Racing Equipment News 2023 Media Guide

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PUBLISHED BY: FUELING YOUR PASSION FOR POWER & PERFORMANCE MEDIA GUIDE 2023 «« 205 . 613 . 5910 racing equipmentnews.com 1

Passion is a driving force. The racing marketplace represents one of the most active sales segments in the performance industry. The end-users of racers, retailers, and general car enthusiasts live with a desire for speed, performance, and the latest technology to give a competitive edge against the competition.

Our passion has driven Racing Equipment News to develop a platform to meet the needs of the modern racer. Through our core marketing strategies and editorial coverage, we connect our readers to the latest parts, processes, track details, and information anytime, and anywhere on desktop and mobile devices.

Racers have a passion for success and will do whatever it takes to beat the competition. With equal passion, Racing Equipment News wants to earn your business as a media partner. We offer a variety of production services for your creative needs, including producing your advertisements, catalogs, website and other marketing materials.

We look forward to working with you on the starting line.

We have a passion for racing...
205 . 613 . 5910 racing equipmentnews.com STARTING LINE 2 Volume5Issue2 racingequipmentnews.com FUELING YOUR PASSION FOR POWER & PERFORMANCE Amsoil Brembo Bassett Wheels PLUS: Mickey Thompson Tires Click to Play Wheels,Tires & BRAKES Stay up-to-date and follow us on... FOLLOW US:
We have a passion for performance... We have a passion for growing your business!

Racing Equipment News digital magazine, marketplace, and website, focuses on the ever changing performance industry.

Technology is always changing which in-turn improves the ability to reach your racing marketplace. Today’s racer is more tech savvy than ever before and is always looking to improve their performance, knowledge, and equipment.

Where are over 45,000 industry professionals and racers finding the latest in performance equipment and technology?

Racing Equipment News provides up to the minute updates on product announcements, tools, equipment, testimonials, and the top headlines for all racing applications. Our digital magazine connects crew chiefs, engine builders, manufacturers, distributors, speed and performance shops, car owners, and the racers themselves with what is available to finish first on the street, at the strip, or even offroad.

“According to SEMA’s 2022 Market Report, the racing industry is a $50.9 billion industry. Their research found nearly half (41%) of consumers found their information on products from search engines. Having a strong, competitive, online presence,with a focus on Search Engine Optimization (SEO) and engaging your core consumer is the key to your success.”

With Racing

205 . 613 . 5910
equipmentnews.com DISTRIBUTION & REACH 3
The reach of the Performance Industry at your fingertips!
racing
News being primarily a digital and online publication, it is highly portable and can go anywhere the racers go with information about your products, services or tools at their
DISTRIBUTION BREAKDOWN: 45,000+ Subscribers 41,735 Impressions Average Read Time About 5 Minutes Per Page Men: Women: 57% 43% Ages 18-65 years old
Equipment
fingertips.

Eachissueof RacingEquipmentNews isdesignedtobeinformativeandinteractive includingproducttestimonials,installationvideos,andforourreaderstoconnectwith companiestomeettheirownperformancegoals.

OureditorialfeaturesacorefocusforeachissueofRacingEquipmentNews,aswellas thetopproducts,parts,tools,andequipmentavailable.Ourdigitalmagazineallowsfor uptotheminutecoverageofpowerandperformanceforthestreet,strip,circletracks, roadandoff-roadracing.

Foraneditorialsubmissionpleasecontact NickBoliek, Editorial Director nick@racingequipmentnews.com|205-381-1400

VOLUME 6 ISSUE 1

Racing Equipment News Top Products from SEMA & PRI Show, along with several other performance topics

VOLUME 6 ISSUE 2

Motor Madness: Engines and performance parts, along with several other performance topics

VOLUME 6 ISSUE 3

Drive-train, Suspension & Chassis: Drive-train, suspension and chassis components, along with several other performance topics

VOLUME 6 ISSUE 4

Wheels, Tires & Brakes: This issue will cover tires, wheels, and brakes, along with several other performance topics

VOLUME 6 ISSUE 5

Fuel, Air, Spark Technology: Best air flow, fuels, lubricants and electronic products for all applications, along with several other performance topics

* The calender’s editorial coverage and dates subject to change at the publishers or editorial director discretion.

VOLUME 6 ISSUE 6

Exterior, Interior & Safety: Products needed for racing interiors, exteriors and safety, along with several other performance topics

VOLUME 6 ISSUE 7

SEMA Show Issue: In-depth issue of the hottest products and the companies in the industry.

VOLUME 6 ISSUE 8

PRI Show Issue: In-depth issue of the hottest racing products and companies in the industry.

VOLUME 6 ISSUE 9

Racing Tools and Equipment: Tools and equipment of the modern racer, along with several other performance topics

Racing Equipment News features up to the minute announcements of products, tools, and equipment available to all types of racers. Featuring your latest product is not limited to our coverage deadlines.

Let us help you reach our audience of more than 45,000 racers and decision makers when your product is hot on the market with connectivity to your preferred wholeseller, distributor, or direct manufacturer order.

racing equipmentnews.com

Volume 5 Issue 3 racingequipmentnews.com FUELING YOUR PASSION FOR POWER & PERFORMANCE Rancho Chassisworks Blue DEF PLUS: Dynatrac Click to Play Drivetrain
Stay up-to-date and follow on... EDITORIAL LINE-UP 205 . 613 . 5910
Chassis Suspension Exhaust
4

DIGITAL MAGAZINE, MARKETPLACE PAGE, & WEBSITE FOR A YEAR

With 365 days of promotion on RacingEquipmentNews.com, and the option of substantially discounted rates for banner ads and interactive, full- or half-page digital ads in nine issues, the Pro Package delivers the most frequency and value. Connect with professionals and enthusiasts with insight into your products or services with editorial features in four different issues for free.

PRO Full Page (FP) PACKAGE INCLUDES:

IN THE DIGITAL MAGAZINE

• 1 FP interactive digital ad in 9 issues of REN Magazine that utilizes links (general or page specific), videos (installation, testimonial, or product specific) or even company profile.

• Up to 4 Editorial Features for the full year package. Each editorial will be also promoted on social media.

PLUS IN THE MARKET PLACE PAGE

• 1 FP ad on Your Marketplace Listing Page

• Company Name and Logo

• Company Contact Info

• Company Description up to 900 words

• Social Media Links

• Up to 15 Sub-Category Listings

• One Company Video

• Photo Gallery (up to 9 images)

• Catalog/Brochure Free Download link

• Choice of Square or Banner Ad

PRO Half Page (HP) PACKAGE INCLUDES:

IN THE DIGITAL MAGAZINE

• 1 HP interactive digital ad in 9 issues of REN Magazine that utilizes links (general or page specific links), videos (installation, testimonial, or product specific) or even company profile.

• Up to 2 Editorial Features for the full year of package. Each editorial will be also promoted on social media.

PLUS IN THE MARKET PLACE PAGE

• 1 HP ad on Your Marketplace Listing Page

• Company Name and Logo

• Company Contact Info

• Company Description up to 900 words

• Social Media Links

• Up to 8 Sub-Category Listings

• One Company Video

• Photo Gallery (up to 6 images)

• Catalog/Brochure Free Download link

• Choice of Square or Banner Ad

BEST DISCOUNT VALUE PRO PACKAGE
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PRICE/ MONTH $560 YEARLY PRICE $700 $8,440 $6,720 UPGRADES TO PRO PACKAGE FP Ad Priority Position $ 900 Per/Month Leader Board (728px X 90px) $ 360 Per/Month Column Sponsorship Two Page $ 640 Per/Month Four Page $ 720 Per/Month NEW Digital TV Sponsorship $ 350 Per/Month Magazine Title Sponsorship Contact for Price Racing Equipment News Brought to you by (Your Company) AVERAGE/ MONTH Saves 20% More PREPAY IN FULL PRICE Over 60% Savings PRICE/ MONTH $440 YEARLY PRICE $550 $6,600 $5,280 AVERAGE/ MONTH PREPAY IN FULL PRICE Saves 20% More Over 60% Savings
MAGAZINE ONLY Full Page 1/2 Page Horizontal Racing Equipment News uses today’s technology to put some power and performance in your advertising program. With the use of this technology you can now link your product or service, video, product specials or website directly in the hands of your perspective buyers. Ad Size Full Page Half Page Trim Size 8.5” x 10.875” at 300 dpi 8.5” x 4.875” at 300 dpi ADVERTISING SPECS * 300 dpi file in a pdf, jpeg, or tif, in the correct size of the ad requested. * Include all links or emails addresses needed for the advertisement. ARTWORK REQUIREMENTS CLINT W. CABINESS, Owner/Publisher Racing Equipment News/Dialed-In Media Group clint@racingequipmentnews.com | 205.613.5910 DIGITAL MAGAZINE Stay up-to-date and follow us on... March2018 racingequipmentnews.com LUNATI JE PISTONS Dart SCAT PLUS: Motor Mayhem More Motor Muscle 205 . 613 . 5910 racing equipmentnews.com 6 Ad Size Full Page Half Page 1x $1,250 $1,050 3x $1,100 $950 6x $1,050 $900 ADVERTISING RATES PER ISSUE Priority Positions Price Per Month $2,000 9x $950 $750 OTHER MARKETING OPPORTUNITIES Column Sponsorship Two Page $ 800 Per/Month Four Page $ 950 Per/Month NEW Digital TV Sponsorship $ 500 Per/Month Magazine Title Sponsorship Contact for Price Racing Equipment News Brought to you by (Your Company)

RacingEquipmentNews.com will effectively extend your reach and visibility throughout the racing marketplace. Your online marketing can reach racers, car chiefs, owners, retailers, car enthusiast, clubs, tracks, members, and subscribers. With the online Home, Marketplace, Racing Equipment, Magazine, and Racing News you will have an excellent opportunity to reach your specialized market. Our own Mobile Magazine is hosted and archived on the website, which also drives our social media outreach.

SPECIFICATION & PRICING

WEBSITE AD SIZE

LEADER BOARD:

Size: 728 pixels wide x 90 pixes tall

LARGE DISPLAY:

Size: 700 pixels wide x 400 pixes tall

SQUARE DISPLAY:

Size: 300 pixels wide x 250 pixels tall

BANNERS:

Size: 728 pixels wide x 90 pixels tall

VIDEO DISPLAY:

MARKETPLACE LISTING:

$500 $500 $400 $400 $500 NA

$450 $450 $360 $360 $450 $200

* All prices are per month.

* {Static Ads} 72-200 dpi file in a gif, png, jpeg, psd, or tif, in the correct size of the ad requested.

* {Animated Ads} 72-200 dpi file in a gif in the correct size of the ad requested

* Include all links or email addresses needed for the advertisement.

Racing Equipment News understands the power of social media. We use it to help reach a segment of the racing community. Be sure to like and follow us. Please consult your sales representative for package details.

CLICK

WEBSITE ONLY
your reach in the
& Performance
at
Extend
Racing
online market
racingequipmentnews.com
ARTWORK REQUIREMENTS
SOCIAL MEDIA BE SURE TO
AND FOLLOW US 205 . 613 . 5910
3 Mo. 6 Mo. 12 Mo. $475 $475 $380 $380 $475 $300 7
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PUBLISHED BY: FUELING YOUR PASSION FOR POWER & PERFORMANCE MEDIA GUIDE «« 205 . 613 . 5910 racing equipmentnews.com 8 CLINT W. CABINESS Publisher/Creative Director clint@racingequipmentnews.com 205.613.5910 NICK BOLIEK Editorial/Tech Director nick@racingequipmentnews.com 205.381.1400 CONTACT INFORMATION 2023

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