Michel Cluizel - 2023 - Roses des Sables - Chocolate Crispies

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Roses des SABLES

CLUIZEL Manufacture has revamped and exalted a well-loved recipe: Roses des Sables (aka chocolate crispies).This mini range includes 3 references: 2 must-make recipes and 1 innovative one. The cornflakes are coated with different “Accords d’Exception” chocolates, an invitation to indulge in a gourmet, low-sugar delight.

PREMIUM-QUALITY INGREDIENTS

Different “Accords d’Exception” chocolates used for coating

➜ a flavorful taste experience diffusing a host of aromatic notes

TASTE

Crunchy, low-sugar, unlike competition.

3 REFERENCES FOR A SUCCESSFUL LAUNCH

2 must-make recipes: Dark & Milk coating

1 innovative recipe: hazelnut spread paste coating

➜ 3 products that deliver a range-effect, visible in-store.

A GREAT PRICE

The price positioning encourages impulse and repeat purchases

A SEGMENT UP FOR GRABS!

The Roses des Sables (chocolate crispies) are very well-known and well-loved. Yet, there is not much choice on the market. So, it is an opportunity to grasp hold of.

ROSES DES SABLES

KAYAMBE DARK 72%

125 g • 24 bags/box • ref 15064

Attack: Intense cocoa wafer.

Mid-palate: Intense dark chocolate.

Mouthfeel: Fruity dark chocolate.

ROSES DES SABLES

KAYAMBE MILK 45%

125 g • 24 bags/box • ref 15062

Attack: Hot chocolate, caramel.

Mid-palate: Milky, creamy chocolate wafer.

Mouthfeel: Chocolaty-vanilla cream.

ROSES DES SABLES

HAZELNUT SPREAD PASTE

125 g • 24 bags/box • ref 15072

Attack: Intense hazelnut wafer.

Mid-palate: Hazelnut chocolate biscuit, chocolate spread.

Mouthfeel: Hot chocolate.

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