BRANDING BLUEPRINT
AT LIVEWILD FEST, OUR MISSION IS YOUR TRANSFORMATION. STEP INTO AN IMMERSIVE
AND
ALL-ENCOMPASSING
WELLNESS
EXPERIENCE CURATED JUST FOR YOU. IMAGINE A VIBRANT COMMUNITY DEDICATED TO MOVEMENT, SELF-DISCOVERY, AND THE UNIQUE TAPESTRY OF YOUR WELL-BEING.
IT'S NOT JUST A FESTIVAL; IT'S AN INVITATION TO A PURPOSEFUL AND JOYFUL COMMUNITY. WHETHER YOU'RE A WELLNESS NOVICE OR A SEASONED ENTHUSIAST,
WE'VE
CRAFTED
A
SPACE
FOR
YOU
TO
EXPLORE DIVERSE MOVEMENT STYLES, CONNECT WITH YOUR TRUE SELF, AND PAVE THE WAY TO A HEALTHIER, MORE FULFILLING LIFE. JOIN US AT LIVEWILD FEST, WHERE EACH MOMENT IS A CANVAS
FOR
YOUR
JOURNEY
OF
SELF-DISCOVERY.
DISCOVER, EXPERIENCE, AND CONNECT – BECAUSE YOUR TRANSFORMATIVE WELLNESS ADVENTURE STARTS HERE.
WHAT IS
LIVEWILD FEST EMBARK ON A TRANSFORMATIVE JOURNEY WITH LEGACY DIGITAL—A TRAILBLAZING FORCE IN THE DIGITAL MARKETING LANDSCAPE. SPECIALIZING IN CRAFTING COMPELLING BRAND NARRATIVES, CURATING CAPTIVATING CONTENT, AND STRATEGICALLY MANAGING SOCIAL MEDIA, WE REDEFINE THE ART OF INTENTIONAL MARKETING.
? WHAT SETS US APART IS OUR COMMITMENT TO MORE THAN JUST DELIVERING RESULTS; WE ARE ARCHITECTS OF IMPACTFUL
RELATIONSHIPS.
OUR
APPROACH
IS
A
SYMPHONY OF CREATIVITY AND STRATEGY, ENSURING YOUR BRAND NOT ONLY STANDS OUT BUT EVOLVES INTO A LASTING LEGACY. CHOOSE LEGACY DIGITAL FOR A PARTNERSHIP THAT GOES BEYOND CONVENTIONAL MARKETING. WE ARE MORE THAN A SERVICE; WE'RE YOUR COLLABORATORS IN SHAPING A NARRATIVE THAT RESONATES. YOUR BRAND IS A STORY, AND WE ARE HERE TO MAKE IT EXTRAORDINARY. LET'S CRAFT LEGACIES TOGETHER.
COLOR PALETTE
BRAND IDENTITY THE LIVEWILD FEST LOGO FEATURES A VIBRANT AND DYNAMIC DRAGONFLY, SYMBOLIZING TRANSFORMATION, ADAPTABILITY, AND THE SPIRIT OF EXPLORATION. THE DRAGONFLY, WITH ITS INTRICATE WINGS AND AGILE FORM, EMBODIES THE ESSENCE OF LIVEWILD FEST'S COMMITMENT TO MOVEMENT, DISCOVERY, AND PERSONAL GROWTH. THE DRAGONFLY, AS A CENTRAL ELEMENT, IS A POWERFUL SYMBOL REFLECTING THE FESTIVAL'S MISSION. ITS TRANSFORMATIVE LIFE CYCLE MIRRORS THE JOURNEY OF SELF-DISCOVERY AND PERSONAL TRANSFORMATION FOSTERED AT LIVEWILD FEST. THE DRAGONFLY'S WINGS EVOKE A SENSE OF FREEDOM, MOVEMENT, AND THE IDEA THAT WELLNESS IS A CONTINUOUS, DYNAMIC PROCESS.
#5AAF47 (LIVELY GREEN) REPRESENTS VITALITY, GROWTH, AND THE FLOURISHING WELLNESS JOURNEY ENCOURAGED BY LIVEWILD FEST.
#395B7C (DEEP BLUE) REMINISCENT OF SERENE SKIES AND EXPANSIVE POSSIBILITIES. THE COLOR PALETTE CONVEYS A HARMONIOUS BALANCE BETWEEN ENERGY AND TRANQUILITY.
OUR MISSION STATEMENT
OUR MISSION IS TO CULTIVATE A JOYFUL, EXPLORATORY, AND ALLENCOMPASSING WELLNESS EXPERIENCE WITH SPACE FOR EVERYONE. FROM THE CURIOUS TO THE EXPERIENCED, WE INVITE YOU INTO A PURPOSEFUL AND PASSIONATE COMMUNITY FOCUSED ON MOVEMENT, DISCOVERY
OF
ONE'S
TRUE
SELF,
AND
CREATING
A
HEALTHIER
LIFESTYLE THAT IS UNIQUE TO YOU. OUR PURPOSE IS TO INVITE YOU INTO A PURPOSEFUL AND PASSIONATE COMMUNITY WHERE THE CELEBRATION OF MOVEMENT, THE DISCOVERY OF ONE'S TRUE SELF, AND THE CREATION OF A HEALTHIER LIFESTYLE COME TOGETHER IN HARMONY. LIVEWILD FEST IS MORE THAN JUST A FESTIVAL; IT'S A DYNAMIC SPACE WHERE VIBRANT ENERGIES CONVERGE TO INSPIRE PERSONAL GROWTH, FORGE MEANINGFUL CONNECTIONS, AND FOSTER A HOLISTIC APPROACH TO WELL-BEING.
WE
BELIEVE
IN
THE
POWER
OF
DIVERSITY
AND
INCLUSIVITY,
RECOGNIZING THAT EACH INDIVIDUAL'S PATH TO WELLNESS IS UNIQUE. WHETHER YOU'RE STEPPING INTO THE WORLD OF WELLNESS FOR THE FIRST TIME OR SEEKING TO DEEPEN YOUR JOURNEY, LIVEWILD FEST IS YOUR CANVAS FOR EXPLORATION, SELF-DISCOVERY, AND THE CREATION OF A LIFE THAT RESONATES WITH AUTHENTICITY AND JOY.
BRAND PILLARS MOVEMENT STYLES WITH ENTHUSIASM.
JOYFUL EXPLORATION
CREATE AN ENVIRONMENT WHERE LIFE, WELL-BEING,
CELEBRATION
EMBRACE NEW EXPERIENCES AND
AND SHARED EXPERIENCES ARE CELEBRATED.
OF DISCOVERY WITHIN ONESELF.
ADVENTUROUS DISCOVERY
BUILD MEANINGFUL CONNECTIONS WITHIN
CONNECTION
FOSTER AN ADVENTUROUS SPIRIT AND A SENSE
THE COMMUNITY AND WITH ONE'S TRUE SELF.
CORE VALUES INCLUSIVITY
ENSURE ACCESSIBILITY AND WELCOME INDIVIDUALS
HIGH QUALITY
DEDICATION TO PROVIDING A TOP-NOTCH AND
JOY
FOCUS ON CREATING AN ATMOSPHERE WHERE PARTICIPANTS FIND JOY IN MOVEMENT AND SELF-DISCOVERY.
AUTHENTICITY
EMBRACE AND ENCOURAGE AUTHENTICITY, ALLOWING INDIVIDUALS TO BE TRUE TO THEMSELVES IN THEIR WELLNESS JOURNEY.
OF ALL BACKGROUNDS AND FITNESS LEVELS.
TRANSFORMATIVE WELLNESS EXPERIENCE.
THE LIVEWILD FEST TEAM IS... PASSIONATE PIONEERS
DEEPLY PASSIONATE ABOUT WELLNESS, THE TEAM IS DRIVEN BY A PURPOSE TO SHARE TRANSFORMATIVE EXPERIENCES.
ADVENTUROUS TRAILBLAZERS
MOVEMENT LOVERS AND RISK-TAKERS, THE TEAM EMBRACES AN ADVENTUROUS SPIRIT TO CREATE A UNIQUE FESTIVAL EXPERIENCE.
INCLUSIVE COMMUNITY BUILDERS
COMMITTED TO INCLUSIVITY, THE TEAM CULTIVATES A PURPOSEFUL COMMUNITY FOCUSED ON MOVEMENT AND WELL-BEING.
AUTHENTIC ADVOCATES
VALUING VULNERABILITY AS A SUPERPOWER, THE TEAM CHAMPIONS AUTHENTICITY AND INTENTIONAL LIVING.
FAMILY-INSPIRED MOTIVATORS
SOME TEAM MEMBERS, LIKE DMITRIY, DRAW INSPIRATION FROM FAMILY, STRIVING TO MODEL AN IMPACTFUL AND INSPIRING LIFE.
POSITIVE IMPACT ENTHUSIASTS
WITH A FOCUS ON CREATING A RIPPLE OF GOODNESS, THE TEAM AIMS TO POSITIVELY IMPACT THE MOVEMENT WORLD AND HOLD SPACE FOR PERSONAL DISCOVERY.
HOW
WORK LIVEWIL WELLNESS EXPERIENCES YOGA, MEDITATION, AND MOVEMENT ACTIVITIES FOR JOYFUL EXPLORATION.
COMMUNITY EVENTS GATHERINGS AND CELEBRATIONS FOSTERING MEANINGFUL CONNECTIONS.
EDUCAT WORKS
PERSONAL DEVELO SUPPORTING ADVENT
CAN I
WITH D FEST? BRAND AMBASSADOR PROGRAM PASSIONATE COMMUNITY MEMBERS EMBODYING LIVEWILD'S VALUES.
POP-UP EVENTS BRINGING FESTIVAL EXPERIENCES TO DIVERSE COMMUNITIES.
TIONAL SHOPS
OPMENT SESSIONS TUROUS DISCOVERY.
AVATAR 1
RACHEL INDUSTRY: PROFESSIONAL SERVICES DEMOGRAPHIC:
LOCATION:
AGE: MID-30S
MOVED TO CHARLESTON,
GENDER: FEMALE
FOR WORK
CHALLENGES/GOALS: STRUGGLES TO FIND A COMMUNITY AND MOVEMENT STYLE; GOAL IS TO EXPLORE DIFFERENT ACTIVITIES, UPLIFT HER LIFE, AND FIND A SUPPORTIVE COMMUNITY IN CHARLESTON. BEHAVIORAL TRAITS: OPEN TO NEW EXPERIENCES, SEEKING CONNECTION, BALANCING CAREER DEMANDS.
, SC
AVAT
JIM
INDUS
DIVER
DEMO LATE
RECEN
CHAL
RECEN IS TO SELF,
BEHA
PRIOR VALU
AR 2
M
STRY:
RSE BACKGROUND
OGRAPHIC:
LOCATION:
30S,
LIVES IN CHARLESTON, SC
NTLY DIVORCED
LLENGES/GOALS:
NTLY DIVORCED, BUSY WITH WORK AND CHILDCARE; GOAL ESTABLISH A NEW FITNESS ROUTINE, REGAIN A SENSE OF AND FIND A SUPPORTIVE COMMUNITY.
AVIORAL TRAITS:
RITIZES FAMILY, SEEKING SELF-RENEWAL,
ES WELLNESS.
AVATAR 3
LILLY INDUSTRY: EDUCATION DEMOGRAPHIC:
LOCATION:
COLLEGE STUDENT
ATTENDS COLLEGE OF CHARLESTON (COFC)
CHALLENGES/GOALS: EXCITED ABOUT NEW EXPERIENCES; GOAL IS TO EXPLORE, ATTEND GROUP EVENTS, AND DISCOVER MORE ABOUT HERSE DURING HER COLLEGE YEARS. BEHAVIORAL TRAITS: ENERGETIC, OPEN-MINDED, EAGER TO LEARN, ACTIVELY SEEKS NEW ACTIVITIES.
LF
HOW DO CLIEN
RELATIONS LIVEWIL WELCOMING INSPIRATION CLIENTS FEEL WELCOMED AND INSPIRED, PART OF A LARGER COMMUNITY THAT ENCOURAGES EXPLORATION AND JOY.
EDUCATIO ENTERTAIN
CLIENTS FIND LIVEWILD FES INSPIRATIONAL, AND ENTERTAI THEM WITH WELLNESS LEADE LEARNING OPP
NTS SEE THEIR
SHIP WITH D FEST? LOYAL CONNECTION CLIENTS EXPRESS LOYALTY TO LIVEWILD FEST, ANTICIPATING THE FESTIVAL AS A SPECIAL AND SIGNIFICANT ANNUAL EVENT.
ONAL AND NING HUB
ST TO BE AN EDUCATIONAL, NING PLATFORM, CONNECTING ERS AND PROVIDING ON-SITE PORTUNITIES.
1
TH
INVITATION TO TRANSFORM LIVEWILD FEST CALLS TO A TRANSFORMATIVE WELLNESS JOURNEY. RACHEL FEELS DRAWN TO UPLIFT HER LIFE AT LIVEWILD FEST.
HER JOUR
2
INSPIRATION AND MOTIVATION LIVEWILD FEST INSPIRES THROUGH JOYFUL EXPLORATION AND COMMUNITY STORIES. RACHEL DISCOVERS MOTIVATION IN LIVEWILD FEST'S CONTENT.
BOLD INTO AD
LIVEWILD FEST OPENS RACHEL TAKES A BOLD ST
5
HE
RO’S RNEY 3
D STEP DVENTURE
FESTIVAL TICKET SALES. TEP, PURCHASING A TICKET.
ADVOCACY AND ENCOURAGEMENT LIVEWILD FEST SHARES SUCCESS STORIES, ENCOURAGES OTHERS. RACHEL BECOMES AN ADVOCATE, INSPIRES WELLNESS JOURNEYS.
4
CHALLENGES AND RENEWAL LIVEWILD FEST NAVIGATES FESTIVAL CHALLENGES, CELEBRATES SUCCESS. RACHEL CONFRONTS CHALLENGES, LEAVES RENEWED.
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