How To Brand Yourself rachelalexandrahill.com /how-to-brand-yourself/
How To Brand Yourself – What Is Your Passion? I love to tutor hence why I have branded myself ‘The Life Hack Tutor’. My passion is not only showing people how to shorten their own entrepreneurial journey but also how to tutor their own passions whilst sustaining themselves financially in this everchanging uncertain financial climate. Being ‘you’ is how to brand yourself going forward. A recent report by consulting firm CBRE and China-based Genesis stated the following: –
‘The next fifteen years will see a revolution in how we work, and a corresponding revolution will necessarily take place on how we plan and think about workplaces,’ said Peter Andrew, Director of Workplace Strategy for CBRE Asia Pacific.
How To Brand Yourself
A growing proportion of jobs in the future will require creativity intelligence, social skills and the ability to leverage artificial intelligence. ‘And for most people that will be a route to happiness and fulfilment,’ the report states.
Notice the emphasis on creativity intelligence and leveraging artificial intelligence? It means you have to be unique but you also have to know how to harness the internet to reach your audience.
How To Brand Yourself – Get Your Online Real Estate When was the last time you looked in The Yellow Pages for a tradesman or relied on a noticeboard to get information about an event you’re interested in? The chances are the first thing you did was look for the information on the internet using your computer, laptop, tablet or smartphone. Getting a website is essential to business success because the internet is where business is happening both now and in the future. It’s like an online business card and is working for you 24 hours a day. What’s more, creating a website has never been easier. You don’t need to be a computer expert and you don’t need to know how to code.
How To Brand Yourself
My website was created using WordPress and the Digital Business Lounge and no, it wasn’t difficult. You can get all the education you need using the very same digital business platform I use where everything you need is literally under the same roof. Click here to find out more.
How To Brand Yourself – Be Consistent How do you want to be seen by your audience? Think about the famous brands out there like Apple or Nike. They are all recognised the world over by their trademark symbols. You don’t need to see the name of the brand, you just
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need to recognise the picture which means that language presents no barrier across the world. The same applies to your and your own branding. Use the same good quality photograph, use a consistent font and format, sign off your blogs and emails in the same way so that your audience. If you’re haphazard about the way you present yourself in day-to-day life, people would start to question it because it would look odd. The same applies to your online presence because your audience is still ‘real’ albeit just sitting behind a keyboard.
How To Brand Yourself – Use Social Media Networking
How To Brand Yourself
One of the best places to showcase yourself is on the social media platforms such as: – Facebook Twitter LinkedIn Pinterest Instagram Google+
How To Brand Yourself
The list goes on but that’s just some of the big players. To miss them is to miss out and I have to admit that I was slow to the whole ‘social media’ scene. People love to interact chat with other people: they want to find value, interaction, engagement and support. I recently set up a separate closed group on Facebook – called ‘I Want To Tutor’ – in order to expand on my audience but also to give massive value to those people who want to go down their own tutoring route. Facebook groups are a great way of engaging people in the niches they want to hear about and engage in. Think about how much websites now rely on ‘Customer Reviews’. That’s because people simply want to know what other people think about a product or service. They’re not content to just risk trying something without it being recommended first of all. When we book a holiday or eat at a certain restaurant we can find out what other people thought about their stay. People want to know what they’re getting so building up a respected presence, that’s full of information and value, is essential to long term success.
How To Brand Yourself – Nurture Your Online Audience Once you have attracted your audience your need to look after them, a bit like a marriage or any other kind of relationship! Sharing your passion and personal story will connect you to your reader like nothing else. An online business is completely different to a ‘bricks and mortar’ shop. When we visit a physical shop, we can walk out without the owner having ever engaged with you. They never get to know the person behind the brand and the shop owner can never follow up or nurture them in the future. In contrast, when you have an online business, you have the opportunity to follow up and give value to your audience. The relationship can then develop,mature and be mutually beneficial for everyone concerned.
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Life Hack Tip of the Day: How To Brand Yourself = Be Authentic
Don’t pretend to be anyone else except who you are. People are more aware and ‘switched on’ than ever before and when it comes to online engagements this is truer than ever. Remember: Only you can put the unique slant on your passion. Only you have your own unique story.
How To Brand Yourself
Only you can attract the audience that you want. Only you can nurture your audience. In the words of Oscar Wilde: ‘Be yourself because everyone else is taken’. It’s as simple as that – just be yourself. I wish you every success for your digital future! Rachel A Hill LLB [Hons] Digital Entrepreneur, Lawyer, Private Tutor and Author
How To Brand Yourself
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