1 minute read
Co-Branding
[CO 2] Papyrus X TED
Ted talks about different issues in society monthly, not only that TED has a very similar mission like Papyrus is to help people from different background to have a deeper understanding of the world and connection with each other’s.
Advertisement
Mission-Focus: The Crossover Box with TED reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by spreading positive messages to the community, to engage people to build up a better connection between humans.
Similarities: 60Minutes, Spotify (podcast), SpeakerLoft
Differentiation: Unlike this is a platform where we want to talk about the connection issue within modern society. We aren’t just a shop that sells greeting cards and gifts to our customers, we are really focused on improving the connection between humans.
Links to: Connection Therapist, Stationeries
The Connection Talk
We are proudly introducing the biggest collaboration with TED, why TED? TED is on a mission to discover and spread ideas that spark imagination, embrace possibility and catalyze impact. Papyrus is on the mission of creating and building up a stronger relationship between human connections by offering fun and interesting experiences and products. To be able to understand more about human connection research, we want to share the experience working along with TED to our customers and spread how important this matter is to us and you. We also want to share the story of how we research suitable products that could help the matter.
Casual Seatings
During the event, we have a small giveaway for customers, it is a notebook, they can listen to the talk, take down important points, as well as playing along with some activities.
This is different from the other talk events, because we want to have as much interaction as possible, so we want to create a casual chat ting environment. Both companies believe that Human Connection is not silent, we want them to have an open mind, willing to share experi ences, be comfortable.
