DAN RIVERS/RCG BRANDING BLUEPRINT
Branding deck prepared by Legacy Digital
We Do The Right Thing – The First Time. At Rivers Capital Group, we're honest, trustworthy, and want to see YOU win. Our team strives for greatness and is driven by helping each other grow and achieve our 'Why'. We see opportunities and we seize them. Our ultimate goal is for you to do what you want, where you want, for as long as you want.
What is Rivers Capital Group? In 2020, Dan Rivers founded Rivers Capital Group, a comprehensive real estate service company that specializes in 5 key areas: Sales, Renovations, STR Management, Private Money Lending, Business Buying and Rentals. With a goal to service every facet of an investor’s needs, Rivers Capital Group has and will continue to expand its footprint into additional areas of Real Estate.
Who is Dan Rivers? Dan Rivers, husband and dad first and foremost, has been working in the real estate industry for nearly two decades. While his career began in large scale property management in the greater Boston area, overseeing more than 5,000 residential units as well as $15 million+ in projects, his passion for the industry quickly grew to span sales, investing and more. In 2020 he founded Rivers Capital Group, a comprehensive real estate service company that specializes in 5 key areas: Sales, Renovations, STR Management, Private Money Lending, Business Buying and Rentals. With a goal to service every facet of an investor’s needs, Rivers Capital Group has and will continue to expand its footprint into additional areas of Real Estate. Dan’s knowledge, passion and hard work has resulted in more than $53 million worth of real estate transactions in just 4 years and recognition in the top 1% of realtors in the tri-county area. What he prides himself most in, though, are the strong relationships he’s built with clients and partners. An investor himself, Dan owns over $3 million in real estate assets and is also a participant in various syndications, both active and passively. His values are hard work, integrity and outstanding client service into everything he does. Dan’s passion to continue to grow as a person and help others has led him to create a community and podcast called The Compound Mindset. He believes that after years of reading, listening to books and podcasts and talking with millionaires, the two things that all successful people have in common are an abundance/growth mindset and the knowledge and ability to compound money into wealth. Dan’s community takes both of these concepts to the next level showing people how to multiply all areas of their life. When Dan isn’t making homeownership dreams come true for his clients, he enjoys traveling, spending time with his family and exploring nature. Supporting local and national causes is also very important to him. He serves on the board of IMPACT, a Charleston-based nonprofit that helps develop youth through education and exposure, and frequently volunteers and donates to organizations like St. Judes and the Leukemia and Lymphoma Society.
Brand Identity COCO GOTHIC
ABHAYA LIBRE
#2B3038
#6C8EAB
#88A2B9
#FFFFFF
#DDDDDD
Mission Statement "Empowering Individuals and Families to Forge Lasting Wealth Through Strategic Real Estate and Business Ventures."
Brand Pillars + Core Values Family Family is the biggest reason behind our "why". While every family is different, each one deserves a place that feels like home.
Vulnerable Being vulnerable allows us to form a connection with others during a very important chapter of their life.
Gratitude
Honesty
Success means nothing without gratitude. Gratitude keeps us focused on what truly matters and guides us to the top.
Always open and willing to truly hear what our clients want and need. By making myself available, our clients know they're always in good hands.
Integrity We pride ourselves in the level service we offer and living out our core values.
Compound Growth Compound Growth is essential for our personal and professional life. Growing in all aspects by 1% each day.
Brand Personality RIVERS CAPITAL GROUP IS... INVESTOR-FOCUSED OUT-OF-THE-BOX HONEST & TRANSPARENT
DAN RIVERS... IS COMMITTED TO GROWTH IS FAMILY-ORIENTED WANTS TO SEE YOU WIN
How Can I Work With Rivers Capital Group? RENTALS As a partner in Inside the Box Development, the team has accrued a portfolio of passive income from rental properties and active investments in multiple syndication deals. Rivers Capital Group is interested in investing in single family homes, multifamily properties, and income producing businesses.
REAL ESTATE SALES A top 1% Realtor in the Tricounty area, Dan and his team offer over 15 years of industry experience and unparalleled service in all things related to buying and selling a home. Specialties include: deal analysis, contracts, negotiations, and honest and up to date dialogue between us and our clients.
PRIVATE MONEY LENDING AND JOINT VENTURE PARTNER Whether in need of gap funding for a down payment on flips or as a JV partner, Rivers Capital Group can help you get the deal done. We offer multiple ways to bring value, including lending the money, access to our reliable network of contractors, our years of experience, and by being in tune to on and off market properties. BUSINESS BUYING Ready to take your business to the next level? We can help with that. Here at Rivers Capital Group we consider it a pleasure to look at and assist in buying a business that has done well and wants to get to the next level. We take all things into consideration advising or even purchasing your business to make it new and improved. Some of our success stories are people that didn’t think they could do more or make more in their current ownership opportunities.
OFF-MARKET DEALS RIvers Capital Group is a partner in Lowcountry Home Rescue, a company that buys off market deals direct from sellers. We excel at finding the deals so we can assign contracts to other investors to help build their portfolios.
Avatars Young Professionals
Middle-Aged High Net-worth
Investor
Jack and Grace Jones are young professionals who live in Charleston and have successful careers in tech. They make good money and have saved up to purchase a home on Daniel Island. They're looking for a home to live in for the next 5-10 years with a yard for their Golden Retriever
John and Genevieve Burke have spent their entire lives on Massachusetts' east coast, and have been vacationing on Sullivan's Island since having their children ~30 years ago. They're ready to escape the cold for good and make Sullivan's their permanent home with a budget of $3.5-4M. Easy beach
Ryan Bassett has started his own small real estate portfolio in the Charleston area. He has bought all of his real estate investments with Rivers Capital and has learned so much about scaling from Dan. Ryan is ready to level up and buy his biggest investment property yet with amazing potential. There is no
and room to begin growing their family.
access is their #1 priority, as well as plenty of space to host family and friends.
doubt in Ryan's mind that Dan is the one to get it done!
Brand Perception —
How do clients see their relationship with Rivers Capital Group? They're More Than Just a Client Rivers Capital Group always tries to knock down the Agent-Client barrier by getting to know his clients on a deeper level. Their clients are NOT just a number or a paycheck.
Rivers Capital Group Fosters Long-lasting Relationships For many of their clients, they have developed a lasting relationship that goes beyond real estate transactions. Because of this, clients have sent business their way and even become repeat clients themselves.
The Hero's Journey The Buyer
Introducing Rivers Capital Group
Those in the market to purchase a new home want to be guided through the process and get a great deal. When looking for a realtor, they want topnotch service, timely responses, and to feel like they're an agent's only client.
Rivers Capital are experienced realtor who genuinely cares about his clients' wants and needs — Always puts clients before commissions.
The Problem Buyers in today's market are facing low inventory, high rates, and skyrocketing prices.
Dan is Your Go-to Guy Dan always asks the right questions and has the connections you need to complete a real estate transaction, from A-to-Z. Even after the deal is done, you'll hear from Dan at least once every quarter — client relationships are extremely important to him.
The End Result When you buy a home with Rivers Capital Group, the transaction goes smoothly, and you'll be in your dream home in a timely manner with little headache and full satisfaction. Dan will always make sure you save money at any opportunity to, and there's no doubt that you'll close on or before schedule. Not only is Dan your real estate agent, but he hopes to become a lifelong friend and realtor you can depend on.
Let's Work Together! @danrivers_rcg
Rivers Capital Group
Rivers Capital Group
@danrivers_rcg Rivers Capital Group
driverspmc@gmail.com danrivers.com