Your New imMagazine Welcome to your new Internet Marketing Magazine where we will be looking at wide range of information to help your business . In this issue we look at how to Market Your Business online. There are lots of things you can do to see how effective your online assets are performing. It is also a good idea to check your site to make sure your web designer is helping you. Many of the articles are from our 52 week series of how to market your business at 5minuteseo.com Our Magazine is optimized for all platforms so you can read it on your mobile, tablet, laptop or desktop. It is a pdf optimized for mobile devices.
P2. Introduction P3. Friend or Foe P4. Content is King P5. The Big 3 P6. More Than Graphics P7. Pinterest P8. QR Codes P9. Powerpoints for Traffic P10. Local Listings
P11. Analytics
Quentin Brown On desktop and laptop you can use Adobe reader. On Apple platform it is best to add it to the iBooks app. On Android platform you can use Aldiko Reader App
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Contents
P12. Video Marketing P13. Facebook P14. Apps vs Website P15. More Marketing
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IS YOUR WEB MASTER FRIEND OR FOE? If you have a website or any other online asset make sure you can access all the various elements or if you have a good webmaster you can work with them to apply these strategies. Unfortunately most webmasters are not marketers so they have not optimized your site for traffic and in these pages we will help you to make sure you are getting the best results. It is not just your website we will be tweaking but we will also be looking at a wide range of external programs to drive traffic to your website. To get a better idea you can watch the video over on the left. If you don’t know how to find out about who is managing your website you can do a whois look up. Whois for Australia Whois for USA Don’t get bamboozled by technology. Your website is just a mixture text, graphics and maybe some media. It is the way you present this that will determine your success and if your asset is working for you.
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Content Is King. Many businesses have had a website developed however that’s where it ends. Search Engines want to provide their customers with the latest information so if you are not adding new relevant content they will not see you as important. Action Tip: Have a look at your site and see when was the last date you added or updated your content. Peoples eyes glaze over when they hear SEO. If you want to get an idea of how it works simply look at how you search and this is your key to how others do it.
Test and Measure The beauty of any website is the ability to see statistics. How many people visited, which pages worked best and so much ore. I am always surprised how few businesses use these tools and rely on a hit and miss system. Old business systems means you could never do this. With a little tweaking you can also measure your offline advertising efforts.
You enter some words around what you want to find and start looking at what content the search engine throws up. Making sure those words are prevalent in your website is key and we will look at this later. Making sure you are on Social Media is the way to get your business shared. A lot of your content may not be words but product pictures etc. These can also drive lots of traffic to your website. The new kid on the block is video and this now comes with its own way of driving traffic to your business. Once you have content it can also be repurposed. This magazine is simply some content we use on our 5minuteSEO site.
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Your website is a very important asset for your business so lets get going and show you how to get the most from it. The first place to start is making sure everything you are doing is seen by the search engines. If you need any help implementing of these tactics feel free to contact us.
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Linking Your Website To The BIG 3 Setting up a Google account will enable you to access a whole range of tools we can use. We do this through Google webaster.
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You can set up linking to the Google search engine and also Google analytics. Links to webmaster signup: Google Webmaster Bing Webmaster Linking to Bing will link you to both their search engine and Yahoo, plus others who draw from their data base. One of the ways sites keep search engines up to date is by using sitemaps.
This next video is a great start for anyone making there own website or blog. The importance of a sitemap can not be overstated, it essentially gives Google a road map to your website and helps make sure that all your content is being indexed by Google's web crawlers.
Sitemap WordPress Sitemap Manual The following video will take you through the process and show you exactly how to set it up.
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Just linking your site to these three major search engines and then adding some targeted content can make a huge difference to the traffic on your website. We will look at how to get that into a lot more places using social media later and repurpose your content.
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More Than Graphics The How: Most web sites contain images and naming of those images is crucial. Using image1.jpg is a lost opportunity. They should be named with keywords appropriate for that image and also not have any spaces in the name. So much better than dog.jpg would be german-shepherd-puppy.jpg You can add your product images with descriptions of what the product is. With some of the image sharing sites you can also Geo Tag local business location. This means you can add your business address to your image for even better visibility.
Alt text for images on your webpage Although the filename is important, alt tags will serve as additional support to SEO. Alt tags and image name could be similar but it has different functions for SEO. You can see the alt text by hovering your mouse over an image. Your image might be german-shepherd-puppy.jpg and your alt tag is “How to train German Shepherd puppy” Image links are followed and counted, and the text in the alt attribute for the image serves the same function as anchor text. You can also set up accounts on various image directories and load your pictures with good descriptions. Remember do a little each day for best results. Where: 500px – BlueMelon – Flickr – Fotki – Imageshack – Imgur – Interartcenter –ipernity – Jalbum – Kodak Gallery – KoodibooK – Lockerz Mobile Me – Panoramio– Phanfare – Photobucket – Picasa – Piczo.com – Pixable – SmugMug – Snapfish -Shutterfly – Streamzoo – Webshots – Wikimedia Commons – Windows Live Photos– Woophy – Google+ – Facebook – Pinterest – Flickr - Instagram The one that is causing a fuss at the moment is Pinterest so lets have a look at it now.
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More Tan Graphics - Pinterest
http://pinterest.com You can create a new board on Pinterest, you decide whether only you can pin to it or others can contribute as well. Pinterest is ranking higher than Google in some cases and is a great place to add your product graphics and then link them back to the product page on your site. How it works is that you set up an account and then create boards which are categories and then add pictures into each board This means you can separate you products. If you have videos on youtube you can also set up boards for them. One of your pin boards could include some products that your business sells. Although the site shouldn’t really be used as an online shop you could feature some of your best products with a pricing tab attached. By adding a price tag and link to your site, your product will automatically go on the Pinterests gift page. This will then prompt visitors to visit your site to see your full list of products. You can also link your Pinterest account in Facebook, Linkedin and many others.
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QR Codes Big or Bust What is a QR Code A QR Code (stands for “Quick Response”) is a smart mobile phone readable barcode that’s been big in Japan forever, broke into Europe a while back, and is now getting traction in USA and Australia plus the rest of the world. A QR Code can contain a wide range of information and is being used by businesses all over the world as a marketing tool. It can be printed on any material and will link your offline material to online content. This one links to a tourist site for Northern NSW. QR Codes can be created using any number of free online generators and for poster sizes look for one that will create a vector file. http://keremerkan.net/qr-code-and-2d-code-generator/ Tracking for better marketing You can track QR Codes with a number of different systems like Google Analytics or QR Code tracking services. It is usually a matter of just adding some code to your Mobile Website to trigger the tracking which provides device, location and more. Make sure they link to your mobile enabled website. Videos on various QR Code Usage There are some great videos on how QR Codes are being used and this site from Australia has them all in one place for you. http://qrcodesaustralia.com.au/video-example Decorating This video will show you how http://www.youtube.com/watch?v=ifilLWcY0Ns
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Powerpoints Alternative To Youtube HOW TO USE POWERPOINT FOR SEO When creating your Powerpoint use a catchy title or graphic on your first page. If you go to slideshare and look at the presentations that are getting lots of traffic to get some ideas. Also these presentations do not use transitions so make sure your Powerpoint slides do not use them. Here are some tips in using PowerPoint in SEO and traffic campaign: A.) Create PowerPoint presentations using existing articles. You don’t have to create PowerPoint from scratch. Simply convert existing articles or information from your site and transfer it to SLIDES. However, you need to understand that in using PowerPoint, you don’t use paragraphs or long phrases; usually bullet points. B.) A single article can be converted to PowerPoint slides to more than three (3) times. I’ve personally done this many times. First is by highlighting different points that are relevant for the readers. Second is by uploading PowerPoint slides using different titles and descriptions. C.) Add images, not just words. It can be more effective in teaching others if you will add images that can help explain your points. But don’t include large images or pictures that are pixelated or have watermark in it. D.) You can upload the presentations to as many PowerPoint sharing sites as you want. Here are some websites recommended by most people: http://slideshare.net http://www.docstoc.com http://scribd.com http://www.esnips.com http://show.zoho.com http://www.slideboom.com/ http://280slides.com/ http://www.authorstream.com/ http://www.slideshow.com/ To be effective in this campaign, you need to provide relevant and valuable information. If you upload presentations that are not worth reading, you won’t get the trust of the readers. You can also embed them in your website. http://www.youtube.com/watch?v=Asn3c2RiCRg
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Local Listings With the rise of smart phone use all over the world, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on many phones, the first results they see are from Google local. 1. Make sure your Google listing has a 100% score – There are more than 20 different fields you in your Google Places listing and surprisingly most businesses don’t bother to fill them all in. At the end of the day, the difference between showing up on the first page of Google Places or not can boil down to not having a video as part of your listing. 2. Include product or service keywords in your listing description – I would also list one or two of the cities or suburbs where your target market lives. As with any content on the internet, be sure not to over use your keywords. Your description should be written for people with an eye for SEO. 3. Encourage your clients to write a review on your Google places listing – Think about it, if you and 10 local competitors all have 100% scores on your listing, which is fast becoming the case, what will Google use to rank order these businesses? The one component of the profile that is open ended is the review section so in many cases, the business with the most reviews can win the day. 4. Make sure you are listed in your local phone book – I know this sounds counter intuitive but the fact is Google looks to established sources of data to both build their database and check for local business information. If you’re not listed here, it may affect your ability to rank on the first page. 5. Get listed in the other top local directories like: Yelp Bing Yahoo Best of the Web Hotfrog, and Foursquare You can go to www.getlisted.org to get a score on how effectively your business is taking advantage of the free listings at the major search engines. (US Only)
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Content Analytics
Analytics Improving a website conversion rate can be relatively simple. Analytics is one of the best ways to improve conversion. If you have a business website it is very important that you know how it works, where traffic is coming from etc. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Analysis Tools
Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks. Learn more Youtube Videos
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Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers. Learn more Social Analytics The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms. Learn more Conversion Analytics Find out how many customers you’re attracting, how much you’re selling and how users are engaging with your site with Google Analytics’ range of analysis features. Learn more
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Video Marketing Video Marketing can be one of the most powerful traffic sources for your business Make sure when doing video marketing and adding your videos to different sites to create a channel for you business. Subscribe to: ReelSEO youtube channel for great tips and inside information The key is to make sure you are using your knowledge and expertise to provide value to your viewers. You want your videos to help them in their daily lives while also catering to their interests and helping them to solve the problems that they face.
Always remember that you do not want to deceive users, so title your videos appropriately. If you have a video that just shows a bunch of pictures of various cakes without any instruction, don’t title it “How to bake a cake.” Creating titles that work for both search and social can be done from time to time, but keep in mind that you can always go back and re-title your videos. So, after a few days when your subscribers and followers have seen your video, it’s ok to go back and optimize your titles more-so for search. The main point here is that it’s ok to experiment with your titles from time to time to see what works best.
The more information you provide for free to your viewers and customers the more credibility you will earn for your brand or service. Sometimes it is important to focus more on optimizing your titles, especially if you want it to be on YouTube and found in Google, while other times, you’ll want to make sure your videos’ headlines are compelling when showing up in people’s social stream so as to encourage clicks. Keep in mind that both are possible, but you’ll want to keep several things in mind and test different ways of titling your videos for maximum effect in both search and social. Here are a few things to try when selecting a title for your video.
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We have a few great videos and more on the topic of Video Marketing on our site at: http://5minuteseo.com/week-13video-marketing-explained/
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Facebook Marketing My Facebook page: http://www.facebook.com/WMFProfit What is a Facebook Page? Pages are for businesses, organizations and brands to share their stories and connect with people. Like timelines, you can customize Pages by adding apps, posting stories, hosting events and more. Engage and grow your audience by posting regularly. People who like your Page will get updates in their news feeds. You can create and manage a Facebook Page from your personal account. Please note that only the official representative of an organization, business, celebrity or band is permitted to create a Page. Resources: https://www.facebook.com/help/281592001947683/ very good training from staff at Facebook http://www.facebook.com/business/build another good tutorial for business pages http://mashable.com/follow/topics/facebook-pages/ a huge range of resources from the popular Mashable
https://www.facebook.com/photo.php?v=682899367033 A bunch of great videos and just use the previous and next links for more.
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Mobile Website VS App We have been keeping a close eye on the incredible growth in the use of mobile devices, and also on how small businesses are adapting to this unprecedented trend. For small businesses who are looking to get into mobile marketing, there are more options than ever before. Businesses are looking more and more at creating a stand-alone mobile presence to reach new customers and engage with existing customers. In some cases, a mobile website is the right choice, while in others it could mean developing a mobile app. How do you decide what’s best for your business? A blog post on Mashable includes an infographic from advertising agency MDG which offers some helpful advice and insights. The first and most important thing to bear in mind is that there is no single answer as to which of the two options is better – and for some businesses, a combination of both may be the best strategy. As the post outlines, it depends on your objectives and what the customer interaction consists of: studies reveal that when “shopping, searching and entertainment” are involved – in other words, when customers are looking to make a purchase or gather information – they prefer a mobile website. On the other hand, “they prefer mobile apps for managing data, navigation and connecting with others”. The blog post and infographic offer a helpful primer for anyone who is new to mobile websites and mobile apps, as well as a handy run-down of key considerations when choosing between the two. As with any platform or tactic, the guiding principles to keep in mind with mobile are to start with our objectives, plan how we’ll add value to the customer or prospect, and test and measure the results to see what works best.
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More Marketing Lots of people ask where I get my marketing information which has enabled me to sell a lot of products and services over the past 13 years online and off. Whether online, offline or mobile the basic principles are all the same. As Internet Marketers we tend to box and tag everything however marketing is all about applying some basic principles which can be learnt and applied very simply Offline marketing, mobile marketing, Internet marketing and all the other tags do not mean there is a whole different set of rules for each one. Marketing products and services is all about providing information, the benefits and what's in it for the customer. Convey these properly and you can have a very successful business. I also find that most IM people tend to follow the latest trends and yet much of the information is of poor quality and usually has some underlying reason such as upsell etc. Our business information is based on traditional marketing and advertising and usually why I can provide different ideas. Doing training through resources that have no underlying agenda and more in the main stream will equip you much better. If you go and search in Google “free online university college marketing courses� you will find lots of colleges and universities provide lecture notes and videos which are a lot higher quality and have no hidden agenda. Of course there are reputable solid IM people that provide quality content. A few samples of traditional training MIT: Universities with the Best Free Online Courses Diploma Guide : Online Business Marketing Courses Offered Free by Top Colleges and Universities Another great place is local government and council websites which provide training for local businesses. Do some of these courses and apply to your business and you will find it a lot more rewarding plus you wont get spammed with all the additional offers which can dilute your focus. Lastly things like TED and other business groups can also provide a wide range of insight
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