Houston’s Hispanic Luxury Lifestyle Authority and Premier Spanish Magazine
LUXCIOR magazine captures the excitement of life in Houston and delivers it monthly in style through a variety of intelligent Spanish-written content to discerning Hispanic readers throughout Harris, Montgomery and Fort Bend counties, in-print and online. From celebrity features to articles on fashion, beauty and health, business and finances, travel and recreation, family, education, sports, sip’n savor, entertainment, automobile and more, we bring to our readers what really matters to them. Available also by subscription, LUXCIOR can be found complimentary every month at over 2,500 select business locations throughout the Houston Metropolitan area. For businesses looking to reach the affluent, discerning buyer from the second-largest and fastest-growing Hispanic community in the nation, LUXCIOR is the top game in town.
Publishing with
INTEGRITY Principles Always Before Profit LUXCIOR magazine and LUXCIOR.com takes pride in holding the bar at its highest level when it comes to principles and business integrity. We will NOT allow an excessive number of businesses from the same industry to compete against each other within our own magazine or online programs. We will only accept a limited number of businesses from a given industry and as long as they are at a reasonable distance from each other. We will NOT accept advertising or content in any way related to adult entertainment in any way or shape, including escort services, private massage, pornography, adult stores, men’s clubs, strippers or any other related business. We will NOT accept advertising from businesses related to occultism and spiritism, such as psychics, hand readers, tarot, etc. We do NOT even publish the horoscope. We will NOT accept advertising from marihuana dispensaries, drug paraphernalia stores, smoke shops and lounges, bars, etc. We will NOT accept advertising from businesses that, to the best of our knowledge, don’t have an impecable reputation within their industry and in the community. We will NOT allow any type of content that may show discrimination in any form based on race, religion, sex, age or political views.
HOUSTON Market Trends
Fastest-growing Hispanic market in the nation. Second largest in the US (after Los Angeles).
Latino Purchase Powerhouse 1.9 million Hispanics live in the Houston metropolitan area. $78 million are spent by Latinos in goods and services daily.
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Why Spanish? 88% of Latinos prefer to speak, read and write in Spanish at home. 92% of all Hispanics born in the U.S. from Latino inmigrants learn Spanish before they do English. 7 out of 10 Hispanics prefer to read Spanish over English and visit Spanish websites. Advertising in Spanish is 5 times more persuasive and effective.
Demographic Distribution Latinos represent 52% of the total Houston Metropolitan population, with an average 4.1 members per household, compared to 2.9 in non-Hispanic homes.
{ SOURCE: US Census Bureau 2012
Understanding Houston’s Latino market, its culture and buying habits, will allow you to capitalize from the tremendous opportunities it has to offer.
Complete Multimedia Print + Web + Mobile + Digital + Networking Events
A true, complete multimedia package (magazine + all internet platforms) has more power and reach than yellow pages did 20 years ago, reaching 12 times more people, much faster, more accurately and at a much lower cost, making it by far the most directive and cost-effective marketing and advertising program ever. A printed magazine drives traffic, strengthens and validates the effectiveness of the web.
The Latino consumer is the ideal client Median age among Hispanics is 29.8 compared to 35.6 in the general Houston population. More adults at Home - 2 to 5 adults per household. Family and community oriented. Brand loyalty. Lifelong loyal client. Likes to refer businesses.
Relevant, Targeted Distribution that Places Your Business in Front of the Most Qualified Audience AREAS Galleria | Uptown | Tanglewood | River Oaks | Memorial | City Centre | Royal Oaks | Bellaire
Rice Village | Katy | Sugar Land | The Woodlands | Carlton Woods
BUSINESS LOCATIONS
Complimentary copies at over 2,500 select business locations, including High-end Restaurants
5-star Hotels & Resorts | Jewelry Stores | High-end Auto Dealerships | Select Boutiques
Medi-Spas | Medical Offices | Book Stores & Art Galleries.
PRIVATE AIRPORTS
FBO’s and On Board Private Jets at William P. Hobby, Ellington, Houston Southwest
and Pearland Regional Airports.
PAID SUBSCRIPTION & DIRECT MAIL
1,480 Hispanic-owned homes over $1 Million in value in Harris, Montgomery and Fort Bend counties.
LUXCIOR.com | LUXCIOR Digital and powerful SOCIAL MEDIA campaign. SOCIAL NETWORKING EVENTS
Reaching the Most Qualified Target-Market Gender
Male - 45%
Female - 55%
Household Coun t
4.1 (vs. 2.9 in non-Hispanic homes)
Age Group
25 - 60 - Average 42
Adults per Household
2 - 5 (due to family ties)
Household Avrg. Income $420,000
Religious Orientation
Catholic / Christian (96%)
Ethnicity
Hispanics of all nationalities
Reader Loyalty
98%
65% Mexican - 35% other
Online Usage
150% over print (for LUXCIOR)
Rates 2014 S T A N D A R D
P L A C E M E N T
OPEN RATE 3-MONTH 6-MONTH 12-MONTH Monthly Monthly Monthly Monthly
ITEM SAVE 10%
SAVE 20%
SAVE 30%
Full Page
$4,250.00 $3,825.00 $3,400.00 $2,975.00
2-page Spread
$6,800.00 $6,120.00 $5,440.00 $4,760.00
P R E M I U M
P L A C E M E N T
OPEN RATE 3-MONTH 6-MONTH 12-MONTH Monthly Monthly Monthly Monthly
ITEM SAVE 10% Folder Cover
SAVE 20%
SAVE 30%
$11,000.00 $10,125.00 $9,000.00 $7,875.00
Inside Front Cover $7,500.00 $6,750.00 $6,000.00 $5,250.00 Page 1
$7,500.0 $6,750.00 $6,000.00 $5,250.00
Pages 2 to Index
$4,875.00
Right-of-Index
$6,000.00 $5,400.00 $4,800.00 $4,200.00
$4,387.50
$3,900.00
$3,412.50
Inside Back Cover $4,875.00 $4,387.50 $3,900.00 $3,412.50 Back Cover
$8,775.00 $7,897.50 $7,020.00 $6,142.50
Terms 30% deposit on a 6 or 12-month campaign. Balance in 5 or 11 monthly payments, respectively. On a 3-month campaign we require a two-month deposit.
THESE RATES INCLUDE 1.
Advertising piece in LUXCIOR Magazine.
2.
Banner Ad in LUXCIOR.com, hot-linked to your business website.
3.
Ads creation and design.
4.
LUXCIOR Digital.
5.
Video embedded in LUXCIOR Digital.
6.
Possible Editorial content ad photo shoots.
7.
Networking Events.
* These rates are subject to change without notice.
Some of Our Existing Clients
These are some of the clients we proudly partner with and represent:
Lamborghini Houston | Rolex | The Houston Polo Club | Starbase Jet | Valobra Jewelers
Bentley Houston | The Omni Hotel Galleria | Porsche of North Houston | Carnan Properties
Norton Ditto | Scavolini | Audi Houston | Mi Cocina Fine Tex Mex | Dr Newall Plastic Surgery
Haras Enterprises | Bullok Jewelers | Cypress Custom Pools | The Houston Ballet | Tango & Malbec
Collectors Firearms | Comcast-Xfinity | Chama Gaucha Brazilian Steak House | The Woodlands Mall
The Woodlands Equestrian Club | Donna’s Fine Furnishings | Rare Colored Diamonds | LMC Marine
Tierra del Fuego Fine Argentinian Cuisine | Global Motorcars | Houston Luxury Rentals | Dr. Bidros
Secret Expressions Boutique | Dr. McHugh Plastic Surgery | Heron Lakes Golf Course
Far Pavilions Fine Furniture | Pine Forest Country Club
Some of these businesses have renewed their marketing and advertising campaign twice already, since they started. That should tell you something.
“Business is Decisions. This one is easy.”
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2700 Post Oak Blvd. | Suite 1400 Houston, Texas 77056 713.758.0550 | info@LUXCIOR.com LUXCIOR.com