BRANDING BLUEPRINT
At Legacy Digital,
OUR MISSION IS TO OPTIMIZE CREATIVE INTENTIONAL MARKETING SOLUTIONS FOR OUR VALUED CLIENTS. WE ARE
DEDICATED
TO
BUILDING
RELATIONSHIPS,
CONSISTENTLY
THE
WE
RESULTS
PRODUCE,
STRONG,
IMPACTFUL
OVER-DELIVERING AND
ON
APPROACHING
CHALLENGES WITH A SOLUTIONS-DRIVEN MINDSET. WE BELIEVE IN GIVING BACK
TO
OTHERS,
HELPING OUR CLIENTS
CREATIVE MARKETING MEETS IMPACTFUL
CREATE LEGACIES THEY
RELATIONSHIPS,
CAN
BE
PROUD
OF,
AND
FOSTERING
THE
DELIVERING RESULTS
DEVELOPMENT INDUSTRY
OF
THOUGHT
LEADERS WHO SHARE THEIR
KNOWLEDGE
AND EXPERIENCES.
THAT REDEFINE LEGACIES.
Legacy Digital? WHAT IS
EMBARK ON A TRANSFORMATIVE JOURNEY WITH LEGACY DIGITAL—A TRAILBLAZING FORCE IN THE DIGITAL MARKETING LANDSCAPE. SPECIALIZING IN CRAFTING COMPELLING BRAND NARRATIVES, CURATING CAPTIVATING CONTENT, AND STRATEGICALLY MANAGING SOCIAL MEDIA, WE REDEFINE THE ART OF INTENTIONAL MARKETING.
? WHAT SETS US APART IS OUR COMMITMENT TO MORE THAN JUST DELIVERING RESULTS; WE ARE ARCHITECTS OF IMPACTFUL RELATIONSHIPS. OUR APPROACH IS A SYMPHONY OF CREATIVITY AND STRATEGY, ENSURING YOUR BRAND NOT ONLY STANDS OUT BUT EVOLVES INTO A LASTING LEGACY. CHOOSE LEGACY DIGITAL FOR A PARTNERSHIP THAT GOES BEYOND CONVENTIONAL MARKETING. WE ARE MORE THAN A SERVICE; WE'RE YOUR COLLABORATORS IN SHAPING A NARRATIVE THAT RESONATES. YOUR BRAND IS A STORY, AND WE ARE HERE TO MAKE IT EXTRAORDINARY. LET'S CRAFT LEGACIES TOGETHER.
COLOR PALETTE
Brand Identity AT
LEGACY
HARMONIOUS
DIGITAL,
OUR
FUSION
OF
BRAND
IDENTITY
SOPHISTICATION
EMBODIES
AND
A
CREATIVITY,
RESONATING WITH OUR COMMITMENT TO INNOVATIVE DIGITAL MARKETING SOLUTIONS. THE
PRIMARY
COLORS,
#0E1D32
AND
#E3B579,
DEFINE
THE
ESSENCE OF OUR BRAND, REFLECTING A BALANCE BETWEEN DEPTH AND WARMTH.
#0E1D32 (MIDNIGHT BLUE) THIS DEEP, EMPOWERING HUE SIGNIFIES THE DEPTH OF OUR STRATEGIC INSIGHTS AND THE CONFIDENCE WE INSTILL IN OUR CLIENTS.
IT
LIMITLESS
EXUDES
PROFESSIONALISM,
POSSIBILITIES
WE
EXPLORE
TRUST, IN
AND
THE
THE
DIGITAL
LANDSCAPE.
#E3B579 (COPPER) WARM AND INVITING, THIS RICH COPPER SHADE SYMBOLIZES THE HUMAN CONNECTION AT THE HEART OF LEGACY DIGITAL. IT REPRESENTS
OUR
RELATIONSHIPS,
DEDICATION
FOSTERING
TO
BUILDING
CREATIVITY,
AND
IMPACTFUL CRAFTING
PERSONALIZED SOLUTIONS THAT STAND THE TEST OF TIME.
OUR Mission Statement
AT LEGACY DIGITAL, OUR MISSION IS TO ELEVATE BUSINESSES THROUGH THE ARTFUL OPTIMIZATION OF CREATIVE AND INTENTIONAL MARKETING SOLUTIONS. WE DEDICATE OURSELVES TO BUILDING ROBUST, IMPACTFUL RELATIONSHIPS WITH OUR VALUED CLIENTS, CONSISTENTLY SURPASSING EXPECTATIONS BY DELIVERING RESULTS THAT REDEFINE INDUSTRY STANDARDS.
OUR ETHOS IS ROOTED IN A SOLUTIONS-DRIVEN APPROACH, ACTIVELY GIVING BACK TO OTHERS AND ASSISTING OUR CLIENTS IN CRAFTING LEGACIES THEY CAN BE PROUD OF. WE ARE COMMITTED TO DEVELOPING INDUSTRY THOUGHT LEADERS WHO GENEROUSLY SHARE THEIR KNOWLEDGE AND EXPERIENCES, FOSTERING A COMMUNITY OF GROWTH AND EXCELLENCE.
Brand Pillars CULTIVATING COLLABORATION AND
COMMUNITY
A SUPPORTIVE ENVIRONMENT. EMPOWERING THROUGH KNOWLEDGE AND VALUABLE INSIGHTS.
DIGITAL EDUCATION
REFLECTING AUTHENTICITY AND
LIFESTYLE
A PURPOSEFUL WAY OF LIFE. EMBODYING CONFIDENCE, CULTURE, AND EMPOWERMENT.
AUTHENTICITY
Core Values INTEGRITY
DOING IT RIGHT, THE FIRST TIME, AND ON TIME.
HUSTLE AND HUNGER FOR MORE
EMBRACING A PROACTIVE,
GROWTH MINDSET
FOCUSING ON CONTINUOUS
AMBITIOUS MINDSET.
GROWTH AND POSITIVE IMPACT. TRANSFORMATIVE BRAND BUILDING
DEDICATED TO BUILDING LASTING LEGACIES.
The Legacy Digit
tal team is... DYNAMIC PROFESSIONALS
A SKILLED AND DYNAMIC GROUP OF
STRATEGIC THINKERS
COMMITTED
CREATIVE MINDS
INFUSING
DIGITAL MARKETING EXPERTS.
TO
REDEFINING
INDUSTRY
STANDARDS THROUGH STRATEGIC THINKING.
CREATIVITY
INTO
EVERY
CAMPAIGN FOR IMPACTFUL RESULTS.
INTEGRITY AND AUTHENTICITY
BUILT ON A FOUNDATION OF INTEGRITY AND
COLLABORATIVE SPIRIT
FOSTERING STRONG AND COLLABORATIVE
INDUSTRY EXPERTS
BRINGING A WEALTH OF EXPERIENCE AND
GROWTH MINDSET
EMBRACING CONTINUOUS LEARNING AND
POSITIVE IMPACT
DRIVEN BY A MISSION TO MAKE A POSITIVE
A PASSION FOR AUTHENTICITY.
RELATIONSHIPS WITH CLIENTS.
EXPERTISE TO THE DIGITAL LANDSCAPE.
STAYING AHEAD OF INDUSTRY TRENDS.
IMPACT AND EMPOWER CLIENTS.
Work Legacy D HOW
BRANDING SERVICES STRATEGIC BRAND DEVELOPMENT AND POSITIONING. CREATIVE BRAND NARRATIVE AND IDENTITY DESIGN.
CONTENT CREATION COMPELLING CONTENT CREATION TAILORED TO CLIENT BRAND AND GOALS. DIVERSE CONTENT FORMATS, INCLUDING ARTICLES, GRAPHICS, VIDEOS, AND MORE.
SOCIAL MEDIA MANAGEMENT COMPREHENSIVE SOCIAL MEDIA STRATEGY AND IMPLEMENTATION. ENGAGING SOCIAL MEDIA CONTENT TO ENHANCE BRAND PRESENCE.
DIGITAL MARKETING STRATEGY DATA-DRIVEN DIGITAL MARKETING STRATEGIES ALIGNED WITH CLIENT OBJECTIVES. CAMPAIGN PLANNING AND EXECUTION FOR OPTIMAL RESULTS.
k with Digital? CAN I
COMMUNITY BUILDING COMMUNITY ENGAGEMENT STRATEGIES TO FOSTER BRAND LOYALTY. DEVELOPMENT OF A STRONG, SUPPORTIVE BRAND COMMUNITY.
THOUGHT LEADERSHIP INITIATIVES THOUGHT LEADERSHIP CAMPAIGNS TO POSITION CLIENTS AS INDUSTRY AUTHORITIES. EDUCATIONAL CONTENT AND INDUSTRY INSIGHTS.
CLIENT EDUCATION WORKSHOPS AND RESOURCES TO EMPOWER CLIENTS WITH DIGITAL MARKETING KNOWLEDGE. TRAINING PROGRAMS FOR EFFECTIVE USE OF DIGITAL PLATFORMS.
CONSULTATION AND ANALYTICS STRATEGIC CONSULTATION SESSIONS FOR TAILORED SOLUTIONS. DATA ANALYTICS TO MEASURE AND OPTIMIZE CAMPAIGN PERFORMANCE.
Tia AVATAR 1
THE VISIONARY ENTREPRENEUR INDUSTRIES: DIGITAL AGENCIES, PRODUCT-BASED BRANDS, BRICK-AND-MORTAR BUSI EVENT-BASED BRANDS. DEMOGRAPHIC: AGE: 30-50 YEARS OLD
LOCATION: NATIONWIDE,
GENDER: MALE AND FEMALE.
PREDOMINANTLY IN CHARLESTON, SC
CHALLENGES/GOALS: COMMITTED TO CURATING A STRONG DIGITAL FOOTPRINT. SEEKS BRAND AWARENESS AND AUTHENTICITY. PASSIONATE ABOUT THEIR INDUSTRY AND WILLING TO INVEST TIME AND UNDERSTANDS THE LONG-TERM PLAY OF SOCIAL MEDIA AND IS OPEN TO BEHAVIORAL TRAITS: NIMBLE IN THEIR INDUSTRY. COMMUNICATIVE AND OPEN TO COLLABORATION. VALUES THE IMPORTANCE OF SOCIAL MEDIA FOR LONG-TERM SUCCESS.
NESSES,
C.
ENERGY. EVOLUTION.
Ca
AVATA
THE IN
INDUST
DIGITAL
EVENT-
DEMOG
AGE: 30
GENDE
CHALLE
SEEKS T
WANTS
VALUES
AIMS FO
BEHAV
GROWT
VALUES
SEEKS T
aleb
AR 2
NNOVATIVE BUSINESS OWNER
TRIES:
L AGENCIES, PRODUCT-BASED BRANDS, BRICK-AND-MORTAR BUSINESSES, BASED BRANDS.
GRAPHIC:
0-50 YEARS OLD
LOCATION: NATIONWIDE,
R: MALE AND FEMALE.
DIVERSE LOCATIONS.
ENGES/GOALS:
TO ENHANCE DIGITAL PRESENCE AND BRAND RELEVANCE.
S TO OPEN NEW REVENUE STREAMS AND INCREASE BRAND AWARENESS.
S CREATING AN AUTHENTIC AND PRODUCTIVE DIGITAL FOOTPRINT.
OR COMMUNITY ENGAGEMENT AND GROWTH. IORAL TRAITS:
TH-MINDED WITH A FOCUS ON POSITIVE IMPACT.
S COLLABORATION AND STRATEGIC THINKING.
TO TRANSFORM THEIR BRAND FOR LONG-TERM SUCCESS.
Relations Legacy
HOW DO CLIEN
SUPPORTED CLIENTS FEEL A STRONG SENSE OF SUPPORT FROM LEGACY DIGITAL, KNOWING THE TEAM IS DEDICATED TO PROVIDING ASSISTANCE AND SOLUTIONS.
FOCUSED THE RELATIONSHIP IS CHARACTERIZED BY A DEDICATED AND FOCUSED APPROACH TO ACHIEVING SPECIFIC GOALS.
STRATEGIZED CLIENTS SEE THEIR COLLABORATION WITH LEGACY DIGITAL AS A STRATEGIC PARTNERSHIP, WHERE THOUGHTFUL PLANNING IS APPLIED TO DIGITAL MARKETING STRATEGIES.
EDUCATED THE RELATIONSHIP INCLUDES AN EDUCATIONAL ASPECT, WITH LEGACY DIGITAL ACTIVELY PROVIDING INSIGHTS AND STRATEGIES FOR A BETTER UNDERSTANDING OF THE DIGITAL LANDSCAPE.
ship with Digital?
NTS SEE THEIR
MOTIVATED CLIENTS ARE MOTIVATED BY LEGACY DIGITAL TO ACTIVELY ENGAGE IN THE DIGITAL SPACE, FOSTERING A PROACTIVE AND RESULTS-DRIVEN MINDSET.
CREATIVE CLIENTS VIEW THEIR ASSOCIATION WITH LEGACY DIGITAL AS A SOURCE OF CREATIVITY, WITH THE AGENCY BRINGING INNOVATIVE AND IMAGINATIVE SOLUTIONS TO THE TABLE.
INDEPENDENT CLIENTS FEEL EMPOWERED AND INDEPENDENT IN THEIR DIGITAL MARKETING EFFORTS, EQUIPPED WITH THE TOOLS AND KNOWLEDGE PROVIDED BY LEGACY DIGITAL.
PASSIONATE THE RELATIONSHIP IS CHARACTERIZED BY A SHARED PASSION, WHERE BOTH LEGACY DIGITAL AND ITS CLIENTS ARE GENUINELY ENTHUSIASTIC ABOUT THE WORK AND INDUSTRY.
The Br PACKAGES STA
THE BRANDER PACKAGE IS ALL ABOUT GIVING YOUR BRAND A FRESH, POWERFUL LOOK.
The Colla
PACKAGES STA
THE COLLABORATOR PACKAGE IS DESIGNED TO WORK ALONGSIDE YOU, OFFERING A TAILORED MIX OF SUPPORT FOR YOUR SOCIAL MEDIA ENDEAVORS WHILE KEEPING YOU INVOLVED.
rander
RTING AT $2975
THIS PACKAGE ENCOMPASSES STRATEGIC BRAND DEVELOPMENT, CREATIVE NARRATIVE CRAFTING, AND INNOVATIVE IDENTITY DESIGN. IT'S TAILORED TO ELEVATE YOUR BRAND'S PRESENCE AND IMPACT IN THE DIGITAL MARKET. IT'S PERFECT FOR MAKING YOUR BUSINESS STAND OUT AND LEAVE
A
LASTING
IMPRESSION.
SIMPLE,
EFFECTIVE, AND STRAIGHT TO THE POINT.
aborator
ATING AT $999
OUR SERVICES CAN ENCOMPASS SOCIAL MEDIA CONSULTING, CONTENT AND CAPTION CREATION, AND REGULAR CONTENT POSTING, ALL AIMED AT ENHANCING YOUR ONLINE PRESENCE. YOU'LL HAVE ACCESS TO OUR SOCIAL TEAM FIVE DAYS A WEEK AND WORK WITH A DEDICATED GROUP KNOWLEDGEABLE
ABOUT
CURRENT
TRENDS.
ULTIMATELY, OUR GOAL IS TO SIGNIFICANTLY EASE YOUR WORKLOAD.
Social Media
TOTAL MONT
MULTI-PLATFORM MANAGEMENT INCLUDING INSTAGRAM, FACEBOOK, AND TIKTOK.
PLATFORMS FACEBOOK, TIKTOK, INSTAGRAM
CAMPAIG
TWO 4-HOUR CA YEAR FILMED I EACH CAMP 20+ SHOR ~20
POSTS
ADDITIONA
POSTS PER WEEK PER PLATFORM = 36 TOTAL POSTS PER MONTH
FULL DAY: $ HALF DAY: $ TRAVEL N
STORIES 1-2 STORIES PER DAY (5X/WK) ON INSTAGRAM AND FACEBOOK
*BRAND BUILD + BRAN
Management
THLY FEE: $2,975
CROSS-POLLINATION OF CONTENT ACROSS ALL PLATFORMS, HIGHLIGHT MANAGEMENT, STORY ENGAGEMENT, COMMUNITY ENGAGEMENT, DM MANAGEMENT. 24/7 ACCESS TO DIGITAL MANAGER AND PROJECT MANAGER FOR MISCELLANEOUS CONTENT AND OTHER SUPPORT.
NS INCLUDED
AMPAIGN SHOOTS PER N CHARLESTON, SC; PAIGN INCLUDES: RT FORM CLIPS PHOTOS
SHOP INTEGRATION CONNECTION OF YOUR PRODUCTS FROM YOUR SOCIAL PLATFORMS TO YOUR WEBSITE
AL CAMPAIGNS
INTERACTIONS
$3,500 (8 HOURS) $1,750 (4 HOURS) NOT INCLUDED
50+/MONTH
NDING BLUEPRINT INCLUDED
MINI SHOOTS MINI-CAMPAIGNS IN CHARLESTON ON AN AS NEEDED BASIS; 1.5HR/MO
Website De BUILDS STARTING AT $4449
STRAIGHTFORWARD AND EFFICIENT WEBSITE BUILDING SOLUTIONS.
PRODUCT CATALOG MANAGEMENT
TECHNICAL TROUBL
REGULAR UPDATES AND MANAGEMENT OF PRODUCT LISTINGS, INCLUDING DESCRIPTIONS, IMAGES, AND PRICES.
OFFERING ON ASSISTANCE FOR ENSURING MI
ANALYTICS AND REPORTING
PERFORMANC
PROVIDING DETAILED ANALYTICS ON WEBSITE TRAFFIC, USER BEHAVIOR, AND PRODUCT PERFORMANCE TO INFORM BUSINESS STRATEGIES.
ENHANCING W RESPONSIVENE PRODUCT PA FUNC
USER EXPERIENCE (UX) IMPROVEMENTS CONTINUOUSLY REFINING THE WEBSITE LAYOUT AND NAVIGATION TO IMPROVE THE CUSTOMER SHOPPING EXPERIENCE.
evelopment HOURLY MAINTAINENCE: $99
FOCUSED
ON
CREATING
USER-FRIENDLY,
VISUALLY
APPEALING, AND RESPONSIVE WEBSITES THAT EFFECTIVELY REPRESENT YOUR BRAND AND ENGAGE YOUR AUDIENCE. THIS SERVICE IS IDEAL FOR A STRONG ONLINE PRESENCE.
L SUPPORT AND LESHOOTING
NGOING TECHNICAL ANY WEBSITE ISSUES, NIMAL DOWNTIME.
CE OPTIMIZATION
WEBSITE SPEED AND ESS, ESPECIALLY FOR AGES AND SEARCH TIONALITY.
CONTENT UPDATES REGULARLY REFRESHING CONTENT SUCH AS PRODUCT DESCRIPTIONS, BLOG POSTS, AND CUSTOMER TESTIMONIALS TO KEEP THE WEBSITE DYNAMIC AND ENGAGING.
E-COMMERCE PLATFORM OPTIMIZATION ENSURING THE SMOOTH FUNCTIONING OF SHOPPING CARTS, CHECKOUT PROCESSES, AND PAYMENT GATEWAY INTEGRATIONS.
RESPONSIVE DESIGN ADJUSTMENTS ENSURING THE WEBSITE IS FULLY OPTIMIZED FOR VARIOUS DEVICES, INCLUDING SMARTPHONES AND TABLETS.
Search Optimizat BENEFITS OF SEO IN ECOMMERCE
INCREASED ORGANIC TRAFFIC
HIGHER CONVERSION RA
COST-EFFECTIVENESS
ENHANCED USER EXPERIENCE
BUILDING BRAND CREDIBI
Engine ion (SEO) ONE TIME START UP FEE: $2,300 HOURLY MAINTENANCE: $130 INITIAL SEO START UP
ATES
CONSULTATION KEYWORD RESEARCH ON-SITE AND OFF-SITE SEO
START UP COSTS COVER SEMRUSH TRACKING SOFTWARE GOOGLE BUSINESS SET-UP INITIAL CONSULTATION AND KEYWORD RESEARCH DOES NOT INCLUDE COST FOR WEBSITE HOSTING/WEBSITE PAYMENT TO HAVE GOOGLE ANALYTICS AND SEO INTEGRATED
MONTHLY DELIVERABLES
LITY
ANALYTICS AND STRATEGY CALL EVERY MONTH OR EVERY QUARTER DEPENDING ON SEO GOALS CAN INCLUDE: BACKLINK RESEARCH, SEO BLOG POSTS, KEYWORD RETARGETING, POSITION TRACKING AND ANALYSIS, KPI ANALYSIS THROUGH GOOGLE ANALYTICS, GOOGLE BUSINESS, LOCAL SEO
Email M
BENEFITS OF EMAIL MARKETING
PERSONALIZED CONTENT DELIVERY
COST-EFFECTI CAMPAIGNS
INCREASED BRAND AWARENESS
EASY PERFORMA TRACKING
SEGMENTATION AND TARGETING
BOOST TRAFF TO YOUR WEBS
DRIVE CONVERSIONS
LEAD NURTUR
arketing
VE S
ANCE
FIC SITE
ING
CUSTOM PRICING INITIAL START UP
STRATEGIC PLANNING AND GOAL SETTING AUDIENCE SEGMENTATION AND PERSONALIZATION LEAD CAPTURE AND EMAIL LIST BUILDING
START UP COSTS COVER SEMRUSH TRACKING SOFTWARE GOOGLE BUSINESS SET-UP INITIAL CONSULTATION AND KEYWORD RESEARCH DOES NOT INCLUDE COST FOR WEBSITE HOSTING/WEBSITE PAYMENT TO HAVE GOOGLE ANALYTICS AND SEO INTEGRATED
MONTHLY DELIVERABLES CUSTOM EMAIL CAMPAIGNS PERFORMANCE ANALYTICS REPORTS REGULAR MAINTENANCE AND MANAGEMENT OF THE EMAIL SUBSCRIBER LIST A/B TESTING INSIGHTS CONTENT AND STRATEGY REVIEW MEETING (AS NEEDED)
Paid
PAID ADS SET MONTHLY MINIM MANAGEMENT F
FACEBOOK AND INSTAGRAM PAID ADS HAVE THE
ABILITY TO EXPAND YOUR REACH SIGNIFICANTLY.
WE WOULD LOVE TO TAKE THIS ON FOR YOU AND BUILD OUT A MULTI-GOAL CAMPAIGN STARTING WITH AWARENESS AND SITE TRAFFIC GOALS AND MOVING TO A SALES GOAL AS WE GAIN AWARENESS AND SITE VISITS.
d Ads
-UP FEE: $300 UM SPEND: $500 FEE: $99/AD SET
WE REQUIRE A 60-DAY MINIMUM FOR RUNNING
.
PAID ADS SO THAT WE CAN BUILD YOUR
D
AUDIENCE
AND
PROPERLY
TARGET
THEM.
WHEN WE BEGIN THE PROCESS, THERE IS A SET-UP FEE WHICH INCLUDES META BUSINESS MANAGER SET-UP, PROPER SHOP LINKING, PIXEL INSTALLATION, ETC.
1
Her Jour
TH
THE CALL TO ADVENTURE LEGACY DIGITAL, A DIGITAL MARKETING HERO, HEARS THE CALL TO TRANSFORM BRANDS AND CREATE LASTING LEGACIES.
2
MEETING THE MENTOR
CROS THE THR
THE VISIONARY ENTREPRENEUR, FACING
TOGETHER, THEY EMB
CHALLENGES IN DIGITAL PRESENCE,
PARTNERSHIP, ENT
FINDS A MENTOR IN LEGACY DIGITAL,
LANDSCAPE TO ELE
RECOGNIZING THEIR EXPERTISE.
ENTREPRENE
ro’s rney
5
HE
3
SSING RESHOLD
THE TRANSFORMATION BOTH EMERGE TRANSFORMED — LEGACY DIGITAL AS A CATALYST FOR SUCCESS, AND THE VISIONARY ENTREPRENEUR AS A DIGITAL LEADER, LEAVING A LASTING LEGACY.
4
TESTS AND REWARDS
BARK ON A STRATEGIC
CHALLENGES ARISE, BUT WITH LEGACY
TERING THE DIGITAL
DIGITAL'S GUIDANCE, THE VISIONARY
VATE THE VISIONARY
ENTREPRENEUR WITNESSES REWARDS —
EUR'S BRAND.
INCREASED AWARENESS, ENGAGEMENT, AND A GROWING DIGITAL FOOTPRINT.
LEGACY DIGITAL
LEGACYDIGITALMEDIA_
LEGACYDIGITALMEDIA
INFO@LEGACYDIGITAL.COM
LEGACYDIGITAL.COM