In the Business World
Women Have Open-ended Potential
Mary Kay Can Empowers Women to Lead the World
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The Old World
01 Page 12 - 21
THE INITIATION The Beginning of Mary Kay
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The New World
02 Page 22 - 55
THE REFORM The Enrichment of Mary Kay
The New World
03 Page 55 - 117
THE EXPANSION The Future of Mary Kay
"Do not limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What youbelieve,remember, you can achieve." ─Mary Kay Ash
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Mary Kay
The Initiation
The Beginning
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The Beginning of Mary Kay
THE INITIATION
A Women with A Dream Mary Kay Ash started sold books door- to-door when her husband was at World War II. After his return they divorced. Ash went to work for Stanley Home Products. Frustrated when passed over for a promotion in favor of a man that she had trained, Ash retired in 1963 and intended to write a book to help women survive in the male-dominated business world. The book turned into a business plan for her ideal company. Ash started Mary Kay Cosmetics at 1963. It was a first – a company dedicated to making life more beautiful for women. Mary Kay is a global direct sales company for cosmetics and skin care. It empowers women to follow their dreams and enrich their lives; it helps women to achieve personal and financial success. In 1963, against the odds, Mary Kay Ash made the impossible become possible. In that generation it was a first female revolution. It helps house wives to transform their lives, follow their dream, and in doing so, help other women achieve success.
1963 Beauty by Mary Kay opens on Friday, Sept. 13, in a 500-square-foot storefront in Dallas, Texas.
1971 Mary Kay expands by opening its first international subsidiary in Australia.
1979 One of the original nine Mary Kay Independent Beauty Consultants surpasses the $1 million mark in lifetime commissions for the first time in company history.
1984 Mary Kay Inc. is featured in the first edition of Fortune magazine’s “The 100 Best Companies to Work for in America”.
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1983 Mary Kay celebrates 20 years, and the company’s wholesale sales exceed $300 million (US).
1983 Mary Kay Inc. is featured in the first edition of Fortune magazine’s “The 100 Best Companies to Work for in America”.
2000 Lifetime Television names Mary Kay Ash the most outstanding woman in business in the 20th century.
2013 Mary Kay Inc. celebrates its 50th anniversary. More than 3 million people around the world are Mary Kay Independent Beauty Consultants.
2019 Keeping the soul of Mary Kay, in 2019 Mary Kay became a top one business leadership institute for female. We are no long for skin care but still carry the soul from Mary Kay ash,we making woman dreams come true. We gave new definition for success in 20 century, it is another revolution for women. We are not only about developing you as a leader and teaching you fundamental business concepts. We are goes beyond that to offer you a special set of leadership skills that are extremely valuable in the global marketplace. You will learn to become an innovative leader. Mary Kay is uniquely positioned to deliver such leaders. Our graduates are distinguished for hitting the ground tackling challenges in many disciplines (marketing, finance, accounting, strategy). The World's 100 Most Powerful Women earned by Mary Kay graduates in every years. Our mission is let you lead the future.
" A company is only as good as the people it keeps." ─Mary Kay Ash
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CHAPTER
02
Mary Kay
The Reform
The Enrichment
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The Enrichment of Mary Kay
THE REFORM
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Where We Were Before
A Dainty Housewife Turned
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Where We Are Now
A Business Leader
These two charts show how the brand is evolving and help people understand the
Brand Analysis
positioning of Mary Kay and how different it is from its competitors. This chart visually shows the old Mary Kay’s position in beauty marketing.
before
leader
Cle de Peau Beaute Dior
Giorgio Armani
Lancome
Guerlain
restricted
Origins
unrestricted
The Body Shop Olay Bobbi Brown Maybelline
Mary Kay
adherent
In this after chart, the new Mary Kay ushered a whole new level. Now Mary Kay
Brand Analysis
empowers women with open-ended potential and gives them the weapons to rule the future. It empowers women to be confident and engaging individuals with a
after
bigger purpose business than past generations.
leader
Mary Kay Stanford Graduate School of Business UCLA Anderson School of Management
Haas School of Business
restricted
unrestricted
Kick Starter
The New England Women’s Leadership Institute
Academy of Business Leadership
adherent
" Aerodynamically, the bumble bee shouldn't be able to fly, but the bumble bee doesn't know it so it goes on flying anyway." ─Mary Kay Ash
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Audience
Karen Responsible Mother
34 She graduated from a public collage, and then married with her husband. During nearly 10 years of marriage, they have a 7 years old girl. She owns a restaurant, busy life let her feels enrich and happy, but she still feels need to learn more. She hopes to be more independent and self-sufficiency in her life, and becoming a good example for her daughter.
Amy Blind lover
26 She had a good job before she met her boyfriend. Her boyfriend is CEO in well knows company, and he has family already. She became third wheel in this relationship. Because of that she believed he would belong to her one-day, so she spent many time make her self better to attract him. Unfortunately her boyfriend left her after his wife found out. She finally waked up but still hurts. Right now, She decides to not rely on men anymore, so she wants to improve herself, and find herself back.
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Ella Outstanding graduates
23 Ella just achieved Bachelor degree of Engineering in United States, and got a very good job after graduated. She really wants to make great efforts to prove herself. Although her feels pressure sometime because most of her coworker are men, she pays 100% attention in her career to achieve succeed in her job. She believes sooner or later she will succeed.
Catherine
Housewife
38 She is a 5 years old boy’s mum. She owned a small business before she got married. After she married, because she wanted to spend all the time to take care of her family, so she gives up the business. This year, she sent her to kindergarten, meanwhile, she got free times, so she decided to back work. However, because she has left her business long time, she got confused about how to get started.
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3X 0.5X
0.5X 0.5X X
X
Mary Kay
The Reform
Logo-mark Evolution Mary Kay visual identity program is more than a symbol. It is a combination of M and K together, to bring the feminine, elegant and Mary Kay spirit to life. This manual provides technical information about these important visual elements. The symbol is graphically simple so it will function in all media: electronic, print, on-screen and display. The design works in both large and small scales. Proper use of the symbol is the cornerstone of the Visual Identity Program. By following the guidelines outlined in this manual, the consistent application of the symbol will be ensured. Use only the approved electronic files for the symbol. Do not attempt to redraw or redesign the symbol. Artwork of the symbol is available as digital EPS files, and reproduction proofs may be obtained by contacting Mary Kay Co.
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Logo-mark: The graphic symbol of a brand The MK symbol is constructed from the golden ratio. It's simple geometric shapes will function in all media: electronic, print, onscreen and display.
2.469 in
3.995 in
Logo-type: the specific typographic treatment of a name The upper case M and K logo is uses the same treatment as the logo mark. Our intent is to emphasize the stylized M and K as the most important visual asset of the brand and give our customers an elegant, simple, and memorable symbol for our company.
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Signature Configurations There are two official signature configurations for the Mary Kay logo: preferred and horizontal. The preferred format should be used most often. Except in special circumstances described elsewhere in this manual, the symbol should not appear without the Mary Kay name. Download approved artwork from rulethefuture.us
Preferred This is the preferred format for most applications.
Horizontal This format may be used in long horizontal spaces.
0.5X
X
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Clear Space The minimum clear area is shown below. This area is designated as being equal to the height of the letter ‘M’ in the logotype. It should never be intersected or intruded upon by any other graphic object or edge. Nor should it be enclosed in a shape. Maintain this clear space in all uses to give the signature the proper “breathing room” to visually stand out.
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Full Color Mark To emphasize effective visibility, the full color signature mark is encouraged for use throughout all applications. The full color signature mark is can be used on on both dark and light backgrounds.
Minimum Size 0.5in
The symbol should never be used smaller than 0.5 inch = 36 PX. Do not reproduce the signature in a small size if poor quality or distortion is likely to result.
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Single Color Mark on Light Background Single color mark is required to use for applications where full color mark is not available or desired. Light background is where the density of color is less than 50%.
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Single Color Mark on Light Background Single color mark is required to use for applications where full color mark is not available or desired. Light background is where the density of color is less than 50%.
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Mark Incorrect Use The way the signature is displayed must be given careful attention. Shown below are examples of incorrect or unacceptable uses of the Mary Kay mark, logotype and signature.
01.
02.
03. 01. Do not substitute other typefaces or letter forms in the signature. 02. Do not apply effects like drop shadows. 03. Do not apply effects like stretched proportions. 04. Do not outline the logomark (or logotype). 05. Do not combine the logo mark and logotype. 06. Do not use a shape to tightly surround or enclose the symbol. 07. Do not rotate the logo. 08. Do not use old the logo. 09. DO NOT use unapproved color variations.
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Mary Kay
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04.
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Color System
Primary Color
Smart Black PANTONE速 BLACK 6 C C: 80 M: 70 Y: 60 K: 75 R:15 G: 25 B: 30
Elegant Brown PANTONE速 125 C C: 25 M: 45 Y: 100 K: 5 R:185 G: 130 B: 0
Independent Ash PANTONE速 COOL GRAY 9 C C: 55 M: 45 Y: 45 K: 10 R:120 G: 120 B: 120
Future Grey PANTONE速 COOL GRAY 3 C C: 20 M: 15 Y: 15 K: 10 R:200 G: 200 B: 200
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Secondary Color
Powerful Blue PANTONE® 548 C C: 90 M: 60 Y: 20 K: 5 R:40 G: 95 B: 145
Energy Orange PANTONE® ORANGE 021 C C: 0 M: 85 Y: 100 K: 0 R:255 G: 80 B: 0
Believe Blue PANTONE® 801 C C: 100 M: 15 Y: 10 K: 0 R:0 G: 150 B: 205
Beauty Pink Rose C: 10 M: 100 Y: 45 K: 0 R:21 G: 0 B: 85
Secret Sky PANTONE® 548 C C: 100 M: 65 Y: 50 K: 45 R:0 G: 60 B: 75
Mature Brown PANTONE® 154 C C: 30 M: 70 Y: 100 K: 20 R:160 G: 90 B: 20
Graphic System
Solid Outline Circle
Solid Line
The solid outline circle can be used as either combined elements or stand alone itself. It must be solid outline. Do not dashed any lines.
The solid line can be used as horizontal line, straight line or rotate line. It can be used as either combined elements or stand alone itself. The minimal wide is 0.25 pt, maximum widle is 50pt. It must be solid line. Do not dashed any lines.
Crown
Arrow
The crown is represent the spirit of the brand. It can be used in several different ways to add visual interest. It have to be combine with another graphic elements, it can not stand by itself. Do not rotate it, do not use it bigger 2 inches.
This shape based on Mary Kay Logo. It can be used in several different ways to add visual interest. It have to be solid colored. Do not outline the shape. Do not use it bigger than 2 inches.
Typographic
M
Austin Bold use for the heading and quotes Italic use for numbers Austin is a modern typeface. It's shapes are really elegant and feminine but still carry a powerful feeling, which is exactly our brand spirit.
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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M
Museo Slab 100 Use for the subtitle, introduction Museo Slab is a robust slab serif with the friendliness of the well-known Museo. The shape of this typeface is clean modern and friendly, which is the prefect balance with the title typeface Austin. Those two typefaces' combine together to exactly communicate our brand’s characteristics.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
M
Trade Gothic Lt Std Light Body Text Trade Gothic is very readable and clean typeface. It prefect be a body text type and also made good balance with title typeface.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
" You can have anything in this world you want, if you want it badly enough and you're willing to pay the price." ─Mary Kay Ash
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CHAPTER
03
Mary Kay
The Expansion
The Future
059
The Future of Mary Kay
THE EXPANSION
Featured Extensions Keeping with the soul of the brand, Mary Kay right now is it empower women with open-ended potential to give women the weapon to rule the future. It empower women to be confident, engaging and individuals with a bigger purpose in the business area.
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01. Microchip implantation 02. Smart Contact Lenses
03. Self defense program
04. Financial Engineering Program 05. Financial Service 06. Lecture and workshop
Physical
07. Personal Assistant 08. Personal Financial Management
Personal
Professional
9. Business Lead ship Institute
Mental 12. Lead ship Training 13. Management Class 14. MBA Program 15. Knowledge Hub ( Library )
10. Conference
11. Mental Center
services
product
experience and event
education
environment
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The Initiation
The Enrichment
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" A strong beginning is a good thing only when coupled with a strong finish." ─Mary Kay Ash
Department of Academic
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Business Leadership Institute Leadership, Management, MBA, Knowledge Mary Kay School of Business is one of the world’s leading producers of new ideas and knowledge in all areas of business. We educate professional women in the areas of leadership - which includes the distinction of having ten of its faculty members access the Forbes in Economics over the past 10 years. The school offers outstanding management education include leadership training, management class and MBA Program. Our school’s mission is “ to give women the weapon to rule the future.”
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The Expansion
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Management Class Mary Kay education is anchored in the fundamentals of general management, including the latest theories of and best practices in business – from accounting and finance to marketing and strategy. You learn to lead and manage an enterprise as a whole.
MBA Program Leadership Training The goal of the Mary Kay MBA Program is to develop you as an innovative leader. And a unique aspect of the Mary Kay MBA innovative leadership approach is the conscious use of Mary Kay culture to shape how and what you learn.
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Financial Engineering Program Financial Engineering is a multidisciplinary field involving financial theory, the methods of engineering, the tools of mathematics and the practice of programming. The Financial Engineering Program at Mary Kay provides full-time training in the application of engineering methodologies and quantitative methods to finance.
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The Initiation
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" For every failure, there is an alternative course of action. You just have to find it. When you come to a roadblock, take a detour." ─Mary Kay Ash
Department of Intelligence
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Knowledge Hub Library, Knowledge Mary Kay Library have most complete business books in United States, but also we offer a variety of knowledge. We have access to unlimited data and all the resources to provide to our members. Here you can find all the resources you need, both provide print books and e-books. The library open 24 hours, member only.
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Microchip Implantation Data Base, Memories, Info
This is high technology product in the world. The chip is helping you store extra memories and forming information. It helps your mind perform faster and more accurate. It’s made with natural resin; we guarantee there is no harm for your healthy. Chip can work itself or connected with our Smart Contact Lenses and Smart Button, which made your business life easier and smarter.
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Smart Contact Lenses Data Base, Memories, Info
This Smart Contact Lenses is top-est high technology product and only sale in Mary Kay. We take many years to implement and develop the ultimate solution for intelligence improvement. The Smart Contact Lenses serves the unlimited data to helping you manage your time and information. Like the name, it’s smart, it will save the info you need and show you when you need it. Such like meeting information, HR information. This is best way to help you manage your company bring it forward.
Personal Assistant Robot Data Base, Memories, Info The Mary Kay professional assistant Robot will be the most helpful on you business. Mary Kay robot can stay in your office or come along to events. It just like your assistant. it play with voice controls, It can do every things which your assistance can do.
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" A good goal is like a strenuous exercise, it makes you stretch." ─Mary Kay Ash
Department of Extension
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Conference Room Perfect place where you can hold your meetings events, and workshops. We are offer high technologies meeting rooms and all you needs for your meetings. Appointment only. Please contact to Mary Kay font desk or make reservation at www.rulethefuture.us
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Lecture and Workshops Mary Kay lectures spans a wide range of business topics, including: economics, management, finance, marketing, technology, personal development, entrepreneurship, leadership, international relations and business law—and all provide essential material to color and add to your business skills and knowledge.
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Self Defense Program Health, Skill It not like normal fitness center, in Mary Kay fitness center, most you learn is about self defense class, we offer boxing, gun training and so on.
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Mental Center Health The Mental Center can solve all your mental problems when you may get from during your work. Such as work pressure, stressful and so on. Mary Kay know women mental situation very well, we provide the pills specific to women who are having pressure or stress mental issues during their works. The pills will helps you reduce your pressure and stress without any side effects, it will improve your work quality and solve your mental problems.
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" Give yourself something to work toward – constantly" ─Mary Kay Ash
Image: Flickr
Typeface: Austin Bold Austin Italic Museo Slab 100 Trade Gothic LT Std Light
Design: Qinyang Li
Instructor: Hunter Wimmer
Fall 2014