“As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of ‘Do-It-Yourself.”
-Marshall McLuhan
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Who are millennials?
10 user groups
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What’s in the palm of your hand?
15 Lobby
TABLE OF CONTENTS
Tech | Check
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Bar 22
CafÉ 24
guestroom 26
Abstract
C3|Cubed is a hotel prototype focused on the fast-paced and tech infused lives of Millennials. This project features integrated control through technology, all accessible from the user’s personal hand held device.
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Who are Millennials?
Millennial generally refers to Generation Y who has been raised hand in hand with booming technology advancements. This group ranges from those born in the early 1980s to those born in the early 2000s. Their comfort and skill with technology is pushing markets of all kinds to be further integrated with more efficient and customized features.
mil·len·nial /mi′lenēәl/
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noun 1. a person reaching young adulthood around the year 2000; a Generation Yer. “the industry brims with theories on what makes millennials tick”
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The Weekend Travelers SU M T W TH F SA While some have managed to find a full time job after college and some haven’t, this group is traveling and they’re telling everyone about it. Use of social media like facebook and instagram capture adventures and scrapbooks have gone digital. Having Wifi is a must and provides instant satisfaction of posting artsy vacation selfies.
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The Weekday Workers SU M T W TH F SA The average number of devices carried by Americans is three. The most popular being a smartphone, followed by laptops and tablets. These young workers now have the ability to work from anywhere and on the go. They’re ditching the ‘business center’ and need a space that they can customize to fit their needs. Not wanting to sacrifice their personal lives while on business, staying connected to friends and family through social media is a must. 11
WHAT’S IN THE PALM OF YOUR HAND?
Rides
Dating
News
Shopping
Money $
Eats
Entertainment
Social
Travel
Cubed
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The amount of things you can do from your mobile device has grown tremendously in the past few years. There’s an app for almost anything you can think of. More and more businesses are venturing into mobile apps and sites to target Millennials and gain their business. Many app developers are Millennials themselves and when they think of something they need, they create it.
Rides
Money $
Eats
News
Entertainment
Social
Shopping
Travel
Dating
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Ready to check in?
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Programming
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C
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A A A A
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B
C
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C
B
B
A A A A
A A A A
B
C
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C
B
B
A A A A
A A A A
B
C
C
B
C
C
B
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BOH
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C
3RD-4TH
C C
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OPEN TO BELOW
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2ND
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BOH
GROUND
REST REST ROOM ROOM
OFFICE
MEETING
CAFÉ
BAR ENTRY
Lobby
Tech | Check Bar
café
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Mood
Luminoso Fiber Optic Wood 18
Lighting
To show the emphasis of connectivity, I used Fiber Optic light fixtures and materials that transfer light through the space.
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Tech | Check
As guests arrive they can Check-In via the screens in the lobby or with their mobile device using the Cubed App. There is also the option to page a hotel employee to come to the guest’s location and assist them. The app is also used for • • • • • • • • •
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Booking Rooms Hotel Schedule of Events ‘Front Desk’ Contact Virtual Concierge Ordering Food & Beverage Guestroom Entry Guestroom Environment Controls Membership Services Reviews & Feedback
Cubed
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Bar
In addition to being a social hub, the Bar area has interactive table tops. These surfaces can be used to order food & beverage, play group & individual games, or post to social media about the guest’s experience.
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Café
The Café includes different seating options for working individually or with groups. The lounge seating transitions to a comfortable workspace with space for a laptop and mouse. It also houses outlets for even more convenience. The interactive table tops continue in the café where drinks can be custom ordered and ranked by popularity.
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Let’s get comfortable
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Guestroom
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Bathroom
guestroom plans
The prototype for Guestrooms is a customized scheme. Depending on the reservation, there can be one or two beds prepared in the room. In the single option the bed folds up into the wall and a work surface can be folded down. If both beds are down for the double option, a work surface can be pulled out of the opposite millwork wall along with two chairs.
Single Option
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Double Option
Guestroom SECTIONS
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Bed wall detail
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millwork detail
Desk & Chairs
Closed Millwork
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Mirror TV
Mini-Bar Iron
Wardrobes
Dry Vanity
Desk & Chairs
Mirror TV
Mini-Bar Iron
Wardrobes
Dry Vanity
Open Millwork
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