Presented By WebMarketingForProfit.com
Your New imMagazine Welcome to our new Internet Marketing Magazine where we will be looking at wide range of information to help your business from Marketing to SEO and in this issue Mobile Marketing.
Contents P2. Introduction
Mobile Marketing is a relatively new industry and with it comes a lot of myths and misconceptions which we will investigate in this issue.
P3. Mobile Marketing Stats
We will look at both onsite marketing techniques and then some off page programs that you can use to market your business.
P6. PHP Templates
Our Magazine is optimized for all platforms so you can read it on your mobile, pad, laptop or desktop. Being a pdf there are a number of ways you can read it for maximum experience.
On desktop and laptop you can use Adobe reader. On Apple platform it is best to add it to the iBooks app. On Android platform you can use Aldiko Reader App
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P4. Mobile Websites P5. Types of Mobile Websites P7. Responsive design P8. QR Codes P9. Redirection P10. SMS Marketing P11. Tools for Marketing P12. Tools cont
P13. Mobile Applications P14. Apps vs Website P15. Mobile CMS
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MOBILE MARKETING In todays business world Mobile Marketing should be an essential part of any businesses marketing portfolio. When you go out anywhere today you can see people accessing all types of information on their mobile phones and predominantly on a smartphone. Statistics A 100 million people are actively using Facebook from their mobile devices every month. 200 million videos viewed every day. Coupons and QR Codes are being scanned everyday. In the next 2 years more people will connect to the Internet via mobile vs a PC. One Half of all local searches are performed using a mobile device. 86% of people access their mobile device while watching television! 40% of Google Maps usage is mobile and Christmas and New Years day had mobile usage of Maps surpass the desktop
Is your Business Mobilized?
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MOBILE MARKETING Cont. Mobile Websites
Mobile Apps For Business
Mobile Websites are the easiest, most cost effective and quickest ways to get your business online.
Mobile apps are best suited when you have a large amount of interactive content with a large customer base.
They are basically websites that use code so they will adjust to any mobile screen size to provide the best mobile experience.
They are not multi platform so an individual app has to be created for each phone system and so can end up quite expensive.
While traditional websites can be seen on mobiles (right image) visitors will have to scroll and zoom to try and get access to your information.
Unlike mobile websites they have to be processed through the various providers like Apple and so need to be developed properly for acceptance.
Options
Options
• Fully searchable through search engines
• Optimized for separate mobile specific device
• Easy to make and deploy
• Offline viewing
• Quick to update for specials etc.
• Integration with the operating system
• Multi platform so only one build required because of their stretch and fit ability
So the question comes down to:
• Can contain interactive components like tap to call, maps, contact forms and more.
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Who is my customer? How do does my customer use mobile devices? What do we want customers to do as a result of this mobile effort?
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Types of Mobile Websites HTML Mobile Website A html mobile website is mainly for the more graphical style and can contain all the main features needed for your business. The main attributes of a html site is they can be built to spec very easily.
We will look at these later. Video in Mobile Websites and Apps. As you can see in the statistics people love to watch videos on mobile and you can easily add video to your mobile website and apps.
They can have tap to call, maps, contact forms, images and galleries and much more.
Lots of purists say you should not add videos however from our experience our customers love them.
They use a stretch to fit system so can be viewed on any phone The best part about html mobile websites is they can be adapted to any style the business requires. Once produced they can be hosted on your own domain or in a sub domain or folder.
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You can also extend your mobile website by linking to a Facebook business page, Linkedin and many more mobile optimized sites. This can also be done in apps.
If you do not want to embed them you can link to your video's on Youtube and many other video channels.
Graphics for mobile websites. A couple of years ago when bandwidth was low it was suggested a mobile website page should not be any larger than 27 kb however today with better access this can be increased. It is important to note however that people will click away if it get to big so better to add larger graphics in a gallery etc.
Most people will access a mobile website for three basic pieces of information. Contact, call and find a location so make sure these are dominant on your site
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Types of Mobile Websites Cont
PHP Template DIY A lot of people get scared when they see PHP thinking they need programming skills however there is a mobile website package that will let you make your own mobile website very easily. It contains a number of features where you basically fill in the blanks and then upload your mobile website.
It is mainly for Mobile Website developers however you can also use it to make your own. It comes with 20 preformatted pages and 22 comprehensive videos that will take you through every step of building your mobile website.
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Types of Mobile Websites Cont
Responsive Design
The term “responsive design” has gathered a lot of well-deserved buzz among Web designers. As you probably know, it refers to an easy way to dynamically customize interfaces for different devices and to serve them all from the same website, with no need for a separate mobile domain. Content Restructure When apply a responsive design it is important to consider the numerous types of visitors from pad to mobile users. For this reason it is important to not have large paragraphs or huge graphics. Wordpress as a platform Simply put, a responsive WordPress Theme is one that “responds” to the browser on which it is being viewed. While in the past this functionality was accomplished by utilizing a WordPress Plugins such as WPTouch, responsive themes are now being built to support the myriad of different screen sizes from smart phones to tablets to computers. See a sample of the Modernize Responsive theme Responsive” technology not only removes the need for mobile versions of your site, it provides a clean framework from which to future-proof your site since many of the most popular Responsive WordPress Themes of 2012 will be HTML5 compliant.
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QR Codes Big or Bust What is a QR Code A QR Code (stands for “Quick Response”) is a smart mobile phone readable barcode that’s been big in Japan forever, broke into Europe a while back, and is now getting traction in USA and Australia plus the rest of the world. A QR Code can contain a wide range of information and is being used by businesses all over the world as a marketing tool. It can be printed on nay material and will link your offline material to online content. This one links to a tourist site for Northern NSW. QR Codes can be created using any number of free online generators and for poster sizes look for one that will create a vector file. http://keremerkan.net/qr-code-and-2d-code-generator/
Tracking for better marketing You can track QR Codes with a number of different systems like Google Analytics or QR Code tracking services. It is usually a matter of just adding some code to your Mobile Website to trigger the tracking which provides device, location and more. Videos on various QR Code Usage There are some grate videos on how QR Codes are being used and this site from Australia has them all in one place for you. http://qrcodesaustralia.com.au/video-example Decorating This video will show you how http://www.youtube.com/watch?v=ifilLWcY0Ns
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Sub Domain & Redirection Once you have built your mobile website it can be loaded into a folder or sub domain on your site. No need to buy a mobi domain. Google says the best sub domain is to use m.yourdomain.com When someone visits your desktop website you can add a small piece of code to redirect them to your mobile website for a better experience. One common method is to divide your website into two versions: desktop and mobile. For desktop/laptop users, the site looks like your "normal" version. For mobile and tablet users, they get a different version specifically for them. The most widely used redirection is simply to detect the screen size. The easiest way to auto-redirect your users is with a simple JavaScript code in the header of your HTML. You can detect screen size or go with the â&#x20AC;&#x153;user agentâ&#x20AC;? approach. Screen size is nice because if the user has a small screen of any kind, the code redirects to the mobile version making it easier to navigate. <script type="text/javascript"> <!-if (screen.width <= 699) { document.location = "YOUR-MOBILE-SITE.com"; } //--> </script> If you have a Wordpress or other CMS there are a myriad of plugins that do the same thing. Remember Google is your friend for finding various redirection scripts. This site gives a number of alternative options
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SMS Marketing SMS stands for short message server, otherwise known as text messaging.
It's an area that is gaining a great deal of interest by businesses both small and large. Which of course is understandable, considering that 70% of the world population now have a mobile phone. In the United States alone that's 9 out of 10 people that carry a mobile device according to research done by MobiThinking. While it is true that consumers rarely receive texts from businesses and the cost is pennies per text messages, especially if purchased in bulk as a business it's important to do your due diligence before jumping in head first. Consumers see there mobile phone numbers as sacred, so you may find that many of them are not as apt to give you their cell phone number like they are their email address. Tips for SMS Marketing 1. 2. 3. 4.
Use a reputable local SMS delivery system Use a double opt in for legal and security reasons Only send out exceptional deals so your readers will open Always provide an opt out link in your messages
Once you've collected your mobile numbers, verified that you have followed all of your legal responsibilities you can start your your SMS marketing campaign. I'd suggest using a 3rd party service provider to ensure that you are able to track the return on investment for you campaign.
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10 Tools for Mobile Websites You can link your Mobile Website to a number of different third party sites that will help your marketing and also provide a better customer experience. Facebook Facebook is already full mobilized so you can link your profile or business page from within your mobile website to provide updates and additional information. m.facebook.com Youtube Youtube is a great place to set up a channel for your business and upload videos. You can also link to generic videos in your website for a better experience.
Linkedin Linkedin is another platform more for business users where you can provide business information and connect with other businesses. Flikr If you have a lot of product images then it may be too much to add to your mobile website so create a channel on Flikr and upload your images. You can also geo tag them to your business location and make sure you give your images good descriptive names, tags and titles.
m.flickr.com
m.youtube.com
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10 Tools for Mobile Websites Cont. Slideshare
Gmail While not really for marketing being able to view all your emails on the go makes running your business much simpler.
Lots of businesses have powerpoint presentations or brochures that can be uploaded to Slideshare where you can create a channels similar to your tube.
Plus you can then use your Google webmaster to register your mobile website.
They get a huge amount of traffic and can be linked from your mobile website Or you can embed the presentation.
Set up a Google Account
www.slideshare.net
www.themobileplaybook.com You can also incorporate a Google Plus account for mobile.
Twitter Twitter is another site you can link to from your mobile website for all those quick comments or links to various parts of your site. Thanks to Twitter, it's possible to share short, bite-sized updates about your life or business and follow the updates of people that matter to you via the web. Yaay mobile.twitter.com
Blogging with Wordpress Another way to go mobile is to use a responsive theme that stretches and fits to any device. The Wordpress Magnetic Theme is a great example of a responsive theme.
Wikipedia Wikipedia is has a huge range of information on just about anything and can be used to give details about any product or service. en.m.wikipedia.org/
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Google Places Putting your businesses in Google places and maps is essential for added customers and traffic
www.google.com/places
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Mobile Applications PhoneGap is an open source framework for quickly building cross-platform mobile apps using HTML5, Javascript and CSS.
Building applications for each device–iPhone, Android, Windows Mobile and more–requires different frameworks and languages. PhoneGap solves this by using standardsbased web technologies to bridge web applications and mobile devices. Since PhoneGap apps are standards compliant, they’re future-proofed to work with browsers as they evolve. Read an in-depth post explaining PhoneGap visually. PhoneGap has been downloaded over 1 million times and is being used by over 400,000 developers. Thousands of apps built using PhoneGap are available in mobile app stores and directories. Check out some of them here.
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Mobile Applications Cont. We have been keeping a close eye on the incredible growth in the use of mobile devices, and also on how small businesses are adapting to this unprecedented trend. For small businesses who are looking to get into mobile marketing, there are more options than ever before. Businesses are looking more and more at creating a stand-alone mobile presence to reach new customers and engage with existing customers. In some cases, a mobile website is the right choice, while in others it could mean developing a mobile app. How do you decide what’s best for your business? A blog post on Mashable includes an infographic from advertising agency MDG which offers some helpful advice and insights. The first and most important thing to bear in mind is that there is no single answer as to which of the two options is better – and for some businesses, a combination of both may be the best strategy. As the post outlines, it depends on your objectives and what the customer interaction consists of: studies reveal that when “shopping, searching and entertainment” are involved – in other words, when customers are looking to make a purchase or gather information – they prefer a mobile website. On the other hand, “they prefer mobile apps for managing data, navigation and connecting with others”.
The blog post and infographic offer a helpful primer for anyone who is new to mobile websites and mobile apps, as well as a handy run-down of key considerations when choosing between the two. As with any platform or tactic, the guiding principles to keep in mind with mobile are to start with our objectives, plan how we’ll add value to the customer or prospect, and test and measure the results to see what works best.
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Mobile CMS Developing larger mobile websites may require a Content management system and this can be easily done with Wordpress and a special theme. Once our customers realize the power of mobile websites a few pages is just not enough so we needed to create a much more versatile system that would allow multiple pages and subpages, posts and categories.
WordPress is a fantastic Content Management System that allows us to do all this and more. We can add numerous plugins to extend the functionality of the mobile website and create an interactive system for our visitors. By using Artisteer we can also customize the themes to match the original website and create a seamless integration. If you want to see an example of an ongoing tourism site then Cabonne country is a great example.
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