Qiu Yu
Qiu Yu 仇雨作品集 PORTFOLIO OF YU QIU
学习平面设计是我人生中很宝贵的经历。从小受家庭环境影响开始学习 绘画，现在我在设计是倾向于先手绘再用电脑编辑。在山东艺术学院和 格里菲斯大学昆士兰艺术学院学习的经历，也让我获得了很多的工作实习机会。 中国文化是我的灵感来源。我很幸运能在中西方两种不同的环境下学习， 我尝试将中西方两种文化交融，寻找它们的共同点，并应用于我的设计当中。 我希望通过我的作品，能让更多的人了解喜爱中华文化， 同时也让更多国人对自己的文化引以为荣。 这本作品集展示了我的部分设计作品，涉及了标志、品牌包装、排版、 书籍等领域，是我四年平面设计学习的成果。 It is an awesome experience to study Graphic Design. Being influenced by my family, I started doodling and sketching since I was a child, so that my preference is to draw by hand first and the to finalize by the computer. And studying at Shandong College of Arts and Queensland College of Art, provided and enhanced my knowledge of graphic design, as well as offered me work opportunities in many working locations. As a Chinese person, my culture always inspires me. In my design, I am looking for the connections between Chinese culture and Western cultures. I am so glad to have experiences in two different backgrounds. Now my work intergrates Chinese elements and the knowledge that I have learnt overseas. I hope that people can know more about China through my design and fall in love with our broad and profound culture. The portfolio showcases a part of my design, including logos, branding, posters, and brochures. 03
CONT ENTS 03
Introduction
07
Branding
04
032
08
iCha
014
LusturĂŠ
022
Qiu Yu
Poster 033
Fish and Ocean
034
Revolution
035
Catch Me
036
Crack of Dawn
037
LOVG Concert
038
Typeface Design
040
Booklet / Brochure / Magazine
046
041
Chinese Typography
044
Chinese Students Booklet
App Front-End Design 047
049
Chinese Students App
Contact
05
品牌设计 BRANDING
07
爱茶 iCha “爱茶”是中国风系列茶叶包装， 选取中国传统文化四君子中的兰、竹、菊为元素， 并结合中国茶饮器具设计的。
08
The iCha is a series of tea packaging, combining three traditional flowers in Chinese culture and cups of tea culture.
爱 茶
i c h a
C: 66 M: 56 Y: 55 K: 60
此标志是由中英文组合而成。中文部分应用幼圆字体；英文部分字形结合， 将茶叶形状代替分割原点，并结合传统牌匾形势呈现。
The logo combines Chinese and English together. The Chinese applies You Yuan Font which has round corner and thin strocks. A shape of the leave takes place of the point in the English part. In addition, the English is put into the form of traditional plaque.
09
010
C: 99 M: 83 Y: 17 K: 4
011
C: 50 M: 0 Y: 100 K: 0
012
C: 20 M: 0 Y: 100 K: 0
013
Lusturé Lusturé Lusturé是一家位于黄金海岸市南港的美甲店，为了吸引更多的顾客、扩大经营， 需要将品牌形象进行重新包装。
014
The Lusturé is a nail varnish salon located in Southport on the Gold Coast City. To explore the market, the brand system needs to be re-designed.
C: 30 M: 34 Y: 62 K: 2
根据品牌高雅的定位和目标人群的设定，标志设计采用手写连体形式，并运用金色体现奢华。
The brand positioning is elegant and expensive, and targets office ladies. To show luxury, the logo applies the colour of gold and is in calligraphy style with ligatures.
015
1.5 cm
3.8 cm
3.8 cm
3.8 cm3 cm
colour
2.2 cm
no.
colour no.
Brush: 0.5 cm
0.5 cm
colour
0.8 cm
no.
1.3 cm
3 cm
colour
2.2 cm
3 cm
3.7 cm
1.3 cm
Brush: 0.5 cm
2.8 cm
Brush: 0.5 cm
016
Nail Varnish
3.7 cm
1.3 cm
3.7 cm
Brush: 0.5 cm
3 cm
7.53cm cm 0.5 cm
1.3 cm
0.8 cm
7.5 cm
3.7 cm
2.2 cm
0.5 cm
1.3 cm
2.2 cm
0.8 cm
7.5 cm
3.7 cm
Brush: 0.5 cm1.3 cm
3.7 cm
Brush: 0.5 cm
2.8 cm
2.8 cm 2.8 cm
指甲油包装
7.5 cm
0.8 cm
2.2 cm
no.
Brush: 0.5 cm
0.8 cm
3.8 cm
0.5 cm
1.3 cm
3.7 cm
3 cm 0.5 cm
0.8 cm
3.8 cm
colour 2.2 cm
no.
1.5 cm
3.8 cm
0.5 cm
2.2 no.cm 3.8 cm cm 7.5
colour
1.5 cm
2.8 cm
2.8 cm
cm
STICKER with nail file & cuticle stick
20 designer wraps for fingers and toes
STICKER
STICKER
STICKER
with nail file & cuticle stick
with nail file & cuticle stick
with nail file & cuticle stick
20 designer wraps for fingers and toes
20 designer wraps for fingers and toes
20 designer wraps for fingers and toes
指甲贴片包装
017
Nail Art Sticker
20 designer wraps for fingers and toes
20 designer wraps for fingers and toes
20 designer wraps for fingers and toes
20 designer wraps for fingers and toes
with nail file & cuticle stick
with nail file & cuticle stick
with nail file & cuticle stick
with nail file & cuticle stick
party
sweet
018
指甲贴片包装
Nail Art Sticker
019
文具
Stationary
020
宣传册
Brochure
e
021
网页
Website
仇雨 Qiu Yu “仇雨”是我以个人的姓名作为名称的自创品牌，主要针对家具用品，包括抱枕、坐垫、头枕等。
022
The QIU YU is the brand named by my real name, which manufactures home furnishing products, including throw pillows, cushions and headrests.
Qiu Yu C: 23 M: 100 Y: 98 K: 18
标志的灵感来自于中国传统印章，将汉字与印章结合，与产品及人物形象的中国元素相 统一，运用中国红和简单的几何图形，体现传统与现代的结合。
023
The brand system uses the traditional Chinese elements, so that the logo is in the same style. The inspriation of the logo comes from Chinese stamp and the colour is Chinese red. The characters in the circle is my name in Chinese with distortion. The whole brand is presenting the connections between the tradition and the modern.
佘太君
包拯
Bao Zheng
芝麻官
Zhima Guan
024
She Taijun
关羽
Guan Yu
花旦
Hua Dan
财神
Cai Shen
025
026
027
028
029
价格牌
030
Swing Tag
收据
Invoice
礼品卡
Gift Card
031
媒体传播
Social Media
032
海报设计 Poster
033
Ocean and Fish - 2013 210 mm * 297 mm
034
Revolution - 2013 210 mm * 297 mm
035
Catch Me - 2013 210 mm * 297 mm
036
Crack of Dawn - 2014 297 mm * 420 mm
037
LOVG Concert 297 mm * 420 mm
038
字体设计 Typeface Design
ABCDEFGHIGKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ABCDEFGHIGKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ABCDEFGHIGKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
Aa
You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere...
You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere...
You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere...
039
1234567890 Qiu Ti - 2014
040
画册设计 Booklet / Brochure / Magazine
Chinese Typography - 2014 180 mm * 180 mm
This handbook describes the history of Chinese characters. The highlight is the font used in the book is Qiu Ti which is showed above.
041
这本手册介绍了汉字从甲骨文到现在简体的发展历程， 重点是书中的字体全部运用了前面展示的自创字体。
042
043
这是为在格里菲斯昆士兰艺术学院的在校中国学生设计的手 册，介绍了学校课程、老师，以及黄金海岸市的日常生活。
044
The booklet is for Chinese students who are studying at Queensland College of Art, Griffith University, to introduce the program and course, as well as daily life on the Gold Coast. The booklet was designed by a graphic design team of Griffith University.
Chinese Students Booklet - 2014 Teamwork
045
046
软件前端设计 App Front-End Design
Chinese Students App - 2014 Teamwork
这是一款为在格里菲斯就读的中国学生设计的软件，以方便学生们的生活学习。
047
The app is designed for those who are current or future students studying at Queensland College of Art, Griffith University, to help them live and study on the Gold Coast. The app is designed by a graphic design team of Griffith University.
048
我希望能在今后的时间学习到更多的知识与技能，探索新的世界，结交新朋友，发现新的自己。
I am looking forward to learning new things in the future. To explore the new world, to make new friends, and to find a better me.
049
www.qiuyucreative.com qiuyucreative@163.com +86 139 6411 2340
Qiu Yu 仇雨作品集 PORTFOLIO OF YU QIU