Identities

Page 1

Identities


A corporate identity is more than a design image. It is an organisation’s unique character – a combination of its reputation, name, corporate culture, operations and activities. Besides encapsulating these qualities, it also adds something to them. Designing identities requires the designer to become intrinsically involved in the organisation, so as to have a complete understanding and thus influence the image presented in all its aspects. With the designer ever present, quality and flexibility complement the design rules and regulations set for implementation. In the application of identity design, it is not slavish consistency but real quality that brings about distinction.

Š 2009 Qube Studio Pte Ltd


Esplanade - theatres on the bay Opening launch


Singapore Airlines Passenger class realigment


The Fullerton Singapore Hotel launch


Four Seasons Hotels and Resorts Brand guardianship, Asia Pacific


D I S T I N C T I V E

L U X U R Y

A N C I E N T

H O S P I T A L I T Y

H O S P I T A L I T Y

L U X U R Y

A N C I E N T

D I S T I N C T I V E

A N C I E N T

H O S P I T A L I T Y

Bangkok

H O S P I T A L I T Y

D I S T I N C T I V E

L U X U R Y

A N C I E N T

L U X U R Y

D I S T I N C T I V E

DISTINCTIVE LUXURY ANCIENT HOSPITALITY DISTINCTIVE LUXURY

Four Seasons Hotel Bangkok The Regent Hotel Bangkok realignment

ANCIENT HOSPITALITY DISTINCTIVE LUXURY ANCIENT HOSPITALITY


M Y S T I C A L

S P I R I T U A L

T R O P I C A L

M Y S T I C A L

S P I R I T U A L TR OPI CAL

M Y S T I C A L

T R O P I C A L

S P I R I T U A L

T R O P I C A L

T R O P I C A L

S P I R I T U A L

S P I R I T U A L

M Y S T I C A L

M Y S T I C A L

M Y S T I C A L

S P I R I T U A L

T R O P I C A L

T R O P I C A L

SPI RI TUA L MYS TICA L

MYS TI CA L

TR OPI CAL

SPI RI TU AL

SPI RI TUAL

TROP IC AL

MYSTI CAL

MY STI CAL

TR OPI CAL

Four Seasons Resort Bali at Jimbaran Bay Private Estates opening

SP IRI TU AL


Chiang Mai

î “

The Cooking School

Four Seasons Resort Chiang Mai The Regent Chiang Mai Resort & Spa realignment


Hong Kong

î “

! (/4%, !3 345..).' !3 4(% 6)%73 ! (/4%, !3 345..).' !3 4(% 6)%73 ! (/4%, !3 345..).' !3 4(% 6)%73

! (/4%, !3 345..).' !3 4(% 6)%73 ! (/4%, !3 345..).' !3 4(% 6)%73 ! (/4%, !3 345..).' !3 4(% 6)%73

! (/4%, !3 345..).' !3 4(% 6)%73 ! (/4%, !3 345..).' !3 4(% 6)%73

! (/4%, !3 345..).' !3 4(% 6)%73 ! (/4%, !3 345..).' !3 4(% 6)%73

Four Seasons Hotel Hong Kong Opening


Jakarta

î “

3%2%.)4 9 ). 4(% #)4 9 3%2%.)4 9 ). 4(% #)4 9 3%2%.)4 9 ). 4(% #)4 9 3%2%.)4 9 ). 4(% ). 4(% #)4 9

3%2%.)4 9 ). 4(% #)4 9 3%2%.)4 9 ). 4(% #)4 9 3%2%.)4 9 ). 4(% #)4 9 3%2%.)4 9 ). 4(% ). 4(% #)4 9

3%2%.)49 ). 4(% #)49 3%2%.)49 ). 4(% #)49 3%2%.)49 ). 4(% #)49

3%2%.)49 ). 4(% #)49 3%2%.)49 ). 4(% #)49 3%2%.)49 ). 4(% #)49

Four Seasons Hotel Jakarta The Regent Hotel Jakarta realignment


L a n g k aw i

î “

3),6%2 3!.$3 !.$ %-%2 !,$ )3,%3 3),6%2 3!.$3 !.$ %-%2 !,$ )3,%3 3),6%2 3!.$3 !.$ %-%2 !,$ )3,%3

3),6%2 3!.$3 !.$ %-%2 !,$ )3,%3 3),6%2 3!.$3 !.$ %-%2 !,$ )3,%3 3),6%2 3!.$3 !.$ %-%2 !,$ )3,%3

3 ) ,6 % 2 3! . $ 3 ! . $ % - % 2 ! , $ ) 3 , % 3 3 ) ,6 % 2 3! . $ 3 ! . $ % - % 2 ! , $ ) 3 , % 3

3 ) ,6 % 2 3! . $ 3 ! . $ % - % 2 ! , $ ) 3 , % 3 3 ) ,6 % 2 3! . $ 3 ! . $ % - % 2 ! , $ ) 3 , % 3

Four Seasons Resort Langkawi, Malaysia Opening


Four Seasons Resort Maldives at Kuda Huraa Luxury cruise boat launch


Four Seasons Resort Langkawi, Malaysia Restaurant identity


Four Seasons Resort Langkawi, Malaysia Restaurant identity


Sarawak Tourism Board Identity


Singapore Drugs Council Campaign identity


Agritani Agricultural broker identity


Swatch Watch identity


Disclaimer Work included in this book was produced by Quentin Berryman during his employment as Managing Partner / Design Director with Batey and as Design Director with Enterprise IG, where applicable.


qubestudio.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.