logo specification
1 inches Minimum size
1.1 Color pallette: Full color 1. Blue RGB: 100, 140, 200 CMYK: 70, 35, 0, 0
2. Red RGB: 150, 15, 25 CMYK: 0, 100, 100, 30
3. Black RGB: 0, 0, 0 CMYK: 0, 0, 0, 0
1 inches Minimum size
1.2 Color pallette: Gray scale 1. Dark Gray RGB: 130, 130,130 CMYK: 0, 0, 0, 60
2. Black RGB: 0, 0, 0 CMYK: 0, 0, 0, 0
2 inches Minimum size
1.3 Color pallette: Single color 1. Black RGB: 0, 0, 0 CMYK: 0, 0, 0, 0
2. Clear space
x
x
x
x
x
x
3. Incorrect usage
The logo should not be stretched out of proportion either horizontally or vertically. When scaled it should be done proportionally.
The logo should not be used on a background that are darker and/or close to the colors contained used in the logo (defined in the ‘Colors’ section of this document.
The logo should not be used directly on any background image. If the log needs to be placed on an image, it can be used on a white patch and conforming to the ‘Clear space’ section of this document.
4. Typographic pallette Universe
Normal ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< Light Normal ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< Black Normal ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/><
Arial
Normal ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< Black ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/><
Helvetica
Neue - Normal ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< CE 35 - Thin ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/>< CE 55 - Roman ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890?~!@#$%^&*(){}?/><