1 minute read
Educational
[ED 1] To Start Inspiration
With the involvement of new technologies in our daily life, Papyrus wants to use the advantage of the tools on the market to bring family and friends together by joining in our art workshop that we offer right at the P store, twice a month, such as photography, editing and printing classes using our app. We hope these workshops will open some new creative ideas to customers and their loved ones, so that they could use the platform to have fun interactions and memorable activities.
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Mission-Focus: To Start Inspiration reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by encouraging customers to learn modern technologies to apply the knowledge to have more fun time together with their families and friends.
Similarities: PicArts, Tiktok, Afterlight
Differentiation: Unlike others, we offer classes to clients not just to teach them what they could do with modern tech, but also encourage them to use their knowledge to have fun with their kids/families to create a better celebration to other people.
Links to: Papyrus Box, Professional Creators.
Human Connection
The furure of Papyrus
Brand Soul
Keywords
Links to Book
Key Phrase (New Logo)
Timeline
Brand Mission The history of Papyrus
Redesign Process
Introduce to new Logo
New Idenity
New System