BRANDING BLUEPRINT
At Celestial Lights, WE HELP YOU EASILY TRANSFORM YOUR TO TRANSFORM YOUR HOME INTO A STUNNING, WELCOMING SANCTUARY WITH OUR EXCEPTIONAL SEASONAL FOLIAGE AND LIGHTING PRODUCTS.
MISSION STATEMENT
WHAT SETS US APART IS OUR UNWAVERING COMMITMENT TO
WE WANT YOU TO
DELIVERING
EXPERIENCE THE
QUALITY, TIMELESS AND EASY-TO-
TRUE MAGIC OF
USE PRODUCTS THAT ELEVATE
APPROACHABLE HOME DECORATION.
THE
HIGHEST
YOUR HOME. WE BELIEVE TIME DOESN’T HAVE TO BE SACRIFICED WHEN IT COMES TO DECORATING YOUR HOME WHICH IS WHY WE HAVE CREATED PRODUCTS THAT ARE SOLUTIONS TO EVERYDAY CHALLENGES WHEN IT COMES TO DECOR OR YOUR GARDEN.
HISTORY OF
Celestial Lights?
SINCE 1993, CELESTIAL LIGHTS HAS ILLUMINATED THE HOM GARDEN DECOR INDUSTRY, BLENDING HIGH-QUALITY, TI
DESIGNS WITH SOLUTIONS FOR HOMEOWNERS' DECOR CHALL
WE PIONEERED THE PRE-LIT CHRISTMAS TREES, GARLAND WREATHS MARKET, SIMPLIFYING HOLIDAY SETUPS AND DELI
CUSTOMERS ON PLATFORMS LIKE QVC. OUR ROLE IN INTROD
PRE-LIT GREENS TO GIANTS SUCH AS FRONTGATE AND P HEARTH RESHAPED THE INDUSTRY STANDARDS.
OUR RANGE HAS BROADENED OVER THE YEARS TO INCLUD SEASON ITEMS LIKE BOXWOODS AND VIBRANT SUMMER FOCUSING
ON
WHOLESALE
FOR
THREE
DECADES
B
EMBRACING A DIRECT-TO-CONSUMER (DTC) APPROACH IN 202
SHIFT HAS DEEPENED OUR CUSTOMER CONNECTIONS, OF
DIRECT ACCESS TO OUR INNOVATIVE PRODUCTS AND THEIR U
STORIES. CELESTIAL LIGHTS' COMMITMENT TO INNOVATION, Q
AND CUSTOMER SATISFACTION CONTINUES TO MAKE EVERY H SHOWCASE OF BEAUTY AND EASE.
WE UNDERSTAND THAT YOUR LIFE IS HECTIC, LEAVING YOU
LITTLE TIME FOR DIY PROJECTS OR SEASONAL DECORATING.
WHY WE'VE MADE IT OUR MISSION TO PROVIDE YOU WITH PRO
THAT ARE NOT ONLY STUNNING BUT ALSO SIMPLE TO US
SHOPIFY STORE IS DESIGNED WITH YOUR CONVENIENCE IN MIN
ME AND
MELESS
LENGES.
DS, AND
GHTING
DUCING
PLOW &
DE ALLDECOR,
BEFORE
23. THIS
FFERING
UNIQUE
QUALITY,
HOME A
YOUR DREAM HOME IS JUST A CLICK AWAY. LET'S MAKE YOUR HOME TRULY SHINE.
U WITH THAT'S
WE'RE NOT JUST A BRAND;
ODUCTS
WE'RE YOUR PARTNER IN
SE. OUR
CREATING A HOME THAT BRINGS
ND.
YOU PEACE AND JOY EVERY DAY.
BRAND COLORS
WINTER PALETTE
FALL PALETTE
SPRING PALETTE
SUMMER PALETTE
BRAND FONT FAMILY
The Seasons
MONTSERRAT
Brand Identity CELESTIAL LIGHTS' BRAND COLORS ARE A HARMONIOUS BLEND, CREATING A PALETTE THAT SPEAKS TO THE BRAND'S COMMITMENT TO TIMELESS ELEGANCE, SOPHISTICATION, AND THE ENCHANTING BEAUTY OF HOME DECOR. BRAND VOICE THE TONE OF CELESTIAL LIGHTS IS SIMPLE, ELEVATED, AND EASY. WE COMMUNICATE CLEARLY AND WITH SOPHISTICATION, MAKING OUR MESSAGES ACCESSIBLE AND REFINED.
OUR
GOAL
IS
TO
UPLIFT
AND
ENLIGHTEN
OUR
AUDIENCE
IN
AN
APPROACHABLE MANNER, MIRRORING THE EFFORTLESS ELEGANCE OF OUR BRAND.
SLATE BLUE
WHITE
A SERENE AND SOPHISTICATED SLATE
PURE
BLUE, REFLECTING THE TRANQUILITY
SYMBOLIZES
AND ELEGANCE OF CELESTIAL LIGHTS'
COMMITMENT TO PROVIDING HIGH-
SEASONAL DECOR.
QUALITY,
AND
TIMELESS, THE
CLASSIC
WHITE BRAND'S
DECOR
THAT
STANDS THE TEST OF TIME.
SILVER GRAY
LIGHT TAUPE
SILVER GRAY BRINGS A TOUCH OF
LIGHT TAUPE ADDS WARMTH AND
MODERNITY
VERSATILITY, REFLECTING THE BRAND'S
AND
EMBODYING COMMITMENT DESIGN.
SOPHISTICATION, THE
TO
BRAND'S
DEDICATION TO CREATING DECOR THAT
CONTEMPORARY
SEAMLESSLY INTEGRATES WITH ANY HOME STYLE.
DEEP BLUE DEEP BLUE REPRESENTS DEPTH AND RICHNESS, ECHOING THE BRAND'S MISSION TO BRING DEPTH AND BEAUTY TO EVERY HOME THROUGH ITS PRODUCTS.
Core V HIGH-QUALITY PROVIDING PRODUCTS OF EXCEPTIONAL QUALITY AND CRAFTSMANSHIP THAT STAND THE TEST OF TIME.
TIMELESS OFFERING DESIGNS THAT REMAIN STYLISH AND RELEVANT YEAR AFTER YEAR. FASHIONS COME AND GO, BUT STYLE IS FOREVER.
SIMPLICITY PROVIDING OUR CUSTOMERS WITH ALL NECESSARY INFORMATION AND AVAILABILITY TO CUSTOMER SERVICE TO ENSURE AN EASY AND SEAMLESS CUSTOMER EXPERIENCE.
Values CUSTOMER FOCUS PRIORITIZING CUSTOMER SATISFACTION AND STRIVING TO MEET THEIR NEEDS WITH SOLUTION-ORIENTED PRODUCTS.
EASY TO USE ENSURING PRODUCTS ARE SIMPLE TO INSTALL, MAKING HOME DECORATION APPROACHABLE, HASSLE-FREE AND ENJOYABLE.
INNOVATION CONTINUOUSLY SEEKING NEW AND CREATIVE WAY TO ENHANCE THE HOME DECOR EXPERIENCE NOT ONLY BECAUSE OUR PRODUCTS LOOK GOOD, BUT BECAUSE EACH PRODUCTS IS A SOLUTION TO A CHALLENGE OR PROBLEM.
HOW
Work Celestia CUSTOMER SHOP CELESTIAL LIGHTS' PRODUCTS FOR YOUR HOME DECOR NEEDS.
BUSINESS PA
EXPLORE COL
AND MARKETIN
AFFILIATE MARKETING JOIN THEIR AFFILIATE PROGRAM TO EARN COMMISSIONS.
CAN I
k with al Lights? RETAIL PARTNER EXPLORE OPPORTUNITIES TO CARRY THEIR PRODUCTS IN YOUR STORE.
ARTNERSHIP
LLABORATION
NG INITIATIVES.
CONTENT COLLABORATION PARTNER WITH CELESTIAL LIGHTS FOR CONTENT CREATION.
Avat AVATAR 1
Rachel DEMOGRAPHICS SINGLE 30-YEAR-OLD PHARMACIST
LOCATION JUST OUTSIDE OF BOSTON
LIFESTYLE BUSY WORK SCHEDULE AND ACTIVE SOCIAL LIFE.
HOME DECOR DESIRE BUSY WORK SCHEDULE AND ACTIVE SOCIAL LIFE.
DISCOVERED CELESTIAL LIGHTS THROUGH TIKTOK AND PURCHASED PETUNIA WREATH AND WINDOW BOXES.
tars AVATAR 2
Sarah DEMOGRAPHICS MARRIED, WITH TWO YOUNG BOYS 37-YEAR-OLD
LOCATION CONNECTICUT, WORKS IN NYC
LIFESTYLE WORKS FROM HOME, OCCASIONAL CITY COMMUTES, AND MONTHLY WORK EVENTS
HOME DECOR DESIRE LOVES DECORATING BUT LACKS TIME FOR DIY PROJECTS.
DISCOVERED CELESTIAL LIGHTS SAW AN AD ON INSTAGRAM AND PURCHASED BOXWOOD WREATH AND TEARDROPS.
Avat AVATAR 3
Michelle DEMOGRAPHICS STAY-AT-HOME MOM WITH 4 KIDS 50-YEAR-OLD
LOCATION CHARLESTON, SC
LIFESTYLE BUSY WITH FAMILY, NOT NATURALLY CREATIVE, AND CONCERNED ABOUT WATER COSTS.
HOME DECOR DESIRE WANTS ELEVATED DECOR BUT LACKS TIME AND DOESN'T WANT TO SPEND ON PLANTS.
DISCOVERED CELESTIAL LIGHTS HEARD FROM A NEIGHBOR, BOUGHT CONE AND BERRY WREATH.
tars AVATAR 4
Stacy
DEMOGRAPHICS MARRIED 69-YEAR-OLD
LOCATION CHICAGO
LIFESTYLE LOVES DECORATING FOR HOLIDAYS AND SEASONS.
HOME DECOR DESIRE WANTS FULL AND LIFELIKE GARLAND.
DISCOVERED CELESTIAL LIGHTS THROUGH TARGETED AD, PURCHASED MIXED CEDAR GARLANDS AND WREATH.
HOW DO CLIEN
Relations Celestia FOR CUSTOMERS VIEW CELESTIAL LIGHTS AS THEIR GO-TO SOURCE FOR QUALITY, HASSLE-FREE DECOR, SIMPLIFYING THEIR HOME DECORATION AND BRINGING INSPIRATION.
BUSINESS
CONSIDER CELESTIAL
ALLY IN JOINT MARKE
CO-BRANDED
AFFILIATES VIEW THEIR RELATIONSHIP WITH CELESTIAL LIGHTS AS AN OPPORTUNITY TO COLLABORATE AND EARN COMMISSIONS BY PROMOTING THE BRAND'S HIGH-QUALITY PRODUCTS.
NTS SEE THEIR
ship with al Lights? RETAIL PARTNERS VALUE CELESTIAL LIGHTS AS A COLLABORATOR, ENHANCING THEIR PRODUCT OFFERINGS WITH QUALITY DECOR.
PARTNERS
L LIGHTS A STRATEGIC TING INITIATIVES AND
D VENTURES.
CONTENT COLLABORATORS PERCEIVE CELESTIAL LIGHTS AS A CREATIVE SOURCE FOR ENHANCING THEIR CONTENT AND ENGAGING THEIR AUDIENCE EFFECTIVELY.
1
THE CALL CELESTIAL LIGHTS, THE HERO, IS ON A MISSION TO PROVIDE HIGH-QUALITY SEASONAL DECOR
T
Her Jour
THAT ELEVATES HOMES AND BRINGS JOY TO CUSTOMERS.
2
THE CHALLENGE
THE SO
RACHEL, AN AVATAR, FACES CHALLENGES
CELESTIAL LIGHT
IN BALANCING HER BUSY LIFE WITH HER
MENTOR, PROVID
DESIRE FOR BEAUTIFULLY DECORATED
TIMELESS, EASY-TO
HOME SPACES.
SIMPLIFIES HER HOM
HE
ro’s rney
5
THE ADVOCATE RACHEL BECOMES AN ADVOCATE FOR CELESTIAL LIGHTS, SHARING HER POSITIVE EXPERIENCE AND SPREADING THE BRAND'S MISSION OF EFFORTLESS HOME DECOR.
3
OLUTION
4
THE TRANSFORMATION
TS STEPS IN AS THE
RACHEL'S HOME UNDERGOES A
DING RACHEL WITH
TRANSFORMATION, BRINGING HER JOY
O-USE DECOR THAT
AND SATISFACTION.
ME DECOR JOURNEY.
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