THE
Travel Edit r 2014 MEDIA KIT
The Travel Editor is a joint collaboration between FNQ Apartments and EC Writing Services – All material is copyright 2013
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ABOUT US :: 2013 MEDIA KIT
Welcome to Far North Queensland’s The Travel Editor
Your premier online publication when it comes to Far North Queensland holidays It’s wild, well-preserved, exploratory and exciting by nature – and so is FNQ – and we bet you will fall in love with everything it has to offer. The Travel Editor – your source of information when it comes to staying and playing in FNQ and it’s brought to you by FNQ Apartments, local experts in everything FNQ because they live here and they love it. The Travel Editor online magazine is a free online travel and lifestyle magazine dedicated to holidaying in Far North Queensland for residents and visitors to Cairns, Port Douglas, Palm Cove, Trinity Beach and surrounding tourist hot spots. It’s is free at www.thetraveleditor.com.au and www.FNQapartments.com.au and is a quarterly publication with four issues a year – running in conjunction with the seasons: summer, autumn, winter and spring.
This first issue, in Autumn 2014, and like all future editions covers the vibrant local culture of Far North Queensland including travel hot spots, accommodation, day trips, natural beauties such as the Great Barrier Reef and the Daintree rainforest, holiday fitness, inspirational local artists and photographers, local stories and personalities, food, dining and markets, local wine, liquor, tea and coffee, health and beauty, postcards from tourists and holidays for families, couples and groups, and wedding destinations. As a holiday guide to the Far North, The Travel Editor aims to inspire those who have never been to this beautiful and unique part of the world – and encourage those who have to come back and enjoy it again (and again and again and…) The Travel Editor – About Us | 2
LIFE
in the
Far North If you were to imagine a place that was lush, green and tropical in the summer and in winter - had clear blue skies and 27°C days, then what would it take for you to be there? If you could imagine escaping the cold and grey of your winter, to a warm sunny northern beach or a sandy island cay, where it felt like summer all year round, then you would be in Far North Queensland!
This is the image we want to portray to the world and you can be part of it by supporting this magazine.
Cooktown
Mossman Port Douglas Mareeba Atherton WY
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The day trips are vast, the options endless and the experience is unforgettable.
Lizard Is
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Home to two World Heritage-listed natural wonders – the rainforest and the reef – the bucket list will be looking a little empty once you’re finished. And don’t be surprised if you find yourself rebooking while you’re there, year after year. It’s the relaxed style of the area, a sun-burnt corner, an environmental connection you won’t find anywhere else, a history and culture that beg to be explored. To the east there is the allure of one of the Seven Wonders of the World, the Great Barrier Reef; go west and you will find the Gulf of Savannah and a part of Queensland you will never forget; south takes to through the cane fields and banana plantations to see the Chinese influence from the 1950s; and if you head north you find yourself surrounded by the Daintree, the tablelands and the feeling of serenity.
Cairns A1
Innisfail Tully Hinchinbrook Is
The Travel The Travel Editor Editor – Page – About Heading Us | 3
Advertising The Travel Editor is a comprehensive online-only magazine :: M ore than 40,000 sets of eyes will see each edition of The Travel Editor through www.fnqapartments.com.au :: It is also linked to FNQ Apartments Newsletter, of which there are over 15,000 active members. :: Plus more than 1300 fans on Facebook – where it will be regular staple, with a link and promotions. :: All advertisements will be linked to your website. The Travel Editor is open to view by anyone in the world with a smartphone, tablet computer, laptop or desktop computer. For our advertisers is creates a platform to showcase
their business in FNQ and start building a relationship with tourists to the area to visit, meet, dine with, shop with you. It is a comprehensive tool when planning a holiday with the popular hotspot and also those off the beaten track. For those already on holiday in FNQ it poses a guide for their holiday to plan each day with action-packed or relaxing activities. Back issues will also be easily accessible at www.thetraveleditor.com.au to provide even more information to holiday makers and local alike. The Travel Editor – Advertising | 4
Advertising Rates DESIGN RATE
AD SIZE
OPENING RATE
REGULAR RATE
Double Page Spread
$1500 + GST
$1800 + GST
$300 + GST
Full Page
$800 + GST
$1000 + GST
$200 + GST
Half Page (high or wide)
$400 + GST
$450 + GST
$110 + GST
Quarter Page (high or wide)
$200 + GST
$250 + GST
$80 + GST
Directory (8 1/8 ads per page)
$100 + GST
$150 + GST
$50 + GST
(Does not include Ad Rate)
:: Please note – photography is available but at a cost of $50 per ad GOLD STAR PACKAGE Buy 4 consecutive editions and get 25 per cent off of the total – paid in full up front. SILVER STAR PACKAGE Buy 2 editions and get 10 per cent off of the total – paid in full up front. DEADLINES :: Autumn: Jan 30, 2014 :: Winter: April 30, 2014 :: Spring: July 30, 2014 :: Summer: Oct 30, 2014
What you need to know SUPPLIED ADVERTISEMENTS :: A dvertisers are permitted to supply their own advertisements however they must follow our guidelines. What are the terms and conditions? Eg. Ads must be sent in a certain file, and be of a certain quality and size. Your advertising manager and our expert graphic designer will work together on this to achieve greatness! :: A cceptable file types: high resolution PDF, JPEG/PNG (300dpi) at booked artwork size (please include bleed for double page spread & full page advertisements). :: I f you would like us to design your artwork you can send a Word document/PDF of an example layout but images/logos/design elements will still need to be supplied as separate files. If your company has a corporate style guide please supply this as well. EDITORIAL AND PHOTO SUBMISSIONS :: O ur advertisers are free to submit their holiday tips, favourite places and what’s on activities to our editorial department for consideration. They will be in touch for more information and images if required. PAYMENT OF ADVERTISEMENTS :: A ll advertisements must be paid for before publication and by the payment deadline. Your advertising representative will be your point of contact for advertising queries. They will take care of payment, collect material for your advertisement, send you a proof, help you make changes to the advertisement. FORMS OF PAYMENT :: Credit card/direct deposit are accepted please ask your advertising representative for the details. OTHER INFORMATION :: Space cannot be cancelled after deadline. A 50% cancellation fee will be charged and only 50% of the payment for the ad will be reimbursed. :: Payment is due at time of booking. No exceptions. The Travel Editor – Advertising | 5
Advertising Specifications
Director :: Brenda Campbell FNQ Apartments 0449 179 767 brenda@fnqapartments.com.au www.fnqapartments.com.au
DOUBLE PAGE SPREAD 420mm(w) x 297mm(h) Bleed: 5mm Margins: 15mm
Editor :: Elizabeth Campbell 0427366824 liz@ecwritingservices.com www.ecwritingservices.com
HALF PAGE (HORIZONTAL) 180mm(w) x 138.5mm(h) FULL PAGE 210mm(w) x 297mm(h) Bleed: 5mm Margins: 15mm
QUARTER PAGE (STRIP) 180mm(w) x 70mm(h)
HALF PAGE (VERTICAL) 90mm(w) x 277mm(h)
QUARTER PAGE (HIGH) 90mm(w) x 138.5mm(h)
EIGHTH PAGE (PORTRAIT) 90mm(w) x 70mm(h)
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