Marks
To a company it is a trademark, symbol or logotype, to a club it is a badge, to a university it is a coat of arms. It may also be an emblem, or an insignia, or just branding. Whatever the name, these marks all have the purpose of graphically identifying a particular organisation or product in a way that is unique, appropriate and relevant. And they are all designed. Designers generally distinguish marks as symbols, logotypes or monograms. Symbols are pictorial or abstract devices. Logotypes are letters - names or initials. Monograms are intertwined or connected letters. Designing a mark involves the creation of an idea and then translating it into a visual configuration, while always respecting the practicalities of its application. This collection of marks is not an exhaustive record of my work in this field, but a compilation selected for interest’s sake.
Š 2009 Qube Studio Pte Ltd
First Apex Software development company
Megachem Chemical blending company
Global Entrepolis at Singapore Economic Development Board
Esplanade Opening Festival 2002 Theatres on the bay
The Fullerton Singapore Luxury hotel
First Class Singapore Airlines
Take Art! Arts event company
Hope Children’s charity
Sentosa Singapore’s adventure island
Kris Dining Singapore Airlines late night restaurant
New Generation Hi-fi Sony music systems
Singapore New Asia Singapore Tourism Board
A*STAR Agency for science, technology and research
Singapore Arts Festival Perfoming arts event company
Jubilee 777 Singapore Airlines Boeing 777 livery
Celestar Singapore Airlines airbus livery
The Great Singapore Sale Annual sale
I Can, I Will. Singapore Airlines customer services
E Ticket Singapore Airlines electronic ticketing
Auto Check-in Singapore Airlines automatic check-in
Singapore Food Festival Food festival annual event
Nanyang Business School Technological University of Singapore
Raffles Class Singapore Airlines business class
Economy Class Singapore Airlines
Icon Far East Organisation
Nobelis Fund management
TX Account United Overseas Bank
Get Asia City guide
Fair Price Budget supermarket
Agritani Argricultural broker
Bank 121 United Overseas Bank  
Ez Holidays Singapore Airlines tour operator
Partnership For A Drug Free Singapore National Council Against Drug Abuse
Government Investment Corporation Singapore investment board
Wisemen Singapore Airlines inflight entertainment system
Krisworld Singapore Airlines inflight gaming system
World Gourmet Cuisine Singapore Airlines inflight food guide
Global Brand Forum Singapore Branding event organisation
Swatch Skin Slim watch
Disclaimer Work included in this book was produced by Quentin Berryman during his employment as Managing Partner / Design Director with Batey and as Design Director with Enterprise IG, where applicable.
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