1. StyleCraze Case

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Increasing user engagement for a major beauty website Client: StyleCraze

Domain: Lifestyle, Health & Beauty

Duration: 2 Months

Tools: Ethnographic Research, User Experience Design, Rapid Prototyping, Visual Design.

Engaging users is a huge challenge for any website. Visitors want relevant information and look for immediate gratification. Given the number of alternatives available on the Internet, if not immediately satisfied, users are quick to leave and slow to return. For our client, we were able to have a tremendous impact in a short time by focusing squarely on the user. Through an iterative process of research and design, we were able to increase the relevance of the content and improve the design of the website, leading to a 62% increase in page-views per session.

IN A NUTSHELL The Problem

The Approach

The Result

Our goal was to increase user engagement on the site to encourage users to stay on the site longer and to return more often.

Our team spent time understanding current and potential users and then focused on designing and developing prototypes and iterating the design.

The new design led to a 55% increase in the ad revenue and 62% increase in page-views per session.


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1. StyleCraze Case by Rajib - Issuu