Dealer april2017 by Rudy Hiebert

DEALER EDITION APRIL 2017

STEP THREE

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P R O C E S S :

Ongoing Service ESTABLISH A PLAN FOR THE FUTURE

• Establish a concrete service plan detailing each party’s role in the business’s success. • Guide owners through their initial order. • Assist in the introduction of AMSOIL products and reaffirm that staff members have been appropriately educated. Learn more about The Buy-Sell Process in the T3 and T4 level courses of AU Online or contact us at training@amsoil.com.

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DEALER EDITION APRIL 2017

M A G A Z I N E

New AMSOIL Brake Fluid and Brake & Parts Cleaner: Performance and Reliability | PAGE 8

STAFF Editor Terry Johnsen Associate Editor Joel Youngman Staff Writers Kathy Anderson John Baker Dan McClelland Melissa Sander Joel Youngman Graphic Design Manager Jeff Spry Senior Graphic Designer Luke Boynton Content Contribution Alan Amatuzio Matt Erickson Jeremy Meyer Mark Nyholm

FEATURES

DEPARTMENTS

8 New AMSOIL Brake Fluid

4 From the Presidents

and Brake & Parts Cleaner: Performance and Reliability

10 A Closer Look at the New

AMSOIL Synthetic Diesel Oil Lineup: An Interview with Alan Amatuzio

12 New Bypass System for Ford Super Duty Pickups

13 AMSOIL Dealer Plots Course

6 Letters to the Editor 7 Tech Talk 14 Racing & Promotional News 16 Monthly Leaders 20 Centerlines and Updates 22 Insight on Sales

for Future

Editorial Contribution Matt Erickson Dan Gorski Advertising Ed Newman Back Issues Back issues of AMSOIL Magazine are available for $1 each. Order G17D and specify the month and year. On the Web www.amsoil.com Co-President & COO Alan Amatuzio Co-President Dean Alexander Chairman of the Board A.J. Amatuzio ÂŠ 2017, AMSOIL INC. All rights reserved.

ADVERTISEMENTS

Printed by Service Printers Duluth, MN USA.

2 Ongoing Service

Letters to the Editor AMSOIL INC. Communications Department The AMSOIL Building 925 Tower Ave. Superior, WI 54880

Next-Generation Diesel Protection is Here

19 Park it in the Garage

letters@amsoil.com

23 Outstanding Motorcycle Chain Protection

THE COVER

24 Every Dealer Needs One

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

New AMSOIL brake products provide excellent sales opportunities with DIY enthusiasts and independent repair shops.

APRIL 2017 | M A G A Z I N E

Alan Amatuzio Co-President & COO

The spring oil-change season is here. Although it’s a chore, many of us enjoy spending some time in the shop. There’s a certain satisfaction to be had by taking care of your own things, and changing oil delivers that satisfaction. Of course, we know very well that some people prefer to go as long as possible between oil changes. While some customers take full advantage of our 25,000-mile service life, most view it as a proxy for quality or extra protection in case they exceed their usual drain interval length. Many people find it hard to believe that it’s possible to go that long between oil changes. The concept challenges the things they’ve been taught by people they respect and the messages they’ve received from other, bigger oil companies. Well, it’s about to get easier. Mobil just released Mobil 1 Annual Protection with a drain interval of 20,000 miles or one year. Despite

| APRIL 2017 M A G A Z I N E

what your initial reaction might be, this is good news. Every time they copy us, our sales increase. Although, with a 20,000-mile limitation, they didn’t quite copy us, did they? The fact is, we set the stage for synthetic lubricants almost 45 years ago and everyone else is still trying to catch up. When AMSOIL Synthetic Motor Oil launched in 1972, it carried a 25,000-mile service life. Signature Series still does. When Mobil 1 was introduced in 1974, it also carried a 25,000-mile service life. They pulled that back shortly thereafter and went with the standard 3,000mile recommendation. Through the years they’ve been eeking their way back up, first with Mobil 1 Extended Performance and its 15,000-mile limitation and now with Annual Protection, but they’re still not at 25,000 miles. While this certainly ramps up the competition in the high-end

Dean Alexander Co-President

motor oil market, it also validates the things we’ve been saying all along. It reinforces our position and increases our credibility with a broader audience. We’re not afraid of Big Oil joining the extendeddrain club. In fact, we’re glad they’re finally doing the right thing. Besides, not only does Signature Series last longer than Mobil 1 Annual Protection, but it’s priced better and our extended-drain recommendations apply to vehicles in warranty, too.

Alan Amatuzio Co-President & COO

Dean Alexander Co-President

NEXT-GENERATION DIESEL PROTECTION IS HERE Old Products

New Products

New Product Family

Protection Claim

Recommended for API

AMSOIL Signature Series Diesel Oil DEO 5W-40

DEO 5W-40

Max-Duty Protection

Data Bulletin Stock #

DME 15W-40

G3467

DME 15W-40

6X More Wear Protection*

CK-4, CJ-4, CI-4+…

Qty.

25 U.S.

4.10

N/A

Can.

5.60 DHD 5W-30

D ATA

B U L L E T I N

Signature Series Max-Duty Synthetic Diesel Oil

Maximum-duty protection for your hardestworking diesel engines Protect your investment in diesel power and confidently extend drain intervals with our top-grade synthetic diesel oil. AMSOIL Signature Series Max-Duty Synthetic Diesel Oil delivers 6X better wear protection than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222. Advanced synthetic technology provides excellent viscosity control and outstanding extreme-temperature performance, while minimizing oil consumption. The result: protection that’s boosted to the max. Maximum Engine Protection

Competing Brand

Wear on rings and cylinder liners leads to increased oil consumption and loss of compression, resulting in reduced horsepower and fuel economy. Independent testing shows AMSOIL Signature Series MaxDuty delivers 6X more wear protection than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222, delivering the security of providing your diesel the extra protection it deserves.

Viscosity Control Using top-tier synthetic base oils, AMSOIL Signature Series MaxDuty is naturally resistant to oxidation and the thickening effects of soot contamination. That, along with boosted detergent/dispersant additives, keeps soot particles suspended independently, helping prevent the formation of larger, wear-causing particles. Viscosity increase is minimized and soot-related wear is controlled. Lower volatility also helps Signature Series Max-Duty retain its viscosity after high-temperature service for maximum engine protection and efficiency.

Severely Scuffed Liner

Oil Consumption 0.6

0.5

0.5 0.4

g/kwh

N/A

Non-Scuffed Liner

Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222

Excels in Extreme Temperatures AMSOIL Signature Series Max-Duty Synthetic Diesel Oil resists thermal (heat) breakdown better than conventional and competing synthetic diesel oils. Unlike conventional oils, Signature Series contains no wax, staying fluid in sub-zero temperatures for easier starting, improved oil flow and reduced wear. Signature Series 0W-40 (DZF) has a broad viscosity range that offers 4X better cold-cranking ability than a 15W40, making it excellent for use in both hot-operating engines and coldweather starting extremes.

0.3

0.12

0.2

Minimizes Oil Consumption

0.1

AMSOIL Signature Series Max-Duty has a low rate of volatility (burnoff), reducing oil consumption during operation and passing less oil vapor into the combustion chamber. It provides up to 76 percent less oil consumption than required by the API CK-4 standard in the Caterpillar-1N oil consumption test.

0 CK -4 Limit

AMSOIL

AMSOIL Signature Series provides up to 76 percent less oil consumption than required by the API CK-4 standard in the Caterpillar-1N oil consumption test.

Better Cold-Temp Performance**

DZF 0W-40 AMSOIL Diesel Oil Heavy-Duty Protection OED 15W-40

ADP 15W-40

Data Bulletin Stock #

G3468

Qty.

25 U.S.

More Wear Protection*

4.10 OEC 10W-30

Can.

ADN 10W-30

CK-4, CJ-4, CI-4+…

5.60 D ATA

B U L L E T I N

Heavy-Duty Synthetic Diesel Oil Formulated for Exceptional Diesel Engine Protection

AMSOIL Heavy-Duty Synthetic Diesel Oil is formulated for hard-working equipment. It is engineered to provide 4X better wear protection than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222, giving you the edge to keep trucks and equipment operating at peak performance. Heavy-Duty Synthetic Diesel Oil offers outstanding value and provides excellent protection for customers seeking an upgrade over conventional, syntheticblend or competing synthetic diesel oils. Heavy-Duty Engine Protection Competing Brand

Wear on rings and cylinder liners leads to increased oil consumption and loss of compression, resulting in reduced horsepower and fuel economy. Independent testing shows AMSOIL Heavy-Duty Synthetic Diesel Oil delivers 4X more wear protection than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222 to help maximize equipment life and reduce maintenance costs and downtime.

N/A

Viscosity Control Formulated with advanced synthetic base oils and detergent/dispersant additives, AMSOIL Heavy-Duty Synthetic Diesel Oil minimizes viscosity change while keeping soot particles suspended independently, helping prevent the formation of larger, wear-causing particles. Lower volatility also helps Heavy-Duty Synthetic Diesel Oil retain its viscosity after hightemperature service for added engine protection and increased fuel economy.

Severely Scuffed Liner

AMSOIL Heavy-Duty Synthetic Diesel Oil is formulated to deliver improved heat and oxidation resistance compared to conventional diesel oils. It provides clean engine operation and helps maintain power and fuel efficiency for superior engine performance. AMSOIL Heavy-Duty Synthetic Diesel Oil also flows dependably in cold temperatures for easier startup and improved engine protection.

AMSOIL Heavy-Duty Synthetic Diesel Oil has a low rate of volatility (burnoff), reducing oil consumption during operation and passing less oil vapor into the combustion chamber. It provides up to 66 percent less oil consumption than required by the API CK-4 standard in the Caterpillar1N oil consumption test.

Oil Consumption 0.6 0.5

0.5

0.4

g/kwh

Minimizes Oil Consumption

Non-Scuffed Liner

Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222

Excels in Extreme Temperatures

0.3

0.17

0.2 0.1 0 CK -4 Limit

AMSOIL

AMSOIL Heavy-Duty Synthetic Diesel Oil provides up to 66 percent less oil consumption than required by the API CK-4 standard in the Caterpillar-1N oil consumption test.

ADO 5W-40 * than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222. ** When compared to SAE 15W-40 oil in ASTM D5293 Cold-Cranking Viscosity test.

ENGINE MASTERS CHALLENGE Your Engine Masters Challenge article (December 2016 AMSOIL Magazine) was short on information. Which small block, which big block, what were their output numbers and at what RPM? I am aware of the AMSOIL EMC event, but did not know when or where. A better notification in advance of the event, along with how to enter, in both the AMSOIL Magazine and through web announcements would be a big help. Maybe you could put a copy of the entry form and rules on the web. I have people I know would love to give it a try. Raymond Montanari

PUNKIN CHUNKIN I am the Dealer who uses AMSOIL products for my air cannon Chunk’n-ology. I was proud to have the AMSOIL flag flying on the cannon at the 2016 event. Thomas Frazier AMSOIL: Thank you for your letter and picture. We always enjoy hearing about this unique competition and are proud to know our products play an important role in protecting your air cannon.

DRAIN INTERVALS My four-cylinder turbocharged engine requires oil be changed every 3,000 miles, no matter if regular or synthetic oil is used, in order to protect the warranty per the owner’s manual. In the past with all my vehicles, I have always used Signature Series. Will AMSOIL support the 10-year/100,000-mile warranty if I switch from regular motor oil to Signature Series and change the oil per the AMSOIL severe-service requirements? Thanks, Jim Colwell AMSOIL: Any potential lubricant-related failure would be covered by the AMSOIL Limited Warranty. Non-lubricant-related issues would remain covered by your vehicle warranty. You can be confident that using AMSOIL synthetic lubricants and practicing extended drain intervals will not void your new vehicle warranty. Keep following our published guidelines with Signature Series, and your car will be well-protected.

| APRIL 2017 M A G A Z I N E

AMSOIL: Sorry we couldn’t provide more, Raymond. While we typically provide some event coverage, our purpose is to highlight the benefits the sponsorship provides AMSOIL and AMSOIL Dealers. The full results from the 2016 AMSOIL Engine Masters Challenge and information about the 2017 event can be found at www.hotrod.com.

OCTANE I appreciated your “Octane Explained: Does Premium, High-Octane Gas Boost Performance?” article (December 2016 AMSOIL Magazine). I use regular gasoline with ethanol in all my small engines with AMSOIL P.i. and Gasoline Stabilizer. I have never had a problem until this year with my snowblower. All the mechanics say never use regular gasoline with ethanol in small engines. After a week, the problem wound up being the ignition coil. Your article never mentioned ethanol. Could you do an article and shine a light on this fact/fiction? I would appreciate it. I am an AMSOIL user since 1978 and a Lifetime Dealer. Keep up with the excellent products. Len Lakes AMSOIL: Thank you for your long-time loyalty and your suggestion; we will look at addressing the ethanol issue in an upcoming AMSOIL Magazine article or column. In the meantime, AMSOIL Quickshot ® is formulated to address ethanol-related issues in small engines. See the Quickshot Data Bulletin (G2761) for more information.

SEALED OIL CELLS I just wanted you to know how I learned about AMSOIL in the first place. Twenty years ago I purchased an aftermarket ignition system from Jacobs Electronics*. It completely eliminated engine cylinder misfires (allowed 10-15% increase in oil change intervals). Jacobs recommended AMSOIL. I typed AMSOIL in an Internet search engine and the rest is history. I subscribe to the free publication NASA Tech Briefs and found an article entitled “Castrol Reinvents the Oil Change with NEXCEL.” The engine oil and filter are contained in a sealed oil cell. It claims that “Road cars fitted with NEXCEL are expected to go into production within the next five years.” I would be curious to know if you folks at AMSOIL already knew about this or not. Sincerely, Nathan Rice AMSOIL: Yes, we are aware of this interesting new technology, which is being tested on an Aston Martin* Vulcan*, a track-only supercar. Oil is pumped into the oil cell, which also contains the filter, and lifts out of the engine compartment almost like a car battery, allowing disposal of both the oil and filter in one shot. We are constantly looking for ways to simplify the oil-change process and lower the associated expense. While oil cells may simplify the process, they are unlikely to lower the expense of an oil change (and may raise it). Additionally, full original equipment manufacturer (OEM) support would be required to ensure universal oil-cell fitment. You can be sure we will continue to keep a close eye on this technology and be ready should it gain a foothold in the market. Email letters to: letters@amsoil.com Or, mail them to: AMSOIL INC. Communications Department Attn: Letters 925 Tower Avenue Superior, WI 54880 Letters are subject to editing for length and clarity; please include your name, address and phone number.

T E C H

TA L K

The industry has low-speed pre-ignition in its sights A potentially catastrophic problem is surfacing in some new engines. Here’s how we’re working to solve it.

Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D Today’s smaller, hotter-running engines pose significant challenges to lubricants. The latest is a phenomenon called low-speed pre-ignition (LSPI), which can destroy pistons and connecting rods. What is LSPI? As its name implies, LSPI is the spontaneous ignition of the fuel/air mixture prior to spark-triggered ignition. It’s another version of pre-ignition, which has been around since engines were invented. In this case, though, it occurs under low-speed, high-torque conditions in turbocharged gasolinedirect-injected (TGDI) engines and is much more destructive than typical pre-ignition. In a direct-injected, four-stroke engine, the piston travels down the cylinder during the intake stroke. This is when the intake valve opens and allows air to charge the cylinder. During the compression stroke, fuel is injected, the valves close and the piston travels up the cylinder, squeezing the fuel/air mixture in preparation for combustion. In a properly operating engine, sparktriggered ignition typically occurs a few degrees before the piston reaches top dead center. This careful timing ensures the downward force of the exploding fuel/air mixture works in tandem with downward piston momentum, resulting in optimum engine efficiency and power. LSPI effectively throws off engine timing. In turbocharged engines operating under certain conditions, particularly at low speeds and under high torque, like when taking off from a stoplight, the fuel/ air can spontaneously ignite too early in the combustion cycle. The expanding combustion charge collides with the piston as it’s still moving up the cylinder.

The collision between the exploding combustion charge and the upwardmoving piston can destroy the pistons or connecting rods. What causes LSPI? Current thinking suggests the cause is due in part to oil/fuel droplets or particles in the cylinder auto-igniting randomly. The droplets/particles heat enough to ignite the air/fuel mixture before the spark plug ignites. This means oil formulation can play a role in reducing LSPI.

Under normal operation (left), spark-triggered ignition is timed to work in tandem with downward piston momentum. When LSPI occurs, the fuel/air spontaneously ignites too early, clashing with the upward-moving piston and causing damage.

Testing has shown that certain motor oil components can promote LSPI, while others can help quench it, such as zinc dialkyl dithiophosphate (ZDDP). Naturally, it’s tempting to think, “Well, dump a bunch of ZDDP into your formulations.” But ZDDP has been severely limited over the years in motor oil formulations since it’s been shown to have a negative effect on catalytic converters. Calcium, too, has been shown to affect LSPI, while PAO base oils have been show to help reduce LSPI. Even the formulation of gasoline plays a role; however, it’s easier to solve the problem by reformulating motor oil. So you can see the balancing act confronting oil formulators. It’s no easy

task figuring out how to formulate a motor oil that delivers excellent wear protection, resists the increased heat of turbocharged engines, prevents deposits, acts as a hydraulic fluid and, now, combats LSPI. Keep in mind that the performance of the total formulation is what counts. New performance specs coming Difficult or not, fighting LSPI must be done. Next-generation oils will need to pass an LSPI test to meet the new API SP and ILSAC GF-6 performance specifications set to take effect in mid-2019. General Motors* is ahead of the game and requires oils to pass its own LSPI test to meet its updated GM* dexos1* specification (known as dexos1:2015) scheduled to take effect Aug. 31, 2017. For now, you don’t have to worry too much. Your vehicle’s computer is programmed to avoid operating conditions that lead to LSPI. However, operating your engine under those conditions does promise fuel economy gains, so once oils hit the market that combat LSPI, you can bet the vehicle manufacturers will program their vehicles to benefit from those efficiency gains. We’ve been hard at work reformulating Signature Series Synthetic Motor Oil, XL Synthetic Motor Oil and OE Synthetic Motor Oil in preparation for the new engine challenges addressed by the new specifications. The early signs are exciting. Signature Series aced the new LSPI test while improving performance in other areas as well. You recently saw significant changes to our diesel oils. Expect more changes to our gasoline motor oils this year. We’ll have more information in the months ahead.

APRIL 2017 | M A G A Z I N E

NEW AMSOIL BRAKE FLUID AND BRAKE & PARTS CLEANER: PERFORMANCE AND RELIABILITY New DOT 3 & 4 Synthetic Brake Fluid (BLFV), DOMINATOR® DOT 4 Synthetic Racing Brake Fluid (BFR) and Brake & Parts Cleaner (BPC) help boost the performance, safety and reliability of brake systems. AMSOIL DOT 3 & 4 Synthetic Brake Fluid, AMSOIL DOMINATOR DOT 4 Synthetic Racing Brake Fluid and AMSOIL Brake & Parts Cleaner will launch April 3. These new products are precisely tailored to the needs of auto enthusiasts and dedicated racers. DOT 3 & 4 Synthetic Brake Fluid meets the highest DOT standards (5.1) and is the perfect choice for high-performance passenger-car, light-truck and powersports applications. DOMINATOR DOT 4 Synthetic Racing Brake Fluid features the ultra-high boiling point required during extreme racing conditions. Brake & Parts Cleaner supplies auto enthusiasts and mechanics with a professional strength, dedicated brake and parts cleaner.

DOT 3 & 4

DOMINATOR® DOT 4

• Maximum ABS and traction-control performance: Low-viscosity, specially designed fluid provides improved coldweather performance and excellent ABS and traction control responsiveness.

• Provides vapor lock protection through high boiling points. • Resists brake fade common in racing applications for a confident brake feel all the way to the finish line.

• Firm Brake Pedal Feel: Maintains low compressibility in severe operating conditions, resulting in consistent brake pedal feel.

• Nitrogen blanket added to avoid moisture absorption and prevent contamination during manufacturing and storage, ensuring top-quality fluid upon purchase.

• Helps extend the life of essential components like calipers, wheel cylinders, seals, lines, master cylinders and ABS control valves.

Recommendations AMSOIL DOT 3 & 4 Synthetic Brake Fluid is engineered for use in passenger cars and light trucks. It is a DOT 5.1 product, exceeding the specifications of DOT 3 and DOT 4. Additionally, its 5.1 formula provides excellent protection against water contamination. Rather than offer multiple products, we created one formula that performs best in all three applications.

DEALER ACTION PLAN

DOT 3 & 4 Synthetic Brake Fluid is also the primary recommendation for powersports applications. However, if a customer consistently pushes his or her brakes to the limit in racing (or similar applications), DOMINATOR DOT 4 Synthetic Racing Brake Fluid is recommended.

• Remind prospects that AMSOIL is a trusted name in the powersports and high-performance car markets.

Refer to the owner’s manual regarding the proper change interval for your brake fluid and to determine the correct DOT classification. Change AMSOIL DOT 3 & 4 Synthetic Brake Fluid twice a year for maximum performance. Change AMSOIL DOMINATOR DOT 4 Synthetic Racing Brake Fluid once a year for maximum performance.

| APRIL 2017 M A G A Z I N E

• Show auto enthusiasts how the benefits of DOT 3 & 4 Brake Fluid satisfy their need for reliability, durability and savings. Tie the benefits of DOMINATOR DOT 4 Brake Fluid to what racing enthusiasts value most: high-temperature performance. • Sell AMSOIL Brake Fluid’s firm, consistent brake pedal feel. It helps drivers feel confident in their brake system, whether on the trail, track or their daily commute.

AMSOIL DOT 3 & 4 Synthetic Brake Fluid Comm. U.S. U.S. Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP

BFLVCN BFLVCN

-EA -CA

12-oz. Bottle (12) 12-oz. Bottles

1.0 12.0

3.65 43.86

5.45 61.80

7.10 83.45

AMSOIL DOMINATOR DOT 4 Synthetic Racing Brake Fluid Comm. U.S. U.S. Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP

BFRCN BFRCN

-EA -CA

12-oz. Bottle (12) 12-oz. Bottles

1.0 12.0

AMSOIL Brake Fluids are not available in Canada.

7.96 95.52

10.45 119.40

15.05 179.35

• Quickly removes grease and oil Brake & Parts Cleaner

• Leaves no residue

New AMSOIL Brake & Parts Cleaner is a professionalstrength product that quickly and effectively removes oil, grease, brake fluid and other contaminants from brake parts and other automotive components. It cleans brake parts with no major disassembly and leaves no residue, helping eliminate brake squeal and chatter.

• Dries quickly • Chlorinated, non-flammable formula • VOC-free

Applications

DEALER ACTION PLAN

• Brake Parts • Brake Pads • Calipers • Drums and More

• Target DIY customers, mechanics and auto enthusiasts who view brake system maintenance as an important investment in safety. Introduce AMSOIL Brake & Parts Cleaner to customers looking for the peace of mind a well-maintained brake system brings.

Brake & Parts Cleaner (BPC) vs. Heavy-Duty Degreaser (ADG) Brake & Parts Cleaner and Heavy-Duty Degreaser are both excellent cleaning and degreasing products. If working with painted, plastic or rubber surfaces, we recommend choosing Heavy-Duty Degreaser.

• The residue left by other cleaners can cause brake squeal and chatter. Inform prospects that AMSOIL Brake & Parts Cleaner leaves metal surfaces free of unwanted residue.

Data Bulletin Data bulletins cover the products’ features, benefits and technical properties. Synthetic Brake Fluid Data Bulletin Stock#

Qty.

U.S. Can.

AMSOIL Brake & Parts Cleaner Stock # Units Pkg./Size Wt. Lbs.

Comm. Credits

Brake & Parts Cleaner Data Bulletin

BPCSC BPCSC

2.55 30.60

Stock#

AMSOIL Brake & Parts Cleaner is not available in Canada.

G2476

G3519

Qty.

4.10 5.60 U.S. Can.

4.10 5.60

-EA 19-oz. Spray Can -CA (12) 19-oz. Spray Cans

1.25 15.0

U.S. Wholesale

U.S. MSRP

3.95 45.00

5.20 61.20

APRIL 2017 | M A G A Z I N E

A Closer Look at the New AMSOIL Synthetic Diesel Oil Lineup: An Interview with Alan Amatuzio New Signature Series Max-Duty Synthetic Diesel Oil and Heavy-Duty Synthetic Diesel Oil represent a leap forward for diesel engine protection and performance. We sat down with AMSOIL Co-President & COO Alan Amatuzio to learn what this means for Dealers and customers.

AMSOIL Magazine: The new Signature Series Max-Duty Synthetic Diesel Oil lineup has replaced Premium Synthetic Diesel Oil, while the new Heavy-Duty Synthetic Diesel Oil lineup has replaced OE Synthetic Diesel Oil. These new oils were developed to meet the latest API CK-4 specification, correct? Amatuzio: Yes, the new API CK-4 specification represents a true upgrade in performance. We have fully embraced it, and feel strongly about its ability to protect modern diesel engines. When its predecessor, CJ-4, was introduced a decade ago, we were apprehensive. There was a takeaway in sulfated ash content (TBN) that we didn’t think adequately addressed the latest engine hardware changes. The new CK-4 standard, however, represents a real improvement, and oils meeting the CK-4 standard are better-equipped to protect modern diesel engines. AMSOIL Magazine: Why did AMSOIL introduce two different diesel oils: Signature Series and Heavy-Duty? Amatuzio: We did a lot of market research and put a lot of work into understanding our customers and what they want. With that knowledge, we developed two distinct lines to fulfill the variety of customer needs and wants. We developed Signature Series for customers who want nothing but the very best protection for their vehicles and equipment, and we developed Heavy-Duty for price-conscious customers and customers who are not interested in the benefits of extended drain intervals, but still want outstanding protection for their vehicles and equipment.

It’s an unapologetic, top-tier product geared for those who want the absolute best. Alan Amatuzio Co-President & COO

AMSOIL Magazine: Is this why both diesel oil lineups include a 5W-40 viscosity – to provide options within the same market?

Amatuzio: Absolutely, 5W-40 is the primary recommendation for turbodiesel trucks, and it’s important for Dealers to have products for this market. Different customers have different buying motivations, and offering both Signature Series 5W-40 and Heavy-Duty 5W40 presents options. Signature Series also has wider applicability, appealing to over-the-road truckers who want a great combination of wear protection and fuel economy, as well as the convenience and cost savings of extended drain intervals. AMSOIL Magazine: Why was the Signature Series brand carried over into the diesel world? Amatuzio: Oil chemistry and additives have come a long way since the introduction of the API CJ-4 specification, and the advanced technology we used to formulate Signature Series is worthy of the Signature Series name. We don’t use this name with every product. To be worthy of our founder’s signature, the product must represent the pinnacle of technology. The new Signature Series MaxDuty Synthetic Diesel Oil does just that. It’s an unapologetic, top-tier product geared for those who want the absolute best. It incorporates the top-of-the-line technology our competitors won’t touch because it’s too costly. Some might say Signature Series is too good or it’s overkill, but we say overkill is underrated. Our customers rely on their vehicles and equipment to make a living; turbodiesel enthusiasts are passionate about their vehicles and invest a lot of money into them. They want the best protection money can buy. Signature Series provides it. It’s a special product that we’re very proud of. It provides 6X more protection against cylinder wear than required by a leading industry standard*. Cylinder wear leads to oil consumption. Wear protection and reduced oil consumption are the top benefits our customers told us they want in a diesel oil. Signature Series hits it out of the park when it comes to addressing these issues. AMSOIL Magazine: How does Heavy-Duty Synthetic Diesel Oil stack up?

*than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222.

Amatuzio: Heavy-Duty Synthetic Diesel Oil is geared for price-conscious customers, but when it comes to protection, it’s an outstanding option. It presents a serious upgrade over conventional and competing synthetic diesel oils, providing 4X more engine protection than required by a leading industry standard*, which, again, reduces oil consumption. While Signature Series may be used for extended drain intervals, Heavy-Duty Synthetic Diesel Oil is recommended for OEM-specified drain intervals. Not everyone wants to extend their drain intervals, and that’s fine. Here’s a costcompetitive product that provides wear protection well beyond what can be found elsewhere. AMSOIL Magazine: While the old OE Synthetic Diesel Oil was API-licensed, Heavy-Duty Synthetic Diesel Oil is not. What led to this decision? Amatuzio: The API licensing system is a voluntary certification that only sets minimum quality standards. We examined the licensable API CK-4 technology on the market, and it did not meet our standards. Tying ourselves to an API license also limits the flexibility we need to quickly adopt new technologies that can further improve protection. Before making the important decision on whether to seek the API license or not, we performed an extensive survey of our customers to determine which was more important to them: the API license or better protection and performance. The message was clear: Our customers look to us to provide outstanding protection and performance, and this is what is most important to them. When formulating our new diesel oils, we used the API CK-4 specification as the minimum and engineered protection that surpasses it. We want to give customers the most protection we can, and sometimes that requires opting out of a licensing program. Diesel customers can rest assured their equipment is protected, and we back them up with our warranty. AMSOIL Magazine: Why doesn’t Signature Series 0W-40 carry the 6X more wear protection claim that’s common to the other Signature Series viscosities? Amatuzio: Although Signature Series 0W-40 uses the same advanced synthetic chemistry as the rest of our Signature Series line, the 6X more wear protection claim is based on the Detroit Diesel DFS 93K222 specification,

Some might say Signature Series is too good or it’s overkill, but we say overkill is underrated.

which doesn’t recognize the 0W-40 viscosity. However, because coldtemperature performance is the primary attribute in which customers buying 0W-40 are interested, we’re marketing this oil with a very impressive claim: Signature Series 0W-40 offers 4X better cold-temperature performance**. That means engines turn over faster in cold weather, while start-up wear and unnecessary idle times are dramatically reduced, helping extend equipment life.

AMSOIL Magazine: I’ve heard Signature Series incorporates new additive technology. What are the benefits? Amatuzio: Yes, we formulated Signature Series with a highly advanced mixed detergent system. Its magnesium and calcium content provides strong TBN retention, which makes it better at fighting acids and keeping engines clean. While other diesel oils may start with a high TBN number out of the bottle, the key is how well the oil retains alkalinity throughout its service life. This relates to what is known in the industry as hard TBN and soft TBN. Hard TBN effectively neutralizes acids and is achieved with the proper balance of calcium and magnesium additives. Soft TBN helps fresh oil achieve a high TBN number, but it depletes rapidly and is ineffective at neutralizing acids. AMSOIL Signature Series Max-Duty Synthetic Diesel Oil boasts 10 points of hard TBN, acid-neutralizing power that effectively protects engines for the long haul. AMSOIL Magazine: In which markets should Dealers pursue sales of the new diesel oils? Amatuzio: Turbodiesel pickup enthusiasts, contractors, small fleets, owner-operators and independent auto parts stores are all great markets. The turbodiesel truck market, in particular, is ripe for AMSOIL Dealers. Turbodiesel enthusiasts invest heavily in their trucks to increase power and make them stand out, and they seek the best protection they can find. We’ve also invested heavily in pursuing brand recognition and credibility in this market. We sponsor and participate in well-known and highly publicized diesel competitions like the

**when compared to SAE 15W-40 in ASTM D5293 Cold-Cranking Viscosity test.

Alan Amatuzio Co-President & COO

Diesel Power Challenge and Ultimate Callout Challenge. The coverage for these events in diesel enthusiast publications is outstanding, opening doors for Dealers to pursue sales in this market. AMSOIL Magazine: How do prices and commissions compare to the old synthetic diesel oil lineup? Amatuzio: Pricing for both the Signature Series and Heavy-Duty lines is consistent with the previous Premium and OE lines, and I am happy to say that Heavy-Duty Synthetic Diesel Oil provides Dealers higher commissions than the old OE product. We wanted Dealers to make more money with this product, and were able to achieve this while keeping it costcompetitive to help Dealers break into new markets and build their businesses. You’re getting new, better technology, a cost-competitive product and higher commissions. That’s a big win for everyone. AMSOIL Magazine: Diesel engines are an expensive investment. While our new diesel oils provide second-tonone protection and performance, is there anything else diesel owners can do to protect and extend the life of their equipment? Amatuzio: Yes, pairing an AMSOIL Ea® Bypass Filtration System with our top-tier diesel oil presents a serious 1-2 punch against wear. No matter how good the oil, particles present a serious challenge to equipment life. It is up to the oil to protect against metal-to-metal contact, deposits and acids, but it can’t protect against invasive particles. It is the filter’s job to remove particles from the system, but most full-flow filters are only effective removing particles down to 20 microns in size. AMSOIL Ea Bypass Filters efficiently remove contaminants down to 2 microns, dramatically reducing long-term wear. Not only that, but adding an Ea Bypass Filter allows the user to increase oil capacity. The more oil in the system, the more protection against wear.

NEW BYPASS SYSTEMS FOR DIESEL PICKUPS New Single-Remote Ea® Bypass Filter systems are now available for Ford* Powerstroke* 6.7L applications (BMK33) and Cummins* 5.9L/6.7L applications (BMK34). The new systems include all components necessary for installation (including parts, hose, Ea Bypass Oil Filter and installation instructions), providing increased convenience and value for customers and increased commissions for Dealers.

AMSOIL Bypass Filtration Benefits • Significantly Extended Engine Life • Efficient Small-Particle and Soot Removal • Reduced Maintenance Costs • Improved Oil Cooling • Extended Drain Intervals For more information about bypass filtration visit www.amsoil.com/bypass. GM* 6.6L Single-Remote Bypass System (BMK32)

2001-present GM 6.6L Diesel Pickups

Universal Single-Remote Bypass System (BMK21)

Ford 6.7L Single-Remote Bypass System (BMK33)

Cummins 5.9L/6.7L Single-Remote Bypass System (BMK34)

Ford 6.0/6.4L Single-Remote Bypass System (BMK31)

2011-present Ford Super Duty 6.7L Diesel Pickups

2004-2007 Dodge*/RAM* 5.9L Diesel Pickups; 2007-present Dodge/RAM 6.7L Diesel Pickups

2003-2007 Ford 6.0L Diesel Pickups; 2008-2010 Ford 6.4L Diesel Pickups

DUAL-GARD ® Bypass System (BMK22)

Universal Dual-Remote Bypass System (BMK23)

Most 2017 and older vehicles

Most 2017 and older heavy-duty gasoline and diesel applications

Most 2017 and older vehicles

GM 6.6L Dual-Remote Bypass System (BMK27)

Ford 6.7L Dual-Remote Bypass System (BMK28)

Heavy-Duty Bypass System (BMK30)

2001-present GM* 6.6L Diesel Pickups

2011-present Ford 6.7L Diesel Pickups

Most 2017 and older heavy-duty gasoline and diesel applications

Ford 7.3L Dual-Remote Bypass System (BMK26)

1994-2003 Ford 7.3L Diesel Pickups

AMSOIL Bypass Filter Systems Stock # Units Pkg./Size

BMK21 BMK22 BMK23 BMK26 BMK27 BMK28 BMK30 BMK31 BMK32 BMK33 BMK34

EA EA EA EA EA EA EA EA EA EA EA

Universal Single-Remote Bypass System DUAL-GARD Bypass System Universal Dual-Remote Bypass System Ford 7.3L Dual-Remote Bypass System GM 6.6L Dual-Remote Bypass System Ford 6.7L Dual-Remote Bypass System Heavy-Duty Bypass System Ford 6.0/6.4L Single-Remote Bypass System GM 6.6L Single-Remote Bypass System Ford 6.7L Single-Remote Bypass System Cummins 5.9L/6.7L Single-Remote Bypass System

Wt. Comm. U.S. U.S. Can. Can. Lbs. Credits Wholesale MSRP Wholesale MSRP

3.8 6.7 8.4 14.7 13.7 13.6 11.8 5.8 6.2 6.3 5.4

166.65 175.53 168.35 216.30 216.30 216.30 196.80 273.00 262.50 262.50 210.00

222.20 250.75 240.50 309.00 309.00 309.00 262.40 390.00 375.00 375.00 300.00

288.90 326.00 312.65 401.70 401.70 401.70 341.15 507.00 487.50 487.50 390.00

294.30 332.25 318.75 409.60 409.60 409.60 347.75 516.65 496.80 496.80 397.45

382.65 431.95 414.35 532.50 532.45 532.45 452.10 671.60 645.80 645.80 516.65

AMSOIL DEALER PLOTS COURSE FOR FUTURE Dealer Nicholas Wesner of Fort Myers, Fla. has found success in the retail market by focusing on customer service. Now he’s branching out. “I am a full-time FedEx employee, Vehicle Operator in the U.S. Air Force Reserve and full-time husband and father,” said Wesner.

business by reaching out to other types of accounts. His experience working with retail accounts will serve him well in the new venture.

In 2004, Wesner added “AMSOIL Dealer” to his list of roles. “A friend of mine, an AMSOIL Dealer at the time, made me an offer I couldn’t refuse,” said Wesner. “If I didn’t like how my vehicle was running [on AMSOIL motor oil] he would refill it with the product I was using prior. I’ve since become a firm believer in the quality and convenience these products provide.”

“Most [retail accounts] are not only looking to offer a quality product, they want product support,” said Wesner. “I remember this when approaching potential accounts and inquire into the frequency of visits from their other vendors.”

Wesner’s business grew steadily in the years that followed. He attributes much of his success to a simple, customerservice-oriented philosophy. “Coming from a customer service background, I try to go outside the box to meet the needs of my accounts. Whether it’s fronting products or wiping the counter, customer service goes a long way. Accounts won’t think twice about ordering again if you show them you truly care about the partnership.” Under the guidance of Field Sales Representative Ernie Jones, Wesner plans to expand his

Wesner developed a good metric for determining how often to call on potential accounts. “The number of visits depends on how familiar they are with the AMSOIL brand and how comfortable they are with you,” he said. After over a decade of forging successful customer relationships, Wesner has advice for his fellow Dealers. “Don’t get discouraged if someone says ‘no’ at first,” he said. “Stay in touch with the potential account and take note of the customers in his store. Bulk orders are nice, but try to find the one product that breaks the ice. Find what works best for each account. In-person visits, in my opinion, produce far more than just calling. Customer service is key. ”

“Show them you truly care about the partnership.” Dealer Nicholas Wesner

APRIL 2017 | M A G A Z I N E

R A C I N G

A N D

P R O M O T I O N A L

N E W S

G U I N N E S S WO R L D R E C O R D Longest Journey by Motorcycle in Single Country (broke previous record by almost 25,000 miles) First solo-woman motorcyclist to hold this record Departed Sept. 19, 2014 Returned Sept. 27, 2015 (373 days) 0 speeding tickets 1 crash 2 punctured tires 2 standing bike dumps 3 Canadian provinces visited 12 tires 50 states visited 53,800 miles on “Amelia” (48,600 in the contiguous United States) Most expensive fuel: $5.989 (Death Valley, Calif.) Cheapest fuel: $1.749 (Soso, Miss.) No GPS – completed entire journey with paper maps Visit www.danelllynn.com for more on Lynn’s incredible journey.

AMSOIL Helps Motorcyclist Set Guinness World Record Nearly everyone has dreamed of hitting the open road on a motorcycle, but most lack the courage to do it. Not Danell Lynn.

On Sept. 19, 2014, Lynn departed Tucson, Ariz. alone aboard her Triumph* Bonneville*. After nearly one year and 48,600 miles, she returned, the proud owner of a new Guinness World Record: “Longest Journey by Motorcycle in Single Country.” She’s also the first solo woman motorcyclist to hold this record. Her journey took her though 48 states and parts of Canada, and she credits AMSOIL products for helping keep her bike running strong. Here’s her story. AMSOIL Magazine: How long have you been riding a motorcycle? And what was your first bike? Danell Lynn: I was first on a bike in utero, riding along with my mom and dad. But then we did not have bikes for

| APRIL 2017 M A G A Z I N E

many years, and about 15 years ago I got into pillion riding again [riding as a passenger]. Then about six or seven years ago, I decided I wanted to drive and take journeys on my own. When I bought my first bike I wanted to purchase a Bonneville, but was told from all my family of riders that you do not start with your dream bike because you will drop it – you will go down, which I have learned even after 50,000+ miles. Sometimes you still just drop it. I had three drops (tip-overs) during my year on the road. So I bought a great starter for just $1,200 and learned my wrenching and riding skills on that 1982 Virago* and then bought my dream bike – the bike I would take for a year on the road – my Triumph Bonneville.

AMSOIL Magazine: Tell us more about your Bonneville. Lynn: When selecting my choice bike for such a trip, I simply went to where my heart was and selected a 2006 Triumph Bonneville, named her “Amelia” and took off to ride around my native country and into Canada, ensuring a great experience and adventure. AMSOIL Magazine: Throughout your journey, did you ever feel like giving up? Lynn: People often ask for my worst experience or scariest time on this journey, and I really don’t have one. If the weather was bad and re-routed me, it always led to a unique experience I would not have had otherwise.

My biggest lows were at the start of the trip. In the first two days I had a swarm of emotions, from wondering, ‘what am I doing,’ to the thrill of taking off on an adventure, to body aches and pains and forgetting my backpack at a gas station on day two with my wallet, camera and all the important stuff for the trip. (I did go back and recover it.) It was a whirlwind that put me in tears at my second stop, breaking down into the arms of a friend. As she let me cry, I worked through the bag setup and got rid of the backpack, putting all necessary stuff right on the bike and my water pack directly into my jacket, which helped get rid of my back pain. A good cry, a deep breath, a hug of hope and I was off again. This was the closest I got to giving up, but I never doubted that I would complete it – just the momentary breakdowns that you rise from stronger.

“I was more fearful of not going than anything that might occur out on the road... I am scared to not live life to the fullest.” Danell Lynn

AMSOIL Magazine: Did you face any dangerous situations? Lynn: I guess the biggest danger I faced was before I threw my leg over the bike on day one. I was more fearful of not going than anything that might occur out on the road. Before I departed, I wrote a blog on that exact subject. I am scared of living the typical nine-to-five life because it is what you are supposed to do. I fear the monotony of routines to just get the job done. I am scared to not live life to the fullest.

AMSOIL Magazine: What does that mean to you? Everyone living their life to the fullest is different. For me, if I ask myself, ‘Will I regret not going?’ the answer is always ‘yes,’ so I always must go. I don’t believe in regrets, and I do believe in trusting your gut. If I feel nervous fear (this is the good fear – fight or flight), then I walk away from situations. If I stop to camp and the woods in that spot are creeping me out, then I drive on until the next great spot. On day two it was fitting to pass through Why, Ariz. before continuing through Nice, Calif.; New Hope, Ariz.; Many, La. and Goodnight, Texas. Seeing the signs for cities like Whynot, Miss.; You Bet, Calif. and Hope, La., one cannot help but pull out the inspiration from the road itself standing behind you and cheering you on. It was within happenstance moments like these that life taught its lessons, unexpected and at times lifesaving, featuring both the low and high points into one. AMSOIL Magazine: Can you provide an example? For example, when I crashed at slow speed on the ice, this gave me a chance to meet a driver coming around the corner to warn me about the blind curve ahead that met a steep downward hill with no guardrail and was covered in sheet ice. I would take my mini-crash over the possibilities of that hill any day. Three moments like this occurred during my year and became my most profound, even in their simplicity, because they taught me there is more out there in the universe and it will take care of you if you are open to it. I cannot think of a better word than to say, at times, this trip was magical in so many ways.

AMSOIL Magazine: How did you come to choose AMSOIL products for your bike? Lynn: I had heard of AMSOIL previously, but just ran a non-synthetic in my bikes (I was one of those who would buy a good oil, but one on sale for my oil changes), but that all changed during one fateful dealership stop during my first month on the road. It was after a fateful flat tire and a needed stop for service in California. I was chatting about my journey with some of the shop guys and a man approached. This is when I met John Madri, independent AMSOIL Dealer from Roseville, and a new love affair with synthetics began. He happened to be at the shop that day and let the shop know that he was supporting my journey by providing me AMSOIL products at my service, and I noticed a difference those first weeks in the bike and the ride. Amelia loved it, so we were hooked. She ran smoother, I could go longer between oil changes and could do an oil and chain change at the same time (which makes a huge difference when you are on a long haul).

APRIL 2017 | M A G A Z I N E

MONTHLY LEADERS

The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone. Dave M. Mann Bill & Donna Durand Wisconsin 7-STAR REGENCY PLATINUM DIRECT JOBBERS

FIRST Total Organization SECOND Personal Group Sales HALL OF FAME

Michigan 7-STAR REGENCY PLATINUM DIRECT JOBBER

SECOND Total Organization FIRST Personal Group Sales FIRST New Qualified Customers THIRD New Customer Sales

Sherree E. Schell Idaho 4-STAR REGENCY PLATINUM DIRECT JOBBER

SEVENTH Total Organization EIGHTH Personal Group Sales

Carol H. Bell Texas 5-STAR REGENCY PLATINUM DIRECT JOBBER

THIRD Total Organization SIXTH Personal Group Sales SIXTH Commercial Account Sales

Ches & Natasha Cain South Dakota 3-STAR REGENCY PLATINUM DIRECT JOBBERS

Robert V. Spence

EIGHTH Total Organization

2-STAR REGENCY PLATINUM DIRECT JOBBER

FOURTH Personal Group Sales

Kansas

NINTH Total Organization

SEVENTH New Customer Sales

Thomas R. Weiss David B. Richardson Ohio EXECUTIVE DIRECT JOBBER

FIRST Commercial Account Sales

North Dakota REGENCY PLATINUM DIRECT JOBBER

SECOND Commercial Account Sales THIRD Retail Account Sales

James J. Allen Ohio REGENCY GOLD DIRECT JOBBER

FOURTH Commercial Account Sales

EIGHTH New Customer Sales

Daniel & Judy Watson Florida 2-STAR REGENCY PLATINUM DIRECT JOBBERS

NINTH Commercial Account Sales

Charles B. Gibson Virginia DIRECT DEALER

TENTH Commercial Account Sales

TENTH Retail Account Sales

Ted Pickul Florida

Robert Johnson New Hampshire

John & Dianne Moldowan Alberta REGENCY GOLD DIRECT JOBBERS

FOURTH Retail Account Sales

Kent & Trudy Whiteman Utah

PREMIER DIRECT JOBBER

REGENCY DIRECT JOBBERS

7-STAR REGENCY PLATINUM DIRECT JOBBERS

EIGHTH Retail Account Sales

NINTH Retail Account Sales

SECOND New Qualified Customers SECOND New Customer Sales

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JANUARY 2017 Tom & Sheila Shalin Georgia 4-STAR REGENCY PLATINUM DIRECT JOBBERS

FOURTH Total Organization

George & Shirley Douglas

Leonard & Marcie Pearson

Tennessee

Washington

THIRD Personal Group Sales

5-STAR REGENCY PLATINUM DIRECT JOBBERS

THIRD New Qualified Customers

FIFTH Total Organization

4-STAR REGENCY PLATINUM DIRECT JOBBERS

SIXTH Total Organization SEVENTH Personal Group Sales

FIRST New Customer Sales

Michael H. Ellis Michigan 5-STAR REGENCY PLATINUM DIRECT JOBBER

Vijay Parany Ray & Kathy Yaeger

Ontario

Wisconsin

1-STAR REGENCY PLATINUM DIRECT JOBBER

TENTH Total Organization

5-STAR REGENCY PLATINUM DIRECT JOBBERS

FIFTH Personal Group Sales

NINTH Personal Group Sales

THIRD Commercial Account Sales

SECOND Retail Account Sales

TENTH Personal Group Sales EIGHTH New Qualified Customers FIFTH New Customer Sales

FIRST Retail Account Sales

David & Linda Trekell Texas PREMIER DIRECT JOBBERS

FIFTH Commercial Account Sales

Douglas Huculak Saskatchewan REGENCY GOLD DIRECT JOBBER

Allen & Vickie Bonebrake

Arizona DIRECT DEALER

DIRECT DEALERS

EIGHTH Commercial Account Sales

SEVENTH Commercial Account Sales

Victor & Linda Sorlie

Victor Usas

Texas

Ontario

EXECUTIVE DIRECT JOBBERS

DIRECT JOBBER

FIFTH Retail Account Sales

SIXTH Retail Account Sales

Ken & Denise Chuderewicz

Rich Lentes

Pennsylvania

PREMIER DIRECT JOBBER

PREMIER DIRECT JOBBERS

SIXTH New Qualified Customers

FOURTH New Qualified Customers

John S. Miller

Utah

SEVENTH Retail Account Sales

Eric & Valerie Johnson

Washington

Virginia DEALERS

SEVENTH New Qualified Customers

APRIL 2017 | M A G A Z I N E

MONTHLY LEADERS

The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Jerry Dawson Texas MASTER DIRECT JOBBER

NINTH New Qualified Customers

Wayne Broyles Washington DIRECT JOBBER

TENTH New Qualified Customers

Tuija & Michael Cassidy Oregon PREMIER DIRECT JOBBERS

FOURTH New Customer Sales

Joann & Robert Smythe Texas DIRECT JOBBERS

TENTH New Customer Sales

HIGHER LEVELS OF RECOGNITION

Ken & Barb LaFountain Nevada MASTER DIRECT JOBBERS

MASTER

| APRIL 2017 M A G A Z I N E

Wouldn’t it be great if there were a way to keep track of all your customers’ vehicle information in one easy, convenient location? Welcome to MyAMSOILGarage™. In today’s busy world, it’s nice to know that vehicle maintenance can be monitored and scheduled through one easy-to-use source located on the AMSOIL website. • Email reminders let customers know when it’s oil change time. • Information for all your customers’ vehicle maintenance routines, including fluid fill capacities. • Free to use.

We’re hoping you’ll park your vehicles here, too, along with the tens of thousands already here. Sometimes, the best things in life really are free. It’s spring oil change season. Do you know where your customers are? You would if you had parked their vehicle information in MyAMSOILGarage. Help your customers by reminding them of their lubrication needs. They will thank you for it.

M YA M S O I L G A R A G E FA C T: 46% of all vehicles in MyAMSOILGarage™ are pickup trucks.

C E N T E R L I N E S

A N D

U P D AT E S

April Close-Out

Fair Handouts

The last day to process April orders in the U.S. and Canada is the close of business on Friday, April 28. Individual telephone and walk-in orders will be processed if initiated by the close of business. Internet and fax orders will be accepted until 3 p.m. Central Time on that day. All orders received after these times will be processed for the following month. Volume transfers for April business will be accepted until 3 p.m. Central Time on Friday, May 5. All transfers received after this time will be returned.

The following fair handouts have been updated with information regarding the new AMSOIL synthetic diesel oil lineup, and are now available for purchase:

Diesel Cetane Boost improves combustion efficiency and power. Increases cetane up to seven points.

Synthetic Diesel Oil AMSOIL DieselTrucks Fuel Additives and Over-the-Road Filtration Products

Synthetic Diesel OilAMSOIL Farm

Competing Brand

Diesel Cold Flow Improver helps prevent icing or

gelling in fuel.

Diesel Injector Clean removes performance-robbing deposits from diesel fuel injectors to restore horsepower and improve fuel economy.

Diesel Recovery quickly liquefies gelled diesel fuel and thaws frozen fuel filters.

AMSOIL Signature Series AMSOIL Signature Series Boost improves combustion Diesel Cetane Max-Duty Synthetic Diesel Oil Max-Dutyefficiency Synthetic to Diesel Oil power in diesel engines. increase Severely Scuffed Liner Non-Scuffed Liner • Our most advanced formula • Our most advanced formula Diesel Flow Improver helps prevent icing or • 6X more engine protection* • 6X more engineCold protection* gelling in fuel. • Compatible with all exhaust treatment devices • Compatible with all exhaust treatment devices • Available in 5W-30, 0W-40, 5W-40 and 15W-40 • Available in 5W-30, 0W-40, 5W-40 and 15W-40 * Than required by the Detroit Diesel DD13 Scuffing More Built-in Protection Test for Specification DFS 93K222

AMSOIL synthetic diesel oils provide Diesel Recovery quickly liquefies gelled diesel fuel outstanding wear protection, providing and thaws frozen fuel filters. the following benefits: Ea® Heavy-Duty Extended-Life Oil Filters provide• Extended equipment life

• Help Reduce Maintenance Costs and Extend Engine Life • Save Time & Money

maximum engine protection with filtering efficiency of 98.7 at 20 microns.

• Maximum horsepower • Increased fuel efficiency • Reduced oil consumption and downtime

Referral #_________________________________

SYNTHETIC DIESEL OIL

SYNTHETIC HYDRAULIC OIL

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA.

G3128

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA.

AMSOIL Heavy-Duty Synthetic Diesel Oil • Excellent protection and performance • 4X more engine protection* • Compatible with all exhaust treatment devices SYNTHETIC • Available in 10W-30, 5W-40 FILTRATION and 15W-40 ACCESSORY

FUEL ADDITIVES

DIESEL OILS PRODUCTS *Than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222

G2971 3/17

PRODUCTS

**All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by OFFICIAL OIL their use. All products advertised here are developed by AMSOIL for AMSOIL use in the applications shown.INC., 925 Tower Ave., Superior, WI

G3191

54880 • 715-392-7101 • Printed in the USA.

0 G3156 3/17

G2971

WEAR PROTECTION

AMSOIL Heavy-Duty Synthetic Diesel Oil • Excellent protection and performance Signature Series • 4X more engine protection* • Compatible with all exhaust treatment devices SYNTHETIC SYNTHETIC Heavy Duty DIESEL OIL HYDRAULIC • Available in 10W-30, 5W-40 and 15W-40 OIL * Than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222

**All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

G3156

Diesel Power Fair Handout Full-color, 3¼” x 7”, 8-panel brochure. Stock # Size

U.S.

Can.

G3128 100 11.00 14.65 Heavy-Duty/Off-Road Fair Handout Full-color, 3¼” x 7”, 8-panel brochure. Stock # Size

U.S.

Can.

G3191 100 11.00 14.65 Over-The-Road Trucks Fair Handout Full-color, 3¼” x 7”, 8-panel brochure. Stock # Size

U.S.

Can.

G2971 100 11.00 14.65 Farm Fair Handout Full-color, 3¼” x 7”, 8-panel brochure.

Black Softshell Jacket

Stock # Size

U.S.

Can.

G3156 100 11.00 14.65

Available while supplies last. High-quality wind and water-resistant jacket is constructed of a 95% polyester/5% spandex shell for easy movement. Soft brushed polyester lining. Adjustable Velcro cuffs, three zip outside pockets and two Velcro inside pockets. Stock # Size

U.S.

Can.

G2810 S 63.75 84.75 G2811 M 63.75 84.75 G2812 L 63.75 84.75 G2813 XL 63.75 84.75 G2814 2X 66.75 88.75 G2815 3X 69.50 92.45

New Display Available for AMSOIL Firearm Products The new Firearm Point-of-Purchase Display (G3494) is designed to showcase new AMSOIL firearm products next to points of sale on retailers’ countertops. The two-shelf product display features attention-grabbing imagery and messaging targeted at firearm enthusiasts and has space for AMSOIL Firearm Cleaner (FCPSC) and AMSOIL Synthetic Firearm Lubricant (FLPBA). Stock # U.S.

Can.

G3494 6.55 8.75

| APRIL 2017 M A G A Z I N E

Non-Scuffed Liner

• Extended equipment life • Maximum horsepower • Increased fuel efficiency It’s hardoil enough to make money farming witho • Reduced consumption and downtime

Contact your full-service AMSOIL Dealer for more information on AMSOIL products or to place an order. You may also order direct by calling AMSOIL INC. at 1-800-956-5695 and providing the referral number listed here.

AMSOIL products and Dealership information are available from your local AMSOIL Dealer.

G3128 3/17

Severely Scuffed Liner

Scuffing leads to reduced power output, reduced fuel economy and increased oil consumption. AMSOIL synthetic diesel oils provide outstanding protection against scuffing, yielding the following benefits:

to restore horsepower

filtering efficiency of 98.7 percent at two microns.

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA.

AMSOIL Signature Series

More Built-in Protection

Diesel Injector Clean removes performance-robbing

deposits from diesel injectors *Than required by the Detroit Dieselfuel DD13 Scuffing Test forand Specification DFS 93K222 improve fuel economy.

• Get the Most out of your Turbodiesel Truck

Ea Bypass Oil Filters reduce engine wear with a

Referral #__________________________

Competing Brand

Diesel Injector Clean effectively removes all types of fuel system deposits, while improving lubricity.

Whether hauling heavy Clean equipment to a job Diesel Injector + Cold Flow combines superior detergency and lubricity excellent site or towing your boat to the with lake, you anti-gelling properties. performance from your demand maximum diesel truck. ButRecovery quickly liquefies gelled diesel fuel, thaws severe service quickly takes Diesel frozen fuel filters and reduces the need for a new filter. its toll, increasing heat and inviting damaging sludge formation and wear. AMSOIL synthetic lubricants are designed to withstand the challenges unique to diesels, helping you get thousands of miles of trouble-free service from your truck.

Diesel Cetane Boost improves combustion efficiency to increase power in diesel engines.

Ea® Heavy-Duty Extended-Life Oil Filters provide maximum engine protection with filtering efficiency of 98.7 at 20 microns.

Signature Series

Diesel Cold Flow depresses diesel fuel pour point and improves cold-flow filtration properties.

* All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

FUEL ADDITIVES

X OEM Specification

The Edmonton and Toronto distribution centers will be closed Friday, April 14 for Good Friday.

Heavy-Duty Off-Road AMSOIL Diesel Fuel Additives

AMSOIL Diesel Fuel Additives and Diesel Power Filtration Products

X OEM Specification

Holiday Closings

Diesel Fuel Additives AMSOIL Diesel Injector Clean helps clean fuel injector and combustion chamber deposits while lubricating the fuel pump and injectors. It increases fuel economy up to 4.5 percent. AMSOIL Diesel Cetane Boost increases the cetane of fuel up to seven points for improved ignition, performance and power. AMSOIL Diesel Cold Flow effectively modifies wax crystal formation at low temperatures to depress diesel fuel pour point and improve cold-flow filtration properties. AMSOIL Diesel Injector Clean + Cold Flow combines the benefits of Diesel Injector Clean and Diesel Cold Flow in one convenient package without sacrificing performance. AMSOIL Diesel Recovery quickly dissolves gelled fuel and thaws frozen fuel lines and filters.

hassle of equipment breakdowns. Unpredictab weather and volatile commodity prices may be your control, but you can help reduce the time money spent on repairs by implementing a ma WEAR PROTECTION program centered around AMSOIL synthetic lu Conventional lubricants don’t hold up when he hauling, extreme temperatures, excessive idlin and other challenges are the norm. Signature Series AMSOIL sy lubricants, on the other hand, are formulated fo toughest operating conditions farmers encoun Duty equipment life and profitabil help youHeavy increase

Updated Retail Catalog Now Available This issue of AMSOIL Magazine includes the updated AMSOIL Retail Catalog (G100 U.S./G300 Canada). The AMSOIL Retail Catalog offers an excellent opportunity for Dealers to exhibit the entire line of AMSOIL products. It also contains information on becoming an AMSOIL Dealer or Preferred Customer. How It Works Attach your Dealer number in the area marked “referral number” on the back cover of the catalog. Use a catalog label from the AMSOIL Print Center for a more professional impression. Distribute the catalog to potential customers, Dealers and Preferred Customers.

Where to Distribute • Trade Shows • Fair Booths • Race Events • Conventions • Conferences • Direct Mail to Potential Customers

Maintain Contact with Prospects

additional cost to you. In addition, any of your customers who call AMSOIL wishing to become Dealers or Preferred Customers will automatically become members of your personal group.

Free Shipping Online/catalog customers in the contiguous U.S. receive free shipping on orders of $100 or more. Customers who order less than $100 will be charged a flat shipping fee of $8.50.

Reaching New Prospects

Direct contact with potential customers is the best way to earn a sale or gain a new Dealer or Preferred Customer. The more people hear about AMSOIL products and programs, the more likely they are to take advantage of their benefits. Direct mailings to potential customers can give you a foot in the door, but don’t stop there. Follow up with potential customers to answer questions, provide clarity and give them one-on-one service.

The AMSOIL Retail Catalog is a great opportunity to reach potential customers with whom you wouldn’t ordinarily have contact. A direct mailing to a specific neighborhood could reach numerous customers who do not attend race events or trade shows, but still want the best protection for their vehicles. Also, people at shows or events who are initially only somewhat interested or don’t have time to talk can take a retail catalog home to review at their leisure.

How Customers Place Orders

Downloadable Retail Catalog PDF

Customers who wish to place orders from your retail catalogs can simply call the AMSOIL toll-free ordering line and place their orders specifying the referral number (your Dealer number) printed on the catalog. This ensures that you receive the retail profits and commission credits. Ordering customers are automatically sent updated retail catalogs every six months for the next 18 months at no

You can also download the retail catalog PDF from the Dealer Zone. Your referral number is automatically embedded in the catalog so when customers click a “Shop Online Now @ www.amsoil.com” link, they arrive at the online store as if they had come through your website, and you receive credit for all

sales. Your referral number also automatically populates in the “referral number” area on the catalog’s back page. Once downloaded, the retail catalog PDF can be embedded on your website for customer download or emailed to customers who request a free e-catalog. The PDF catalog is housed under the Business Tools category in the Dealer Zone (Business Tools > Literature > Customizable Literature > Retail Catalog).

Ordering Catalogs AMSOIL Retail Catalogs are available individually and in packages of 100 and 300. Order 900 or more catalogs using product code G100-PK and receive a promotional code in your Message Center inbox redeemable for free catalog labels from the AMSOIL Print Center. Catalogs with your information preprinted on the back cover are available through the AMSOIL Print Center. Access the Print Center through the Dealer Zone.

$1.00 U.S.

AMSOIL Retail Catalog Ordering Information Stock # Units Description

G100 G100 G100 G300 G300 G300

EA CA PK* EA CA PK*

1 U.S. Catalog 100 U.S. Catalogs 300 U.S. Catalogs 1 Canada Catalog 100 Canada Catalogs 300 Canada Catalogs

Wt. U.S. Can. Lbs. Price Price

0.1 10.0 30.0 0.1 10.0 30.0

.50 43.00 120.00 .50 43.00 120.00

.70 60.00 165.00 .70 60.00 165.00

*Order three or more and receive free catalog labels from the Print Center.

Customizable catalogs are available through the AMSOIL Print Center.

APRIL 2017 | M A G A Z I N E

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Use this simple idea to refer more prospects, generate more customers and earn additional commissions. Copy & Paste + ?zo=123456 might be the formula to achieving greater success. Dan Gorski | DIRECTOR, CUSTOMER SERVICE Success in sales requires hard work and talent. There are no silver bullets. There are, however, unique tricks of the trade that can help you get ahead. First, you have to consider a few core principles: • People prefer to buy from people they know, like, trust and who appreciate their business. • Prompt follow-up is critical. This is true whether you’re calling on businesses, working events or responding to online requests. Prompt follow-up shows commitment, demonstrates professionalism and illustrates your willingness to earn a prospect’s business. In addition, people who are interested in a new product or idea tend to either act or lose interest quickly. • People interested in new products tend to research online before buying. This is true for consumers buying for their personal use, but it also applies to businesses. This is one of the main reasons product reviews were added to the AMSOIL website. Many people prefer the convenience of buying online because it’s fast, convenient and secure. Many people are also in a hurry, so anything that reduces the number of clicks necessary to find desired information is helpful. • Even people who are very interested may need to be called on several times or visit a website multiple times before buying products. There are many other factors to consider on a customer-by-customer basis. While there are no magic techniques that work for all customers and situations, the following easy and highly adaptable

| APRIL 2017 M A G A Z I N E

concept could be helpful for Dealers of all experience levels. After you’ve discussed AMSOIL with a prospect, send him or her a brief note by email, text message or response to their online post. Personalize the message based on your discussion and include a link to the most appropriate content on the AMSOIL corporate website using a Dealer-number-transferring link. This may sound complicated, but it’s not and there are great benefits. Simply copy the URL for the appropriate webpage from the corporate website, paste it into your message and type “?zo=1234567” (insert your Dealer number) at the end of the link. For example, if you want to send someone to the corporate website to learn about motorcycle oils, the link would look like this: http:// www.amsoil.com/shop/by-equipment/ motorcycles/?zo=1234567. All you need to send the link is the prospect’s email address or mobile phone number. Once you’ve started sending these messages to prospects, consider what you’ve accomplished: • You’ve sent a personalized message within a few minutes. That’s fast follow-up. • The prospect now has your name, phone number, email address, website URL and other information. This might be easier to find than a brochure, business card or catalog when they want to contact you. • You’ve directed them to the exact information that fits their needs in just one click. Dealer-number-transferring links also eliminate the requirement to type (and potentially mistype) the URL.

• If your prospects follow your links to the corporate website, your referral information will automatically transfer so you receive proper credit if they buy products, request a catalog or register as an account. • If the prospect visits the corporate website, his or her phone/computer/ tablet and your referral number will be linked for up to 30 days. If he or she returns directly to the corporate site, you will still receive the appropriate credit for his or her transactions. • If prospects visit and leave the corporate site without taking action (buying, registering or requesting a catalog), they will start seeing AMSOIL remarketing ads at other websites they visit. These ads are intended to encourage prospects to return to the AMSOIL corporate website and prevent them from losing interest in AMSOIL. Again, this isn’t a magic technique that’s going to work, or even be applicable, in all situations. But, it’s one valuable tool most Dealers can use to their advantage. Try it and put it to work for you. For more information about creating Dealernumber-transferring links or to view sample messages, search for “How do I create a ZO transfer link to another page on amsoil.com?” in the Knowledgebase within the Dealer Zone.

OUTSTANDING MOTORCYCLE CHAIN PROTECTION AMSOIL Chain Lube (ACLSC) helps riders avoid the hassles of frequent reapplication and the stresses of worrying about chain durability, enabling them to focus on riding and providing the confidence to keep up with their buddies. • Outstanding protection against wear and corrosion • Helps extend chain life • Does not attract dirt • Does not fling off • Easy application • Fast-drying • Sprays from any position Applications AMSOIL Chain Lube is suitable for all types of chains, including O, X and Z roller chains found in street, off-road and racing motorcycles. It is also excellent for bicycle, agricultural and industrial applications.

Online Store: www.amsoil.com Telephone: 1-800-777-7094 EZ Online Order Form: myaccount.amsoil.com

* All trademarked images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are AMSOIL-engineered for use in the applications shown.

CHANGE SERVICE REQUESTED Published 12 times annually

ISO 9001/ISO 14001 REGISTERED

Filtration Solutions

WE HONOR

(Discover in U.S. only)

Minimum 10% Post-Consumer Fiber

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA

Independent Auto Repair Shops

Every AMSOIL Dealer Needs One Approximately 82 percent of American drivers are DIFM (Do-It-For-Me) customers. Having an excellent independent repair shop on your list of accounts can greatly benefit your business. A solid relationship with at least one installer helps you meet the needs of DIFM customers. It also creates more commissions and profit potential. If you don’t have an installer account, where will you send new customers who don’t change their own oil? For more information and training on how to secure accounts in this market, visit the T4 Training in AU Online.

www.amsoil.com

April 2017

PRSRT STD US POSTAGE PAID AMSOIL