Grotesque

Shall we dance the

Grotesque

g

r

g

o

e

t

q

e

u

w L o e N t Ry coD grotesque by monotype

1

Lom E coDP o welcome to my dance party

2

C

Yes.

Baby, shall we dance the Grotesque?

“” let’s dance with different step

grotesque by monotype

5

�

the extra condensed 50pt

60pt

the light condensed

condensed 55pt

108pt

the light

dance the light italic

regular 104pt

35pt

the italic

dance the bold

black

86pt

dance the bold extended 27pt

6

Gru we are dance since

1832

O

Grotesque, or Grotesk in Germany, is a style of sans serif typeface from the 19th century. The name was

coined by William Thorowgood, the first person to produce a sans-serif type with lower case in 1832.

Capital-only faces of this style were first available from 1816, made by William Caslon IV of the Caslon foundry under the name 2 Line English Egyptian.

grotesque by monotype

7

t

t

e

q u

O

s

M

onotype grotesque is a realist sans – serif typeface designed by Frank Hinman Pierpont and released by the Monotype foundry in 1926.Pierpont based his design for monotype grotesque on Ideal, an earlier more idiosyncratic sans-serif by the H. Berthold AG foundry and William Thorowogood’s 1832 face titled “Grotesque.”

1926

8

ec

Angled finials

e

6

Opposing angled finials

2 j

Long curved loop Angled finial

g Small opening

Angled finial

q

g

Curled tail

2 Long curve

a

“

3

Angled finial

Long serif

Details are hot stuff

U

�

ppercase characters are of near equal width, the G has a spur in some weights, and the M in the non-condensed weights is square. The lowercase characters a, e, g, and t follow the model of twentieth century English romans. Monotype Grotesque is a large extended typeface family with multiple widths from condensed to extended.

Thinning at junction

Slanted roman italic

“

Welcome to my party tonight hope

�

you guys had fun! Welcome again.

grotesque by monotype

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a d b

F f

c

G E H I K L N M P O Q RT S X U V W Y Z g

h

k

e

i

l

m

o

n

p

q

r

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Regular 24Pt 72 Pt

v

y

x

12

“

If you want to have more fun, and dance the grotesque, go to

fonts.com

grotesque by monotype

”

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Monotype Imaging is a multifaceted enterprise that combines technology with design to help the world communicate. The company has more than 150 years of experience serving the typographic needs of the design industry. As one of the most established type foundries in the world, Monotype offers a myriad of typefaces through its designerfocused portal, www. fonts.com.

Established in 1929, the Academy of Art University is the largest private school of art and design in the country. Located in downtown San Francisco, the university believes that established artists and designers are best at training the next generation of professionals. The school’s highly regarded Graphic Design program maintains an international student body that has won numerous student design awards. The program enjoys a strategic partnership with Monotype Imaging, which provides students with scholarship funds as well as numerous other opportunities.

Degree: MFA Class: Type Composition Designer: Qinyang Li Instructor: Andrew Loesel