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[SE 2] Art That Alive
What makes Papyrus different to others? We are merging the idea of AR technology and traditional cards together; this is a new fun interaction way to create more excitement when people open the card. The AR card with the additional QR code when they can scan with the phone, pop up artwork, create by sender.
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Mission-Focus: Art That Comes To Live reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by bringing exclusive AR technology into greeting cards, so they would have a different fun interaction like never before.
Similarities: AR VIDEO, Target, Google VR
Differentiation: Unlike other online card services, papyrus includes the latest new technology into our products. Because we notice it’s impossible to separate people with their digital devices these days, so in this case we want to take advantage of that fact and create a fun Interaction between humans.
Links to: Professional Creators, To Start Inspiration
Creating AR
When you think about AR greeting cards, the first question that might pop up is what exactly they are. Assume someone has sent you a birthday card. You simply hover your phone over the card to read it. Voila, a video message featuring your loved one has begun to play on your phone.
How did that happen?
This is because the card that was sent to you is not a traditional greeting card. It was an augmented reality greeting card. In simple words, AR cards are physical cards that have been augmented and enhanced with media content. They have a ‘marker’ on them which you can activate using the QR code scanners on your smartphone.
Remember the animated newspapers and photos in Harry Potter movies? AR cards create the same magical experience. The only difference is that they use technology instead of magic spells!
During the process of making a card, if the customer selected AR mode, the next step will be processing to the Photo Booth. On the machine, they can choose the backgrounds, we have over thousands of designs.
AR cards are a fantastic way to combine technology with your own emotions. They offer funny and heartfelt animations that can make your family and friends smile.