MSP – Qiu Yu

Major Studio Project s2909152 Yu Qiu

Qiu Yu aims to provide a range of unique home furnishing, including throw pillows, cushions, and headrests to make home cozy and different. The design o the products is related 6 characters from Peking Opera, including She Taijun, Zhima Guan, Bao Zheng, Hua Dan, Cai Shen and Guan Yu, and each character has the story behind. Qiu Yu aims those who are interested in Chinese culture.

LOGO

仇雨 ＋ Qiu Yu My name

Get rid of some strocks; Put my name undernaeath the shape

Qiu Yu C: 24 M: 100 Y:97 K:18

Qiu Yu

Qiu Yu

DESIGN

Elements

Peach Peach

Peking Peking Opera

Longevity & auspicious longevity; auspicious

tradition; quitessence Tradition & quitessence

She Saihua

She Saihua is a legendary heroine from ancient China’s Northern Song Dynasty.

The wife of Yang Ye and the mother of their 7 sons, she is a prominent figure in the stories on Generals of the Yang Family.

Zhima Guan

Zhima Guan is a officer who can challange the authorities and do things for civilians.

Hua Dan

Hua Dan are lively, vivacious young female characters representing girls of around 12–16 years old. They normally wear short blouses with pants or skirts.

Bao Zheng

Bao Zheng was a government officer in Song Dynasty. He consistently demonstrated extreme honesty and uprightness. Bao Zheng today is respected as the cultural symbol of justice.

Mammon

Cai Shen is the Chinese god of prosperity worshipped in the Chinese indigenous religion and Taoism. His name is often invoked during the Chinese New Year celebrations.

Guan Yu

Guan Yu was a general serving under the warlord Liu Bei in the late Eastern Han dynasty. He played a significant role in the civil war that led to the collapse of the dynasty and the establishment of the state of Shu Han in the Three Kingdoms period.

PRODUCTS

Throw Pillow Texture: Flax Size: 45 cm * 45 cm

Cushion Texture: Flax Size: 35 cm * 35 cm * 3 cm

Headrest Texture: Flax Size: 23 cm * 30 cm (middle (narrowest)10 cm)

BRANDING

www.qiuyucreative.com qiuyu.1223@163.com 558 Jingqi Road, Jinan, China +86 139 6411 2340

Customer Information

Eason Chan 1234567890 1234567890@gmail.com

Item

Description

Qty

Unit Price

Total Price

Throw Pillow

45 cm * 45 cm (Square)

1

$ 500

$ 500

Chair Cushion

35 cm (diameter) * 3 cm (ply)

1

$ 1,000

$ 1,000

Neck Cushion

23 cm * 10.5 cm

1

$ 1,500

$ 1,500

Customize Pillow

30 cm height

2

$ 2,000

$ 4,000

Toy

5 cm height

1

$ 400

$ 400

Total / Payment Terms

$ 3,900

All prices are subject to 10% V.A.T to be added to the final price.

40% Upon Agreement 60% Upon Delivery

Approval

Gift Card

Invoice

Swing Tag

Packaging

Mailing System

包装

Packaging

In-shop Package

Interior Concept

Website – Product Shopping

Website – Product Details

Website – Payment

Website – Gallery

Website – Contact

Social Media

CAUSE-RELATED MARKETING

Qiu Yu

The Qiu Yu and Chinese Academy of Intangible Cultural Heritage (CAICH) are joining forces during the month of July to raise awareness of protecting intangible cultural heritage, as Peking Opera is regarded as an expression of the aesthetic ideal of opera in traditional Chinese society and remains a widely recognized element of the country’s cultural heritage. Qiu Yu with CAICH aims to hold a Peking Opera show around Australia on which the audience can watch the performance, try on the costumes and facial painting, and learn how to sing the opera. The customers purchase over $100 can get a free ticket and a special product – customized key ring. And 10% of the profits will go towards to the CAICH to help the Peking Opera protection and study.

Qiu Yu aims to provide a range of unique home furnishing, including throw pillows, cushions, and headrests to make home cozy and different. The design o the products is related 6 characters from Peking Opera, including She Taijun, Zhima Guan, Bao Zheng, Hua Dan, Cai Shen and Guan Yu, and each character has the story behind. Qiu Yu aims those who are interested in Chinese culture.

The Chinese Academy of Intangible Cultural Heritage is a not-for-profit organisation which works on intangible cultural heritages of China including holding non-profit activities, communicating, advertising and protecting.

The Qiu Yu and Chinese Academy of Intangible Cultural Heritage (CAICH) are joining forces during the month of July to raise awareness of protecting intangible cultural heritage, as Peking Opera is regarded as an expression of the aesthetic ideal of opera in traditional Chinese society and remains a widely recognized element of the country’s cultural heritage. Qiu Yu with CAICH aims to hold a Peking Opera show around

Australia on which the audience can watch the performance, try on the costumes and facial painting, and learn how to sing the opera. The customers purchase over $100 can get a free ticket and a special product – key ring. And 10% of the profits will go to the CAICH to help the Peking Opera studying.

www.qiuyucreative.com

Help Us Protect Cultural Heritage

www.qiuyucreative.com

SECTION: A1 ROW: GA7 SEAT: A2

partnership with Qiu Yu

CAICH

www.qiuyucreative.com

10% of profit

EVENT CODE

A132P

ROW

GA7

ADMISSION

ADULT

BOX

31

SECTION

A1 (V.I.P.)

PRICE

$70

SEAT

A2

DATE

4TH JULY

EVENT CODE

A132P

ADMISSION

ADULT

SECTION

A1 (V.I.P.)

SEAT

A2

ROW

GA7

BOX

31

PRICE

$70

DATE

4TH JULY

About The Show

Peking Opera Performance

Try On Costumes

Learn Peking Opera

Do Mask Painting Resources are from internet.

EVENT TICKET

www.qiuyucreative.com

Help Us Protect Cultural Heritage

www.qiuyucreative.com

SECTION: A1 ROW: GA7 SEAT: A2

partnership with Qiu Yu

CAICH

www.qiuyucreative.com

EVENT CODE

A132P

ROW

GA7

ADMISSION

ADULT

BOX

31

SECTION

A1 (V.I.P.)

PRICE

$70

SEAT

A2

DATE

4TH JULY

EVENT CODE

A132P

ADMISSION

ADULT

SECTION

A1 (V.I.P.)

SEAT

A2

ROW

GA7

BOX

31

PRICE

$70

DATE

4TH JULY

the pattern here will be randomly chosen from the 6 designs.

Special Product

packaging

special prod – key ring

Staff T-shirt

the pattern here will be one of the 6 designs.

the

Peking show

Help Us Protect Cultural Heritage Qiu Yu and Chinese Academy Intangible Cultural Heritage are holding the Peking Show event around Australia.

We invite you to come to our show, on which you can enjoy the Peking Opera performance, try on classic Peking Opera costumes, and have fun with facial painting.

SPEND OVER $100 ONLINE, RECIEVE YOUR FREE TICKET & KEY RING. www.qiuyucreative.com

Qiu Yu

partnership with

CAICH

POSTER

the

Peking show

Help Us Protect Cultural Heritage Qiu Yu and Chinese Academy Intangible Cultural Heritage are holding the Peking Show event around Australia.

We invite you to come to our show, on which you can enjoy the Peking Opera performance, try on classic Peking Opera costumes, and have fun with facial painting.

SPEND OVER $100 ONLINE, RECIEVE YOUR FREE TICKET & KEY RING. www.qiuyucreative.com partnership with

Qiu Yu

CAICH

POSTER

OUTDOOR SIGNAGE

FLYER

NEWSPAPER ADS

Help Us Protect Cultural Heritage Qiu Yu and Chinese Academy Intangible Cultural Heritage are holding the Peking Show event around Australia.

We invite you to come to our show, on which you can enjoy the Peking Opera performance, try on classic Peking Opera costumes, and have fun with facial painting.

SPEND OVER $100 ONLINE, RECIEVE YOUR FREE TICKET & KEY RING. www.qiuyucreative.com

Qiu Yu

partnership with

the

CAICH

Peking show

MAGAZINE ADS

Help Us Protect Cultural Heritage Qiu Yu and Chinese Academy Intangible Cultural Heritage are holding the Peking Show event around Australia.

We invite you to come to our show, on which you can enjoy the Peking Opera performance, try on classic Peking Opera costumes, and have fun with facial painting.

SPEND OVER $100 ONLINE, RECIEVE YOUR FREE TICKET & KEY RING. www.qiuyucreative.com

Qiu Yu

the

partnership with

CAICH

Peking show

WEBSITE

FACEBOOK

the

Peking show

Help Us Protect Cultural Heritage

Qiu Yu and Chinese Academy Intangible Cultural Heritage are holding the Peking Show event around Australia.

We invite you to come to our show, on which you can enjoy the Peking Opera performance, try on classic Peking Opera costumes, and have fun with facial painting.

SPEND OVER $100 ONLINE, RECIEVE YOUR FREE TICKET & KEY RING.

WEB BANNER

www.qiuyucreative.com

Qiu Yu

partnership with

CAICH

the

Peking show

Help Us Protect Cultural Heritage

SPEND OVER $100 ONLINE, RECIEVE YOUR FREE TICKET & KEY RING. www.qiuyucreative.com

Qiu Yu

partnership with

CAICH

Qiu Yu