blackout edition BRANDING BLUEPRINT
at high rise beverage co., OUR CORE MISSION WITH THE BLACKOUT EDITION IS CENTERED ON CHAMPIONING THE NORMALIZATION AND ACCESSIBILITY OF HEMPBASED BEVERAGES. WE ARE STEADFAST IN OUR COMMITMENT TO EDUCATE THE PUBLIC ABOUT THE HEALTH AND WELLNESS BENEFITS OF CANNABIS, AIMING TO DISPEL MYTHS AND CHANGE LONGSTANDING
STIGMAS.
OUR
FOCUS
IS
ON
HIGHLIGHTING
THE
POSITIVE POTENTIAL OF CANNABIS, MAKING IT SYNONYMOUS WITH A HEALTHY, WELL-INFORMED LIFESTYLE.
IN ADDITION TO OFFERING A PRODUCT THAT OUR CONSUMERS ENJOY, WE ARE ACTIVELY INVOLVED IN ADVOCATING FOR LEGAL REFORMS AROUND CANNABIS.
A PORTION OF OUR SALES FROM THE BLACKOUT EDITION IS DEDICATED
TO
PROGRESSIVE
SUPPORTING
CANNABIS
LAWS
INITIATIVES AND
THAT
ENHANCE
LOBBY
FOR
EDUCATIONAL
EFFORTS IN THIS FIELD. THIS FACET OF OUR MISSION HIGHLIGHTS OUR DEDICATION NOT MERELY AS A PRODUCT PROVIDER, BUT AS A CATALYST FOR BROADER SOCIAL AND LEGISLATIVE CHANGE IN THE PERCEPTION AND USE OF CANNABIS.
WHAT IS
the blackout THE BLACKOUT EDITION IS A LINE OF THCFREE,
HEMP-BASED
BEVERAGES
BEYOND BEING
FROM
THE BLACKOU
HIGH RISE BEVERAGE CO., EMBODYING A FUSION
OF
HEALTH,
WELLNESS,
REPRESENTS A
AND
SOCIAL ADVOCACY. THIS PRODUCT LINE IS SPECIALLY CRAFTED FOR THOSE WHO SEEK
A
THE BENEFITS OF HEMP WITHOUT THE
TOWARDS LOBBYING
PSYCHOACTIVE EFFECTS OF THC. EACH
REFORMS AND INCRE
VARIANT IN THE BLACKOUT EDITION IS
EFFORTS ABOUT CAN
DESIGNED
REFLECTS OUR COMM
WITH
INGREDIENTS,
HEALTH-CONSCIOUS
E
OFFER A PRODUCT B
ORGANIC CANE SUGAR, ADAPTOGENS,
CHANGE IN THE CU
VITAMINS,
AND
HERBS,
WELLNESS
PREFERENCES.
REAL
OF
FRUIT,
DIFFERENT
INCLUDING
PORTION
CATERING
TO
LANDSCAPE SURROUN
NEEDS
AND
ESSENCE, THE BLACK AS
A
SYMBOL
OF
WELLNESS-ORIENTED
BEACON IN THE AD ACCEPTANCE
AND
HEMP BEVERAGES.
t edition?
G A BEVERAGE,
UT EDITION
A MOVEMENT.
EVERY
SALE
GOES
FOR CANNABIS LAW ASING EDUCATIONAL
NABIS. THIS INITIATIVE
MITMENT TO NOT JUST
BUT TO SPEARHEAD A
ULTURAL AND LEGAL
NDING CANNABIS. IN
OUT EDITION STANDS
F
A
PROGRESSIVE,
LIFESTYLE
AND
A
DVOCACY FOR THE NORMALIZATION
OF
COLOR PALETTE
brand identity OUR COLOR PALETTE IS DEEPLY ROOTED IN OUR BRAND'S CORE VALUES AND MISSION:
PISTACHIO GREEN THIS FRESH, LIVELY GREEN MIRRORS OUR COMMITMENT TO HEALTH,
WELLNESS,
AND
NATURAL
REJUVENATION.
IT
REFLECTS THE VITALITY OF HEMP AND OUR DEDICATION TO GROWTH AND RENEWAL IN BOTH PERSONAL HEALTH AND SOCIETAL PERCEPTIONS OF CANNABIS.
CHARCOAL THE DEPTH OF THIS NEAR-BLACK COLOR REPRESENTS OUR FOUNDATIONAL STRENGTH AND THE SERIOUSNESS OF OUR ADVOCACY. IT UNDERSCORES THE SOPHISTICATION AND RESILIENCE OF OUR MISSION TO REDEFINE AND ELEVATE THE CONVERSATION AROUND CANNABIS.
mission statement
OUR MISSION WITH THE BLACKOUT EDITION IS TO ADVOCATE FOR THE NORMALIZATION AND ACCESSIBILITY OF HEMPBASED BEVERAGES, WHILE ALSO EDUCATING THE PUBLIC ABOUT THEIR HEALTH AND WELLNESS BENEFITS.
WE ARE DEDICATED TO REDEFINING SOCIETAL PERCEPTIONS OF CANNABIS, PROMOTING IT AS A POSITIVE LIFESTYLE CHOICE. THROUGH OUR PRODUCTS, WE AIM TO LEAD A MOVEMENT FOR SOCIAL AND LEGAL REFORM, SUPPORTING INITIATIVES
THAT
ADVANCE
THE
UNDERSTANDING
AND
ACCEPTANCE OF CANNABIS IN MAINSTREAM CULTURE. OUR MISSION IS NOT JUST ABOUT SELLING A BEVERAGE; IT'S ABOUT FOSTERING A COMMUNITY AND IGNITING A CULTURAL SHIFT TOWARDS WELLNESS, FREEDOM, AND PROGRESS IN THE CANNABIS SPACE.
core v
THE CORE VALUES OF THE BLACKOUT EDITION FROM
PRIORITIZING
THE
PROMOTION
OF
HEALTH
AND
WELLNESS THROUGH OUR HEMP-BASED BEVERAGES, FOCUSING ON THE PHYSICAL AND MENTAL WELL-BEING
WELLNESS AND HEALTH ADVOCACY
BENEFITS THEY OFFER. COMMITTED TO EDUCATING THE PUBLIC ABOUT THE BENEFITS AND SAFE USE OF CANNABIS PRODUCTS,
EDUCATION AND AWARENESS
PARTICULARLY IN DISPELLING MYTHS AND OVERCOMING STIGMAS ASSOCIATED WITH CANNABIS. ENGAGING IN AND SUPPORTING EFFORTS FOR SOCIAL CHANGE, REFORMS
INCLUDING AND
LOBBYING
FOR
CONTRIBUTING
TO
CANNABIS A
LAW
BROADER
UNDERSTANDING AND ACCEPTANCE OF HEMP PRODUCTS.
SOCIAL RESPONSIBILITY AND ADVOCACY
values
M HIGH RISE BEVERAGE CO. ARE CENTERED AROUND:
COMMUNITY ENGAGEMENT AND SUPPORT
BUILDING AND NURTURING A COMMUNITY THAT SHARES OUR
INNOVATION AND QUALITY
CONTINUOUSLY INNOVATING OUR PRODUCTS TO OFFER
VALUES, AND SUPPORTING INITIATIVES THAT ALIGN WITH OUR MISSION OF WELLNESS, ADVOCACY, AND EDUCATION.
HIGH-QUALITY, NATURAL INGREDIENTS, ENSURING THE BEST EXPERIENCE FOR OUR CONSUMERS WHILE MAINTAINING ENVIRONMENTAL AND ETHICAL STANDARDS.
TRANSPARENCY AND INTEGRITY
UPHOLDING
TRANSPARENCY
IN
OUR
PROCESSES,
INGREDIENTS, AND ADVOCACY EFFORTS, AND OPERATING WITH INTEGRITY IN ALL ASPECTS OF OUR BUSINESS.
the blackout THEY ARE FORWARD-THINKERS WHO ARE CONSTANTLY SEEKING NEW WAYS TO IMPROVE AND EVOLVE THEIR PRODUCTS. THEIR VISION EXTENDS BEYOND THE CURRENT MARKET TO WHAT THE CANNABIS INDUSTRY CAN BECOME, FOCUSING ON LONG-TERM IMPACT AND CHANGE.
THEY PRIORITIZE HEALTH AND WELLNESS, BOTH IN THE PRODUCTS THEY CREATE AND IN THE LIFESTYLE THEY PROMOTE. THIS FOCUS GUIDES THEIR DECISION-MAKING
AND
PRODUCT
DEVELOPMENT,
ENSURING
THAT
EVERYTHING THEY DO ALIGNS WITH THESE PRINCIPLES.
THEY OPERATE WITH A HIGH LEVEL OF INTEGRITY AND TRANSPARENCY. THIS INCLUDES BEING OPEN ABOUT THEIR PROCESSES, INGREDIENTS, AND THE CAUSES THEY SUPPORT, FOSTERING TRUST AND CREDIBILITY WITH THEIR CONSUMERS AND PARTNERS.
INNOVATIVE AND VISIONARY HEALTH AND WELLNESS FOCUSED
ETHICAL AND TRANSPARENT
t team is... ADVOCATES AND EDUCATORS
THEY ARE NOT JUST BUSINESS PROFESSIONALS BUT ALSO ADVOCATES FOR
COMMUNITYORIENTED AND SOCIALLY RESPONSIBLE
THEY UNDERSTAND THE IMPORTANCE OF COMMUNITY AND ACTIVELY WORK
PASSIONATE AND COMMITTED
ABOVE ALL, THEY ARE PASSIONATE ABOUT THEIR WORK AND DEEPLY
CANNABIS LEGALIZATION AND EDUCATION. THEY ARE DEEPLY COMMITTED TO CHANGING PERCEPTIONS ABOUT CANNABIS AND DEDICATED TO EDUCATING THE PUBLIC ABOUT ITS BENEFITS AND SAFE USAGE.
TO BUILD AND SUPPORT IT. THEY ARE SOCIALLY RESPONSIBLE, ENSURING THAT THEIR BUSINESS PRACTICES AND PRODUCTS POSITIVELY IMPACT SOCIETY.
COMMITTED TO THE MISSION OF HIGH RISE'S BLACKOUT EDITION. THEIR ENTHUSIASM FOR THE POTENTIAL OF CANNABIS AND HEMP IS THE DRIVING FORCE BEHIND THEIR DEDICATION TO THE BRAND AND ITS GOALS.
work The black HOW
COLLABORATIVE MARKETING INITIATIVES INFLUENCERS, CONTENT CREATORS, AND OTHER BRANDS TO ENGAGE IN JOINT MARKETING CAMPAIGNS. THIS COULD INCLUDE SOCIAL MEDIA TAKEOVERS, CO-CREATED CONTENT, OR CROSS-PROMOTIONAL ACTIVITIES.
EXCLUSIVE ACCESS AND EVENTS OFFER EXCLUSIVE ACCESS TO SPECIAL EVENTS, PRODUCT LAUNCHES, OR INSIDER INFORMATION ABOUT THE INDUSTRY AND YOUR ADVOCACY EFFORTS.
COMMUNITY PROJECTS AND INITIATIVES ENGAGE WITH LOCAL COMMUNITIES THROUGH PROJECTS OR INITIATIVES THAT ALIGN WITH YOUR SOCIAL RESPONSIBILITY GOALS. THIS COULD INVOLVE SUPPORTING LOCAL EVENTS, COMMUNITY WELLNESS PROGRAMS, OR ADVOCACY EFFORTS.
CUSTOMIZED COLLABORATIONS WORK DIRECTLY WITH RETAILERS, WELLNESS CENTERS, OR HOSPITALITY BUSINESSES TO CREATE CUSTOMIZED BLACKOUT EDITION PRODUCTS OR EXPERIENCES TAILORED TO THEIR CLIENTELE.
FEEDBACK AND CO-CREATION PLATFORMS ENGAGE USERS IN PRODUCT DEVELOPMENT OR FEEDBACK SESSIONS, MAKING THEM FEEL LIKE A PART OF THE BRAND’S JOURNEY.
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CAN I
AFFILIATE PROGRAMS IMPLEMENT AN AFFILIATE MARKETING PROGRAM WHERE BLOGGERS, INFLUENCERS, AND EVEN CUSTOMERS CAN EARN COMMISSIONS FOR REFERRING SALES.
EDUCATIONAL PARTNERSHIPS COLLABORATE WITH HEALTH AND WELLNESS EDUCATORS OR PLATFORMS TO CREATE INFORMATIVE CONTENT, WEBINARS, OR WORKSHOPS FOCUSING ON THE BENEFITS OF HEMP AND RESPONSIBLE CONSUMPTION.
BRAND AMBASSADOR PROGRAM CREATE A BRAND AMBASSADOR PROGRAM THAT ENCOURAGES LOYAL CUSTOMERS TO REPRESENT YOUR BRAND IN EXCHANGE FOR PERKS, DISCOUNTS, OR EARLY ACCESS TO NEW PRODUCTS.
SPONSORSHIP OPPORTUNITIES OFFER SPONSORSHIPS FOR EVENTS, TEAMS, OR INDIVIDUALS THAT ALIGN WITH YOUR BRAND'S VALUES AND APPEAL TO YOUR TARGET AUDIENCE.
CORPORATE SOCIAL RESPONSIBILITY INITIATIVES PARTNER WITH ORGANIZATIONS OR GROUPS THAT FOCUS ON ISSUES RELEVANT TO YOUR BRAND, LIKE CANNABIS LEGALIZATION OR ENVIRONMENTAL SUSTAINABILITY.
AVATAR 1
AGE: 25-35
emily
INCOME: ABOVE-AVERAGE
LOCATION: URBAN AREAS, CITY DWELLERS OCCUPATION: CREATIVE PROFESSIONAL, FREELANCER, OR TECH-SAVVY ENTREPRENEUR LIFESTYLE AND INTERESTS: ENJOYS EXPLORING THE URBAN NIGHTLIFE, ATTENDING EVENTS, AND STAYING SOCIALLY ACTIVE. VALUES WELLNESS AND BALANCE IN A FAST-PACED CITY LIFESTYLE HAS AN INTEREST IN INNOVATIVE AND TRENDY PRODUCTS. ACTIVE ON SOCIAL MEDIA PLATFORMS, INFLUENCING AND FOLLOWING LIFESTYLE TRENDS.
PREFERENCES: PREFERS BEVERAGES THAT ALIGN WITH HER HEALTH-CONSCIOUS LIFESTYLE WITHOUT COMPROMISING ON ENJOYMENT. APPRECIATES UNIQUE AND STYLISH PACKAGING. SEEKS PRODUCTS THAT RESONATE WITH HER DESIRE FOR A BALANCED AND MINDFUL URBAN LIFESTYLE.
y
.
AVATAR 2
alex AGE: 22-30
INCOME: ABOVE-AVERAGE
LOCATION: URBAN OR SUBURBAN AREAS OCCUPATION: YOUNG PROFESSIONAL, POSSIBLY IN MARKETING, TECH, OR CREATIVE INDUSTRIES
LIFESTYLE AND INTERESTS: ENJOYS SOCIALIZING WITH FRIENDS AT FESTIVALS, MUSIC VENUES, AND TRENDY SPOTS. VALUES PRODUCTS THAT ENHANCE SOCIAL EXPERIENCES. BALANCES WORK AND PLAY, SEEKING RELAXATION DURING DOWNTIME. ACTIVELY ENGAGES IN ONLINE COMMUNITIES AND FOLLOWS INFLUENCERS.
PREFERENCES: INTERESTED IN UNIQUE AND INNOVATIVE BEVERAGES THAT STAND OUT IN SOCIAL SETTINGS. PREFERS PRODUCTS ASSOCIATED WITH LIFESTYLE AND WELLNESS TRENDS. ENJOYS TRYING NEW AND EXCITING FLAVORS AND EXPERIENCES.
HOW DO CLIEN
relations the blacko
TRUSTED ADVISORS
CLIENTS SEE THE CALEB PEARSON TEAM AS TRUSTED ADVISORS OFFERING VALUABLE INSIGHTS AND GUIDANCE.
COLLABORATIVE PARTNERS THE RELATIONSHIP IS VIEWED AS A COLLABORATIVE PARTNERSHIP, WITH THE TEAM WORKING TOGETHER WITH CLIENTS TO ACHIEVE SHARED GOALS.
RESPONSIVE AND SUPPORTIVE CLIENTS APPRECIATE THE TEAM'S RESPONSIVENESS AND SUPPORT, ENSURING EFFICIENT COMMUNICATION AND ISSUE RESOLUTION.
INNOVATIVE PROBLEM SOLVERS THE TEAM IS PERCEIVED AS INNOVATIVE PROBLEM SOLVERS, APPLYING CREATIVE THINKING TO ADDRESS UNIQUE CHALLENGES.
FEEDBACK AND ACTIVELY SEEKING FEEDBACK, THE CALEB PEARS BASED ON EVOLVING CLIENT NEEDS,
NTS SEE THEIR
ship with out team?
CLIENT-CENTRIC APPROACH
A CLIENT-CENTRIC APPROACH IS EMPHASIZED, FOCUSING ON UNDERSTANDING AND MEETING THE SPECIFIC NEEDS OF EACH CLIENT.
TRANSPARENT AND COMMUNICATIVE TRANSPARENCY AND OPEN COMMUNICATION ARE KEY ASPECTS, FOSTERING TRUST AND RELIABILITY IN THE RELATIONSHIP.
RESULTS-DRIVEN CLIENTS VALUE THE TEAM'S RESULTS-DRIVEN NATURE, WITH A FOCUS ON DELIVERING TANGIBLE OUTCOMES AND BENEFITS.
LONG-TERM VALUE THE TEAM PROVIDES LONG-TERM VALUE, CONSISTENTLY ADDING VALUE TO CLIENTS' OPERATIONS OR PROJECTS OVER TIME.
IMPROVEMENT
ON TEAM ADAPTS AND IMPROVES ITS APPROACH ENSURING ONGOING SATISFACTION.
1
her jour T
CALL TO ADVENTURE EMILY SEEKS A REFRESHING BEVERAGE THAT ALIGNS WITH HER HEALTH-CONSCIOUS LIFESTYLE DURING HER URBAN ADVENTURES.
2
MEETING THE MENTOR
CROSSING TH
EMILY IS INTRODUCED TO THE BLACKOUT
INTRIGUED, EMILY D
EDITION, UNDERSTANDING HER NEED FOR A
BLACKOUT EDITION, C
BALANCE BETWEEN ENJOYMENT AND HEALTH.
HEALTH-CONSCIOUS B
5
ero’s rney
HE
3
THE ROAD BACK EMPOWERED BY THE BLACKOUT EDITION, EMILY BECOMES AN ADVOCATE, SHARING HER DISCOVERY WITH HER SOCIAL CIRCLE AND RETURNING TO HER URBAN EXPLORATION WITH A NEWFOUND SENSE OF BALANCE AND WELL-BEING.
4
HE THRESHOLD
TESTS AND ALLIES
DECIDES TO TRY THE
EMILY DISCOVERS THE MOOD-ENHANCING
CROSSING INTO A NEW,
LIFT SERIES AND THE CALMING CALM SERIES,
BEVERAGE EXPERIENCE.
SUPPORTED BY B VITAMINS, RHODIOLA, ASHWAGANDHA, AND HOLY BASIL.
HIGHRISEBEV
HIGH RISE BEVERAGE CO.
HIGHRISEBEV.COM