Enterprise Social Strategies Make Your Social Intranet a Success Information Worker Consultant, Project Director and Team Leader at Raona, with a huge expertise leading projects based on SharePoint technologies, since 2001 version.
David Bernal davidbernalmanero DavidBernalMa David.Bernal@raona.com
• Do I really need a Social Intranet? • Who should run the social intranet inside my organization? • Best practices and policies to a broad adoption?
Concepts Social • a social relation or social interaction is any relationship between two or more individuals
Communication • communicative action is cooperative action undertaken by individuals based upon mutual deliberation and argumentation
Social Media
False Friends Don’t panic!!! Social Business Collaboration enables companies to use social computing interactions to exchange thoughts and ideas in a way that is integrated with business processes
Fashion vs Trend Fashion don’t always fit with your needs, vision and strategy
A Trend is a way, a path in which you set the foundation for growth of your company
Social Business Microsoft
SharePoint
video
Social Business From different points of view
MKT & Comm
Sales
Project Manager
RRHH
Community Manager
CEO
Social Business Marketing I would like to have direct feedback from Sales Force to improve my campaigns.
I would like to know what our customers think about our products
Social Business Sales I would like to have an space to share and argue about sales with my sales team. We can help each other a lot.
Social Business Project Management I would like to collaborate easily with my team to share the day to day project
Social Business Community Manager I would like to share with my clients the lastest news of my entreprise
Social Business Human Resources I would like to know who are the key persons on my Enterprise for each knowledge รกrea I would like to discover all my mates talent
Social Business CEO I want a Enterprise aligned under a common vision, where information flows in a flexible way without
Social Business
Pains
Social Business
Collaboration Efectiveness
Social Business
Performance Comparison
Social Business “The true value of an enterprise social network is not reflected in the measurable data that is presented to you in a dashboard, but rather in its ability to strengthen the informal social network that creates interactions and fosters the completion of work inside your company.� CMS Wire - The Enterprise Social Networking Data Party is Over
Social Business
Social Business Use Cases Definition
Organization’s mission / vision / values / strategy
Use Case Use Case
Use Cases
Social Business Use Cases Definition
Topic
Welcome new employee
Current Situation
Mail or informal conversations
Solution
Post on social network and link to new employee CV. Give new employee acces to wellcome documentation
Benefit
Less emails, historify new employees, better integration
Metrics
Welcome survey
Responsible
Human Resources
Social Business Use Cases Definition
Social Business Use Cases Definition
Topic
Sessions 1 to many
Current Situation
Mailbox suggestions
Solution
Program live sessions “Ask your CEO�
Benefit
Encourage direct contact betweeen employees, flatten hierarchy and breaking geographical barriers
Metrics
# Topics and replies received. Causes treated. Survey attendees
Responsible
Human Resources / Business Technology
Social Business Use Cases Definition
Social Business Use Cases Definition Topic
Search for talent through collaborative environment profiles
Current Situation
Popular knowledge
Solution
Enhance the personal profile and ask their owners to enter their professional knowledge and qualifications
Benefit
Promotion of the most active employees in an asset. Pride of being part active of the corporation. Feeling of belonging
Metrics
% People with full profile in the collaborative environment. # Queries resolved by experts in social network
Responsible
Human Resources / Business Technology
Social Business
Social Business
Social Business Capture business value
People are talking
People are talking about Sales
People are talking about Sales and this has increased revenue by X% this quarter
Business Value
Social Business Evaluate your network maturity
Social Business
Project Manager
Define your roles
Tec
Business Owner
Specialist
•
Role definition
•
Competencies definition
•
Effort definition
Comm
HR Leader
Manager
Comm
Exec
Lead
Leader
Avoid role duplication !!! Group Leaders
Ed Lead Power Users
Too much information!!!!
Social Business
Social Business
Social Business Choose your channel Choose as many channels as you need Channel Message Corporate News New Employee Press clippings IT Alert New Report Suggestion ‌
Source
&
Target
Social Business
Social Business Socialize your processes
Social Business Next coming‌
Social Business Next coming‌
Social Business Next coming‌
Social Business Conclusions Social Business is a way to increase productivity and relationship between your employees
Define roles and competencies for people involved in the development of your Social Business Network
Define Use Cases setting quantitave or qualitative metrics
Social Business Conclusions Evangelize socialization from the top of the company to the bottom. Locate your allies
Avoid dying from its success. Filter, organise and present content to employees to increase productivity
Social Business is not future, is present and is growing more and more each day
GRÀCIES