2018 Semester 2 Folio - Mark Taylor - Ralph Santos - 102090090

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RALPH SANTOS - 102090090 - MARK TAYLOR ARCHITECTURAL DESIGN STUDIO 3: SOCIO-ECONOMIC CONTEXTS SECOND SEMESTER JOURNAL - 2018

INDEX DESIGN RESEARCH & IDEATION Research Enquiry Data Collection Methodology Precedent Data Abstraction Hypothesis

DESIGN PROPOSITION Design Brief Design Proposal Design Generation Design Development Design Statistics

PROTOTYPICAL DESIGN Early Prototyping Hanger Modules One-to-One Prototype Hanger Details

FINAL DESIGN Final Digital Design Site Restrictions Construction Sequence Setbacks Disassembly & Disposal Conclusion

DESIGN RESEARCH & IDEATION

RESEARCH ENQUIRY

How does smell influence the location in which customers gather?

• What excites you when you have a meal?

• Scent Association • Mal-odors • Ambient Scenting

DATA COLLECTION The site I chose for this research is a food truck place called ‘Welcome to Thornbury’ which was weird since it was in Northcote. It was cheese toastie day so there was a lot of cheese smells that day.

I begun ‘sniffing the place out’ using the route represented in orange in the diagram below. The weather was cloudy with a little bit of rain, which to my surprise did not mask the aromas given out by the food trucks in the premises.

The majority of the people stayed near the food trucks either because they are waiting for their food or they just liked the ambiance in that area better.

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1. Belles Hot Chicken 2. The Gozleme Station 3. Those Guys Food 4. Dr Sous 5. Frencheese 6. Tiramisu Lift Me Up 7. Mr Burger

Site: Welcome to Thornbury - 520 High Street, Northcote VIC 3070 Date: 04/08/2018 and 07/08/2018 Time: 12:00PM - 1:00PM and 5:30PM - 6:30PM Weather: 14 °c,1.2mm of rain 16°c Fair Wind Direction: WNW - NNW Wind Speed: 25kph - 12kph Number of Food Trucks: 8 - 2 Number of Customers: 50 people~ - 15 people ~

METHODOLOGY • • • •

Find smell origin.

Rank smell strength out of five (distance considered).

Map smells.

Keep track of amount of people in each area.

The lines represent how much area the smell covers whilst the colours represent the different kinds of smells.The amount of lines in a particular area depicts the strength of the smell.

PRECEDENT Source ( in order ) • Scentscape Singapore (http://sensorymaps.com/portfolio/ scentscape-06-2015-singapore/) • Smellmap: Pamplona (http://sensorymaps.com/portfolio/ smellmap-pamplona/) • A Winter Smell-walk in Kiyv (http://sensorymaps.com/portfolio/ smellmap-pamplona/) Literature • Odors and consumer behaviour in a restaurant. (http://www.aromatics.nl/documents/restaurantlavendetest.pdf) • Effect of sensory perception of foods on appetite and food intake: a review of studies on humans. (https://www.nature.com/articles/0802391) These are the sensory maps that inspired me to create the diagram shown on the page before. Especially Smellmap: Pamplona and A Winter Smell-walk in Kiyv’s design.

DATA ABSTRACTION

HYPOTHESIS

Appetizing aromas enhance ones eating experience.

• It entices the consumer.

• It creates a good memorable experience.

• It is evident that more consumers stayed more where there were appetizing smells.

DESIGN PROPOSITION

DESIGN BRIEF BRIEF: Picnic Area in the Public Feast Zone A significant area in the planning of FEASTA is a space for people to eat food that they may have brought to the site, purchased there, or even made somehow at the festival, and to have a fun, safe and even challenging/interesting space to do this in.

The functional requirements for the space are: 1. Ground treatment - flooring/mats/seats • FESTA takes place on vacant sites in regenerating Christchurch - these are usually used as car parking or sit empty as lots, they are usually covered in gravel/loose fill, although some sites may have partial asphalt. Transforming this sort of surface into an area where people feel comfortable sitting and sharing a picnic will require ground treatment.

• Treatment will need to be applied in ways that provide minimal tripping hazards but ideally don’t involve ground penetration, as some sites have ground contamination.

2. Spatial definition • The delineation of this shared space is important - how will you make it an attractive space/zone in which people want to linger?

• The festival is from 5pm-11pm - lighting will change dramatically over this period, how do you make it attractive at night as well as during the daylight • How will people recognize it from a distance?

• Is there a canopy or other hanging structure/s or decorations?

3. A community stage/multi-use platform • Some events will be planned for the area through the night, these could include: • Buskers • Community dance groups • Musicians • Access around the stage/platform that allows for people to navigate through the space/set them selves up for picnicking in relationship to • Easy access to stage space for diverse users

DESIGN PROPOSAL PROPOSAL: I decided to focus mainly on the briefs second design requirement; Spatial definition. I wanted to create a permeable barrier to separate the designated area into zones, controlling foot traffic while allowing wind, and smells to flow through the space.

I propose to create this barrier using clothes hangers as my chosen material. I’ve chosen hangers because they are lightweight and are small enough to be transported in bulk.

The hangers would be sourced in local laundromats or residents willing to lend their hangers for the weekend the hangers will be returned after their use.

Since hangers have a small surface area, they will not be greatly affected by wind-load.

I will use a modular design so that the structure will be easy to assemble and disassemble.

main foot traffic

stage

mosh

lounge

dining

road Rough representation of a zoning scheme.

DESIGN GENERATION

Elevation

2-DIMENSIONAL ARRANGEMENT: This arrangement was designed to be used as a semi-tensile wall supported by a frame. It is great for covering a large amount of space with minimal amount of hangers.

Single Module Arrangement

Scale

Single Cell Arrangement

Perspective w/ Shadows

DESIGN GENERATION

Cell Representation

3-DIMENSIONAL ARRANGEMENT: I thought that the 2 dimensional arrangement was too simple and I wanted to explore what kind of forms I can come up with when I start arranging the hangers in 3 dimensional space. I was able to create a 3D module by playing around with the 2D arrangement and using the same principles I learned from the first semester studio, using strong triangular weaving for connection.

Module Representation

(TOP) Single Cell Arrangement

(TOP) Single Module Arrangement

Perspective

DESIGN DEVELOPMENT

(Top) Cube 2x2

ORIENTATION STUDY: I found that when I was prototyping, the module naturally wanted to rest into a cube shape. This made it easier to arrange the modules into ‘stacks’ which in turn could make a simple wall design or voxel type designs.

(Top) Cube Module

(Perspective) Cube 2x2

(Perspective) Cube Module

(Top) Cube Wall

DESIGN STATISTICS MODEL DATA: Hanger Weight: 18.5g Dimensions:

2D Module (3 hangers) Weight: 55.5g Dimensions: 560mm x 560mm Cube (12 hangers) Weight: 222.4g Dimensions: 300mm x 300mm x 300mm (LxWxH) Cube Stack (56 hangers) Weight: 889.6g Dimensions: 600mm x 600mm x 600mm (LxWxH) 6x8 Wall (576 hangers) Weight: 10.67kg Dimensions: 300mm x 2500mm x 1900mm (LxWxH)

PROTOTYPICAL DESIGN

EARLY PROTOTYPING I bought 2 packs of 10 hangers at Woolworth’s for $3 dollars per pack and proceeded to get myself familiar with the material and started making my design. The building process is pretty simple and the build time was rather short, it took 10-15 minutes to join the hangers together. I initially wanted to connect them with zip-ties, however chicken wire was all I had access to. Had I had the zip-ties I believe the time it took to make would considerably lower.

2D Prototype

3D Prototype

Joint Detail

Joint Detail

HANGER MODULES

(Top) Triangle

(Top) Square

(Elevation) Triangle

(Elevation) Square

(Perspective) Triangle

(Perspective) Square

HANGER MODULES

(Top) Pentagon

(Top) Hexagon

(Elevation) Pentagon

(Elevation) Hexagon

(Perspective) Pentagon

(Perspective) Hexagon

ONE-TO-ONE PROTOTYPE We found out that the box modules shape’s were too irregular to be stacked, which in-turn would make the structure unstable, so our group decided to pursue the suspended canopy/wall idea. The canopy would include the modules mentioned before creating a layout representing Christchurch’s post earthquake rebuilding.

We tested how much sag our structure would become with two anchor points. The connections held up pretty substantially well considering it was supporting 100 hangers. This prototype solidified our decision to go through with this type of design.

HANGER DETAILS

(Top) Vertex Detail

(Top) Central Connection

(Elevation) Vertex Detail

(Elevation) Central Connection

(Perspective) Vertex Detail

(Perspective) Central Connection

HANGER DETAILS

(Top) Node-To-Node Detail

(Elevation) Node-To-Node Detail

(Perspective) Node-To-Node Detail

FINAL DESIGN

CONSTRUCTION SITE The people organizing FESTA were kind enough to provide us with poles to suspend our model in. They had the poles prepared with protective sheets, where our cables would be. To access the cables that are in a high area we would need assistance from professionals from CityCare and RPC to use the scissor lift. The ground levels were gravel which was not optimal for casting shadows. We also had to create access for the stage that was going to be towed in under our design.

FINAL DIGITAL DESIGN

The idea behind this design is that it is penetrable visually, and aurally. It lets you see the other attractions behind it whilst letting you hear the music from all angles of the stage. Smells from the food trucks waft from behind the stage and into the audience which creates ambient scenting for the people who stay.

The overall arrangement of the modules is an homage to the post earthquake trauma that has befallen Christchurch and the rebuilding, response and recovery of the city.

CONSTRUCTION SEQUENCE To begin with, we prefabricated all the triangular and square modules in a nearby studio space which we then transported via car to the site. We then connected the modules to match the design through the use of a reference sheet which we had printed. The design was arranged on flat ground next to the poles. Then professionals tensioned the wires on to the poles with wire grips and assisted us with scissor lifts when attaching our design onto the wires.

SETBACKS The first thing that came as a problem for us was transporting the hangers to the site. We had to take a couple of trips since the only form of transport we had was with a 5 seater SUV. The hangers were joined through an extension cord we had so that we can move large volumes of modules at a time (see middle image). The second problem that occurred was when we were hanging the canopy part of our design. This came as a challenge since they had to maneuver the scissor lift through the tight space between the stage and the concrete blocks supporting the poles. At one stage the scissor lift actually collided with the design and nearly tore the whole thing down.

DISASSEMBLY & DISPOSAL The disassembly and disposal of the hangers were pretty straightforward. We once again used the scissor lift to detach our design from the wires. Then untangled the fairy lights, cut all zip-ties off the modules and had them organized in boxes which we got from a group next to us who had used boxes for their design. The wires were removed professionally since it was dangerous to cut tensioned wires.

Some of the people from festa wanted to take home the fairy lights and some of the modules so we gave it to them the rest of the hangers went to the local Salvation Army. CityCare and RPC construction wanted the wires and wire grips we used so we donated it to them. The only thing we had to dispose of were the cut up zip-ties.

CONCLUSION It was a great feeling seeing the final design come to fruition. It was a humbling experience when people would come up to us and say that they appreciated our work. One of the locals said that ‘I didn’t even know what it was from afar but when I had a closer look it was coat hangers! So cool!’.

Even though there were strong winds our design managed to stay up and did not cause any problems throughout the entire festival. The lights worked surprisingly well since it created a completely different feel and aesthetic when the sun came down.

SWINBURNE UNIVERSITY OF TECHNOLOGY SCHOOL OF DESIGN