fashion Week in 2017. Brand’s statement style is a fusion of High street Fashion and Cocktail Wear. Our aim is to provide fashion that creates a balance between creativity and luxury with desirability. Intricate designs are lent from designer’s hand to expertise hands of our pattern makers and sewers who with extreme attention to finish and detail transform designer’s abstraction into show pieces. We take immense pride in announcing that every piece.
www.houseofforelli.com
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SPIRIT
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ELIZABETH AN’MARIE Ever since we founded Elizabeth An’Marie, it has always been important to do everything ourselves (via our hands) — taking every stitch and stream to assure quality in each step and every detail. After a simple hobby and two years of planning and preparing within the business, I can confidently say we have a genuine knowledge of drawing a design, creating that pattern to making the knitwear garments a reality. The process itself has always thrilled me, the mere challenge of it is perhaps what intrigues me the most. So many things need to fit together; the look, the streams, the comfort and wearability. Since we make every style from scratch, each design is a challenge. However, once I see the outcome and the last fitting, it’s a fantastic feeling. www.elizabethanmarie.co.uk
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THE PRETTY DRESS COMPANY The Pretty Dress Company designs and produces beautiful dresses for the modern woman whilst drawing inspiration from vintage couture. The Pretty Dress Company was founded in 2008 with the aim of designing and timeless yet contemporary pieces for the modern woman, designed and produced in the United Kingdom. Quality fabrics are carefully selected and combined with exclusive designs, and exquisite detailing we strive to produce garments which our discerning customers will treasure and feel amazing whilst wearing. www.theprettydresscompany.com
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SCENE PERFECTIONS Scene Perfection Pty Ltd is the umbrella foundation of three reputable Australian Womens fashion brands, Honey & Beau, Pink Ruby and Romance. Our head office is in Sydney, Australia with showrooms and stockists in Australia, New Zealand, Singapore and the USA. Our brands are established in 2003 featuring unique prints, stunning silhouettes, delicate laces, and luxurious embellishments. All three labels are designed in Australia. We are currently experiencing enormous growth in south hemisphere and international expansion. We hope to open more doors and channels in the UK and Europe. www.honeyandbeau.com
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TALLY WEIJL TALLY WEiJL is an international fashion brand for young self-confident women. Delivering the latest trends and creating innovative designs have led to the thirty-year success story of the company. Founded in 1984 by Tally Elfassi-Weijl and Beat GrĂźring, the Basel based family business has developed into an omnichannel provider, supplying 900 stores in 37 countries. TALLY WEiJL offers a unique fashion experience with the aim of making women feel empowered and beautiful.
www.tally-weijl.com
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ATHLEISURE
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BORN NOULI Born Nouli creates performance-driven activewear that can take you anywhere and everywhere. Uniting style and substance, this luxe performance-wear collection is soft-to-the-touch, breathable and sweat resistant, allowing you to head seamlessly from workout to cafĂŠ checkout without changing. Driven by fashion, engineered with luxurious high-performance fabrics, every Born Nouli piece has been designed to push and empower the active individual to look and feel their best. Each piece compresses, lifts and shapes the body.
www.bornnouli.com
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CARROT BANANA PEACH Carrot Banana Peach is the world’s first known ecofriendly sportswear brand . By extracting fibers from products grown from the ground, they could create functional sportswear using fabrics that provided the highest level of comfort, breathability and support all the key elements to functional sports attire. Being organic and created from natural based products, yogis and yoginis jumped on our brand the moment we launched our first collection. We reciprocated by listening to what they wanted and have continued to provide the most authentic yoga clothes ever since. Whether you are performing in the studio, outdoors or on retreat, the extensive line of natural based performance clothes, cover multiple uses and go beyond the mat to empower your lifestyle. www.carrotbananapeach.com 62
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EleVen EleVen is a lifestyle of fashion-forward activewear, created by Venus Williams, celebrating your selfexpression and living without limits. Embracing your individuality, success, and style with a touch of attitude. EleVen is fitness that elevates our lives. Encourages us to be our best authentic selves, while facing or overcoming our biggest challenges. EleVen expresses seasonal renewal, honoring individual flare, strength and confidence without compromising quality, fit, or comfort. EleVen has developed four core technical material advancements to give you optimized performance and your garments lasting quality with Pro-Dri, Four-Way Stretch, EleVen Ozone and UPF 50.
www.elevenbyvenuswilliams.com
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GYM VERSUS Established in London, 2013 by Thomas Hartnett. GYMVERSUS is a luxury, monochromatic activewear brand, born of the idea that less can be more. Inspired by the active, on-the-go lifestyle, each garment is designed to blur the line between performance and practicality without disrupting personal style. The aim is to responsibly produce clothing that does more for you, is easy to wear, and helps you feel and look great.
www.gymversus.com
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HOLIDOLLS The Holidolls brand encompasses the needs of women for whom looking good and feeling incredible is a priority. The Holidolls customer appreciates superior fabrics, which feel soft against the skin and designs that are truly unique, with the use of hand sewn embellishments. Holidolls delivers superior quality swimwear to discerning clients. Each and every piece is made in the heart of Italy’s fashion capital Florence, using the very best fabrics and beads. Each item has been given the handmade touch by adding embellishments that add style and structure, but without adding weight.
www.holidolls.com
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JILLA LTD Jilla is British designed seamless activewear which combines style wth technical performance. Comfort and feel are at the core of what we do, we design with a calming and soft colour palette to create refined activewear. Specialising in seamless technology and working with soft natural fibres such as bamboo, our activewear is designed to feel like a second skin.
www.jillaactive.com
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KILLER COUTURE Our Leggings and tops were designed to hold and support in all the right places, with high waist bands and support stitching. These garments look fabulous worn as Evening wear with boots or heels & Street/Gym wear with Trainers. We have vigorously tested our Womens Gym wear and they function as a serious piece of anyone’s Gym wardrobe. We use lots of Soft cottons and Metallics to enhance the quality of the garments and all of our products are packaged to a high standard where they’re boxed, Wrapped and sealed to enhance the whole buying experience for the customer. www.killercoutureclothing.com 72
TIKIBOO LTD At Tikiboo, we believe that workouts can be fun, so we’ve created a brand that’s all about celebrating being active with colourful, exciting fitness clothing! Tikiboo provides products which are bright, loud and fun, allowing people to stand out from the crowd while wearing something that can become an instant talking point to those around them. www.tikiboo.co.uk
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PERFF STUDIO PERFF encompasses cutting edgy city style with innovation and performance technologies. Born from technical innovation and a desire to live well whilst feeling confident and stylish in our own skin. Perff is a destination brand for your Active and City life. Our ACTIVE category focus’s on stylish activewear you will perform to your best in, whilst feeling confident in your own skin. We use luxury performance fabrics with intelligent technology such as sweat wicking and anti-odour without compromising on style. www.perff.com
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U.N.X PARIS U.N.X is the premium athletic fashion brand, for contemporary active women. U.N.X is a sophisticated encounter between femininity and martial arts. U.N.X & women empowerment ; more than just a sportswear brand, discover U.N.X universe. A sophisticated encounter between the world of sportswear and fashion. A collection blending wellbeing, performance and femininity. A brand innovating throught a unique retail theatre experience. www.unx-paris.com
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TIDAL SWIMWEAR Tidal Swimwear is a luxury women’s swimwear brand designed in St Tropez and handmade with love in the U.K. Catered for spontaneity of life, and every girl traveller’s whims. Tidal is inspired by the St Tropez glamour. Presenting minimalist styles created with delicate fabric sourced from Italy and finished with bespoke trims. Focusing on a refined fit, Tidal’s pieces were made with every beach lover in mind, regardless of skin-tone or body type. Having been born and raised in London, Designer and Founder Victoria Stockford thought it was crucial to support the local textiles and fashion industry. Making a conscious decision to manufacture here in the U.K.
www.tidalswimwear.com
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PURE CONSCIOUS
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PEOPLE TREE People Tree is the pioneer of sustainable and conscious fashion. Collections designed in London, England are relaxed and feminine with contemporary silhouettes and details. Passionate about prints and patterns in organic cotton, natural fabrics and new sustainable innovations, we care about global equality and our environment. This is reflected in our organic printed textiles, artisan hand crafts and statement message t-shirts. For more than 10 years People Tree UK has partnered with Fair Trade farmers, producers and artisans in the developing world to create a new type of fashion business. People Tree was the first fashion company accredited to the World Fair Trade Organisation. While many fashion brands talk about organic and sustainable fashion, our certifications mean you can trust how our products are made. http://www.peopletree.co.uk
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SKFK Dress how you are, how you feel, how you live. Strengthen your identity, express your essence and take care of your environment. Connect with nature and dress with its colors and the geometry of the landscape. Embrace a unique and eclectic style, inspired by art and culture; a timeless, comfortable and functional fashion.
www.skunkfunk.com
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MENSWEAR
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BRAVESOUL Stocked in over 1500 stores across Europe, Brave Soul has a huge range of fashionable clothing styles that capture street styles and culture from cities all over the world including a heritage line of British clothing. Brave Soul is owned and run by founders and brothers Rajan and Sanjay Kumar, who recognised a niche in the market for affordable trend led fashion. Owned by Whispering Smith, the family run company has years of experience and in collaboration with a team of fresh designers has developed trend led products to satisfy customers
www.bravesoul.co.uk
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JUAN ARIAS JUAN ARIAS is a Peruvian high end brand that focusses on the design of sustainable, durable, refined and modern Jersey Collections with the use of Pima Cotton, which is one of the most durable fibers in the world made in Peru. Collections are made for modern European Man and Women who aims for quality in all the aspects of their life and accomplish this by wearing garments made of Pima cotton. By using Pima cotton and other natural fibers from Peru in our Collections, we create a better offer of durable and modern-luxury garments for men and women, pursuing to be a positive influence on how clothing is valued today.
www.juanariasclothing.com
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GEOGRAPHICAL NORWAY Geographical Norway is leader of our group. The brand develops each year more and more collections and all of them are distinguished by the design of models, quality of the materials and their technicality. The Spring / Summer collection is divided into several themes always at the forefront of fashion. Finally, following the growing success of the brand Geographical Norway, lines of accessories like Luggage or shoes have been developed in the recent years and they are already fully successful on the market. Geographical Norway have been established for demanding customers, sports practicers looking for fashion ,quality and comfort by the same time. www.artextyl.com
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MATSUMOTO A high end fashion label that utilises high qulaity traditional fabrics and the best modern technical fabrics creating outerwear of exceptional quality with a focus towards everyday use. It is the old meets new embracing the sophistication and timeless aesthetic of the old and the durability and production methods of the new firmly rooting it in the high end modern marketplace alongside the top brands in the fashion sector.
www.chinaecofiber.com
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KID
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AMARAH LONDON At Amarah London we specialise in Luxury occasion wear, for little girls aged 3 months to 12 years old. We have made it our mission to ensure our designs capture the innocence, beauty and delight for those special moments. Our colourful collections see soft pastel tones with hints of vibrant texture, that best show our love for detail and trimmings. Our fabrics are carefully sourced for quality and uniqueness,using cottons, jersey, satins and layers of tulle. The Amarah London collections celebrate the magic of being a little girl.Each piece is designed considering a special occasion, from birthday outfits to flower girl dresses and christening gowns. We use playful techniques and fabric mixing that, will make you want to treasure your favourite designs forever. www.amarahlondon.com
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BROER & ZUS Don’t you think kids decide when it comes to children’s wear? We believe kids tastes and preferences are very important. They need to run and play and feel comfortable in their clothes. When they are at home they don’t want to fuss over what they’re wearing. Mom’s and dad’s don’t need to worry about it’s getting dirty or the clothes will get damaged. Our clothes are made of very soft organic cotton. Easy to wear, nice shapes and fashionable. The colours and shapes are timeless and made to last. Our best sellers are the sweaters and babysuits with custom made city names and year of birth printed on them. Wouldn’t it be great to have your city and year printed on a cute little babysuit? www.broerenzus.nl
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PURE LONDON PARTNERS
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