DESIGNERS Elle Li Lexi Groh Sydney Randolph
Crystal Black BRAND GUIDELINES
PROPOSAL OBJECTIVE Design a brand identity for Crystal Black’s graphic design company GOALS To create a simplistic contemporary brand that can transcend Crystal Black’s company from today til the future. • • • • •
The use of geometric shapes and clean lines added structure and cleanliness to the brand Our color palette is composed of muted blacks, grays, green, blue, and an accent of pink The colors together create a combination of refreshing femininity and masculinity The San Serif fonts contribute to an overall sleekness and minimal tone The geometric patterns display a balance of simplicity and intricacy
COLOR PALETTE
Crystal Black TYPOGRAPHY Lemon Milk ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*
Gils Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*
Raleway ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*
D D A SD A
#3A3A3A R=58 G=58 B=58 C=69 M=62 Y=61 K=52 Pantone 179-14 U
#b5b4b9 R=181 G=185 B=180 C=30 M=24 Y=21 K=0 Pantone 179-5 C
#586F70 R=88 G=111 B=112 C=68 M=45 Y=49 K=16 Pantone 176-10 C
#476383 R=71 G=99 B=131 C=78 M=58 Y=31 K=10 Pantone 108-5 C
#E0C2B8 R=224 G=194 B=184 C=11 M=24 Y= K=0 Pantone 47-9 U
PATTERNS
LOGO DESIGN
Crystal Black
Crystal Black
PERIMETERS Must be 1.0 : 1.5 proportion Must be seen in pink on gray with gray as B element and pink as C Only other iterations can be solid black or white Must have name in gray if seen
Cannot be seen in any other color than as shown or black and white Colors cannot be switched or reversed in any iteration Cannot contain heading in any other font or color when shown Cannot contain any other line thickness than what is shown
STATIONARY
STATIONARY: BUSINESS CARDS
1.0”
1.5”
1/4”
1.5”
2.0”
BUSINESS CARD SIZE 2.0” X 3.5”
2.0”
1/4”
FRONT LOGO DIMENSIONS 1.0” X 1.5”
1 3/4”
Crystal Black
2.0”
www.crystalblackdesigns.com crystalblack72@gmail.com 513.000.0000
1 3/8”
2.0”
HEADING Lemon Milk #E0C2B8 21pt TEXT Railway #B5B4B9 9pt
1/8”
PERIMETERS Must be 1.0 : 1.5 proportion logo Must be seen in pink on gray with gray as B element and pink as C Only other iterations can be solid black or white Must be seen in pink #E0C3B8 heading and gray #B5B4B9 subtext Only other iterations can be solid black or white Heading must be in Lemon Milk caps (21pt) with subtext as Railway (9pt) Cannot be seen in any other color than as shown or black and white Colors cannot be switched or reversed in any iteration Cannot contain heading in any other font or color when shown Cannot contain subtext in any other font or color when shown Cannot contain additional information
2 1/4”
3 5/8”
2 1/4”
2.0”
Crystal Black
3 3/4”
2 1/4”
Envelope Design
2.0”
8 1/4”
3/4”
PERIMETERS Must be 1.0 : 1.5 proportion logo Logo must be seen in pink on gray with gray as B element and pink as C Only other iterations can be solid black or white Logo must have color #586F70 background Interior pattern must be pattern #3 Cannot be seen in any other color than as shown unless black and white Colors and pattern cannot be switched or reversed in any iteration Cannot contain additional information
1/2”
LETTERHEAD & INVOICE
LETTERHEAD Railway 10pt in #476383 INVOICE Heading in Gils Sans 26pt in #E0C3B8 Subtext in Raleway 10pt in #476383
1/2”
1/4”
1 3/4”
DESCRIPTION Headings in Raleway 14pt in #476383 Line in 2pt #586F70 Subtext in Raleway 10pt in #476383
3/4”
PAYMENT & BILL TO Headings in Gils Sans 14pt in #586F70 Subtext in Raleway 10pt in #476383
Crystal Black Address here crystalblack72@gmail.com 513.000.0000 3/8”
1 1/4”
1/4”
6”
PERIMETERS Must be 1.0 : 1.5 proportion logo Must be seen in pink on gray with gray as B element and pink as C Only other iterations can be solid black or white Must be seen in pink heading and gray subtext Only other iterations can be solid black or white Heading must be in Gils Sans with subtext as Railway in colors shown Must be seen with pattern #2 on color #3 as 1/2” vertical boarders Cannot be seen in any other color than as shown or black and white Colors cannot be switched or reversed in any iteration Cannot contain heading in any other font or color when shown Cannot contain subtext in any other font or color when shown Cannot contain additional information
Crystal Black CRYSTAL BLACK
BILL TO:
Address here crystalblack72@gmail.com 513.000.000
Client Name Address here
Invoice Invoice Number #
DATE 0/00/00
DESCRIPTION
HOURS
PRICE
TOTAL
Insert Description Here Insert
00
$0.00
$000.00
Insert Description Here Instert
00
$0.00
$000.00
Insert Description Here Instert
00
$0.00
$000.00
Insert Description Here Insert
00
$0.00
$000.00
Insert Description Here Instert
00
$0.00
$000.00
TOTAL HOURS: 000
PAYMENT TERMS Insert payment terms and conditions
PAYMENT INFORMATION Crystal Black Account: 0000000
TOTAL COST: $000.00
LETTERHEAD & INVOICE
1.0”
1/2”
Notepad
1/2” 1/2”
8 1/2”
Crystal Black
513.000.000 crystalblack72@gmail.com www.crystalblackdesigns.com
PARAMETERS Must be 1.0 : 1.5 proportion logo Must be seen in pink on gray with gray as B element and pink as C Only other iterations can be solid black or white Must have gray heading underneath logo Only other iterations can be solid black or white Bottom centered text must be in Railway (9pt) color #4 Must be seen with pattern #2 on color #3 as 1/2” vertical boarders Cannot be seen in any other color than as shown or black and white Colors cannot be switched or reversed in any iteration Cannot contain subtext in any other font or color Cannot contain additional information
PACKAGING & PRODUCT DESIGN
PERIMETERS Must be 1.0 : 1.5 proportion logo Must be seen in pink on gray with gray as B element and pink as C Only other iterations can be solid black or white Products cannot contain more than one pattern Cannot be seen in any other color than as shown other than black and white Colors cannot be switched or reversed in any iteration
SOCIAL MEDIA & WEBSITE
PERIMETERS Must be 1.0 : 1.5 proportion logo Must be seen in pink on gray with gray as B element and pink as C Only other iterations can be solid black or white Must be seen in pink heading and gray subtext Only other iterations can be solid black or white Heading must be in Lemon Milk font (21pt) with subtext as Railway (9pt) Cannot be seen in any other color than as shown or black and white Colors cannot be switched or reversed in any iteration Cannot contain heading in any other font or color when shown Cannot contain subtext in any other font or color when shown Cannot contain additional information