IWOM Branding Blueprint by Q Consulting

BRANDING BLUEPRINT

MISSION ST

AT IWOM, OUR MISSION IS DEEPLY ROOTED IN A COMMITMENT TO FAMILY, COMMUNITY, AND THE EXHILARATING JOY OF OUTDOOR SPORTS AND EXPERIENCES, REGARDLESS OF THE CONDITIONS EVEN IN SUB -44 DEGREE WEATHER. WE BUILD TRUST AND SATISFACTION WITH EVERY ENCOUNTER, ENSURING THAT OUR CUSTOMERS FEEL VALUED AND SUPPORTED, WHETHER THEY'RE BRAVING THE WILDERNESS FOR A HUNT, WALKING THE DOG, OR BATTLING THE ELEMENTS TO CLEAR SNOW. WE STRIVE TO MAKE EVERY OUTDOOR MOMENT ENJO PASSION FOR ENHANCING LIVES THROUGH OUR INNO CONTINUE OUR JOURNEY, IWOM IS DEDICATED TO LE AND A CELEBRATION OF ENDURING OUTDOOR TRADITIO

TATEMENT

“OUR OUTERWEAR IS MORE THAN JUST A PRODUCT; IT’S A PROMISE OF QUALITY, CARE, AND CONNECTION, ENABLING OUR CUSTOMERS TO EMBRACE THE ELEMENTS WITH CONFIDENCE.”

YABLE AND ACCESSIBLE, GUIDED BY INTEGRITY AND A OVATIVE DESIGNS AND INCLUSIVE APPROACH. AS WE EAVING A LEGACY OF EMPOWERMENT, SATISFACTION, ONS FOR ALL.

PRIORITIZING THE IMPORTANCE OF FAMILY BONDING AND COMMUNITY ENGAGEMENT THROUGH SHARED OUTDOOR EXPERIENCES.

COMMITTING TO CUSTOMER HAPPINESS AND BUILDING TRUST THROUGH QUALITY PRODUCTS AND RELIABLE SERVICE

DEMONSTRATING CARE BY ADAPTING PRODUCTS FOR INCLUSIVITY, SUCH AS DESIGNING FOR INDIVIDUALS WITH DISABILITIES AND ENHANCING THE COMFORT OF ALL USERS.

OUR RANGE INCLUDES HIGH-PERFORMANCE OUTERWEAR FOR THE MOST CHALLENGING CONDITIONS, AS WELL AS OUR VERSATILE FLEECE LINE, WHICH OFFERS COMFORT AND FLEXIBILITY FOR BOTH OUTDOOR ADVENTURES AND INDOOR RELAXATION

FAMILY AND COMMUNITY FOCUS

CUSTOMER SATISFACTION AND TRUST

EMPATHY AND SUPPORT

ADAPTABILITY AND INNOVATION

CORE V

VALUES

INTEGRITY AND FAIRNESS PERSISTENCE AND RESILIENCE

LEGACY AND IMPACT

JOY AND ENHANCEMENT OF LIFE

MAINTAINING A STEADFAST APPROACH IN PRODUCT DEVELOPMENT AND CUSTOMER INTERACTION, ENSURING LONGEVITY AND EFFECTIVENESS.

UPHOLDING HIGH ETHICAL STANDARDS IN BUSINESS PRACTICES AND CUSTOMER INTERACTIONS, TREATING CUSTOMERS WITH FAIRNESS AND RESPECT

AIMING TO LEAVE A POSITIVE MARK ON THE WORLD THROUGH INNOVATIVE PRODUCTS AND PRACTICES THAT ENHANCE OUTDOOR EXPERIENCES AND LIFESTYLE QUALITY.

ENSURING THAT EVERY PRODUCT NOT ONLY MEETS FUNCTIONAL NEEDS BUT ALSO ENHANCES THE ENJOYMENT AND QUALITY OF LIFE IN OUTDOOR SETTINGS.

PURPOSE

EMPOWERMENT THROUGH INNOVATION: IWOM IS THE COMFORT OF YOUR OWN HOME. OUR INNOV EMPOWERMENT IN ANY WEATHER, FOSTERING FA

POSITIONING

LEADER IN ALL-WEATHER OUTDOOR GEAR: IWOM PERFORMANCE, DURABILITY, AND COMFORT. TAILO EVERYDAY TASKS LIKE WALKING THE DOG OR SHO

EFFECTIVENESS IN HARSH CLIMATES, THUS SERVIN

PROMOTION

PERSONALITY PERCEPTION

ENGAGING AND COMMUNITY-CENTRIC MARKETIN

TESTIMONIALS, AND COMMUNITY ENGAGEMENT

IMPACT OF IWOM ON MAINTAINING OUTDOOR LIF AND COMMUNITY EVENTS TO BUILD BRAND AWAR BENEFITS OF THE BRAND.

RELIABLE, EMPATHETIC, AND ADVENTUROUS: IWO CUSTOMERS' NEEDS, AND A SPIRIT OF ADVENTURE

THAT IS ENTHUSIASTIC AND SUPPORTIVE. IWOM E EXPERIENCES WITH CONFIDENCE, BACKED BY PRO

SYNONYMOUS WITH OUTDOOR RESILIENCE AND STANDS FOR MORE THAN JUST OUTERWEAR. IT RE OUTDOOR ACTIVITY. IWOM IS PERCEIVED AS INCL WITH DISABILITIES THE BRAND IS ADMIRED FOR IT

ENHANCING THE OUTDOOR EXPERIENCES OF IND

BRAND P

PILLARS

S COMMITTED TO ENHANCING LIFE'S ADVENTURES, BOTH OUTDOORS AND IN VATIVE OUTERWEAR IS DESIGNED FOR QUALITY, ENABLING ENJOYMENT AND AMILY BONDS, AND TRANSCENDING WEATHER-IMPOSED BOUNDARIES.

POSITIONS ITSELF AS A PREMIER PROVIDER OF OUTERWEAR THAT EXCELS IN ORED FOR A WIDE RANGE OF ACTIVITIES FROM HUNTING AND SPORTS TO OVELING SNOW IWOM GEAR STANDS OUT FOR ITS ADAPTABILITY AND

NG A BROAD AND INCLUSIVE CUSTOMER BASE

G: IWOM PROMOTES ITS PRODUCTS THROUGH STORYTELLING, CUSTOMER

MARKETING EFFORTS FOCUS ON REAL-LIFE STORIES THAT HIGHLIGHT THE FESTYLES. PROMOTIONS LEVERAGE SOCIAL MEDIA, STRATEGIC PARTNERSHIPS, RENESS AND LOYALTY, EMPHASIZING THE FUNCTIONAL AND EMOTIONAL

M'S BRAND PERSONALITY IS CHARACTERIZED BY RELIABILITY, CARE FOR

E. THE BRAND IS SEEN AS TRUSTWORTHY AND APPROACHABLE, WITH A TONE NCOURAGES CUSTOMERS TO CHALLENGE THE LIMITS OF THEIR OUTDOOR ODUCTS THAT ENSURE SAFETY AND COMFORT

INCLUSIVITY: THE PUBLIC PERCEPTION OF IWOM IS THAT OF A BRAND THAT EPRESENTS RESILIENCE AGAINST THE ELEMENTS, ENABLING CONTINUOUS USIVE, CATERING TO A DIVERSE RANGE OF CUSTOMERS, INCLUDING THOSE TS COMMITMENT TO QUALITY, CUSTOMER SATISFACTION, AND ITS ROLE IN DIVIDUALS AND COMMUNITIES

Exceeding Expectations

CREATING PRODUCTS THAT GO BEYOND SATISFACTION— IF IT’S NOT RIGHT, WE’LL MAKE IT RIGHT.

Generations ofAdventure

KEEPING TRADITIONS ALIVE THROUGH INNOVATION THAT WITHSTANDS THE COLD AND CONNECTS FAMILIES.

Our Commit WHAT’S IMPOR

AT IWOM, FAMILY AND AT THE CORE OF EV

ment to You

D THE OUTDOORS ARE VERYTHING WE DO.

BuiltonTrust

YOUR TRUST IS OUR FOUNDATION, YOUR SATISFACTION OUR GOAL, YOUR ENTHUSIASM OUR INSPIRATION.

TheIWOM Promise

ENHANCING YOUR OUTDOOR EXPERIENCES WITH QUALITY GEAR FOR EVERY FAMILY MOMENT.

RTANT TO US?

NAVIGATING CHALLENGES: OUR

Our Guiding for Challen

IN EVERY CHALLENGE, WE CHOO ENSURING CUSTOMER SATISFACTION W

FAIRNESS IN ACTION

TREATING CUSTOMERS WITH FAIRNESS, EVEN WHEN DECISIONS ARE TOUGH.

PERSISTENCE PAYS

OVERCOMING CHALLENGES WITH RELENTLESS DEDICATION TO OUR CUSTOMERS.

COMPASS FOR TOUGH CHOICES

g Principles nging Times

OSE FAIRNESS AND PERSISTENCE, WITH INTEGRITY AND A POSITIVE SPIRIT.

THE EXTRA MILE

GOING BEYOND TO TREAT YOU RIGHT, REFLECTING HOW WE’D WANT TO BE TREATED.

POSITIVITY PREVAILS

FOCUSING ON THE OVERWHELMING POSITIVE FEEDBACK TO GUIDE OUR IMPROVEMENTS.

GENUINE CONNECTIONS WITH CUSTO

CUSTOMER CONNECTION

ENGAGING WITH CUSTOMERS NATIONWIDE, SOLVING ISSUES WITH CONFIDENCE.

Our Pas Customer C

EXCELLENCE

ssion for Connection

WIN-WIN PHILOSOPHY

EVERY INTERACTION IS AN OPPORTUNITY FOR MUTUAL SATISFACTION.

E IN ACTION OMERS, SOLVING

ISSUES NATIONWIDE.

FROM CONCEPT TO COMMERCIALIZATION, IWOM CELEBRATES OVER A DECADE OF SUCCESS

Innovation and Exc

GENUINE CONNECTIONS WITH CUSTO

IWOM’S JOURNEY FROM TRADE SHOWS TO PREMIUM PRICING

SHOWCASES OUR MARKET ACCELERATION.

14 Years of Excellence Pioneering Growth IWOM'S

n, Growth, cellence Customer Service Excellence Unmatched Quality S PRIDE: OMERS, SOLVING

ISSUES NATIONWIDE. KNOWN FOR OUTSTANDING SERVICE, OUR TEAM EXEMPLIFIES IWOM’S COMMITMENT TO CUSTOMERS. IWOM TAKES PRIDE IN THE SUPERIOR QUALITY THAT DEFINES OUR PRODUCTS AND LEGACY

Design and Innovative Design

IWOM’S APPAREL STANDS OUT WITH ITS UNIQUE, CUTTING-EDGE DESIGN.

IWOM’S UN CUTTING-EDGE DESIGN SETS US APART

IQUE EDGE: IN THE OUTDOOR APPAREL INDUSTRY.

Unique Flair Innovation

OUR GARMENTS BRING A DISTINCTIVE STYLE TO THE OUTDOOR INDUSTRY.

UNMATCHED 24/7 SUPPORT, MULTIFACETE THAT MAKE EVERY IWOM EXPE

OUR 24/7 C SERVICE YOU’RE NEV FROM SHOPIFY TO GOOGLE ADS, OUR TEAM BRINGS A WIDE RANGE OF SKILLS.

Alway Supp Diverse Expertise IWOM’S TEAM S

Always-On Sup Expertise, and Cr

ED EXPERTISE, AND CREATIVE RESILIENCE ERIENCE COMMUNITY-WORTHY.

pport, Diverse reative Solutions ys-On port Creative

CUSTOMER ENSURES

ProblemSolving

VER ALONE. PATIENCE, INNOVATION, AND MARKETING CREATIVITY DRIVE OUR SOLUTIONS.

SUPERPOWERS:

F V LOOKIN WORLD W A BEACO AND CHERIS AND C

Our Shap of En and CREATIN

Vision: ping a World nduring Pride Innovation

Empowerment

WE EMPOWER OUR CUSTOMERS BY ENHANCING THEIR ABILITY TO EXPLORE AND ENJOY LIFE, CRAFTING GARMENTS THAT CATER TO ALL, INCLUDING THOSE WITH PHYSICAL CHALLENGES

OUR COMMITMENT TO INNOVATION IS UNWAVERING WE LEAD WITH PRODUCTS THAT SET INDUSTRY STANDARDS AND PUSH THE BOUNDARIES OF DESIGN

OUR CORE VALUES OF JOY AND INCLUSIVITY ARE WOVEN INTO EVERY PRODUCT, BRINGING HAPPINESS TO OUR CUSTOMER BASE AND BEYOND

Ownership &Pride

FOSTERING A CULTURE OF OWNERSHIP, WE ENSURE THAT EVERY TEAM MEMBER FEELS PROUD OF OUR COLLECTIVE ACHIEVEMENTS AND THE ROLE THEY PLAY

Innovation

Joy& Inclusivity

uture Vision NG AHEAD,

WHERE

ON OF

EMPOWERMENT, HED

WE SEE A

OUR BRAND IS

EXCELLENCE

BY EMPLOYEES CUSTOMERS ALIKE

NG A LEGACY TOGETHER

COLOR PALETTE

Brand Identity

THE LOGO SYMBOLIZES A FUSION OF ARTISTIC FLAIR AND ENERGETIC MOTION, CAPTURED WITHIN A VIBRANT, BLAZE ORANGE CIRCLE. THE BRUSH STROKE EFFECT ADDS A TOUCH OF INDIVIDUALITY AND CREATIVITY, SUGGESTING THAT THE BRAND IS DYNAMIC AND CONSTANTLY EVOLVING.

THE CHOICE OF THE SPECIFIC SHADE OF BLAZE ORANGE (#F16824) CONVEYS WARMTH, ENTHUSIASM, AND A BOLD SPIRIT, ALIGNING WITH THE BRAND’S ADVENTUROUS AND PIONEERING ETHOS.

COLOR PALETTE: EARTHY TONES AND THE SIGNATURE BLAZE ORANGE CREATE A VISUAL IDENTITY THAT IS INSTANTLY RECOGNIZABLE AND DEEPLY CONNECTED TO THE HUNTING AND OUTDOOR APPAREL MARKET.

TYPOGRAPHY: JOSEFIN SANS - STURDY AND BOLD, THE TYPOGRAPHY REFLECTS STRENGTH AND STABILITY, MUCH LIKE THE GEAR IWOM PROVIDES TO ITS CUSTOMERS.

Diverse Avatars, Unified Vision

MEET OUR WORLD: EXPLORING THE FACES OF ADVENTURE AND EVERYDAY LIFE

The Family Camper

ENJOYS SPENDING QUALITY TIME OUTDOORS WITH FAMILY VALUES DURABLE AND VERSATILE GEAR THAT CAN ADAPT TO VARIOUS WEATHER CONDITIONS ENSURING COMFORT FOR THE WHOLE FAMILY DURING CAMPING TRIPS

The Hunting Duo

AN ADULT AND CHILD WHO SHARE A PASSION FOR HUNTING THEY APPRECIATE GEAR THAT IS SAFE RELIABLE AND ENHANCES THEIR OUTDOOR EXPERIENCE, MAKING IT POSSIBLE TO ENJOY HUNTING ACROSS GENERATIONS

The Soccer Mom

ACTIVELY SUPPORTS HER CHILDREN S SPORTS ACTIVITIES LOOKS FOR CLOTHING THAT KEEPS

HER WARM AND COMFORTABLE ON THE SIDELINES, NO MATTER THE WEATHER

The Kayaking Enthusiast

A FEMALE ADVENTURER WHO LOVES WATER

SPORTS SEEKS FUNCTIONAL ATTIRE THAT PROVIDES WARMTH AND MOBILITY WHILE PADDLING THROUGH DIFFERENT ENVIRONMENTS

The Nature Photographer

A PROFESSIONAL WHO SPENDS LONG HOURS OUTDOORS CAPTURING WILDLIFE AND LANDSCAPES REQUIRES ATTIRE THAT CAN WITHSTAND THE ELEMENTS WHILE PROVIDING EASE OF MOVEMENT TO GET THE PERFECT SHOT